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How to build the links that Google will
love you having and you'll enjoy building
Search London

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk
Strategy Director
             SiteVisibility
  A digital agency specialising in
retail, travel and financial services
Organiser
      BrightonSEO
The Free SEO Conference
A Short History of
  Link Building
A Process For
Content Marketing
Twelve Tools
A Short History of
  Link Building
it was easy...




                 rox sm
then penguin came
along...




                    jamesonf
and now it’s hard




               Alex E. Proimos
Not True
It was always hard
                     normalityrelief
we just got lazy




                   Nickolas Nikolic
Warning slightly
laboured metaphor
      ahead
edvvc




Pounds & Pennies
Google Wants to be
a ‘real boy’




                     kennymatic
An Aside;
What’s a good
   link?
Proximity to ideal
wikipedia as ideal
Random Surfer
   Model




                Richard Masoner / Cyclelicious
Not what an SEO
     would build




                   net_efekt
Not Embarrassing
Another Aside;
Aren’t Links Dead?




                 CaioSchiavo
Social Signal
      =
 Rankings
Correlation
     ≠
Causation
Rankings
       =
Social Signals
More complex than
 that, but we now
   have a great
     compass




               Heartlover1717
A Process For
Content Marketing
THEME




        Ed.ward
Tribes
         kenjonbro
Hook




       iPeat
Engaging Content
Marketing
Evaluation
BrightonSEO
Salary Survey
Tribes
         kenjonbro
Hook




       iPeat
Engaging Content
Marketing
Evaluation
Pro-tips




           AaronFTM
Involve your ideal
linkers




                     flickr-330935066-hd.jpg
Excellent isn’t
   enough
The quest for
 exceptional
Content Doesn’t
Follow an S-Curve
Venture Capital
Content Creation
  Philosophy
Twelve Tools
Uber-Suggest




  http://ubersuggest.org/
Social Crawlytics




   http://socialcrawlytics.com/
Question Referrers




http://www.slideshare.net/kelvinnewman/5-instantly-
       actionable-insights-from-google-analytics
Toluna




http://www.tolunaquick.com/
Quora




http://www.quora.com/
Discussion Search
Follower Wonk




 http://followerwonk.com/
Content Idea Generator
     Google Doc




             https://docs.google.com/spreadsheet/ccc?
 key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0
Amazon KDP




https://kdp.amazon.com/self-publishing/signin
Cloud Flood




 http://www.cloudflood.com/
Out Brain




https://www.outbrain.com/
Clockwork Pirate




 http://www.clockworkpirate.com/
tl;dr
produce something
 exceptional that
 you know people
  will link to and
 help them do so...
Any Questions?

http://twitter.com/kelvinnewman

kelvin.newman@SiteVisibility.co.uk

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