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Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
Social Media for Meeting Professionals
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Social Media for Meeting Professionals

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This slidedeck was created for a 15-20 minute talk with Meeting Professionals International on January 14th, 2010. #SMCYVR

This slidedeck was created for a 15-20 minute talk with Meeting Professionals International on January 14th, 2010. #SMCYVR

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  • 1. Social Media: What can it do for meeting professionals?
    Notes fromthe social media front
    Kemp Edmonds
    Available online now:
    j.mp/kempmpi
  • 2. People come to meetings to learn, but they also attend to become part of a community.
    Using blogs, Facebook, Twitter and other social media tools is an extension of that community.
    Prospective attendeescan feel they already are a member of your event’s communitythrough engagement via social media.
    These people talk.
  • 3. Event planners emphasize personal attention as their core business practice
  • 4. Top benefits for meeting planners:
    networking
    maintaining relationships
    competitive edge
    enhanced customer service
    discover new business
    strategically engage customers
  • 5. Do…
    make yourself findable. Google
    think of the web as your 24/7 storefront
    think Facebook: Events, Pages, Groups, Ads.
    create aBlog, Twitterand LinkedIn account for you and/or your business
    design a system for minimum maintenance:
    timing, frequency, focus, idea generation
  • 6. Don’t…
    ignore social media
    lead with your business card
    make a page/account/profile for every event
    make a Twitter account for a one time event
    lose sight of your audience
    forget to offer social media to your customers
    forget the importance of email
  • 7. (not quite) Everybody’s doing it!
  • 8. You should...
    build a blog and talk about what works
    be networking outside your normal spheres
    be helpful by telling not selling
    engage the communities you serve
    use existing channelsto promote an event
    use social media if a client would like to
    ask clients about their current social media
    know your audience:
    Create a #hashtag - email list - mailing list - a connection.
  • 9. Connection is key formeeting attendance and membership retention to connect with Baby Boomers, Generation X, and Millenials/Gen Y.
    One way to do that is through online marketing using social media. Each generation has its own way of communicating.
    Planners would benefit by using various forms of social media in order to appeal to everyone.
    The tools are free to use.
  • 10. FreeToolkit
    Hootsuite – Manage Twitter, FB and LinkedIn
    Dropbox/Google Docs – Share Files
    Slideshare – Share Slideshows, PDFs & Docs
    Flickr– Make a tag. Get your photo take! Have a photog for the event? Use it.
    Youtube – Video: Simple, Cheap, Ad Value
    bit.ly/ j.mp – Always Be Tracking
  • 11. Meeting Tools
    Eply
    Skype
    Karelo
    Meetup
    EventBrite
    TwitterFall
    MingleVerse
  • 12. Three ways to ensure attendance
    Use an online registration tool like Eply, Eventbrite or Karelo (these are just a few).
    Send out an email blast the morning of the event reminding your guests of the start time and location.
    A brand new text alert service available through Quick Mobile.
  • 13. If you are still standing…
    This Presentation - www.j.mp/kempmpi
    kempedmonds@gmail.com
    kempedmonds.com

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