0
How to build the links that Google willlove you having and youll enjoy buildingSearch Londonhttp://twitter.com/kelvinnewma...
Strategy Director             SiteVisibility  A digital agency specialising inretail, travel and financial services
Organiser      BrightonSEOThe Free SEO Conference
A Short History of  Link Building
A Process ForContent Marketing
Twelve Tools
A Short History of  Link Building
it was easy...                 rox sm
then penguin camealong...                    jamesonf
and now it’s hard               Alex E. Proimos
Not True
It was always hard                     normalityrelief
we just got lazy                   Nickolas Nikolic
Warning slightlylaboured metaphor      ahead
edvvcPounds & Pennies
Google Wants to bea ‘real boy’                     kennymatic
An Aside;
What’s a good   link?
Proximity to ideal
wikipedia as ideal
Random Surfer   Model                Richard Masoner / Cyclelicious
Not what an SEO     would build                   net_efekt
Not Embarrassing
Another Aside;
Aren’t Links Dead?                 CaioSchiavo
Social Signal      = Rankings
Correlation     ≠Causation
Rankings       =Social Signals
More complex than that, but we now   have a great     compass               Heartlover1717
A Process ForContent Marketing
THEME        Ed.ward
Tribes         kenjonbro
Hook       iPeat
Engaging Content
Marketing
Evaluation
BrightonSEOSalary Survey
Tribes         kenjonbro
Hook       iPeat
Engaging Content
Marketing
Evaluation
Pro-tips           AaronFTM
Involve your ideallinkers                     flickr-330935066-hd.jpg
Excellent isn’t   enough
The quest for exceptional
Content Doesn’tFollow an S-Curve
Venture CapitalContent Creation  Philosophy
Twelve Tools
Uber-Suggest  http://ubersuggest.org/
Social Crawlytics   http://socialcrawlytics.com/
Question Referrershttp://www.slideshare.net/kelvinnewman/5-instantly-       actionable-insights-from-google-analytics
Tolunahttp://www.tolunaquick.com/
Quorahttp://www.quora.com/
Discussion Search
Follower Wonk http://followerwonk.com/
Content Idea Generator     Google Doc             https://docs.google.com/spreadsheet/ccc? key=0Aj4U6wmYE1X6dDB5S1lDUXFzaT...
Amazon KDPhttps://kdp.amazon.com/self-publishing/signin
Cloud Flood http://www.cloudflood.com/
Out Brainhttps://www.outbrain.com/
Clockwork Pirate http://www.clockworkpirate.com/
tl;drproduce something exceptional that you know people  will link to and help them do so...
Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
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How to Build Links Google Loves #searchlondon

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Recently at the Search London event I presented this deck on how to build links that Google loves. Really its about content marketing and an approach and model I've used successfully in the past.

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Transcript of "How to Build Links Google Loves #searchlondon"

  1. 1. How to build the links that Google willlove you having and youll enjoy buildingSearch Londonhttp://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
  2. 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  3. 3. Organiser BrightonSEOThe Free SEO Conference
  4. 4. A Short History of Link Building
  5. 5. A Process ForContent Marketing
  6. 6. Twelve Tools
  7. 7. A Short History of Link Building
  8. 8. it was easy... rox sm
  9. 9. then penguin camealong... jamesonf
  10. 10. and now it’s hard Alex E. Proimos
  11. 11. Not True
  12. 12. It was always hard normalityrelief
  13. 13. we just got lazy Nickolas Nikolic
  14. 14. Warning slightlylaboured metaphor ahead
  15. 15. edvvcPounds & Pennies
  16. 16. Google Wants to bea ‘real boy’ kennymatic
  17. 17. An Aside;
  18. 18. What’s a good link?
  19. 19. Proximity to ideal
  20. 20. wikipedia as ideal
  21. 21. Random Surfer Model Richard Masoner / Cyclelicious
  22. 22. Not what an SEO would build net_efekt
  23. 23. Not Embarrassing
  24. 24. Another Aside;
  25. 25. Aren’t Links Dead? CaioSchiavo
  26. 26. Social Signal = Rankings
  27. 27. Correlation ≠Causation
  28. 28. Rankings =Social Signals
  29. 29. More complex than that, but we now have a great compass Heartlover1717
  30. 30. A Process ForContent Marketing
  31. 31. THEME Ed.ward
  32. 32. Tribes kenjonbro
  33. 33. Hook iPeat
  34. 34. Engaging Content
  35. 35. Marketing
  36. 36. Evaluation
  37. 37. BrightonSEOSalary Survey
  38. 38. Tribes kenjonbro
  39. 39. Hook iPeat
  40. 40. Engaging Content
  41. 41. Marketing
  42. 42. Evaluation
  43. 43. Pro-tips AaronFTM
  44. 44. Involve your ideallinkers flickr-330935066-hd.jpg
  45. 45. Excellent isn’t enough
  46. 46. The quest for exceptional
  47. 47. Content Doesn’tFollow an S-Curve
  48. 48. Venture CapitalContent Creation Philosophy
  49. 49. Twelve Tools
  50. 50. Uber-Suggest http://ubersuggest.org/
  51. 51. Social Crawlytics http://socialcrawlytics.com/
  52. 52. Question Referrershttp://www.slideshare.net/kelvinnewman/5-instantly- actionable-insights-from-google-analytics
  53. 53. Tolunahttp://www.tolunaquick.com/
  54. 54. Quorahttp://www.quora.com/
  55. 55. Discussion Search
  56. 56. Follower Wonk http://followerwonk.com/
  57. 57. Content Idea Generator Google Doc https://docs.google.com/spreadsheet/ccc? key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0
  58. 58. Amazon KDPhttps://kdp.amazon.com/self-publishing/signin
  59. 59. Cloud Flood http://www.cloudflood.com/
  60. 60. Out Brainhttps://www.outbrain.com/
  61. 61. Clockwork Pirate http://www.clockworkpirate.com/
  62. 62. tl;drproduce something exceptional that you know people will link to and help them do so...
  63. 63. Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
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