• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Making the Connection with Social Media
 

Making the Connection with Social Media

on

  • 691 views

This talk was given to Economic Development Association of British Columbia's Annual Summit in June 2013.

This talk was given to Economic Development Association of British Columbia's Annual Summit in June 2013.

Statistics

Views

Total Views
691
Views on SlideShare
630
Embed Views
61

Actions

Likes
1
Downloads
12
Comments
0

3 Embeds 61

http://www.kempedmonds.com 43
https://twitter.com 15
http://kred.com 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Making the Connection with Social Media Making the Connection with Social Media Presentation Transcript

    • Making the ConnectionThrough Social Media!Created for the Economic Development Association of British Columbia!By: Kemp Edmonds!available now: j.mp/edabckemp!!#BCEconSummit  
    • Agenda•  Introduction!•  Social Media by the numbers!•  What’s the Endgame?!•  The HootSuite Social Organization!•  Managing the Balancing Act!•  Q&A!#BCEconSummit  
    • Potential
    • Inspiration
    • It started here…and never ends.
    • Self-directed Learning
    • Love and Work
    • Choose your own Adventure•  Pakistan’s First Social Media Company!•  Chief Technology Officer, NASA!•  Expert Legal Witness Facebook Labour Case!
    •        Social media by the NumbersSource: 2013 B2B Marketing Survey
    •        Social surpassing email
    •        Time spent Online
    • It’s Mobile!
    • Source: MarketingCharts.com, Experian HitwiseTop 10 Social Networking Sites
    • Source: B2B Demand Generation Benchmark Report, 2012.Video Rules
    • Facebook Dominates
    • What are people in BC using?Of BC Adults logging in at least once/week. Study by Insights West. Image by 6s Marketing, April 2013
    • People in BC use Facebook...Study by Insights West sponsored by 6s Marketing, April 20130%   20%   40%   60%   80%   100%  18-­‐29  30-­‐39  40-­‐54  55+  Ever!Weekly!Daily!
    • Adults Using Social Networks!Use Social Networks!Do Not Use Social Networks!Source: US Pew Internet Research, April, 201340% Do Not use Social Networks
    • Politically Engaged Social Network Users!Not Engaged!Engaged!Source: US Pew Internet Research, April, 201366% of those that do arePolitically Engaged
    • Source: Ipsos ReidThey are very active
    • Is your website ready?
    • Important Questions•  Is your website ready to receive and convert?!•  Do you have positive testimonials?!•  Do you have a blog?!•  Respond to emails? Answer the phone?!•  Are you listening? Listening comes first.!!!“Social Media often comes last and should.”!
    • What is the Endgame?Source: Google
    • Engage and InformSource: Twitter.com
    • Follow the leadersSource: Facebook.com
    • Manage and Improve ReputationSource: Twitter.com
    • Build AdvocacySource: Twitter.com
    • AdvocacySource: Twitter.com
    • Long Term CommunicationsImage By: Kris Krug used under creative commons.
    • MARKETING!SUPPORT!SALES!HR!C-SUITE!R&D!IT!Strategy/Goals!Social Policy!Workflows!Compliance!Foundations!Security!Social Analytics!Access: Web/Mobile!HootSuite Social Organization
    • Strategy/Goals!Social Policy!Workflows!Compliance!Foundations!Security!Social Analytics!Access: Web/Mobile!MARKETING!SUPPORT!SALES!HR!C-SUITE!R&D!IT!
    • C-SUITE!SUPPORT!HR!R&D!IT!MARKETING!SALES!Strategy/Goals!Social Policy!Workflows!Compliance!Foundations!Security!Social Analytics!Access: Web/Mobile!
    • C-SUITE!SUPPORT!HR!R&D!IT!MARKETING!SALES! CRM!MARKETING
AUTOMATION!WEB
ANALYTICS!CUSTOMERSERVICE
PLATFORM!Strategy/Goals!Social Policy!Workflows!Compliance!Foundations!Security!Social Analytics!Access: Web/Mobile!
    • THOUGHT LEADERSHIP!EXECUTIVE PROFILES!C-SUITE!CRM!WEB
ANALYTICS!SUPPORT!HR!R&D!IT!MARKETING!SALES!TECH LEADERSHIP!INFLUENCER COMMUNITY!MARKETING
AUTOMATION!CUSTOMERSERVICE
PLATFORM!WEBSITES!DEMAND
GENERATION!PERSONALACCOUNTS!PERSONALCOROPORATEACCOUNTS!INTERNALSOCIAL
NETWORKS!INTERNALSOCIAL
NETWORKS!Strategy/Goals!Social Policy!Workflows!Compliance!Foundations!Security!Social Analytics!Access: Web/Mobile!
    • Managing the Balancing ActSource: By lwpkommunikacio on Flickr used under creative commons
    • Controlled Empowerment•  Strategy!•  Goals!•  Policy!•  Workflow!•  Security + Compliance!•  Analytics!•  Training!
    • Source: intersectionconsulting.comStrategy trumps tactics
    • 38  Altimeter Inside-Out Strategy
    • 39  Begin with Goals
    • 40  From Goals steam Objectives
    • 41  …then measures of success
    • Last comes execution
    • •  Goal!•  Objective!!•  Measures!!•  Tactics!Be Integral to the Community!Raise!Awareness!% increasein TwitterMentions!% increasein SocialMentions!Websitetraffic fromsocial sites!A Social Marketing Example
    • Policy: Start smart and simple1.  Be responsible.!2.  Follow the rules.!3.  Be transparent.!4.  Take ownership.!5.  Respect your audience and colleagues.!6.  Add value.!7.  Protect the brand.!8.  Be accurate.!9.  Do not reveal secrets.!10. Do not forget your day job.!Source: infopost.ca/en/social-media-employee-policy/
    • Workflow: An ExampleImage by: David Armano used under creative commons license.
    • Funnel AnalyticsBASEREACHENGAGEMENTCONVERSIONS
    • Social Funnel AnalyticsFANS, FOLLOWERSAUDIENCE REACHCLICKS, LIKES, RETWEETSCONVERSIONS
    • Email Funnel AnalyticsSUBSCRIBERSEMAILS OPENEDACTIONSCONVERSIONS
    • Website Funnel AnalyticsVISITSPAGE VIEWSDESINATION PAGECONVERSIONS
    • Training
    • •  Goal!•  Objective!!•  Measures!!•  Tactics!Be Integral to the Community!Raise!Awareness!% increasein TwitterMentions!% increasein SocialMentions!Websitetraffic fromsocial sites!A Social Marketing Example
    • What is HootSuite?
    • Q & A j.mp/edabckemp•  Thank you to EDABC and the organizers!!•  Try HootSuite Free: hootsuite.com!!Get in touch:!•  kemp@hootsuite.com!•  @kempedmonds!