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MobileMonday	  Kenya	  Moses	  Kemibaro	  –	  Regional	  Manager,	  Dealfish	  East	  Africa	  	  	  March	  21,	  2011	   ...
Quick	  recap	  Vision:	  To	  be	  the	  largest	  enabler	  of	  online	  trading	  throughout	  East	  and	  West	  Afr...
Where	  we	  currently	  operate	  SenegalPop: 12,211,181                                                             Ugan...
Where	  are	  we	  coming	  from?	                         ©	  2011	  
We’ve	  come	  a	  long	  way….	                          ©	  2011	  
A	  long	  way	  indeed….	                           ©	  2011	  
To	  get	  this	  far…!	                                   ©	  2011	  
And	  this	  wide…broadband	  wide!	                       ©	  2011	  
To	  mobile	  Internet	  all	  over	  Kenya.	  	                             ©	  2011	  
Everything	  is	  aligned,	  almost	  perfectly!	  •  22+	  million	  mobile	  users	  and	  6+	  million	     internet	  ...
A	  case	  for	  African	  online	  marketplaces.	  •  Many	  African	  businesses	  &	  individuals	  cannot	     afford	 ...
The	  online	  marketplace	  landscape	  •    Very	  fragmented	  •    Lack	  of	  trust	  online	  •    Lack	  of	  exper...
The	  dealfish	  value	  proposiMon.	  •    Mobile	  Web	  and	  PC	  Web	  Enabled	  (SMS	  soon)	  •    World-­‐class	  p...
Web/Mobile/J2ME/Android/OVI	       SMS,	  Android	  &	  OVI	  Apps	  launching	  in	  	               by	  the	  second	  ...
Dealfish	  analyMcs,	  by	  the	  numbers.	  •  250,000+	  unique	  visitors	  per	  month,	  and	     growing	  •  5+	  pa...
Mobile	  users	  accessing	  Dealfish	       50%	  of	  our	  TOTAL	  data	  traffic	  is	  MOBILE	  traffic	                  ...
Where	  we	  are	  today:	  March.	  2011	                          ©	  2011	  
Alexa	  Ranking	  for	  Kenya:	  March.	  2011	                            ©	  2011	  
The	  Dealfish	  Approach	                                         Offline	                   Heavy	                         ...
Dealfish	  Kenya	  aggregates	  from	  all	  sources!	                              ©	  2011	  
Dealfish	  MarkeMng.	  	                             ©	  2011	  
What	  do	  we	  now	  know?	  	  •  Fraud	  is	  one	  of	  the	  major	  risk	  areas	  in	  building	  a	     successfu...
Thank	  you!	  •  QuesMons?	  •  Remember	  to	  visit	  Dealfish.co.ke,	  your	  trusted	     online	  marketplace!	      ...
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Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st March 2011

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This is a presentation by Moses Kemibaro who is the Regional Manager for Dealfish East Africa that was made at the MobileMonday meeting on the 21st March 2011 at Nairobi's iHub.

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Transcript of "Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st March 2011"

