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Today, you will learn to make yourselves marketable! That includes building a better resume and writing an engaging cover letter that will secure a job interview, which in turn will allow you to have …

Today, you will learn to make yourselves marketable! That includes building a better resume and writing an engaging cover letter that will secure a job interview, which in turn will allow you to have a more successful future. This tutorial will start with resume, then cover letter and end with interview and some great resources.

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  • Primary Message: (with conviction) Today, you will learn to make yourselves marketable! That includes building a better resume and writing an engaging cover letter that will secure a job interview, which in turn will allow you to have a more successful future. This tutorial will start with resume, then cover letter and end with interview and some great resources.
  • The Learning objectives for resume building are to teach high school and college students the importance of preparation and research, understand the role of the resume, and provide tailored resume examples.
  • Acquiring knowledge is key to securing an interview, conducting basic job searches in your area and examining job postings will give you an upper hand in creating a resume that follows familiar verbiage of that particular occupation. Reading from occupation-specific websites, journals, and related media coupled with attending networking events will be advantageous to landing the perfect interview and knowing what is expected of you.
  • The key points to gleam from this resume definition is that it your experiences should be tailored to the employer’s needs. You may think you are working smarter not harder by producing the same resume for every job, but you will not strike the interest of most employers using this method. It may be more work on the front side to rewrite your resume based on the job description, but you must work harder to keep your competitive edge.
  • Please recall from the other slide that a resume is created prior to applying/interviewing for a job and is usually required to apply for professional jobs. A resume is a representation of a person on paper and it should therefore be neat, typed, and well-organized All information included in a resume should be specific (previous job experiences) and accurate (dates of employment, etc.)
  • After measuring the potential employer, you must take on the mindset of the employer. Your resume must clearly acknowledge that you meet the position requirements. Your resume should deliver key indicators that based on your content knowledge, skills, and qualities that you hold everything the employer wants and more!
  • You will not have to rewrite your resume every time you apply for a job. There are two stages of writing a resume. Your basic or core resume will never change, however your relevant experiences will change because you are tailoring descriptions to mirror the style of the field.
  • This is the basic format your resume should follow. The meat of your resume is your relevant experience. You may have limited paid experience but your volunteer work is equally important to include in the relevant experience section.
  • Brainstorm your resume content and think numerically. If you are a cashier at a fast food chain, think about how many people on average you service daily and how much revenue you generate daily from suggesting a larger size or adding a dessert. If you have a paper route think about how many people you deliver papers to on a daily basis and how many people you add to your route by recommending the paper. Dig for content that shows you increased demand and decreased cost to your employer, these are transferable skills that employers want.
  • This is an example of what a program description should not be. It does not provide the employer a good depth of this student’s abilities. Check out this revamp. Here we know how many employees they supervised, the amount of customers serviced, and the potential employee’s experience with developing work schedules and conflict mediation.
  • Next example, again clearly shows another student who has downplayed their experience. By simply expanding on experiences, the potential employee properly tells a quantified story of the quality job conducted.
  • Regardless of the job area, students please remember its all in the details. Employers cannot judge the depth of your experience, if you do not provide numbers.
  • Last example, in every profession there are numbers to report, it allows the employer to gain a comprehensive viewpoint of your capabilities.
  • To effectively stress your past accomplishments on your resume, use actions words in verb phrases. Choose verbs that show strength and reflect the qualities of a person who takes action. With the use of word scanning by employers, be sure to include key technical words in your resume. Use present tense for jobs you currently hold and past tense for former jobs. If you want to be considered for a leadership or associate position than using assistant and helpers words will be your downfall.
  • The last part of this lesson will discuss the other parts of the resume. You have to contact your references to get their permission to use them as a reference. And never give out your references’home telephone number unless you ask if it is ok. Be sure to ask the person if they will give you a good reference.
  • Google your name and see what comes up for you, make sure the content listed reflects a quality candidate. Make sure your email address is not sexymomma or hottguy, use a professional email address first initial and last name or a similar combination.
