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12 Examples of How You Can IncreaseConversions by Understanding PsychologyA4U Expo 2012http://twitter.com/kelvinnewmankelv...
Strategy Director             SiteVisibility  A digital agency specialising inretail, travel and financial services
Organiser      BrightonSEOThe Free SEO Conference
Co-Founder    Clockwork TalentDecent Digital Recruitment
In CRO, there are no rules,only findings
but some findings are    pretty predictable
Text       Social Proof                  roblawton
Tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
How can I convince myvisitors they’re not theonly person makingthis choice?
Scarcity    Textand LossAversion
Text   Loss Aversion            Images_of_Money
The disutility of giving upan object is greater thanthe utility associated withacquiring it
How can I make myvisitors think they’d belosing something ifthey don’t buy?
Anchoring    Text            Alex Bellink
Tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
How can I reference an‘anchor’ that influencesvisitors to my site?
The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
fin.
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012
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12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012

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To increase the number of conversions your site is making you need three things. Firstly, a good understanding of how people behave online and the sometimes surprising things they do. Secondly you need a strong agile testing approach to content and design. Finally some inspiration and luck wouldn't go amiss.

Ifraz and Kelvin will equip you with reliable findings to help improve the conversion rate or your site. They'll also help you come up with the ideas to test what will make a material difference to the bottom line.

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Transcript of "12 Examples of How You Can Increase Conversions by Understanding Psychology
 #A4UExpo 2012"

  1. 1. 12 Examples of How You Can IncreaseConversions by Understanding PsychologyA4U Expo 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
  2. 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  3. 3. Organiser BrightonSEOThe Free SEO Conference
  4. 4. Co-Founder Clockwork TalentDecent Digital Recruitment
  5. 5. In CRO, there are no rules,only findings
  6. 6. but some findings are pretty predictable
  7. 7. Text Social Proof roblawton
  8. 8. Tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
  9. 9. How can I convince myvisitors they’re not theonly person makingthis choice?
  10. 10. Scarcity Textand LossAversion
  11. 11. Text Loss Aversion Images_of_Money
  12. 12. The disutility of giving upan object is greater thanthe utility associated withacquiring it
  13. 13. How can I make myvisitors think they’d belosing something ifthey don’t buy?
  14. 14. Anchoring Text Alex Bellink
  15. 15. Tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
  16. 16. How can I reference an‘anchor’ that influencesvisitors to my site?
  17. 17. The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
  18. 18. fin.
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