How Social Media is Enabling Individuals and Organizations

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This presentation was first given to the "Growing of Giants" conference in May of 2013. Growing of Giants is an offshoot of the Entrepreneur Organization's Program that meets annually to learn, grow and build their businesses.

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  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • You start with the Fundamentals. It all started with Marketing and then closely by SupportYou now see other departments getting involved.
  • - Add in all departments and the need for coordination across departmentsEnter the C-Suite (Leveraging their influence in the market)Social has until recently been accomplished separate from all existing systemsWe now see the need to connect the existing workflows to social
  • - Add in all departments and the need for coordination across departmentsEnter the C-Suite (Leveraging their influence in the market)Social has until recently been accomplished separate from all existing systemsWe now see the need to connect the existing workflows to social
  • At buildout, a Social Organization includes all departments and employees in an organizationIt fosters and manages a coordinated effortIt’s workflows tie into the existing processes and systems currently deployed
  • How Social Media is Enabling Individuals and Organizations

    1. 1. How Social Media is EnablingIndividuals and Organizationsavailable now: j.mp/kempg2#g2kempCreated for Growing of Giants, May 2013By: Kemp Edmonds
    2. 2. Agenda• My Story• Statistical Overview• The Human Nature• Starting with Why - Workshop• Measurement Best Practices• Successes and Failures• Developing Strategy – Workshop• A Few Quick Demos• Open Season – Q&A+
    3. 3. It started here…and never ends.
    4. 4. Potential
    5. 5. Inspiration
    6. 6. Self-directed Learning
    7. 7. Love and Work
    8. 8. Choose Your Own Adventure• Pakistan’s First Social Media Company• Chief Technology Officer, NASA• Expert Legal Witness Facebook Firing
    9. 9. Social surpassing email
    10. 10. Time spent online
    11. 11. It’s Mobile
    12. 12. Source: MarketingCharts.com, Experian HitwiseTop Social Networks
    13. 13. Facebook Dominates
    14. 14. It means business2013 B2B Marketing Survey
    15. 15. Understand what works
    16. 16. LinkedIn 4X Better for B2B
    17. 17. Understand the EcosystemsLinkedIn – The Business Luncheon
    18. 18. Understand the EcosystemsTwitter – The Cocktail Party
    19. 19. Understand the EcosystemsFacebook – The Bar/Backyard BBQ
    20. 20. Is it for everyone?• Is your target market there?• Does your target market have the time?• Are they accessible?• Do you have the time?• Are you seeking new opportunities?• Who uses Facebook? Twitter? LinkedIn?Social Media often comes last and should.
    21. 21. Important Questions• Is your website ready to receive and convert?• Do you have positive testimonials?• Do you have a organizational blog?• Respond to emails? Answer the phone?• Are you listening? Listening comes first.Social Media often comes last and should.
    22. 22. It’s something new…Two-way media that operates on a scale from private to public.-Clay Shirky, Cognitive Surplus
    23. 23. To empower us to do the thingswe’ve always done.
    24. 24. Maslow’s Hierarchy of Needs
    25. 25. It helps build personal brand
    26. 26. It helps build personal brand
    27. 27. Bridge the digital divide
    28. 28. Source: Simon Sinek, graphic: http://life-engineering.com/files/2010/08/simon-sinek-the-golden-circle.jpgStarting with Why
    29. 29. WhyHowWhatBreaking it Down
    30. 30. GoalsObjectivesMeasures of SuccessWhat to do get thereBreaking it Down
    31. 31. Your Journey - Workshop• Starting with Why Why – Visionary Goals How – Measures of Success What – TacticsGoalsObjectivesMeasures of SuccessWhat to do get there
    32. 32. 5 Minute Break
    33. 33. What are people measuring?
    34. 34. REACHBASEENGAGEMENTCONVERSION2013 B2B Marketing Survey
    35. 35. 2013 B2B Marketing Survey
    36. 36. You can measure ROI
    37. 37. It takes work
    38. 38. It needs to be worth it
