Social Media for Meeting Professionals


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This slidedeck was created for a 15-20 minute talk with Meeting Professionals International on January 14th, 2010. #SMCYVR

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Social Media for Meeting Professionals

  1. 1. Social Media: What can it do for meeting professionals?<br />Notes fromthe social media front<br />Kemp Edmonds<br />Available online now:<br /><br />
  2. 2. People come to meetings to learn, but they also attend to become part of a community.<br />Using blogs, Facebook, Twitter and other social media tools is an extension of that community.<br />Prospective attendeescan feel they already are a member of your event’s communitythrough engagement via social media.<br />These people talk.<br />
  3. 3. Event planners emphasize personal attention as their core business practice<br />
  4. 4. Top benefits for meeting planners:<br />networking <br />maintaining relationships<br />competitive edge<br />enhanced customer service<br />discover new business<br />strategically engage customers<br />
  5. 5. Do…<br />make yourself findable. Google<br />think of the web as your 24/7 storefront<br />think Facebook: Events, Pages, Groups, Ads.<br />create aBlog, Twitterand LinkedIn account for you and/or your business<br />design a system for minimum maintenance:<br />timing, frequency, focus, idea generation<br />
  6. 6. Don’t…<br />ignore social media<br />lead with your business card<br />make a page/account/profile for every event<br />make a Twitter account for a one time event<br />lose sight of your audience<br />forget to offer social media to your customers<br />forget the importance of email <br />
  7. 7. (not quite) Everybody’s doing it!<br />
  8. 8. You should...<br />build a blog and talk about what works<br />be networking outside your normal spheres<br />be helpful by telling not selling<br />engage the communities you serve<br />use existing channelsto promote an event<br />use social media if a client would like to<br />ask clients about their current social media<br />know your audience:<br />Create a #hashtag - email list - mailing list - a connection.<br />
  9. 9. Connection is key formeeting attendance and membership retention to connect with Baby Boomers, Generation X, and Millenials/Gen Y.<br />One way to do that is through online marketing using social media. Each generation has its own way of communicating.<br />Planners would benefit by using various forms of social media in order to appeal to everyone.<br />The tools are free to use.<br />
  10. 10. FreeToolkit<br />Hootsuite – Manage Twitter, FB and LinkedIn<br />Dropbox/Google Docs – Share Files<br />Slideshare – Share Slideshows, PDFs & Docs<br />Flickr– Make a tag. Get your photo take! Have a photog for the event? Use it. <br />Youtube – Video: Simple, Cheap, Ad Value<br /> – Always Be Tracking<br />
  11. 11. Meeting Tools<br />Eply<br />Skype<br />Karelo<br />Meetup<br />EventBrite<br />TwitterFall<br />MingleVerse<br />
  12. 12. Three ways to ensure attendance<br />Use an online registration tool like Eply, Eventbrite or Karelo (these are just a few).<br />Send out an email blast the morning of the event reminding your guests of the start time and location.<br />A brand new text alert service available through Quick Mobile.<br />
  13. 13. If you are still standing…<br />This Presentation -<br /><br /><br />