Important Questions• Is your website ready to receive and convert?• Do you have positive customer testimonials?• Do you have blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first. Social Media often comes last and should -Kyle James, doteduguru.com
It’s young. It’s growing. 50% of Americans have an account on 13% of online Americans use 4% are using location based services likeSources:InsideFacebook.com (US) Feb. 2011Pew Internet Research (US) June 2011Pew Internet Research (US) Nov. 2010
POST• People: Assess your customers’ social activities• Objectives: What do you want to accomplish• Strategy: Plan for how relationships will change• Technology: Decide on your social technologies The Post Strategy
Responsibility & SchedulingWho is responsible for posting content and responding?How often will you post? Schedule it.
Listening Kit - Email Alerts Google Alerts Social Mention TweetBeepTweak your searches…
To manage it use…1. Content calendar2. Content scheduling3. On duty
What are our goals?Exercise #2:Start thinking about some strategic goals for FDU. If you have a strategic marketing plan that is a great place to start.You choose the strategic goals & objective. I will work with you to determine KPIs and tactics.
Content FactoryExercise #3: Brainstorm 20 different possible ways to develop meaningful content.• Student stories• Vancouver Adventures• School activities• Success stories• Students ‘journals’• Student made videos• Vancouver news• FDU news• …
Thank you!@kempedmondsKempedmonds.firstname.lastname@example.org See you next week!