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Social Media Communications Simplified

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Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011. …

Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011.

Originally presented as an interactive seminar at BCIT on the 30th of November 2010.

Published in: Business, Technology, Education

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  • The goal of this illustration is to help explain the concept of “social media” to business owners. It maps many of the alternatives on a scale of the amount of content that needs to be created as well as the frequency of interaction needed by you to make it an effective medium for your business.This illustration could be compared to an Ouija Board because the relative position can change by: business type, audience, and for a given business over time. Once this is married up with your target audience’s behavior, you will have a good perspective on the areas you should focus on to maximize the impact of your online marketing investments.[Speaker note: see source of article:http://www.fastcompany.com/blog/eric-groves/innovation-technology-and-customer/online-communications-channels-interaction-vs-di]
  • Transcript

    • 1. Social Media Communications Simplified
      kempedmonds.com
    • 2. TODAY
      Background
      Tools
      3 Steps to make it simple
      Listening
      Communicating
      Measuring
    • 3. BACKGROUND
    • 4.
    • 5. It’s young. There’s growth.
      87% know of
      7% have an account
      88% know of
      40% have an account
      -Pew Internet Research (US), Feb. 2010.
    • 6. Important Questions
      Is your website ready to receive and convert?
      Do you have positive customer testimonials?
      Do you have a company blog?
      Does your organization respond to email?
      If you don’t have a great product or service…
      Social Media often comes last and should.
    • 7.
    • 8. theconversationprism.com
    • 9. The Traditional Funnel
      Hubspot.com
    • 10.
    • 11. The New Funnel
      Hubspot.com
    • 12. Online Communication Channels
      CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.
      12
    • 13. Needs
      Human Capital
      Time
      Technology
      Website + CMS + Analytics
      email & e-newsletter
    • 14.
    • 15. archive.org
    • 16. Do you have a physical storefront?
      Claim your virtual places.
    • 17.
    • 18. Non Digital Listening
      Ask your customers
      Ask frontline employees
      Ask co-workers
      Ask competitors
    • 19. Email Alert - Listening Kit
      Google Alerts
      Social Mention
      TweetBeep
      Tweak your searches…
    • 20. Search Smart & Refine
      Vancouver AND fundraiser
      “Kemp Edmonds” OR @kempedmonds
      Blackberry –mobile –app
      “Get it right”
      ~bikrams
    • 21.
    • 22.
    • 23. Search for more than you…
      Competitors
      Segment leaders
      Industry specific terms
      Industry specific technologies
      Related marketing or business terms
    • 24.
    • 25. COMMUNICATING
    • 26. Survey your customers
    • 27. Take the temperature of your audience:
      • Ask existing customers about communications
      • 28. Evaluate and observe competitors activities
      • 29. Follow industry leaders and evaluate
    • Customer Service
      CUSTOMER SERVICE
    • 30.
    • 31. Curate Content
      CONTENT CURATION
    • 32. BE HELPFUL, BE AVAILABLE
      @amuse_events
    • 33.
    • 34. CREATE CONVERSION OPPORTUNITIES
      -PAYvment
    • 35. Some Conversions
      Visit > 2 minutes
      Like, Follow, Subscribe
      Newsletter, Request a Quote
      Phone, email
      Purchase
      SOFT
      HARD
    • 36. KNOW YOUR AUDIENCE. CREATE VALUE
    • 37. BRIDGE FROM THE DIGITAL
    • 38. MEASURING
    • 39. Use shortening to track all links you touch!
      • Time and number of clicks
      • 40. Country of origin
      • 41. Top Referrers - as seen 
      TRY IT! j.mp/ccbcit2010+
    • 42. Google Analytics measures inbound traffic
    • 43.
    • 44.
    • 45.
    • 46. Next Steps
      Start Listening
      Think about content of value
      Control your site - Blog if applicable
      Always be measuring - Add Analytics
      Start Communicating
    • 47.
    • 48. Free tools for small business
      Google Docs - Web-based Office Suite
      Open Office – Free Office Suite
      Dropbox – Online Storage
      Mail Chimp – Email Marketing
      Feedburner – Subscribe
      Hootsuite- Social Networks
      Doodle - Scheduling
    • 49. FREE tools for online:
      http://analytics.google.com
      http://alerts.google.com
      http://netvibes.com
      http://slideshare.net
      http://linkedIn.com
      http://hootsuite.com
      http://YouTube.com
      http://Blogger.com OR http://Wordpress.org
      http://bit.ly OR http://j.mp
      http://search.twitter.com
      Google URL Builder
      Google Forms - http://docs.google.com
      Facebook Advertising: http://facebook.com/ads
    • 50. Questions Welcome
      This presentation is available for download and review anytime: j.mp/kempsocial
      Find me at: kempedmonds.com
      On Twitter: @kempedmonds
      kempedmonds@gmail.com
      Special thanks to Guy Steeves