  1. 1. MobileMonday  Kenya  Moses  Kemibaro  –  Regional  Manager,  Dealfish  East  Africa      March  21,  2011   ©  2010  
  2. 2. Quick  recap  Vision:  To  be  the  largest  enabler  of  online  trading  throughout  East  and  West  Africa,  allowing  users  to  buy  and  sell  goods,  post  and  find  employment  and  buy,  sell,  and  rent  property  throughout  Africa.    Mission:  To  create  a  simple  and  easy  to  use  mobile  and  PC  plaLorm  that  connects  buyers,  sellers,  employers,  employees  and  renters  through  a  trust  relaMonship  that  ends  with  a  transacMon.       ©  2011  
  3. 3. Where  we  currently  operate  SenegalPop: 12,211,181 UgandaInet users: 1,020,000 Pop: 31,656,865Mobile users: 7,240,000 Inet users: 2,500,00 Mobile users: 8,547,353GhanaPop: 23,350,927Inet users: 997,000Mobile users: 15,360,000 Kenya Pop: 39,002,772 Inet users: 3,500,000 Ivory Coast Mobile users: 17,900,000 Pop: 20,591,392 Inet users: 660,000 Cameroon Tanzania Mobile users: 10,439,835 Pop: 19,400,000 Pop: 41,048,532 Inet users: 388,000 Inet users: 676,000 Mobile users: 4,656,000 Mobile users: 12,560,850 Nigeria Pop: 154,729,000 Inet users: 64,521,993 Mobile users: 75,000,000 DRC Pop: 69,000,000 Inet users: 300,000 Mobile users:9.791,000 ©  2011  
  4. 4. Where  are  we  coming  from?   ©  2011  
  5. 5. We’ve  come  a  long  way….   ©  2011  
  6. 6. A  long  way  indeed….   ©  2011  
  7. 7. To  get  this  far…!   ©  2011  
  8. 8. And  this  wide…broadband  wide!   ©  2011  
  9. 9. To  mobile  Internet  all  over  Kenya.     ©  2011  
  10. 10. Everything  is  aligned,  almost  perfectly!  •  22+  million  mobile  users  and  6+  million   internet  users  in  Kenya.    •  A  growing  appeMte  for  local  digital  content   and  online  services  as  broadband  explodes.    •  Kenya  leads  the  world  in  Mobile  Money.  •  E-­‐Commerce  is  (finally)  starMng  to  take  shape.    •  But,  e-­‐commerce  will  happen  in  stages  in   Africa  and  online  marketplaces  WILL  be  a   starMng  point.     ©  2011  
  11. 11. A  case  for  African  online  marketplaces.  •  Many  African  businesses  &  individuals  cannot   afford  to  build  their  own  web  sites.  •  The  cost  of  doing  business  offline  is  sMll  costly.  •  The  rise  of  mobile  &  broadband  is  an  enabler.    •  Online  marketplaces  are  inexpensive  to  use.  •  Transparency  on  pricing  across  the  board.  •  A  much  larger  market  can  be  reached  online.    •  RelaMvely  easy  to  use  even  for  the  non-­‐techie.     ©  2011  
  12. 12. The  online  marketplace  landscape  •  Very  fragmented  •  Lack  of  trust  online  •  Lack  of  experience–  no  concept  of  C2C  •  Fallacy  of  ‘build  it  and  they  will  come’  •  Poorly  designed  sites  (gebng  becer)  •  Print  sMll  dominates  •  No  focussed  brand  in  the  space  –  unMl  now…   ©  2011  
  13. 13. The  dealfish  value  proposiMon.  •  Mobile  Web  and  PC  Web  Enabled  (SMS  soon)  •  World-­‐class  plaLorm  customized  for  Africa.    •  High  quality  moderaMon  &  fraud  prevenMon.  •  Dedicated  team  of  professionals  in  Kenya  &  Nigeria.      •  Aggressive  on-­‐going  markeMng  campaigns  (i.e.  mobile,   web  and  offline).  •  100%  free  of  charge  for  ALL  buyers  and  sellers.    •  26,000+  acMve  lisMngs  in  under  6  months.    •  On-­‐going  service  enhancement.  •  Major  focus  on  customer  service  at  all  Mmes.     ©  2011  
  14. 14. Web/Mobile/J2ME/Android/OVI   SMS,  Android  &  OVI  Apps  launching  in     by  the  second  half  of  2011.   ©  2011  
  15. 15. Dealfish  analyMcs,  by  the  numbers.  •  250,000+  unique  visitors  per  month,  and   growing  •  5+  page  views  per  visitor.  •  5+  minutes  per  visitor.    •  2+  million  impressions  per  month,  and   growing.    •  26,000+  lisMngs  to-­‐date.    •  Alexa  rank  of  17  for  Kenya.   ©  2011  
  16. 16. Mobile  users  accessing  Dealfish   50%  of  our  TOTAL  data  traffic  is  MOBILE  traffic   ©  2011  
  17. 17. Where  we  are  today:  March.  2011   ©  2011  
  18. 18. Alexa  Ranking  for  Kenya:  March.  2011   ©  2011  
  19. 19. The  Dealfish  Approach   Offline   Heavy   Adver0sing   Modera0on   Excellent   Online   Customer   Adver0sing   Service   Ver0cal   User   Managers   Feedback   Con0nual  UI/ Product   UX   Ambassadors   Improvements   IntegraMon  with  strategic  partners   ©  2011  
  20. 20. Dealfish  Kenya  aggregates  from  all  sources!   ©  2011  
  21. 21. Dealfish  MarkeMng.     ©  2011  
  22. 22. What  do  we  now  know?    •  Fraud  is  one  of  the  major  risk  areas  in  building  a   successful  online  marketplace.  •  Customer  service  is  absolutely  key  to  keeping   users  engaged  and  happy.  •  Aggressive  offline  &  online  markeMng  generates   brand  awareness  &  repeat  web  visits.    •  A  lot  of  user  educaMon  &  hand  holding  required.  •  ExperimentaMon  is  the  order  of  the  day.  •  Mobile  is  a  key  channel  for  Dealfish  in  Kenya.       ©  2011  
  23. 23. Thank  you!  •  QuesMons?  •  Remember  to  visit  Dealfish.co.ke,  your  trusted   online  marketplace!   ©  2011  

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