<ul>How Social Media is Reinventing Content Generation, Distribution and Consumption. Moses Kemibaro, Dotsavvy Limited Str...
Leading Thought. <ul>“ My readers know more than I do. And if we can all take advantage of that, in the best sense of expr...
Traditional Media.  <ul><li>Print, TV, and Radio.
Monologue by design (one way).
High operational costs.
Specialized skills and training.
Long bureaucratic processes.
Well-established business models.
Accountability for outputs.
Globally a declining industry.   </li></ul>
Social Media, on the other hand. <ul><li>Transforms monologues (one to many) into dialogues (many to many).
Democratizes information, transforming people from content readers into publishers.
Extremely popular since enables people to connect online for personal and business reasons.
Is growing much faster than traditional media </li></ul>
Social Media is NOT just about Technology.  <ul><li>Social media is content created by people using highly accessible and ...
Is a shift in how people discover, read and share news, information and content.
Is a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.
Social media changes media rules   </li></ul>
Drivers of the Social Media Revolution  <ul><li>Reach:  scalable and global.
Accessibility:  highly available and low cost.
Usability:  easy to use.
Recency:  instantaneous responses.
Permanence:  can be altered almost instantaneously.  </li></ul>
Types of Social Media.  <ul><li>Blogs
Wikis
Videos
Podcasts
Pictures
Forums
Images </li></ul>
Popular Social Networks.  <ul><li>Digg – News Sharing.
Facebook – Social Utility
YouTube – Video Sharing
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Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited

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Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption

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Strathmore University ICT Conference 2009 Presentation: How Social Media is changing content generation, distribution and consumption by Moses Kemibaro of Dotsavvy Limited

  1. 2. <ul>How Social Media is Reinventing Content Generation, Distribution and Consumption. Moses Kemibaro, Dotsavvy Limited Strathmore ICT Conference 5 th September 2009 </ul>
  2. 3. Leading Thought. <ul>“ My readers know more than I do. And if we can all take advantage of that, in the best sense of expression, we will all be better informed”. - Dan Gillmor, Technology Writer and Blogger, Author of “We the Media” . </ul>
  3. 4. Traditional Media. <ul><li>Print, TV, and Radio.
  4. 5. Monologue by design (one way).
  5. 6. High operational costs.
  6. 7. Specialized skills and training.
  7. 8. Long bureaucratic processes.
  8. 9. Well-established business models.
  9. 10. Accountability for outputs.
  10. 11. Globally a declining industry. </li></ul>
  11. 12. Social Media, on the other hand. <ul><li>Transforms monologues (one to many) into dialogues (many to many).
  12. 13. Democratizes information, transforming people from content readers into publishers.
  13. 14. Extremely popular since enables people to connect online for personal and business reasons.
  14. 15. Is growing much faster than traditional media </li></ul>
  15. 16. Social Media is NOT just about Technology. <ul><li>Social media is content created by people using highly accessible and scalable publishing technologies.
  16. 17. Is a shift in how people discover, read and share news, information and content.
  17. 18. Is a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.
  18. 19. Social media changes media rules </li></ul>
  19. 20. Drivers of the Social Media Revolution <ul><li>Reach: scalable and global.
  20. 21. Accessibility: highly available and low cost.
  21. 22. Usability: easy to use.
  22. 23. Recency: instantaneous responses.
  23. 24. Permanence: can be altered almost instantaneously. </li></ul>
  24. 25. Types of Social Media. <ul><li>Blogs
  25. 26. Wikis
  26. 27. Videos
  27. 28. Podcasts
  28. 29. Pictures
  29. 30. Forums
  30. 31. Images </li></ul>
  31. 32. Popular Social Networks. <ul><li>Digg – News Sharing.
  32. 33. Facebook – Social Utility
  33. 34. YouTube – Video Sharing
  34. 35. MySpace – Social Utility
  35. 36. Twitter - MicroBlogging
  36. 37. Flickr – Photo Sharing
  37. 38. Blogger – Blogging
  38. 39. Wikipedia - Crowdsourcing </li></ul>
  39. 40. Kenya is ripe for Social Media. <ul><li>Email and SMS are popular choices for low-cost communications.
  40. 41. Falling prices and improving access to the Internet country-wide.
  41. 42. SEACOM and TEAMS cables go live
  42. 43. ICT Bill passed in 2009.
  43. 44. 4+ million internet users and 17+ million mobile subscribers.
  44. 45. Alternative payments (M-PESA/Zap) </li></ul>
  45. 46. Social Media Trends (Universal McCann 08) <ul><li>83% watch video clips, up from 62%
  46. 47. 78% read blogs, up from 66%
  47. 48. 57% of internet users are now members of a social network
  48. 49. RSS consumption is growing rapidly up from 15% to 39%
  49. 50. Podcasts are now mainstream digital content, listened to by 48% </li></ul>
  50. 51. Social Media is Global! (U/M 08) <ul><li>22% of social network users have installed a widget or applications
  51. 52. 55% have shared photos, 22% have shared their videos, 31% have started a blog
  52. 53. In China 70% of internet users write a blog (42 million), USA (26 million), Philippines 66% and Mexico 60%
  53. 54. Social networking – Philippines 83%, Hungary 76% and Poland 76% </li></ul>
  54. 55. Global Social Media Rankings (alexa.com) <ul><li>Facebook – No. 3
  55. 56. YouTube – No. 4
  56. 57. Wikipedia – No. 6
  57. 58. Blogger – No. 7
  58. 59. MySpace – No. 11
  59. 60. Twitter - No. 14
  60. 61. WordPress – No. 19 </li></ul>
  61. 62. Kenya is not that different... (alexa.com) <ul><li>Facebook – No. 3
  62. 63. YouTube – No. 5
  63. 64. Blogger – No. 6
  64. 65. Wikipedia – No. 8
  65. 66. Twitter – No. 13
  66. 67. Tagged – No. 14
  67. 68. Wordpress – No. 18
  68. 69. Nation is No. 11 & Standard No. 17 </li></ul>
  69. 70. Kenya's mobile web? (opera.com/smw) <ul><li>Facebook.com is No.1 and Wikipedia is No. 4.
  70. 71. Page-view growth since April 2008: 572.6%
  71. 72. Unique-user growth since April 2008: 146.4%
  72. 73. Page-views per user: 37
  73. 74. Kenya leads Africa in page views at 372 pages on average each month. </li></ul>
  74. 75. The Rise of Citizen Journalism. <ul><li>People without professional journalism training using the Internet to create, augment or fact-check media.
  75. 76. Provides independent, reliable, accurate, wide-ranging and relevant information for the General Public.
  76. 77. User-generated content (UGC) refers to various kinds of media content that is produced by consumers. </li></ul>
  77. 78. Citizen Journalists break news faster! <ul><li>The death of Michael Jackson (Twitter)
  78. 79. The US Airways plane landing in the Hudson (Twitter).
  79. 80. The disputed Iranian Election (Twitter)
  80. 81. The Nakumatt Downtown Fire (Bloggers)
  81. 82. Post-Election Violence (Ushahidi). </li></ul>
  82. 98. Building the Social Media Bridge <ul><li>Ultimately, social media will not replace traditional media, at least not completely, it will evolve it.
  83. 99. Traditional media is already merging social media into its business models.
  84. 100. The trend to leverage social media as well as engaging consumers to become “citizen journalists” through “user-generated content”.
  85. 101. Social media is the the new media! </li></ul>
  86. 102. Thanks! Questions? Moses Kemibaro Dotsavvy Limited e: [email_address] t: www.twitter.com/moseskemibaro w: www.dotsavvyafrica.com
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