Prospecting 2.0: Social Media for Sales Tactics

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Created for a webinar presentation given to SalesCrunch.com webinar attendees.

Created for a webinar presentation given to SalesCrunch.com webinar attendees.

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  • 1. Prospecting 2.0:Using social media to prospect, develop leads and build relationships By: Kemp Edmonds, HootSuite Created for: SalesCrunch.com
  • 2. Introductions
  • 3. • Prospecting• Lead Development• Build Relationships• Recap• Question Period
  • 4. Two Prospecting Tips• BCC Trick• LinkedIn like this?• Google the role and the full name will appear
  • 5. Advanced Twitter search• Geo-targeted search• #Chats• Competitor search• Research
  • 6. LinkedIn Job Search
  • 7. Profile Insight
  • 8. Keyword User Search
  • 9. Track and Help with Lists• Put prospects with Twitter accounts into Twitter Lists• Monitor for any ? or opportunities to help with ANYTHING• Respond helpfully. Schedule a tweet for a week later to chat
  • 10. Engage with active prospects• Follow prospects; DM if they follow back• Direct useful content and questions to them• Reach out genuinely then schedule a follow up post
  • 11. Speak to your customer pain points• Tweets• Posts• Blogs• Email
  • 12. Industry specific events & chats #Sales20 #SMChat …
  • 13. Positive Networking • I’d like to add you to my professional network on LinkedIn • I found you through ___. I’d like to stay connected on LinkedIn for future opportunities around ___.
  • 14. • Quora• InboxQ• LinkedIn Answers• LinkedIn Groups• Newsletter/Blog
  • 15. Be the Trusted Advisor
  • 16. Thank youQuestions?• HootSuite.com• Library.HootSuite.com• @kempedmonds• kempedmonds.com