A Social Media Triathlon

A Social Media Triathlon
By: Kemp Edmonds

The Plan
Introductions
Race Prep: Background
The Swim: Getting started
The Bike: Big wins and payoffs
The Run: It’s more than a marathon

Inspiration

Self-directed Learning

It started here…
and never ends.

Teach, Speak, Train

BACKGROUND

It’s young. It’s growing.
50%+ of Americans have a account
13% of online Americans use
4% are using location based services like…
Sources:
InsideFacebook.com (US) Feb. 2011
Pew Internet Research (US) June 2011
Pew Internet Research (US) Nov. 2010

Nearly 100% of online users…
Use email
Use a web browser
Use web search

Important Questions
Is your website ready to receive and convert?
Do you have positive feedback?
Do you have a organizational blog?
Does your organization respond to email?
If you don’t have a great product or service…
Social Media often comes last and should.

theconversationprism.com

The Traditional Funnel
Hubspot.com

The New Funnel
Hubspot.com

Online Communication Channels
CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.
16

Needs
Human Capital
Time
Technology:
Website + CMS + Analytics
Email communications

Non Digital Listening
Ask your stakeholders
Ask your participants
Ask your volunteers

Create Feedback Loops

‘Ask’ competitors

Listening Kit - Email Alert
Google Alerts
Social Mention
TweetBeep
Tweak your searches…

Search Smart & Refine
Vancouver AND Triathlon
Triathlon AND BC -ironman
“Triathlon BC 2011”
BCIT OR “B.C.I.T.” OR “British Columbia Institute of Technology” OR “BC Institute of Technology”

Search for more than you…
Other Triathlons
Segment Leaders
Specific terms
Industry specific technologies
Duathlon, Triathlon

Take the temperature:
Ask existing stakeholders
Observe other athletic activities
Search, Search, Search
Follow leaders/early adopters and evaluate

The Swim
Things are slow - Each movement we make doesn’t move us very far

Understand your audience

Trending
trends.google.com

Goals & Measurement
Topsy.com

This is all about the participants
They are your best advocates

Help them tell their stories

Tell the communities stories

The Bike
Enhance what they are already doing – Quick Wins

Make sharing easy
Why not invite them to post on the Facebook page?

Share Photos

Collect Photos

Spectators
Check-ins

Social Media Photobooth

Respond to them

Amplify
#Triathlon

The Run
An endless marathon – Enable participants and lead them forward

Be the host of the stories

Don’t paint your own fenceTom Sawyer

Coordinate & Enable
Make it an honor

Lead and encourage them:Final Tips
Add “Twitter:” and “Blog:” to applications
Create a training blog with top tips
Find & post great training tips for Triathlons
Interview a few early finishers for the blog
Schedule an annual list of posts
Coordinate with volunteers and race leaders
Find your active advocates
Gather posts from support networks

In Conclusion
Swim
Starts slow, moving forward is slow
Bike
Quick wins, enhance participants efforts
Run
An endless marathon, enable participants

Have a great AGM!

Thank you!
This presentation is available for download and review anytime: j.mp/kempslides
Find me at: kempedmonds.com
On Twitter: @kempedmonds
kempedmonds@gmail.com
Thanks to Triathlon BC

A Social Media Triathlon

by Kemp Edmonds on Sep 25, 2011

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A Social Media Triathlon — Presentation Transcript