  • Remember you are need to have a competitive edge, this example shows a student with a global perspective on communications
  • Tips for Students with Limited Work Experience Students (both high school and college) sometimes think they have no work experience to put on their resume, until they look at the many informal ways they acquired skills that are marketable, for example:   Working on a school paper or yearbook Working as a student intern for a business Serving on student government committees Coaching sports or tutoring academic subjects Winning recognition for an exceptionally good essay, report, or project Helping a professor research background information for a textbook Photography projects: science projects: marketing projects Helping with church activities Leadership in a club Helping with church activities Leadership in a club Helping to promote a concert Helping put a band together These in-kind donations of time can work to your advantage only if you include them!
  • Your objective will change based on the position requirements, tailor this information based on what the employer is looking for.
  • Many employers are scanning resumes using an electronic system that looks for specific words. When you prepare and research occupation jargon you win against the system and pass to the next round.
  • If you really want a particular kind of job and are sure you could do well at it if only you get the chance, focus on TRANSFERABLE skills to show that you’re a good candidate for this job at least at the entry level. Here’s What your Resume Will Need to Show:   Transferable skills from paid or unpaid experience A credible progression from where you’ve been to where you want to go now. Evidence of motivation and potential traits and strengths that your ideal job calls for.
  • This class focused solely on helping you write a quality cover letter. This tends to be the most frustrating for students, but those who conduct research on the front end about the employer have found that it does get easier as time progresses.
  • The best cover letters include the following information: who you are, why you are interested, why you are qualified, and your next steps in regards to the position.
  • The cover letter is the “glue” between the job description and your resume.
  • Let’s jump right into an example of a quality cover letter from a UALR student seeking employment opportunities. Read aloud.
  • Continue reading aloud. This cover letter provides us a great look into the person that Sarah Smith is not only in school but her extra-curricular activities as well.
  • Here are the cover letter format basics. Cover letters are the first thing the employers read before they decide to learn more about you through your resume. It must be engaging!
  • How to Interview For a Job   Congratulations!! You’ve written a great resume or filled out an application impressively. Now you have to sell yourself AND decide if this is the right job for you.
  • When looking for the right job to apply for keep in mind the 60/40 rule. Know the employers core values, organizational design, where the job fits in the bigger scheme of things, and most importantly what they want in a candidate. Also, be sure to keep yourself in mind, what will you gain as an employee and can the employer offer you what you need.
  • Write a list dedicated to your interest, values, and goals, then research employers that have a similar belief system. You want to work in an environment where you and the employer are equally yoked for success.
  • Read slide. Always be prepared. Remember to take with you your: driver’s license/identification card social security card  pad of paper/pen daily planner Also be appropriately dressed just in case they want to interview you on the spot.
  •   Your Appearance gives you the Competitive Edge   First impressions are important. Be well groomed and neatly dressed. And be on time!   Everyone is nervous during the first interview. However, if you are prepared, feel good about yourself and be able to communicate your skills and abilities, you’ll handle yourself well.   Remember that employers are looking for people who can solve problems, get a job done on time and don’t need constant supervision. They are looking for people who can appropriately represent their companies.
  • You set the tone and the mood for the interview, the employer merely has questions. The interview is your time to shine, your time to give it all you have, it is your first performance, a time to establish award winning rapport. Do’s and Don’ts of Interviewing   Do..... 1. Be clean, neatly dressed and clean shaven. 2. Know the name of the person with whom you’ll be interviewing. 3. Learn as much as you can about the company before the interview. 4. Show interest and listen carefully to the interviewer. Focus on his or her concerns and objectives 5. Believe in yourself   Don’t..... 1. Chew gum. 2. Arrive Unprepared. 3. Talk mainly about salary and benefits. 4. Look down, up, etc. (Make good eye contact). 5. Be tactless or act disinterested
  • Your interview is an evaluation of whether or not you can meet the employer’s standards and deliverables. It is a time where you should read better than your written resume because you are there in the flesh. If you have a portfolio of your accomplishments or examples that relate to the field bring it! If you do not have a portfolio create a binder full of documents that relate to what the job entails. Your interview is also a time of reflection and addressing any questions about the employer, so in the event you are offered a job you know exactly what is expected of you. After the employers asks questions you should have a few inquires. Here are some questions to ask during an interview 1. What is required to do this job well? 2. What is the next step above this position? 3. Is there in-house training here? 4. Do raises depend on job performance? 5. What tools/instruments/equipment will I be using in this position? 6. Is there travel involved?
