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Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
Social Media Communications: A New Business Paradigm
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Social Media Communications: A New Business Paradigm

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This is a presentation given to a Meetup group in Vancouver on November 18th, 2010.

This is a presentation given to a Meetup group in Vancouver on November 18th, 2010.

Published in: Education, Technology, Business
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  • Lazy things on facebook and twitter post
  • Transcript

    • 1. kempedmonds.com
      -webtreats
      Social MediaCommunications: A New Business Paradigm
      Original presentation: http://j.mp/fvsmkemp
    • 2. Old Marketing
      $$$$$$$$$$
    • 3.
    • 4. New Marketing
      $ + Time
    • 5. 5 things everyone should know about Social Media
      It’s called social media not social selling
      Don’t forget everything you already know about marketing
      You’ve got to choose the right niche
      You have to engage
      You have to have goals
    • 6. theconversationprism.com
    • 7. The Traditional Funnel
      Hubspot.com
    • 8. The New Funnel
      Hubspot.com
    • 9. Social Media greases the marketing funnel
      Hubspot.com
    • 10.
    • 11. Some Reality
      87% of Americans know of Twitter (Pew, 2010)
      7% have an account
      88% of Americans know of Facebook
      40% have an account
      Your market may not widely use these tools.
      How much is one customer worth?
      How about one customer who refers five more?
    • 12. More Reality
      Is your website ready to receive and convert?
      Do you have positive customer testimonials?
      Do you have a company blog?
      Do people pick up the phone?
      How quickly do you respond to email?
      Social Media often comes last and should.
    • 13. Today let’s talk about
      Goals
      How Social Media fits in
      Frameworks & Planning
      Execution
      Examples
    • 14. How to get started?
      Have SMARTER Goals
    • 15. SMARTER Goals
      Specific
      Measurable
      Attainable
      Relevant
      Time Bound
      Evaluate
      Re-evaluate
    • 16. Examples: SMART Social Media Goals
      Increase unique visitors to our site by 5x from social networking sites (Analytics) after 5 months
      Increase blog/newsletter subscriptions by X% in 3 months by increasing distribution channels
      Increase FB Fans by X members in 8 weeks
      Increase Twitter mentions 300% in 6 months
      Increase interactions on FB page by 5/week*
    • 17. The Marketing Funnel
      Altimeter Group 2010
    • 18. Some FREE Tools
      Website Monitoring: Google Analytics
      Social Posts: Hootsuite (Ow.ly)
      Link Distribution: J.mp
      Facebook: Insights/Ads
      Email: Mail Chimp or Constant Contact
      Monitoring Google: Alerts
      Social Net Monitoring: Social Mention
      Dashboard: Netvibes
      Video: YouTube Insights, Flickr Stats
    • 19.
    • 20. Always be Monitoring/Measuring
      Yes you can measure and monitor everything!
    • 21. We need a framework
      A pragmatic approach using metrics based on sound business objectives
      To maximize understanding about the value of social marketing efforts
      A framework that delivers tangible results
    • 22. Mark makes it easyOriginal with Details
    • 23. Another Framework
      Altimeter Group 2010
    • 24. By: TheBristolKid
    • 25. The Framework Begins with Goals
      Licensed for use under Creative Commons License
    • 26. ...From Goals Stem Objectives
      Licensed for use under Creative Commons License
    • 27. ...Then Measures of Success
      Licensed for use under Creative Commons License
    • 28. And Finally Execution
      Licensed for use under Creative Commons License
    • 29. The Framework in Practice
      Altimeter Group 2010
    • 30. Simon Sinek’s TED TALK on Inspiring Leadership
    • 31. Apply Simon Sinek’s model for inspirational leadership
      WHY
      HOW
      WHAT
      Original by: Altimeter Group 2010
    • 32.
      • Company Goals= Vision - WHY
      • 33. Business Objectives = Strategy - WHY
      • 34. Measures of Success KPI = Management - HOW
      • 35. Operational Tactics = Execution - WHAT
    • The Framework Is a Process
      Licensed for use under Creative Commons License
    • 36. A Social Marketing Example...
      Be Integral to the Community
      Raise Awareness
      Twitter
      Mentions
      Web Traffic from Social Sites
      Social
      Mentions
    • 40. How to Measure:(measure over time)
      Twitter Mentions:
      http://search.twitter.com
      http://tweetbeep.com
      Lots of paid tools out there
      ADVANCED: Your mentions/your mentions + all competitor mentions
      Social Mentions:
      http://socialmention.com
      http://alerts.google.com
      http://netvibes.com
      Website Traffic from Social Sites:
      http://analytics.google.com
      Sources: Facebook, Twitter, YouTube, etc.
      BACK IT ALL UP WITH URL SHORTENING (http://j.mphttp://bit.ly)
    • 41. Another Example...
      Develop affinity with target audiences
      Increase
      Engagement
      New fans,
      Followers
      Readers,
      Watchers
      Web Traffic from Social Sites + 2min
      Comments,
      Shares,
      Likes, Replies
    • 45.
    • 46.
    • 47. http://www.google.com/images?q=social+media+logos&hl=en&gbv=2&tbs=isch:1&sa=N&start=20&ndsp=20
    • 48.
    • 49. Different Ecosystems
      Stagger Timing
      Distribute Content
      Different Language
      Different Timing
    • 50. Same Content, Different Ecosystem…
    • 51. Different Language, Different Timing.
    • 52.
    • 53. Keep your base in mind
    • 54. The Key:Bridging the Social Media Gap
    • 55. Special Thanks to:@TLCHomeRed Barn GroupMark SmiciklasJeremiah Owyangand Altimeter Groupkempedmonds.com

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