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Monitoring and measuring

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A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia

A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia

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Transcript

  • 1. Monitor & Measure Metrics
    Brought to you by:
    The BCIT Centre for Social Media in Business &
    BCIT’s Peter Thompson Centre for Venture Development
    Full Presentation: http://j.mp/bcitwebinar
    Content by: Kemp Edmonds
  • 2. Welcome to BCIT’s Virtual Business Hub!
    • This studio is available for rent - 604-412-7651 for more information
    • 3. We'll be broadcasting our monthly webinar – bcit.ca/vent0051
    • 4. The studio will also broadcast part-time studies
    Thanks to M2O.ca for helping to develop BCIT’s new studio
  • 5. On The Menu Today
    A Framework
    Front End
    Back End
    Basic Metrics
    Advanced Metrics
    Monitoring on the Cheap
    High End Monitoring
  • 6. Large original sized image for download: http://kempe.me/monitoryourweb
  • 7. Front End
    Google URL Builder
    ?utm=
    URL Shortened (bit.ly, j.mp, ow.ly, etc)
    Setup an RSS feed for your blog and email newsletter
    Setup monitoring
    Email: Constant Contact ($) and Mail Chimp (Free)
    Set your hyperlinks on emails
  • 8. http://bcit.ca/business/socialmedia
  • 9. Google URL Builder
    Find the tool at: http://j.mp/googleurlbuilder
  • 10. URL Shortened for Tracking
    Use a URL shortener that tracks country, time and referrer: http://j.mp, http://bit.ly, http://ow.ly
  • 11.
  • 12. Hyperlinks vs. Links
    Hyperlinked
    Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
    Shortened – http://j.mp/bcitpts
    Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
  • 13. Setup Monitoring
    Google Alerts – Use “OR”
    Social Mention – Use “OR”
    Facebook Public Search
    Monitoring Twitter:
    Hootsuite
    Tweetdeck
    Search.twitter.com
    Tweetbeep
  • 14. The Back End
  • 15. Back End Monitoring
    Goal Setting
    Campaigns (URL Builder)
    Metric Monitoring
    Funnel Visualization
    Site Overlay
    Facebook Pages: http://facebook.com/insights
    Facebook Ads: http://facebook.com/ads
    YouTube & Flickr Metrics
  • 16. Basic Metrics
    Visits – Pageviews – Page/visit
    Unique Visitors
    Time on Site
    Bounce Rate
  • 17. Goal Setting
    > 5 minutes time on site
    Conversion – Sign-up, Registration, etc.
    > 5 pageviews/visit
    Increase Traffic from social site X by Y%
    Decrease Bounce Rate by X%
  • 18. Metric Monitoring
    Check when changes are made to the site
    Time on site
    Bounce Rate
    Check campaigns midway
    Monitor during Marketing pushes
    % New Visits
    % Unique Visitors
    Goals
  • 19. Funnel Visualization
  • 20. Site Overlay
  • 21. Advanced Social Media Metrics
    Share of Voice
    Brand Mentions/Brand + Competitor Mentions
    Audience Engagement
    Comments, Likes, Shares, etc./Total Views
    Conversation Reach
    Total People Participating/Total Audience Exposure
    Sentiment (Check out SocialMention.com)
    More Advanced Social Media Metrics from the Altimeter Group: http://j.mp/moresocialmetrics
  • 22. Monitoring on the Cheap
    bit.ly or j.mp
    Google URL Builder
    Google Analytics
    Grader.com – hubspot.com
    Google Alerts
    Tweet beep & Social Mention
    Count your company’s mentions by hand…
    Google URL Builder: http://j.mp/googleurlbuilder Google Analytics: http://analytics.google.com, http://grader.com, http://hubspot.com, http://alerts.google.com, http://tweetbeep.com,
    http://socialmention.com.
  • 23. High End Monitoring
    Radian6
    Sysomos
    Hootsuite Premium
    Chartbeat – Real Time Monitoring
    Questions?
    For further information Kemp_Edmonds@bcit.ca
    Or by Twitter: http://twitter.com/kempedmonds
  • 24. Learn more at BCIT
    See our new site for more information on courses in social media and custom training:
    http://bcit.ca/business/socialmedia
    Learn more about the programs offered by the Venture development Centre here:
    http://bcit.ca/business/venture
    Thank You!