Brand Name “Making This Brand Known” This brand will be known through it’s donations tocharitable foundations and workwith non profit organizations aswell as work and affiliations with other companies.
Brand Name “Why Chose This Name?”This name was chosen because it reflects everythingthat I have worked towards. KB (Kem Burkett) Music Group is about passion and innovation.
Brand Name “Strengths and Concerns”Strengths: Its foundation is based on the future andembellishment of digital music.Concerns: That this name will carry on and that KBMusic Group will give music a new face.
Brand Name “Is It Protected?” According to USPTO.gov, this name is not in use. It is 100% protectable.
Brand Name “What Category Does It Fall Under?” This name falls under the ‘Arbitrary’ category.
LOGO “How are the laws of shape and color supported?” In shape, this logo is horizontal and legible. In color, I have stuck with a basic color. Itcoveys a relaxed mood.
LOGO “Is this eﬀective?” I truly believe that this is effective. Music brings peopletogether. The logo is of a separated world that is slowly being brought together or made whole and ‘complete’ by the digital age we live in. A pictorial mark best suits this logo.
LOGO “Competitive Example” Sony’s logo stands for the continuous movement of music in this digital age. As the brush stroke starts at the top and follows through, it stands for continuous motion and adaptation in the industry.
LOGO “Spirit of the Logo”I believe that this logo isvery dominant. I wishedthat maybe my logo couldlook something similar tothis. It doesn’t need to saywhat it is in writinganymore. It’s become anicon of recognition.
Corporate Culture “Company’s Vision”The company’s vision it to grow, expand, anddominate it’s market; conquering independent recordlabels and the other major labels. I believe in theevolution of the music industry. I value the premise ofmusic as an art and hope to resurrect the truemeaning of music. The company’s vision essentially isto be a conglomerate.
Corporate Culture “Objectives”These objectives will be carried out through the valueof real music. This is not about the “hit single,” itsabout REAL talent.
Corporate Culture “Culture”Developing a strong culture will be carried out by thestrong roster of artist who are influential and set thebar high. Trendsetters are usually icon we look up to.If they dress a certain way and we like it, we mimc it.This then becomes adoptive and we call it our own;our culture.
Corporate Culture “Mission Statement”“Enabling artists to share their music with the world in an innovative, inspired and professional way. We don’t just make music. We make history.”
Corporate Culture “Communication”This mission statement will be communicated to the public via magazines, word of mouth, media ads, internet and social events.
Corporate Culture “Direction”This mission statement is directed to employees as a reminder that they are a part of the big picture in making history. For consumers, this will remind them that we focus on them and they can always rely on us to deliver quality artists. We are continuously adapting to new technologies and always moving forward.
Corporate Culture “The Diﬀerence?”The difference lies in the fact that my goal is to deliver “hit albums” again. Majors are looking to deliver “hit singles.”
Tagline “Eﬀectiveness”This tagline is effective because it tells consumer that it is easy for us to make what they want. Specifically targeting the consumer, it’s short, effective and straight to the point. Life is hard as-is. Getting the music they want shouldn’t be.
Tagline “How Is It Diﬀerent.”The other major four labels want dominance. I believe that they fight too much to own one another and therefore is losing grip on giving people exactly what they want. Right now it’s all about survival and they have lost sight of what music is and what artists really are.