Is your marketing software just a placebo button?
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Is your marketing software just a placebo button?

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Is your marketing software just a placebo button? Is your marketing software just a placebo button? Presentation Transcript

  • Is your marketing softwarejust a placebo button?@kelvinnewmanbotheredbybeesFriday, 24 May 13
  • have you ever beenin a liftMichiel1972Friday, 24 May 13
  • Of course you haveFriday, 24 May 13
  • though I heard arumour they have noescalators in Guernseybender01101Friday, 24 May 13
  • In your normal lift the controlpanel looks something like thisFriday, 24 May 13
  • But do you need allthose buttons if thelift only goesbetween twofloors?Friday, 24 May 13
  • Let’s put thisanother way; doyou want the doorsto shut on a metalbox with nobuttonsFriday, 24 May 13
  • This is why in somelifts you get what’sknown as “placebobuttons”Friday, 24 May 13
  • or if someones beingmore unkind, they callthem “idiot buttons”Friday, 24 May 13
  • there’s lots ofplacebo buttonsaboutFriday, 24 May 13
  • at PedestrianCrossingsBenkid77Friday, 24 May 13
  • Tube TrainsmattbuckFriday, 24 May 13
  • And officeair-conditioningmachinesidnightcommFriday, 24 May 13
  • They exist for onereasonFriday, 24 May 13
  • To create an‘illusion of control’Friday, 24 May 13
  • And I think that’swhy a lot of peoplebuy marketingsoftwareFriday, 24 May 13
  • Companies wouldhave more luck ifthey spent less ontools and more onpeople to use themFriday, 24 May 13
  • Avinash says you shouldspend 10% on technology& 90% on PeopleFriday, 24 May 13
  • And he works forGoogle so he mustbe right...Friday, 24 May 13
  • Joking aside,marketing successcan be aided bytools but mostly itneedsFriday, 24 May 13
  • GraftFriday, 24 May 13
  • TimeFriday, 24 May 13
  • EffortFriday, 24 May 13
  • Bloody hard workFriday, 24 May 13
  • But most people aretoo lazyFriday, 24 May 13
  • Good news for therest of us right?Friday, 24 May 13
  • thanks to rory sutherlandfor introducing me to placebo buttonsFriday, 24 May 13