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App Development &Social Media<br />Notes from Kemp Edmonds<br />
Who is this guy?<br />BCIT Marketing Graduate<br />Technology Enthusiast<br />iPhone Imagined<br />Social Media Evangelist...
The Gold Rush is OVER<br />Quality Apps with good marketing plans will make significant funds<br />Successful Local Exampl...
YourChallenge isStanding out in the crowd<br />
Your packaging is important<br />
How will you stand out?<br />
Your icon is your box<br />
Brand Continuity<br />Either you, your company or your app<br />Choose one logo/icon for each<br />Use the same logo acros...
Challenge: Make it useful or entertaining<br />Trying to do both may not work<br />
Apps I HAD to buy -Can’t live without it<br />Freemium - Dropbox & Tap Tap<br />Use - AirMouse Pro & Surveillance<br />A G...
Social Media as Marketing<br />Tweeting/Facebook MSG for score<br />News & Information Sharing<br />Compete with real frie...
iPhone OS 4 Game Center<br />Apple’s new SOCIAL gaming network<br />Invite friends to play a game<br />Start a multiplayer...
iPhone OS 4Opportunities: New APIs<br />
Strictly Social Media<br />OLD: OpenFeint<br />NEW: OS 4 Gaming Center<br />Sharing Scores/Trophies<br />Sharing Achieveme...
Email<br />Social Media<br />WOM<br />on Steroids<br />Less scale more control<br />More scale less control<br />
The Essential Social Networks<br />Meetup or Other Variations<br />Twitter<br />LinkedIn<br />Facebook for your App<br />T...
Using Social Media Beyond Marketing<br />Networking<br />Finding Contacts<br />Learning What Works<br />Finding clients<br...
The Challenge: Cut through the noise<br />
Making Money<br />Be the first <br />Bring quality entertainment<br />Create an addictive game<br />Make a tool people can...
Marketing Your Apps<br />Talk to the experienced<br />Presentation from Atimi:<br />j.mp/AtimiMKTG<br />
Track your efforts and evaluate<br />hootsuite.com OR j.mp<br />
And then...<br />Get started with the tools<br />This presentation:<br />Check out kempedmonds.com<br />email kemp_edmonds...
iPhone App Development & Social Media
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iPhone App Development & Social Media

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Transcript of "iPhone App Development & Social Media"

  1. 1. App Development &Social Media<br />Notes from Kemp Edmonds<br />
  2. 2.
  3. 3. Who is this guy?<br />BCIT Marketing Graduate<br />Technology Enthusiast<br />iPhone Imagined<br />Social Media Evangelist<br />
  4. 4. The Gold Rush is OVER<br />Quality Apps with good marketing plans will make significant funds<br />Successful Local Examples:<br />iFart/PoopTheWorld (sad but true)<br />ColorSplash/Juxtaposer<br />
  5. 5. YourChallenge isStanding out in the crowd<br />
  6. 6. Your packaging is important<br />
  7. 7. How will you stand out?<br />
  8. 8. Your icon is your box<br />
  9. 9. Brand Continuity<br />Either you, your company or your app<br />Choose one logo/icon for each<br />Use the same logo across platforms:<br />Nings, Twitter, LinkedIn, Meetup, Store<br />
  10. 10. Challenge: Make it useful or entertaining<br />Trying to do both may not work<br />
  11. 11. Apps I HAD to buy -Can’t live without it<br />Freemium - Dropbox & Tap Tap<br />Use - AirMouse Pro & Surveillance<br />A Good Port - Gangstar & Dexter<br />Replay/Value - Simulation, action, time<br />Docs - GoodReader<br />
  12. 12. Social Media as Marketing<br />Tweeting/Facebook MSG for score<br />News & Information Sharing<br />Compete with real friends<br />Actual Social Media Apps<br />iPhone OS 4 Game Center<br />
  13. 13. iPhone OS 4 Game Center<br />Apple’s new SOCIAL gaming network<br />Invite friends to play a game<br />Start a multiplayer game<br />Matchmaking<br />Track Achievements<br />Compare high scores via a leaderboard<br />
  14. 14. iPhone OS 4Opportunities: New APIs<br />
  15. 15. Strictly Social Media<br />OLD: OpenFeint<br />NEW: OS 4 Gaming Center<br />Sharing Scores/Trophies<br />Sharing Achievements<br />Sharing Activities <br />
  16. 16.
  17. 17. Email<br />Social Media<br />WOM<br />on Steroids<br />Less scale more control<br />More scale less control<br />
  18. 18.
  19. 19. The Essential Social Networks<br />Meetup or Other Variations<br />Twitter<br />LinkedIn<br />Facebook for your App<br />Telling not Selling yourself: a Blog<br />
  20. 20. Using Social Media Beyond Marketing<br />Networking<br />Finding Contacts<br />Learning What Works<br />Finding clients<br />Collaboration<br />Finding work<br />
  21. 21. The Challenge: Cut through the noise<br />
  22. 22. Making Money<br />Be the first <br />Bring quality entertainment<br />Create an addictive game<br />Make a tool people can’t live without<br />A video/audio editor + make it affordable<br />Understand the marketing needs<br />
  23. 23. Marketing Your Apps<br />Talk to the experienced<br />Presentation from Atimi:<br />j.mp/AtimiMKTG<br />
  24. 24. Track your efforts and evaluate<br />hootsuite.com OR j.mp<br />
  25. 25. And then...<br />Get started with the tools<br />This presentation:<br />Check out kempedmonds.com<br />email kemp_edmonds@bcit.caor Tweet @kempedmonds with more questions<br />
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