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Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st March 2011
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Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st March 2011

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This is a presentation by Moses Kemibaro who is the Regional Manager for Dealfish East Africa that was made at the MobileMonday meeting on the 21st March 2011 at Nairobi's iHub.

This is a presentation by Moses Kemibaro who is the Regional Manager for Dealfish East Africa that was made at the MobileMonday meeting on the 21st March 2011 at Nairobi's iHub.

Published in: Technology, Travel, Business

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  • 1. MobileMonday  Kenya  Moses  Kemibaro  –  Regional  Manager,  Dealfish  East  Africa      March  21,  2011   ©  2010  
  • 2. Quick  recap  Vision:  To  be  the  largest  enabler  of  online  trading  throughout  East  and  West  Africa,  allowing  users  to  buy  and  sell  goods,  post  and  find  employment  and  buy,  sell,  and  rent  property  throughout  Africa.    Mission:  To  create  a  simple  and  easy  to  use  mobile  and  PC  plaLorm  that  connects  buyers,  sellers,  employers,  employees  and  renters  through  a  trust  relaMonship  that  ends  with  a  transacMon.       ©  2011  
  • 3. Where  we  currently  operate  SenegalPop: 12,211,181 UgandaInet users: 1,020,000 Pop: 31,656,865Mobile users: 7,240,000 Inet users: 2,500,00 Mobile users: 8,547,353GhanaPop: 23,350,927Inet users: 997,000Mobile users: 15,360,000 Kenya Pop: 39,002,772 Inet users: 3,500,000 Ivory Coast Mobile users: 17,900,000 Pop: 20,591,392 Inet users: 660,000 Cameroon Tanzania Mobile users: 10,439,835 Pop: 19,400,000 Pop: 41,048,532 Inet users: 388,000 Inet users: 676,000 Mobile users: 4,656,000 Mobile users: 12,560,850 Nigeria Pop: 154,729,000 Inet users: 64,521,993 Mobile users: 75,000,000 DRC Pop: 69,000,000 Inet users: 300,000 Mobile users:9.791,000 ©  2011  
  • 4. Where  are  we  coming  from?   ©  2011  
  • 5. We’ve  come  a  long  way….   ©  2011  
  • 6. A  long  way  indeed….   ©  2011  
  • 7. To  get  this  far…!   ©  2011  
  • 8. And  this  wide…broadband  wide!   ©  2011  
  • 9. To  mobile  Internet  all  over  Kenya.     ©  2011  
  • 10. Everything  is  aligned,  almost  perfectly!  •  22+  million  mobile  users  and  6+  million   internet  users  in  Kenya.    •  A  growing  appeMte  for  local  digital  content   and  online  services  as  broadband  explodes.    •  Kenya  leads  the  world  in  Mobile  Money.  •  E-­‐Commerce  is  (finally)  starMng  to  take  shape.    •  But,  e-­‐commerce  will  happen  in  stages  in   Africa  and  online  marketplaces  WILL  be  a   starMng  point.     ©  2011  
  • 11. A  case  for  African  online  marketplaces.  •  Many  African  businesses  &  individuals  cannot   afford  to  build  their  own  web  sites.  •  The  cost  of  doing  business  offline  is  sMll  costly.  •  The  rise  of  mobile  &  broadband  is  an  enabler.    •  Online  marketplaces  are  inexpensive  to  use.  •  Transparency  on  pricing  across  the  board.  •  A  much  larger  market  can  be  reached  online.    •  RelaMvely  easy  to  use  even  for  the  non-­‐techie.     ©  2011  
  • 12. The  online  marketplace  landscape  •  Very  fragmented  •  Lack  of  trust  online  •  Lack  of  experience–  no  concept  of  C2C  •  Fallacy  of  ‘build  it  and  they  will  come’  •  Poorly  designed  sites  (gebng  becer)  •  Print  sMll  dominates  •  No  focussed  brand  in  the  space  –  unMl  now…   ©  2011  
  • 13. The  dealfish  value  proposiMon.  •  Mobile  Web  and  PC  Web  Enabled  (SMS  soon)  •  World-­‐class  plaLorm  customized  for  Africa.    •  High  quality  moderaMon  &  fraud  prevenMon.  •  Dedicated  team  of  professionals  in  Kenya  &  Nigeria.      •  Aggressive  on-­‐going  markeMng  campaigns  (i.e.  mobile,   web  and  offline).  •  100%  free  of  charge  for  ALL  buyers  and  sellers.    •  26,000+  acMve  lisMngs  in  under  6  months.    •  On-­‐going  service  enhancement.  •  Major  focus  on  customer  service  at  all  Mmes.     ©  2011  
  • 14. Web/Mobile/J2ME/Android/OVI   SMS,  Android  &  OVI  Apps  launching  in     by  the  second  half  of  2011.   ©  2011  
  • 15. Dealfish  analyMcs,  by  the  numbers.  •  250,000+  unique  visitors  per  month,  and   growing  •  5+  page  views  per  visitor.  •  5+  minutes  per  visitor.    •  2+  million  impressions  per  month,  and   growing.    •  26,000+  lisMngs  to-­‐date.    •  Alexa  rank  of  17  for  Kenya.   ©  2011  
  • 16. Mobile  users  accessing  Dealfish   50%  of  our  TOTAL  data  traffic  is  MOBILE  traffic   ©  2011  
  • 17. Where  we  are  today:  March.  2011   ©  2011  
  • 18. Alexa  Ranking  for  Kenya:  March.  2011   ©  2011  
  • 19. The  Dealfish  Approach   Offline   Heavy   Adver0sing   Modera0on   Excellent   Online   Customer   Adver0sing   Service   Ver0cal   User   Managers   Feedback   Con0nual  UI/ Product   UX   Ambassadors   Improvements   IntegraMon  with  strategic  partners   ©  2011  
  • 20. Dealfish  Kenya  aggregates  from  all  sources!   ©  2011  
  • 21. Dealfish  MarkeMng.     ©  2011  
  • 22. What  do  we  now  know?    •  Fraud  is  one  of  the  major  risk  areas  in  building  a   successful  online  marketplace.  •  Customer  service  is  absolutely  key  to  keeping   users  engaged  and  happy.  •  Aggressive  offline  &  online  markeMng  generates   brand  awareness  &  repeat  web  visits.    •  A  lot  of  user  educaMon  &  hand  holding  required.  •  ExperimentaMon  is  the  order  of  the  day.  •  Mobile  is  a  key  channel  for  Dealfish  in  Kenya.       ©  2011  
  • 23. Thank  you!  •  QuesMons?  •  Remember  to  visit  Dealfish.co.ke,  your  trusted   online  marketplace!   ©  2011  

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