Monitoring and measuring

Monitor & Measure Metrics
Brought to you by:
The BCIT Centre for Social Media in Business &
BCIT’s Peter Thompson Centre for Venture Development
Full Presentation: http://j.mp/bcitwebinar
Content by: Kemp Edmonds

Welcome to BCIT’s Virtual Business Hub!
This studio is available for rent - 604-412-7651 for more information
We'll be broadcasting our monthly webinar – bcit.ca/vent0051
The studio will also broadcast part-time studies
Thanks to M2O.ca for helping to develop BCIT’s new studio

On The Menu Today
A Framework
Front End
Back End
Basic Metrics
Advanced Metrics
Monitoring on the Cheap
High End Monitoring

Large original sized image for download: http://kempe.me/monitoryourweb

Front End
Google URL Builder
?utm=
URL Shortened (bit.ly, j.mp, ow.ly, etc)
Setup an RSS feed for your blog and email newsletter
Setup monitoring
Email: Constant Contact ($) and Mail Chimp (Free)
Set your hyperlinks on emails

http://bcit.ca/business/socialmedia

Google URL Builder
Find the tool at: http://j.mp/googleurlbuilder

URL Shortened for Tracking
Use a URL shortener that tracks country, time and referrer: http://j.mp, http://bit.ly, http://ow.ly

Hyperlinks vs. Links
Hyperlinked
Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
Shortened – http://j.mp/bcitpts
Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10

Setup Monitoring
Google Alerts – Use “OR”
Social Mention – Use “OR”
Facebook Public Search
Monitoring Twitter:
Hootsuite
Tweetdeck
Search.twitter.com
Tweetbeep

The Back End

Back End Monitoring
Goal Setting
Campaigns (URL Builder)
Metric Monitoring
Funnel Visualization
Site Overlay
Facebook Pages: http://facebook.com/insights
Facebook Ads: http://facebook.com/ads
YouTube & Flickr Metrics

Basic Metrics
Visits – Pageviews – Page/visit
Unique Visitors
Time on Site
Bounce Rate

Goal Setting
> 5 minutes time on site
Conversion – Sign-up, Registration, etc.
> 5 pageviews/visit
Increase Traffic from social site X by Y%
Decrease Bounce Rate by X%

Metric Monitoring
Check when changes are made to the site
Time on site
Bounce Rate
Check campaigns midway
Monitor during Marketing pushes
% New Visits
% Unique Visitors
Goals

Funnel Visualization

Site Overlay

Advanced Social Media Metrics
Share of Voice
Brand Mentions/Brand + Competitor Mentions
Audience Engagement
Comments, Likes, Shares, etc./Total Views
Conversation Reach
Total People Participating/Total Audience Exposure
Sentiment (Check out SocialMention.com)
More Advanced Social Media Metrics from the Altimeter Group: http://j.mp/moresocialmetrics

Monitoring on the Cheap
bit.ly or j.mp
Google URL Builder
Google Analytics
Grader.com – hubspot.com
Google Alerts
Tweet beep & Social Mention
Count your company’s mentions by hand…
Google URL Builder: http://j.mp/googleurlbuilder Google Analytics: http://analytics.google.com, http://grader.com, http://hubspot.com, http://alerts.google.com, http://tweetbeep.com,
http://socialmention.com.

High End Monitoring
Radian6
Sysomos
Hootsuite Premium
Chartbeat – Real Time Monitoring
Questions?
For further information Kemp_Edmonds@bcit.ca
Or by Twitter: http://twitter.com/kempedmonds

Learn more at BCIT
See our new site for more information on courses in social media and custom training:
http://bcit.ca/business/socialmedia
Learn more about the programs offered by the Venture development Centre here:
http://bcit.ca/business/venture
Thank You!

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Monitoring and measuring

by Kemp Edmonds on Aug 20, 2010

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Monitoring and measuring — Presentation Transcript