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Monitoring and measuring

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A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia

A set of slides for a social media webinar given for free by BCIT's Centre for Social Media in Business on August 20th, 2010. Learn more here: http://bcit.ca/business/socialmedia

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    Monitoring and measuring Monitoring and measuring Presentation Transcript

    • Monitor & Measure Metrics
      Brought to you by:
      The BCIT Centre for Social Media in Business &
      BCIT’s Peter Thompson Centre for Venture Development
      Full Presentation: http://j.mp/bcitwebinar
      Content by: Kemp Edmonds
    • Welcome to BCIT’s Virtual Business Hub!
      • This studio is available for rent - 604-412-7651 for more information
      • We'll be broadcasting our monthly webinar – bcit.ca/vent0051
      • The studio will also broadcast part-time studies
      Thanks to M2O.ca for helping to develop BCIT’s new studio
    • On The Menu Today
      A Framework
      Front End
      Back End
      Basic Metrics
      Advanced Metrics
      Monitoring on the Cheap
      High End Monitoring
    • Large original sized image for download: http://kempe.me/monitoryourweb
    • Front End
      Google URL Builder
      ?utm=
      URL Shortened (bit.ly, j.mp, ow.ly, etc)
      Setup an RSS feed for your blog and email newsletter
      Setup monitoring
      Email: Constant Contact ($) and Mail Chimp (Free)
      Set your hyperlinks on emails
    • http://bcit.ca/business/socialmedia
    • Google URL Builder
      Find the tool at: http://j.mp/googleurlbuilder
    • URL Shortened for Tracking
      Use a URL shortener that tracks country, time and referrer: http://j.mp, http://bit.ly, http://ow.ly
    • Hyperlinks vs. Links
      Hyperlinked
      Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
      Shortened – http://j.mp/bcitpts
      Link: http://www.bcit.ca/pts/?utm_source=facebook&utm_medium=cpc&utm_campaign=pts_w10
    • Setup Monitoring
      Google Alerts – Use “OR”
      Social Mention – Use “OR”
      Facebook Public Search
      Monitoring Twitter:
      Hootsuite
      Tweetdeck
      Search.twitter.com
      Tweetbeep
    • The Back End
    • Back End Monitoring
      Goal Setting
      Campaigns (URL Builder)
      Metric Monitoring
      Funnel Visualization
      Site Overlay
      Facebook Pages: http://facebook.com/insights
      Facebook Ads: http://facebook.com/ads
      YouTube & Flickr Metrics
    • Basic Metrics
      Visits – Pageviews – Page/visit
      Unique Visitors
      Time on Site
      Bounce Rate
    • Goal Setting
      > 5 minutes time on site
      Conversion – Sign-up, Registration, etc.
      > 5 pageviews/visit
      Increase Traffic from social site X by Y%
      Decrease Bounce Rate by X%
    • Metric Monitoring
      Check when changes are made to the site
      Time on site
      Bounce Rate
      Check campaigns midway
      Monitor during Marketing pushes
      % New Visits
      % Unique Visitors
      Goals
    • Funnel Visualization
    • Site Overlay
    • Advanced Social Media Metrics
      Share of Voice
      Brand Mentions/Brand + Competitor Mentions
      Audience Engagement
      Comments, Likes, Shares, etc./Total Views
      Conversation Reach
      Total People Participating/Total Audience Exposure
      Sentiment (Check out SocialMention.com)
      More Advanced Social Media Metrics from the Altimeter Group: http://j.mp/moresocialmetrics
    • Monitoring on the Cheap
      bit.ly or j.mp
      Google URL Builder
      Google Analytics
      Grader.com – hubspot.com
      Google Alerts
      Tweet beep & Social Mention
      Count your company’s mentions by hand…
      Google URL Builder: http://j.mp/googleurlbuilder Google Analytics: http://analytics.google.com, http://grader.com, http://hubspot.com, http://alerts.google.com, http://tweetbeep.com,
      http://socialmention.com.
    • High End Monitoring
      Radian6
      Sysomos
      Hootsuite Premium
      Chartbeat – Real Time Monitoring
      Questions?
      For further information Kemp_Edmonds@bcit.ca
      Or by Twitter: http://twitter.com/kempedmonds
    • Learn more at BCIT
      See our new site for more information on courses in social media and custom training:
      http://bcit.ca/business/socialmedia
      Learn more about the programs offered by the Venture development Centre here:
      http://bcit.ca/business/venture
      Thank You!