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Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
Monitoring and measuring
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Monitoring and measuring

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A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia

A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia

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  • 1. Monitor & Measure Metrics<br />Brought to you by:<br />The BCIT Centre for Social Media in Business & <br />BCIT’s Peter Thompson Centre for Venture Development<br />Full Presentation: http://j.mp/bcitwebinar<br />Content by: Kemp Edmonds<br />
  • 2. Welcome to BCIT’s Virtual Business Hub!<br /><ul><li> This studio is available for rent - 604-412-7651 for more information
  • 3. We'll be broadcasting our monthly webinar – bcit.ca/vent0051
  • 4. The studio will also broadcast part-time studies</li></ul>Thanks to M2O.ca for helping to develop BCIT’s new studio<br />
  • 5. On The Menu Today<br />A Framework<br />Front End<br />Back End<br />Basic Metrics<br />Advanced Metrics<br />Monitoring on the Cheap<br />High End Monitoring<br />
  • 6. Large original sized image for download: http://kempe.me/monitoryourweb<br />
  • 7. Front End<br />Google URL Builder<br />?utm=<br />URL Shortened (bit.ly, j.mp, ow.ly, etc)<br />Setup an RSS feed for your blog and email newsletter<br />Setup monitoring<br />Email: Constant Contact ($) and Mail Chimp (Free)<br />Set your hyperlinks on emails <br />
  • 8. http://bcit.ca/business/socialmedia<br />
  • 9. Google URL Builder<br />Find the tool at: http://j.mp/googleurlbuilder<br />
  • 10. URL Shortened for Tracking<br />Use a URL shortener that tracks country, time and referrer: http://j.mp, http://bit.ly, http://ow.ly<br />
  • 11.
  • 12. Hyperlinks vs. Links<br />Hyperlinked<br />Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10<br />Shortened – http://j.mp/bcitpts<br />Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10<br />
  • 13. Setup Monitoring<br />Google Alerts – Use “OR”<br />Social Mention – Use “OR”<br />Facebook Public Search<br />Monitoring Twitter:<br />Hootsuite<br />Tweetdeck<br />Search.twitter.com<br />Tweetbeep<br />
  • 14. The Back End<br />
  • 15. Back End Monitoring<br />Goal Setting<br />Campaigns (URL Builder)<br />Metric Monitoring<br />Funnel Visualization<br />Site Overlay<br />Facebook Pages: http://facebook.com/insights<br />Facebook Ads: http://facebook.com/ads<br />YouTube & Flickr Metrics <br />
  • 16. Basic Metrics<br />Visits – Pageviews – Page/visit<br />Unique Visitors<br />Time on Site<br />Bounce Rate<br />
  • 17. Goal Setting<br />> 5 minutes time on site<br />Conversion – Sign-up, Registration, etc.<br />> 5 pageviews/visit<br />Increase Traffic from social site X by Y%<br />Decrease Bounce Rate by X%<br />
  • 18. Metric Monitoring<br />Check when changes are made to the site<br />Time on site<br />Bounce Rate<br />Check campaigns midway<br />Monitor during Marketing pushes<br />% New Visits<br />% Unique Visitors<br />Goals<br />
  • 19. Funnel Visualization<br />
  • 20. Site Overlay<br />
  • 21. Advanced Social Media Metrics<br />Share of Voice <br />Brand Mentions/Brand + Competitor Mentions<br />Audience Engagement<br />Comments, Likes, Shares, etc./Total Views<br />Conversation Reach<br />Total People Participating/Total Audience Exposure<br />Sentiment (Check out SocialMention.com)<br />More Advanced Social Media Metrics from the Altimeter Group: http://j.mp/moresocialmetrics<br />
  • 22. Monitoring on the Cheap<br />bit.ly or j.mp<br />Google URL Builder<br />Google Analytics<br />Grader.com – hubspot.com<br />Google Alerts<br />Tweet beep & Social Mention<br />Count your company’s mentions by hand…<br />Google URL Builder: http://j.mp/googleurlbuilder Google Analytics: http://analytics.google.com, http://grader.com, http://hubspot.com, http://alerts.google.com, http://tweetbeep.com, <br />http://socialmention.com. <br />
  • 23. High End Monitoring<br />Radian6<br />Sysomos<br />Hootsuite Premium<br />Chartbeat – Real Time Monitoring<br />Questions?<br />For further information Kemp_Edmonds@bcit.ca<br />Or by Twitter: http://twitter.com/kempedmonds<br />
  • 24. Learn more at BCIT<br />See our new site for more information on courses in social media and custom training:<br />http://bcit.ca/business/socialmedia<br />Learn more about the programs offered by the Venture development Centre here:<br />http://bcit.ca/business/venture<br />Thank You!<br />

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