Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st March 2011

Quick recap Vision: To be the largest enabler of online trading throughout East and West Africa, allowing users to buy and sell goods, post and ﬁnd employment and buy, sell, and rent property throughout Africa. Mission: To create a simple and easy to use mobile and PC plaLorm that connects buyers, sellers, employers, employees and renters through a trust relaMonship that ends with a transacMon. © 2011

Where we currently operate SenegalPop: 12,211,181 UgandaInet users: 1,020,000 Pop: 31,656,865Mobile users: 7,240,000 Inet users: 2,500,00 Mobile users: 8,547,353GhanaPop: 23,350,927Inet users: 997,000Mobile users: 15,360,000 Kenya Pop: 39,002,772 Inet users: 3,500,000 Ivory Coast Mobile users: 17,900,000 Pop: 20,591,392 Inet users: 660,000 Cameroon Tanzania Mobile users: 10,439,835 Pop: 19,400,000 Pop: 41,048,532 Inet users: 388,000 Inet users: 676,000 Mobile users: 4,656,000 Mobile users: 12,560,850 Nigeria Pop: 154,729,000 Inet users: 64,521,993 Mobile users: 75,000,000 DRC Pop: 69,000,000 Inet users: 300,000 Mobile users:9.791,000 © 2011

Everything is aligned, almost perfectly! •  22+ million mobile users and 6+ million internet users in Kenya. •  A growing appeMte for local digital content and online services as broadband explodes. •  Kenya leads the world in Mobile Money. •  E-‐Commerce is (ﬁnally) starMng to take shape. •  But, e-‐commerce will happen in stages in Africa and online marketplaces WILL be a starMng point. © 2011

A case for African online marketplaces. •  Many African businesses & individuals cannot aﬀord to build their own web sites. •  The cost of doing business oﬄine is sMll costly. •  The rise of mobile & broadband is an enabler. •  Online marketplaces are inexpensive to use. •  Transparency on pricing across the board. •  A much larger market can be reached online. •  RelaMvely easy to use even for the non-‐techie. © 2011

The online marketplace landscape •  Very fragmented •  Lack of trust online •  Lack of experience– no concept of C2C •  Fallacy of ‘build it and they will come’ •  Poorly designed sites (gebng becer) •  Print sMll dominates •  No focussed brand in the space – unMl now… © 2011

The dealﬁsh value proposiMon. •  Mobile Web and PC Web Enabled (SMS soon) •  World-‐class plaLorm customized for Africa. •  High quality moderaMon & fraud prevenMon. •  Dedicated team of professionals in Kenya & Nigeria. •  Aggressive on-‐going markeMng campaigns (i.e. mobile, web and oﬄine). •  100% free of charge for ALL buyers and sellers. •  26,000+ acMve lisMngs in under 6 months. •  On-‐going service enhancement. •  Major focus on customer service at all Mmes. © 2011

Dealﬁsh analyMcs, by the numbers. •  250,000+ unique visitors per month, and growing •  5+ page views per visitor. •  5+ minutes per visitor. •  2+ million impressions per month, and growing. •  26,000+ lisMngs to-‐date. •  Alexa rank of 17 for Kenya. © 2011

The Dealﬁsh Approach Oﬄine Heavy Adver0sing Modera0on Excellent Online Customer Adver0sing Service Ver0cal User Managers Feedback Con0nual UI/ Product UX Ambassadors Improvements IntegraMon with strategic partners © 2011

What do we now know? •  Fraud is one of the major risk areas in building a successful online marketplace. •  Customer service is absolutely key to keeping users engaged and happy. •  Aggressive oﬄine & online markeMng generates brand awareness & repeat web visits. •  A lot of user educaMon & hand holding required. •  ExperimentaMon is the order of the day. •  Mobile is a key channel for Dealﬁsh in Kenya. © 2011

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Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st March 2011

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