Synovate's Kenya Internet Usage Insights, Q2, 2010

Internet Usage Insights, Kenya Q2, 2010 Synovate pan-Africa

Internet ad expenditure grows faster than other media Global advertising expenditure trends. Source: ZenithOptimedia

Internet access from cyber café‘s drops 6 points from the previous quarter Base: 2.2m (Past 4 weeks Internet Users) This is likely from the drop of internet access rates and the increase in bandwidth available across the country. Safaricom’s heavy advertising campaign promoting mobile internet access has contributed to this, and it is projected that mobile web will grow fast in the coming months

Low frequency internet users increase their usage Base: 2.2m (Past 4 weeks Internet Users) Those internet users on the bottom quartile regarding frequency of access show a significant jump in usage

Time spent on the internet is increasing among users Base: 2.2m (Past 4 weeks Internet Users) There is an increase in time spent on the internet, mainly due to the drop in cost of internet access

http://www.moseskemibaro.com	173
http://vizibo.blogspot.com	53
http://www.vizibo.blogspot.com	23
http://vizzibo.blogspot.com	18
http://moseskemibaro.com	1
http://webcache.googleusercontent.com	1
http://vizibo.blogspot.in	1
http://vizzibo.wordpress.com	1

Synovate's Kenya Internet Usage Insights, Q2, 2010

by Moses Kemibaro on Aug 21, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 271

Statistics

Synovate’s Kenya Internet Usage Insights, Q2, 2010 — Presentation Transcript