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12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
 

12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012

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To increase the number of conversions your site is making you need three things. Firstly, a good understanding of how people behave online and the sometimes surprising things they do. Secondly you ...

To increase the number of conversions your site is making you need three things. Firstly, a good understanding of how people behave online and the sometimes surprising things they do. Secondly you need a strong agile testing approach to content and design. Finally some inspiration and luck wouldn't go amiss.

Ifraz and Kelvin will equip you with reliable findings to help improve the conversion rate or your site. They'll also help you come up with the ideas to test what will make a material difference to the bottom line.

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    12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012 12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012 Presentation Transcript

    • 12 Examples of How You Can IncreaseConversions by Understanding PsychologyA4U Expo 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
    • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
    • Organiser BrightonSEOThe Free SEO Conference
    • Co-Founder Clockwork TalentDecent Digital Recruitment
    • In CRO, there are no rules,only findings
    • but some findings are pretty predictable
    • Text Social Proof roblawton
    • Tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
    • How can I convince myvisitors they’re not theonly person makingthis choice?
    • Scarcity Textand LossAversion
    • Text Loss Aversion Images_of_Money
    • The disutility of giving upan object is greater thanthe utility associated withacquiring it
    • How can I make myvisitors think they’d belosing something ifthey don’t buy?
    • Anchoring Text Alex Bellink
    • Tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
    • How can I reference an‘anchor’ that influencesvisitors to my site?
    • The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
    • fin.