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Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010
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Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's Moses Kemibaro.23.04.2010

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  • 1. Citizen Journalism Moses Kemibaro, Dotsavvy Limited Kenya ICT Board Media Workshop 23rd April 2010
  • 2. Leading Thought. “Citizen journalists are the people formerly known as the audience," - Jay Rosen.
  • 3. Citizen Journalism.  Citizen journalism is the concept of members of the public playing an active role in the process of collecting, reporting, analyzing and disseminating news and information.  The intent of this participation is to provide independent, reliable, accurate, wide-ranging and relevant information that a democracy requires.
  • 4. Traditional Media.  Print, TV, and Radio.  Monologue by design (one way).  High operational costs.  Specialized skills and training.  Long bureaucratic processes.  Well-established business models.  Accountability for outputs.
  • 5. Social Media enables Citizen Journalism.  Transforms monologues (one to many) into dialogues (many to many).  Democratizes information, transforming people from content readers into publishers.  Extremely popular since enables people to connect online for personal and business reasons.  Is growing much faster than traditional media
  • 6. Global Social Media Rankings (alexa.com)  Facebook – No. 3  YouTube – No. 4  Wikipedia – No. 6  Blogger – No. 7  MySpace – No. 11  Twitter - No. 14  WordPress – No. 19
  • 7. Social Media in Kenya Rankings (alexa.com)  Facebook – No. 3  YouTube – No. 5  Blogger – No. 6  Wikipedia – No. 7  Twitter – No. 9  Tagged – No. 10  Wordpress – No. 15  Nation is No. 12 & Standard No. 19
  • 8. Social Media is NOT just about Technology.  Social media is content created by people using highly accessible and scalable publishing technologies.  Is a shift in how people discover, read and share news, information and content.  Is a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.  Social media changes media rules
  • 9. Social Media “Drives” Citizen Journalism.  Reach: scalable and global.  Accessibility: highly available and low cost.  Usability: easy to use.  Recency: instantaneous responses.  Permanence: can be altered almost instantaneously.
  • 10. The Rise of Citizen Journalism.  People without professional journalism training using the Internet to create, augment or fact-check media.  Provides independent, reliable, accurate, wide-ranging and relevant information for the General Public.  User-generated content (UGC) refers to various kinds of media content that is produced by consumers.
  • 11. Media(s) for Citizen Journalism.  Blogs  Wikis  Videos  Podcasts  Pictures  Forums  Images  Mobile
  • 12. The mobile in Africa.  Grew 550% over the last 5 years.  Currently 350 million mobile users.  3 in 10 Africans now have a mobile phone.  Has become the number one communications device in Africa.  But the mobile is so much more than a phone...
  • 13. The mobile in Kenya.  Approximately 20 million mobile subscribers.  Approximately 2+ million mobile Internet users.  Highest number of page views per user on Opera Mini in Africa (525)  Opera Mini Page-view growth of 615% (Nov 08/09)  Opera Mini Unique user growth 246.2% (Nov 08/09).
  • 14. Kenya mobile web top 10 rankings (Opera SMW: Nov '09)  facebook.com  yahoo.com  wikipedia.org  bbc.co.uk  youtube.com  gmail.com  live.com  hotmail.com  twitter.com  cnnmobile.com
  • 15. Popular Social Networks.  Digg – News Sharing.  Facebook, MocoSpace, MyGamma and MySpace – Social Utilities  YouTube – Video Sharing  Twitter - MicroBlogging  Flickr – Photo Sharing  Blogger and Wordpress – Blogging  Wikipedia & Ushahidi - Crowdsourcing
  • 16. Kenya is “ripe” for Citizen Journalism.  Email and SMS are popular choices for low-cost communications.  Falling prices and improving access to the Internet country-wide.  SEACOM and TEAMS cables go live  ICT Bill passed in 2009.  4+ million internet users and 18+ million mobile subscribers.  Alternative payments (M-PESA/Zap)
  • 17. Kenya is ripe for Citizen Journalism.  Email and SMS are popular choices for low-cost communications.  Falling prices and improving access to the Internet country-wide.  SEACOM and TEAMS cables go live  ICT Bill passed in 2009.  4+ million internet users and 18+ million mobile subscribers.  Alternative payments (M-PESA/Zap)
  • 18. Social Media Trends (Universal McCann)  83% watch video clips, up from 62%  78% read blogs, up from 66%  57% of internet users are now members of a social network  RSS consumption is growing rapidly up from 15% to 39%  Podcasts are now mainstream digital content, listened to by 48%
  • 19. Social Media is Global! (U/M)  22% of social network users have installed a widget or applications  55% have shared photos, 22% have shared their videos, 31% have started a blog  In China 70% of internet users write a blog (42 million), USA (26 million), Philippines 66% and Mexico 60%  Social networking – Philippines 83%, Hungary 76% and Poland 76%
  • 20. Citizen Journalists break news faster!  The death of Michael Jackson (Twitter)  The US Airways plane landing in the Hudson (Twitter).  The disputed Iranian Election (Twitter)  The Nakumatt Downtown Fire and “Makmende” (Bloggers)  Post-Election Violence (Ushahidi).
  • 21. Building the Citizen Journalism Bridge.  Ultimately, citizen journalism will NOT replace traditional journalism it is evolving it.  Traditional journalism has already merged citizen journalism into its reporting “mix”.  The trend is to enhance traditional journalism by engaging “citizen journalists” through “user-generated content”.
  • 22. Thanks! Questions? Moses Kemibaro Dotsavvy Limited e: moses@dotsavvyafrica.com t: www.twitter.com/moseskemibaro w: www.dotsavvyafrica.com