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Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited
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Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited

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Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption

Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption

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  • 1.  
  • 2.
      How Social Media is Reinventing Content Generation, Distribution and Consumption. Moses Kemibaro, Dotsavvy Limited Strathmore ICT Conference 5 th September 2009
  • 3. Leading Thought.
      “ My readers know more than I do. And if we can all take advantage of that, in the best sense of expression, we will all be better informed”. - Dan Gillmor, Technology Writer and Blogger, Author of “We the Media” .
  • 4. Traditional Media.
    • Print, TV, and Radio.
    • 5. Monologue by design (one way).
    • 6. High operational costs.
    • 7. Specialized skills and training.
    • 8. Long bureaucratic processes.
    • 9. Well-established business models.
    • 10. Accountability for outputs.
    • 11. Globally a declining industry.
  • 12. Social Media, on the other hand.
    • Transforms monologues (one to many) into dialogues (many to many).
    • 13. Democratizes information, transforming people from content readers into publishers.
    • 14. Extremely popular since enables people to connect online for personal and business reasons.
    • 15. Is growing much faster than traditional media
  • 16. Social Media is NOT just about Technology.
    • Social media is content created by people using highly accessible and scalable publishing technologies.
    • 17. Is a shift in how people discover, read and share news, information and content.
    • 18. Is a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.
    • 19. Social media changes media rules
  • 20. Drivers of the Social Media Revolution
    • Reach: scalable and global.
    • 21. Accessibility: highly available and low cost.
    • 22. Usability: easy to use.
    • 23. Recency: instantaneous responses.
    • 24. Permanence: can be altered almost instantaneously.
  • 25. Types of Social Media.
  • 32. Popular Social Networks.
    • Digg – News Sharing.
    • 33. Facebook – Social Utility
    • 34. YouTube – Video Sharing
    • 35. MySpace – Social Utility
    • 36. Twitter - MicroBlogging
    • 37. Flickr – Photo Sharing
    • 38. Blogger – Blogging
    • 39. Wikipedia - Crowdsourcing
  • 40. Kenya is ripe for Social Media.
    • Email and SMS are popular choices for low-cost communications.
    • 41. Falling prices and improving access to the Internet country-wide.
    • 42. SEACOM and TEAMS cables go live
    • 43. ICT Bill passed in 2009.
    • 44. 4+ million internet users and 17+ million mobile subscribers.
    • 45. Alternative payments (M-PESA/Zap)
  • 46. Social Media Trends (Universal McCann 08)
    • 83% watch video clips, up from 62%
    • 47. 78% read blogs, up from 66%
    • 48. 57% of internet users are now members of a social network
    • 49. RSS consumption is growing rapidly up from 15% to 39%
    • 50. Podcasts are now mainstream digital content, listened to by 48%
  • 51. Social Media is Global! (U/M 08)
    • 22% of social network users have installed a widget or applications
    • 52. 55% have shared photos, 22% have shared their videos, 31% have started a blog
    • 53. In China 70% of internet users write a blog (42 million), USA (26 million), Philippines 66% and Mexico 60%
    • 54. Social networking – Philippines 83%, Hungary 76% and Poland 76%
  • 55. Global Social Media Rankings (alexa.com)
    • Facebook – No. 3
    • 56. YouTube – No. 4
    • 57. Wikipedia – No. 6
    • 58. Blogger – No. 7
    • 59. MySpace – No. 11
    • 60. Twitter - No. 14
    • 61. WordPress – No. 19
  • 62. Kenya is not that different... (alexa.com)
    • Facebook – No. 3
    • 63. YouTube – No. 5
    • 64. Blogger – No. 6
    • 65. Wikipedia – No. 8
    • 66. Twitter – No. 13
    • 67. Tagged – No. 14
    • 68. Wordpress – No. 18
    • 69. Nation is No. 11 & Standard No. 17
  • 70. Kenya's mobile web? (opera.com/smw)
    • Facebook.com is No.1 and Wikipedia is No. 4.
    • 71. Page-view growth since April 2008: 572.6%
    • 72. Unique-user growth since April 2008: 146.4%
    • 73. Page-views per user: 37
    • 74. Kenya leads Africa in page views at 372 pages on average each month.
  • 75. The Rise of Citizen Journalism.
    • People without professional journalism training using the Internet to create, augment or fact-check media.
    • 76. Provides independent, reliable, accurate, wide-ranging and relevant information for the General Public.
    • 77. User-generated content (UGC) refers to various kinds of media content that is produced by consumers.
  • 78. Citizen Journalists break news faster!
    • The death of Michael Jackson (Twitter)
    • 79. The US Airways plane landing in the Hudson (Twitter).
    • 80. The disputed Iranian Election (Twitter)
    • 81. The Nakumatt Downtown Fire (Bloggers)
    • 82. Post-Election Violence (Ushahidi).
  • 83.  
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  • 93.  
  • 94.  
  • 95.  
  • 96.  
  • 97.  
  • 98. Building the Social Media Bridge
    • Ultimately, social media will not replace traditional media, at least not completely, it will evolve it.
    • 99. Traditional media is already merging social media into its business models.
    • 100. The trend to leverage social media as well as engaging consumers to become “citizen journalists” through “user-generated content”.
    • 101. Social media is the the new media!
  • 102. Thanks! Questions? Moses Kemibaro Dotsavvy Limited e: [email_address] t: www.twitter.com/moseskemibaro w: www.dotsavvyafrica.com

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