Blogging: Beyond the Post - Tips and Tactics

Blogging:Beyond the post
Notes from an amateur not an expert
BY: Kemp Edmonds

Rule #1: It’s a must have
Convincing the client should now be…
Ensuring someone is responsible.
The Languishing content challenge
Digital Storytelling
What is your number one Rule?

Rule #2: It’s not a Web Log
It’s a newsletter
It’s digital communication
It’s a way to share, to be found, to grow
“I write my posts as letters to my future self.” – Dave Olsen (@uncleweed)

Rule #3: Integration & Syndication
Twitter, Facebook, Technorati, etc.
Reposting on ‘expert’ communities/nings
LinkedIn Q&A – Discussions
Email Signatures
Cross Platform Syndication

Essentials of the Blog
Analytics
Simple Subscription & RSS
Valuable UNIQUE Content
Regularity
Community

Google Juice
PageRank
Links
Authentic or Black Hat Systems?
Analytics
Keyword Analysis

Tactics for blog success
Inbound Links
Providing Value
Building a Network AND Connecting it
Make it easy to subscribe
Make it dead easy to comment
Captcha or Moderate or be an unknown blog
NO SPAM!

Understanding Different Audiences
Posting to Twitter, Facebook, LinkedIn
It’s easy to post the same message/link to a post to each but one deserves special attention.
What are your experiences with different audiences?

The Don’ts of Blogging for Business
Make your blog your press release center.
Let is languish or post weak content
Restrict comments
Pay an outsider to produce content
Express negative emotions
Give up

The Do’s of Blogging for Business
Interesting articles related to your industry.
Use a more casual tone & Be real
Set a fixed schedule
Have Accountability
Develop a blogbrand or personality
Self-Host on business URL

Thought Leader Interviews
Find through Twitter etc. contact
Research to make good questions
Answer your ?s Answer others ?s
Share Valuable insights from experts
Develop a connection
Arrange at subject’s Convenience
Phone, email, in-person

The Business Development Blog
Building a customer base before having a Product or Service
Helping other entrepreneurs by sharing experience
Protect the important people

Challenges
Accountability
Ego Removal
Understanding Audience
Original Content
Providing Value through information

5 Design Tips
Clean Design
Brand
Popular Posts
An About Section
Easy to find & use Contact info

Formatting
What are your best practices?

New Bloggers need:
Guidance
Trust Agents by: Chris Brogan
Encouragement

Highlights
Ask questions throughout the post
Answering Questions on LinkedIn or anywhere
To make a blog post.
Creating blog posts based on Analytics keywords or keyword strings
Cross Posting and posting on specialty sites
Thought leader interviews

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Blogging: Beyond the Post - Tips and Tactics

by Kemp Edmonds on Feb 03, 2010

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