  • Tell the interviewer a story, but be concise Regardless of the question, give a PARK response P Describe the situation/ problem A Describe the action you took R Explain the results K Summarize the knowledge gained
  • Think about these questions, take time and write down your responses. Success interviews happen with preparation, the employer will ask you the same or a similar question, know and practice your answers ahead of time.
  • Tell me about yourself is not a trick question just remember to answer it in the context of the job. The employer does not want to know your life story, they only want to know your work story. Tell them about your work ethic, passion for the field, and your results and outcomes as they relate to a similar job.
  • After the Interview   A follow-up letter thanking the employers for the time they took to interview you. This letter must be typed on plain white stationary and sent no later than one day after the interview. Do not call the employer to find out the status of the vacancy. Just wait it out, apply for other jobs and accept other interviews.
  • Thank you for watching this tutorial on securing an interview. Here are some links to additional resources you may find helpful.
  • Based on the information provided in this tutorial, you should have secured an interview. If you secured an interview and are hired for the position please click anywhere on the road. If you secured an interview and but you are not hired please click inside the rear view mirror.
  • The verdict is in and you were not chosen for the position. Do not beat yourself up, be encouraged in the practice you received interviewing. Do not dwell in the moment, try applying for new jobs again! Click on the person to be directed help on how to deal with job rejection.
  • The verdict is in and you were chosen for the job. Congratulations! Your hard work, research, preparation, and practice has paid off. Remember to keep your resume updated with all the outcomes and results you produce. Remember to establish great rapport with those in leadership positions so you always have a good reference to call on when another great opportunity presents itself. Click on the person to be directed to other things to be considered now that you are hired for the position.
  • Transcript

    • 2. Class 1: Polishing Your Resume
      • Preparation and Research
      • The role of the resume
      • Resume Examples
    • 3. Acquiring Knowledge
      • Basic Resources
        • Field Guides
        • Job Postings
      • Advanced Resources
        • Web Sites
        • Journals, Media
      • Informational Interviewing/Alumni Career Advisory Network
      • Networking
    • 4.
      • A targeted document
      • sent to a decision-making individual
      • highlighting your essential qualifications
      • for a specific type of position
      • with the intent of getting you an interview
      What is a Resume?
    • 5.
      • A biographical summary
      • Read by no one in particular
      • Listing some jobs and other stuff for any position available in hopes you’ll get hired
      A Resume is NOT:
    • 6. Think Like the Employer
      • Position requirements are organized in three categories
        • Content Knowledge
        • Skills
        • Qualities
      • Your resume should address their expectations in all three dimensions
    • 7. Two Stages of Writing a Resume
      • For the basic “core” resume
        • Gather all key elements
        • Describe experiences fully
      • For the custom resume
        • Emphasize most relevant background
        • Mimic the style of the field
    • 9. Content: What to Include in Experience Descriptions
      • Context – description of employer (products, services); scope of project
      • Your Role – responsibilities (not tasks); relationship to others
      • Results or Outcomes – what was accomplished; your contributions
      • Skills Acquired – content, transferable, or technical skills gained
    • 10.
      • Student Supervisor
      • University of Arkansas at Little Rock
      • February 2010-present
      • Monitor other workers.
      • Open/close cafeteria.
      • Serve food.
      • Student Supervisor
      • University of Arkansas at Little Rock
      • February 2010-present
        • Trained and managed 20 student employees to provide high quality service
        • Served an average of 600 customers per 4-hour lunch shift
        • Created student employee work schedules
        • Resolved conflicts between employees and with customers
    • 11.
      • Analyst Intern Reams Asset Management Co., Albany, NY Jun-Aug 2010
      • Analyzed client inquiries for a mid-sized investment firm to detect trends.
      • Created a multiple-option model to explain findings.
