Nufloors and Social Media

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This presentation was customized and given to the Nufloors national conference in Courtney, British Columbia on May 28th, 2011.

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  • - the tech will change again, but the foundation is same\n\n
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  • Pick up the social telephone it’s ringing\n\n
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  • Social Media isn’t reinventing the wheel it’s reinventing how we interact with one another and taking us to another time. A time when asking you neighbour for a cup of sugar was the norm and we all knew who lived next door. Service is at the core of social media communications.\n
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  • Nufloors and Social Media

    1. 1. A Fireside Chat with Kemp Edmonds Nufloors and Social MediaThis presentation is available: http://j.mp/kempnu
    2. 2. How did I get here?
    3. 3. It started here...and never ends.
    4. 4. Inspiration
    5. 5. It’s young. It’s growing. • 50% of Americans have an account on • 8% of online Americans use • 4% are using location based services like…Sources:InsideFacebook.com
(US)
Feb.
2011Pew
Internet
Research
(US)
Feb.
2011
Pew
Internet
Research
(US)
Nov.
2010
    6. 6. Nearly 100% of online users:
    7. 7. Great start
    8. 8. Important Questions• Is your website ready to receive and convert?• Do you have positive customer testimonials?• Do you have a company blog?• Does your organization respond to email? Social Media often comes last and should.
    9. 9. theconversa+onprism.com
    10. 10. The Social Funnel
    11. 11. Tech will Change Again
    12. 12. Old Marketing $$$$$$$$$$
    13. 13. New Marketing $ + Time
    14. 14. It’s not this.
    15. 15. “IT’S ABOUT GENERATING REVENUE THROUGH SOLID MARKETING AND STELLAR CUSTOMER SERVICE, JUST LIKEIT’S BEEN SINCE THE BEGINNING OF TIME.”
    16. 16. Product & Service Customer LifestyleSuccessful Social Media
    17. 17. Participation is Everything
    18. 18. This is customer service.It’s old made new again.
    19. 19. It’s not about you.
    20. 20. Reviews will only grow
    21. 21. Feedback
    22. 22. What will you be?
    23. 23. =Abandonment
    24. 24. With or without you.
    25. 25. Competition
    26. 26. It’s early in the game
    27. 27. Build a community
    28. 28. Become a resource
    29. 29. It’s not a numbers game
    30. 30. Likes don’t mean much
    31. 31. On the path
    32. 32. Ideas
    33. 33. Email before Social• Don’t sell• Include tips for your product• Have a special offer - 5% off• Tell stories of happy customers
    34. 34. Capture Info
    35. 35. Make the prize relevant Capture emails
    36. 36. It’s a visual art
    37. 37. Offer Specials here
    38. 38. Set Expectations...
    39. 39. Network w/other Business
    40. 40. Referrals & Rewards
    41. 41. Bridge the Digital DividePhoto
By:
dkillm.
Used
under
Crea+ve
Commons
License.
    42. 42. Questions?Kemp Edmonds, @KempEdmonds kempedmonds.comThis Presentation: http://j.mp/kempnu

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