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Is your marketing softwarejust a placebo button?@kelvinnewmanbotheredbybeesFriday, 24 May 13
have you ever beenin a liftMichiel1972Friday, 24 May 13
Of course you haveFriday, 24 May 13
though I heard arumour they have noescalators in Guernseybender01101Friday, 24 May 13
In your normal lift the controlpanel looks something like thisFriday, 24 May 13
But do you need allthose buttons if thelift only goesbetween twofloors?Friday, 24 May 13
Let’s put thisanother way; doyou want the doorsto shut on a metalbox with nobuttonsFriday, 24 May 13
This is why in somelifts you get what’sknown as “placebobuttons”Friday, 24 May 13
or if someones beingmore unkind, they callthem “idiot buttons”Friday, 24 May 13
there’s lots ofplacebo buttonsaboutFriday, 24 May 13
at PedestrianCrossingsBenkid77Friday, 24 May 13
Tube TrainsmattbuckFriday, 24 May 13
And officeair-conditioningmachinesidnightcommFriday, 24 May 13
They exist for onereasonFriday, 24 May 13
To create an‘illusion of control’Friday, 24 May 13
And I think that’swhy a lot of peoplebuy marketingsoftwareFriday, 24 May 13
Companies wouldhave more luck ifthey spent less ontools and more onpeople to use themFriday, 24 May 13
Avinash says you shouldspend 10% on technology& 90% on PeopleFriday, 24 May 13
And he works forGoogle so he mustbe right...Friday, 24 May 13
Joking aside,marketing successcan be aided bytools but mostly itneedsFriday, 24 May 13
GraftFriday, 24 May 13
TimeFriday, 24 May 13
EffortFriday, 24 May 13
Bloody hard workFriday, 24 May 13
But most people aretoo lazyFriday, 24 May 13
Good news for therest of us right?Friday, 24 May 13
thanks to rory sutherlandfor introducing me to placebo buttonsFriday, 24 May 13
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Is your marketing software just a placebo button?

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Transcript of "Is your marketing software just a placebo button?"

  1. 1. Is your marketing softwarejust a placebo button?@kelvinnewmanbotheredbybeesFriday, 24 May 13
  2. 2. have you ever beenin a liftMichiel1972Friday, 24 May 13
  3. 3. Of course you haveFriday, 24 May 13
  4. 4. though I heard arumour they have noescalators in Guernseybender01101Friday, 24 May 13
  5. 5. In your normal lift the controlpanel looks something like thisFriday, 24 May 13
  6. 6. But do you need allthose buttons if thelift only goesbetween twofloors?Friday, 24 May 13
  7. 7. Let’s put thisanother way; doyou want the doorsto shut on a metalbox with nobuttonsFriday, 24 May 13
  8. 8. This is why in somelifts you get what’sknown as “placebobuttons”Friday, 24 May 13
  9. 9. or if someones beingmore unkind, they callthem “idiot buttons”Friday, 24 May 13
  10. 10. there’s lots ofplacebo buttonsaboutFriday, 24 May 13
  11. 11. at PedestrianCrossingsBenkid77Friday, 24 May 13
  12. 12. Tube TrainsmattbuckFriday, 24 May 13
  13. 13. And officeair-conditioningmachinesidnightcommFriday, 24 May 13
  14. 14. They exist for onereasonFriday, 24 May 13
  15. 15. To create an‘illusion of control’Friday, 24 May 13
  16. 16. And I think that’swhy a lot of peoplebuy marketingsoftwareFriday, 24 May 13
  17. 17. Companies wouldhave more luck ifthey spent less ontools and more onpeople to use themFriday, 24 May 13
  18. 18. Avinash says you shouldspend 10% on technology& 90% on PeopleFriday, 24 May 13
  19. 19. And he works forGoogle so he mustbe right...Friday, 24 May 13
  20. 20. Joking aside,marketing successcan be aided bytools but mostly itneedsFriday, 24 May 13
  21. 21. GraftFriday, 24 May 13
  22. 22. TimeFriday, 24 May 13
  23. 23. EffortFriday, 24 May 13
  24. 24. Bloody hard workFriday, 24 May 13
  25. 25. But most people aretoo lazyFriday, 24 May 13
  26. 26. Good news for therest of us right?Friday, 24 May 13
  27. 27. thanks to rory sutherlandfor introducing me to placebo buttonsFriday, 24 May 13
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