      • Presented report to a panel of traders and the Marketing Manager.
      • Results contributed to a restructured method of fielding inquiries. Client satisfaction with help line services improved by 25% over 6 months.
      • Enhanced knowledge of SPSS and PowerPoint.
      Reams Asset Management Company, Albany, NY Jun-Aug 2010 Assisted the firm with various projects. Helped write a report for improving client service. Worked directly with the Marketing Manager.
    • 12. More Examples Family Service Agency Little Rock, AR Volunteer Coordinator May 2010 - present
      • Advanced from volunteer assistant to volunteer coordinator in six months.
      • Screened and trained 25 volunteers in conjunction with professional staff.
      • Assigned and scheduled volunteer placements with FIC programs.
      • Assisted in family case management, parenting support and resource advocacy.
      • Prepared reports and assisted with grant editing.
    • 13.
      • Computer Technician Assistant
      • Utica Community Schools Sterling Heights, MI April 2000-Aug 2002
      • Worked with a team to support computer operations in 45 buildings including projects that involved: hardware upgrades, software imaging and deployment, backup, and new technology deployment
      • Solved hardware and software problems over the phone or during walk in sessions. Instructed students on use of FTP and AFS systems.
    • 14. The Hierarchy of Verbs
      • Leader Created Founded Initiated Proposed Managed Directed
      • Associate Coordinated Implemented Executed Conducted Analyzed Researched
      • Assistant Fielded Handled Responded Insured Maintained Ordered
      • Helper Participated Covered Served Answered Routed Counted
      Click for More Verbs
    • 15. Other Resume Parts
      • Contact info
      • Education
      • Activities/Awards
      • Objective
    • 16. Contact Information
      • Include the most reliable info
      • Use a professional e-mail address
      • Only share your website URL if it is employer-ready
    • 17. Education
      • University of Arkansas, Little Rock, AR
      • Bachelor of Arts in Communications
      • Emphasis in Digital Media Arts and Technology
      • Major GPA: 3.7/4.0 GPA: 3.2/4.0
      • May 2010
      • Study Abroad in International Telecommunication Trends , University of Cambridge
      • Cambridge, England Summer 2010
    • 18. Activities/Awards
      • Public Relations Chair , Member, Undergraduate Communication Association (UCA), 5/2010-present
      • Volunteer , Hoover Methodist Soup Kitchen,
      • Little Rock, AR, 12/2008-12/2010
      • Intramural Softball , 8/2009-5/2011
      • Habitat for Humanity , Alternative Spring Break,
      • New Orleans, LA, 3/2010
      • National Leadership Scholarship , 2009-2010
    • 19. Objective
      • To identify an organization in a marketing or media-related field that will offer me the opportunity to use the skills I have acquired through my major studies, as well as my experiences in striving to achieve personal and professional goals.
      • To obtain a full-time position as an Account Executive.
    • 20. The scannable resume
            • Focus on keywords
            • Keep it simple
            • Include jargon and acronyms
      • Nearly 70% of employers have an electronic resume system, according to a National Association of Colleges and Employers survey.
    • 21. Transition Cycle Understanding Processes Next Move Self Assessment & Priority Identification New Opportunity Knowledge of the World of Work Job Search Strategy
    • 22. Class 2: Cover Letters
      • How to write an engaging letter
    • 23. Who I am, what I seek, how I learned about the position
      • Why I’m interested in
          • the field
          • the job
          • the institution
      What action I’ll take next Why I’m qualified [connect the needs of the job to your background]
    • 24. Cover Letters
      • Connects your interests, abilities and experience to the job opportunity.
      • Explicitly states why you want the job and why you are qualified.
    • 25.
      • To whom it may concern:
      • Enclosed is my resume for your consideration. My name is Sarah Smith and I am a senior majoring in Advertising and Public Relations in the University of Arkansas at Little Rock. I am writing to see if you have any openings related to my major.
      • I want to go into advertising because it gives you the chance to influence so many people and because you have to be creative. Leo Burnet is a great company that looks for people with creative abilities and good ideas, which I have. My classes have prepared me well for
    • 26.