    39. 39. 80/20 Two WaysSpend 80% or more of the time communicating… Engaging with others Sharing other people’s content Being helpful Providing value to your audienceSpend 20% or less of the time marketing… Talking about products and services Posting testimonials Sharing success
    40. 40. 80/20 Two WaysRight Way Wrong WayEngagingReporting
    41. 41. Don’t get caught playing thenumbers gameValue of DataNumbersAnalysisActions taken tooptimize business
    42. 42. End to End Tracking
    43. 43. VisitsInterestConversionEnd to End Tracking
    44. 44. Off SiteOn SiteVisitsInterestConversionEnd to End Tracking
    45. 45. VisitsInterestConversionEnd to End TrackingOff SiteOn Site
    46. 46. REACHBASEENGAGEMENTCONVERSIONKemp’s MeasurementPhilosophy
    47. 47. Ideapaint keeps it simple
    48. 48. 5 Minute Break
    49. 49. Examples of Success &Failure
    50. 50. Stories of SuccessChange the law. #SEC
    51. 51. Stories of SuccessBe Human. Be Helpful
    52. 52. Stories of SuccessCategory Thought Leadership
    53. 53. Stories of SuccessBeing the Hub
    54. 54. Stories of SuccessCrowdsourcing Innovation
    55. 55. Giving @ScaleStories of Success
    56. 56. Consider Barriers to EntryUGC Contesting LessonVideoAudioText
    57. 57. A Comedy of ErrorsWrong Account. Business Lost.
    58. 58. A Comedy of ErrorsWrong Account. Made Right.
    59. 59. A Comedy of ErrorsWrong Account. Made Right.
    60. 60. A Comedy of ErrorsWrong Account. Made Right.
    61. 61. A Comedy of ErrorsInsensitivity Hurts Brands.
    62. 62. A Comedy of ErrorsA trend is not an opportunity
    63. 63. A Comedy of ErrorsEven CEOs get it wrong.
    64. 64. A Comedy of ErrorsOne Wrong Move.
    65. 65. A Comedy of ErrorsDon’t let the kids drive.
    66. 66. A Comedy of ErrorsKnow the law. #SEC
    67. 67. A Comedy of ErrorsYou can’t control the crowd
    68. 68. A Comedy of ErrorsYou can’t control Employees
    69. 69. Have any stories?Share them with us
    70. 70. Lessons• Empower those you trust or use tools to help• Understand the potential implications• Use common sense• Know what you can and cannot control• Be sensitive• Stay positive• Strategy trumps tactics• Start with Why
    71. 71. Strategy trumps tacticsintersectionconsulting.com
    72. 72. 74The Inside-Out Strategy
    73. 73. 75Begin with Goals…
    74. 74. 76...From Goals StemObjectives
    75. 75. 77...Then Measures of Success
    76. 76. Last comes the execution
    77. 77. Breaking it down
    78. 78. • Goal• Objective• Measures• TacticsBe Integral to the CommunityRaiseAwareness%increase inTwitterMentions%increase inSocialMentionsWebsitetraffic fromsocial sitesA Social Marketing Example
    79. 79. Your Organization - Workshop• Starting with Why Why How WhatOrganizational GoalsCommunications ObjectivesMeasures of SuccessOperational Tactics
    80. 80. Essential Tools - Demo
    81. 81. Q & A• Special Thanks to Cameron Herold and G2• kempedmonds.com• @kempedmonds• This Presentation: j.mp/kempg2• More Presentations: j.mp/kempslides
    82. 82. Social Business Hierarchy of Needs
    83. 83. Strategy/GoalsSocial PolicyWorkflowsComplianceFoundationsSecuritySocial AnalyticsAccess: Web/MobileThe Social Organization
    84. 84. Strategy/GoalsSocial PolicyWorkflowsComplianceFoundationsSecuritySocial AnalyticsAccess: Web/MobileMARKETINGSUPPORTSALESHRC-SUITER&DIT
    85. 85. Strategy/GoalsSocial PolicyWorkflowsComplianceFoundationsSecuritySocial AnalyticsAccess: Web/MobileMARKETINGSUPPORTSALESHRC-SUITER&DIT
    86. 86. C-SUITESUPPORTHRR&DITMARKETINGSALESStrategy/GoalsSocial PolicyWorkflowsComplianceFoundationsSecuritySocial AnalyticsAccess: Web/Mobile
    87. 87. C-SUITESUPPORTHRR&DITMARKETINGSALES CRMMARKETINGAUTOMATIONWEBANALYTICSCUSTOMERSERVICEPLATFORMStrategy/GoalsSocial PolicyWorkflowsComplianceFoundationsSecuritySocial AnalyticsAccess: Web/Mobile
    88. 88. THOUGHT LEADERSHIPEXECUTIVE PROFILESC-SUITECRMWEBANALYTICSSUPPORTHRR&DITMARKETINGSALESTECH LEADERSHIPINFLUENCER COMMUNITYMARKETINGAUTOMATIONCUSTOMERSERVICEPLATFORMWEBSITESDEMANDGENERATIONPERSONALACCOUNTSPERSONALCOROPORATEACCOUNTSINTERNALSOCIALNETWORKSINTERNALSOCIALNETWORKSStrategy/GoalsSocial PolicyWorkflowsComplianceFoundationsSecuritySocial AnalyticsAccess: Web/Mobile

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