• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Communications: A New Business Paradigm
 

Social Media Communications: A New Business Paradigm

on

  • 891 views

This is a presentation given to a Meetup group in Vancouver on November 18th, 2010.

This is a presentation given to a Meetup group in Vancouver on November 18th, 2010.

Statistics

Views

Total Views
891
Views on SlideShare
873
Embed Views
18

Actions

Likes
1
Downloads
24
Comments
0

5 Embeds 18

http://www.kempedmonds.com 12
http://www.linkedin.com 3
http://www.greenbuildingfest.com 1
http://stress-coping.blogspot.com 1
http://www.betterprojects.net 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Lazy things on facebook and twitter post

Social Media Communications: A New Business Paradigm Social Media Communications: A New Business Paradigm Presentation Transcript

  • kempedmonds.com
    -webtreats
    Social MediaCommunications: A New Business Paradigm
    Original presentation: http://j.mp/fvsmkemp
  • Old Marketing
    $$$$$$$$$$
  • New Marketing
    $ + Time
  • 5 things everyone should know about Social Media
    It’s called social media not social selling
    Don’t forget everything you already know about marketing
    You’ve got to choose the right niche
    You have to engage
    You have to have goals
  • theconversationprism.com
  • The Traditional Funnel
    Hubspot.com
  • The New Funnel
    Hubspot.com
  • Social Media greases the marketing funnel
    Hubspot.com
  • Some Reality
    87% of Americans know of Twitter (Pew, 2010)
    7% have an account
    88% of Americans know of Facebook
    40% have an account
    Your market may not widely use these tools.
    How much is one customer worth?
    How about one customer who refers five more?
  • More Reality
    Is your website ready to receive and convert?
    Do you have positive customer testimonials?
    Do you have a company blog?
    Do people pick up the phone?
    How quickly do you respond to email?
    Social Media often comes last and should.
  • Today let’s talk about
    Goals
    How Social Media fits in
    Frameworks & Planning
    Execution
    Examples
  • How to get started?
    Have SMARTER Goals
  • SMARTER Goals
    Specific
    Measurable
    Attainable
    Relevant
    Time Bound
    Evaluate
    Re-evaluate
  • Examples: SMART Social Media Goals
    Increase unique visitors to our site by 5x from social networking sites (Analytics) after 5 months
    Increase blog/newsletter subscriptions by X% in 3 months by increasing distribution channels
    Increase FB Fans by X members in 8 weeks
    Increase Twitter mentions 300% in 6 months
    Increase interactions on FB page by 5/week*
  • The Marketing Funnel
    Altimeter Group 2010
  • Some FREE Tools
    Website Monitoring: Google Analytics
    Social Posts: Hootsuite (Ow.ly)
    Link Distribution: J.mp
    Facebook: Insights/Ads
    Email: Mail Chimp or Constant Contact
    Monitoring Google: Alerts
    Social Net Monitoring: Social Mention
    Dashboard: Netvibes
    Video: YouTube Insights, Flickr Stats
  • Always be Monitoring/Measuring
    Yes you can measure and monitor everything!
  • We need a framework
    A pragmatic approach using metrics based on sound business objectives
    To maximize understanding about the value of social marketing efforts
    A framework that delivers tangible results
  • Mark makes it easyOriginal with Details
  • Another Framework
    Altimeter Group 2010
  • By: TheBristolKid
  • The Framework Begins with Goals
    Licensed for use under Creative Commons License
  • ...From Goals Stem Objectives
    Licensed for use under Creative Commons License
  • ...Then Measures of Success
    Licensed for use under Creative Commons License
  • And Finally Execution
    Licensed for use under Creative Commons License
  • The Framework in Practice
    Altimeter Group 2010
  • Simon Sinek’s TED TALK on Inspiring Leadership
  • Apply Simon Sinek’s model for inspirational leadership
    WHY
    HOW
    WHAT
    Original by: Altimeter Group 2010
    • Company Goals= Vision - WHY
    • Business Objectives = Strategy - WHY
    • Measures of Success KPI = Management - HOW
    • Operational Tactics = Execution - WHAT
  • The Framework Is a Process
    Licensed for use under Creative Commons License
  • A Social Marketing Example...
    • Goal
    • Objective
    • Measures
    • Tactics
    Be Integral to the Community
    Raise Awareness
    Twitter
    Mentions
    Web Traffic from Social Sites
    Social
    Mentions
  • How to Measure:(measure over time)
    Twitter Mentions:
    http://search.twitter.com
    http://tweetbeep.com
    Lots of paid tools out there
    ADVANCED: Your mentions/your mentions + all competitor mentions
    Social Mentions:
    http://socialmention.com
    http://alerts.google.com
    http://netvibes.com
    Website Traffic from Social Sites:
    http://analytics.google.com
    Sources: Facebook, Twitter, YouTube, etc.
    BACK IT ALL UP WITH URL SHORTENING (http://j.mphttp://bit.ly)
  • Another Example...
    • Goal
    • Objective
    • Measures
    • Tactics
    Develop affinity with target audiences
    Increase
    Engagement
    New fans,
    Followers
    Readers,
    Watchers
    Web Traffic from Social Sites + 2min
    Comments,
    Shares,
    Likes, Replies
  • http://www.google.com/images?q=social+media+logos&hl=en&gbv=2&tbs=isch:1&sa=N&start=20&ndsp=20
  • Different Ecosystems
    Stagger Timing
    Distribute Content
    Different Language
    Different Timing
  • Same Content, Different Ecosystem…
  • Different Language, Different Timing.
  • Keep your base in mind
  • The Key:Bridging the Social Media Gap
  • Special Thanks to:@TLCHomeRed Barn GroupMark SmiciklasJeremiah Owyangand Altimeter Groupkempedmonds.com