      • the demands of the advertising world. I also have a strong work ethic and I like working with people. To be successful, advertising professionals need great communication skills, organizing skills, and leadership skills. My classes and activities have strengthened all of these. I interned at an ad agency here in Little Rock last semester, and learned all about running an agency and dealing with customers. In addition, I am in charge of rush for my house, ADΦ, and I have always been successful.
      • I look forward to getting an interview with you. Please contact me on my cell phone, (501) 555-5555 if you have questions.
      • Thank You.
      Click Here to View Cover Letter Video
    • 27. Format & Tone
      • Approximately 3 - 4 paragraphs
      • “ Business Casual”
      • A compelling argument of why you should be granted an interview
      • Reads like you’re already an insider
    • 28. Class 3: The Art of Interviewing
      • Interviewing
        • What happens in an interview
        • Behavioral questions
        • After the interview
    • 29. Preparation and Research
      • Know the other party (60%):
        • What are their core competencies?
        • How are they organized and who are the players?
        • Where does the job fit into the bigger picture?
        • What do they want in a candidate?
      • Know yourself and the connection (40%):
        • What will I gain by getting this job?
        • What do I offer that they need?
      Prepping for the Interview Video
    • 30. Finding Your Compatibility
      • You
      • Interests
      • Values
      • Skills
      • Knowledge
      • Personality
      • Ambitions
      • Employer
      • Mission
      • Values
      • Functions
      • Expertise
      • Environment
      • Vision
    • 31. What is an Interview?
      • A goal-oriented exchange of information between two people
      • It enables both parties to gauge the degree of fit between the candidate’s goals and the employer’s needs
    • 32. The “Presence Factor”
      • First impression
      • Non-verbals
      • Dress and demeanor
      • Energy, confidence and maturity
      • Closing impression
    • 33. What Happens in an Interview?
    • 34. What Happens in an Interview?
      • Employer evaluates competence to do the job potential to contribute ability to mesh with team’s characteristics
      • Candidate evaluates match between work and interests degree of challenge, responsibility potential for growth amiability of the environment
    • 35. Behavior-Based Interviews
      • What to expect:
        • You will be asked to give examples of past situations
        • Very structured (and consistent for each candidate)
        • Interviewer may take copious notes
      • Example questions:
        • Tell about a time when you worked with a team: what was the project, what role did you play, and how did the group perform?
        • Describe an experience in which you dealt with a difficult person.
        • Talk about a situation in which you had to juggle a number of priorities.
    • 36. Exercise
      • First Question: Give an example of time when you had to solve a problem with a team. What was the team project? What caused the problem? What role did you play? How did it resolve?
      • Second Question: Tell me about a time when you faced a tight deadline and, at the last minute, your plans fell through. How did you respond? What was the outcome and what did you learn?
      • Third Question: a) What are your strengths? b) What are your weaknesses?
      During the Interview Video
    • 37. Answering Difficult Questions Question: Tell me about yourself. Answer: Let me begin by telling you why I wanted to speak with you today. I’ve been interested in public relations since high school, when I got to assist on a campaign to renovate a public park…I’m a person that enjoys challenges, especially ones that require quick thinking and teamwork; I worked for XXX, I initiated XXX, I increased sales by XXX
    • 38. Thank You for the Interview
      • Dear Ms. XXXX,
      • I would like to thank you for affording me the opportunity of interview with you in regards to the XXXX position. In meeting with you and Ms. Bradley, I had the ability to convey to you what it is that I have to offer to your department, as well as the chance to learn what it is that you are searching for in an XXXX.
      • I am assured that I possess the skills that you are searching for and I will not only be effective and efficient in the position but I will also bring other skills that can be an asset to the department.
      • If you have further questions, you may contact me via telephone at XXX or email at XXXXXX
      • Again, thank you for your time and the opportunity.
    • 39. Useful Resources
      • Resume Tips –
      • Interview Tips –
      • Cover letter Tips –
    • 40. Did You Get the Job? NO YES
    • 41. You Are Not Hired EXIT
    • 42. You Are Hired EXIT