Is your marketing software just a placebo button?
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Is your marketing software just a placebo button?

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Is your marketing software just a placebo button? Presentation Transcript

  • 1. Is your marketing softwarejust a placebo button?@kelvinnewmanbotheredbybeesFriday, 24 May 13
  • 2. have you ever beenin a liftMichiel1972Friday, 24 May 13
  • 3. Of course you haveFriday, 24 May 13
  • 4. though I heard arumour they have noescalators in Guernseybender01101Friday, 24 May 13
  • 5. In your normal lift the controlpanel looks something like thisFriday, 24 May 13
  • 6. But do you need allthose buttons if thelift only goesbetween twofloors?Friday, 24 May 13
  • 7. Let’s put thisanother way; doyou want the doorsto shut on a metalbox with nobuttonsFriday, 24 May 13
  • 8. This is why in somelifts you get what’sknown as “placebobuttons”Friday, 24 May 13
  • 9. or if someones beingmore unkind, they callthem “idiot buttons”Friday, 24 May 13
  • 10. there’s lots ofplacebo buttonsaboutFriday, 24 May 13
  • 11. at PedestrianCrossingsBenkid77Friday, 24 May 13
  • 12. Tube TrainsmattbuckFriday, 24 May 13
  • 13. And officeair-conditioningmachinesidnightcommFriday, 24 May 13
  • 14. They exist for onereasonFriday, 24 May 13
  • 15. To create an‘illusion of control’Friday, 24 May 13
  • 16. And I think that’swhy a lot of peoplebuy marketingsoftwareFriday, 24 May 13
  • 17. Companies wouldhave more luck ifthey spent less ontools and more onpeople to use themFriday, 24 May 13
  • 18. Avinash says you shouldspend 10% on technology& 90% on PeopleFriday, 24 May 13
  • 19. And he works forGoogle so he mustbe right...Friday, 24 May 13
  • 20. Joking aside,marketing successcan be aided bytools but mostly itneedsFriday, 24 May 13
  • 21. GraftFriday, 24 May 13
  • 22. TimeFriday, 24 May 13
  • 23. EffortFriday, 24 May 13
  • 24. Bloody hard workFriday, 24 May 13
  • 25. But most people aretoo lazyFriday, 24 May 13
  • 26. Good news for therest of us right?Friday, 24 May 13
  • 27. thanks to rory sutherlandfor introducing me to placebo buttonsFriday, 24 May 13