How to Build Links Google Loves #searchlondon
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How to Build Links Google Loves #searchlondon

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Recently at the Search London event I presented this deck on how to build links that Google loves. Really its about content marketing and an approach and model I've used successfully in the past.

Recently at the Search London event I presented this deck on how to build links that Google loves. Really its about content marketing and an approach and model I've used successfully in the past.

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How to Build Links Google Loves #searchlondon How to Build Links Google Loves #searchlondon Presentation Transcript

  • How to build the links that Google willlove you having and youll enjoy buildingSearch Londonhttp://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
  • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • Organiser BrightonSEOThe Free SEO Conference
  • A Short History of Link Building
  • A Process ForContent Marketing
  • Twelve Tools
  • A Short History of Link Building
  • it was easy... rox sm
  • then penguin camealong... jamesonf
  • and now it’s hard Alex E. Proimos
  • Not True
  • It was always hard normalityrelief
  • we just got lazy Nickolas Nikolic
  • Warning slightlylaboured metaphor ahead
  • edvvcPounds & Pennies
  • Google Wants to bea ‘real boy’ kennymatic
  • An Aside;
  • What’s a good link?
  • Proximity to ideal
  • wikipedia as ideal
  • Random Surfer Model Richard Masoner / Cyclelicious
  • Not what an SEO would build net_efekt
  • Not Embarrassing
  • Another Aside;
  • Aren’t Links Dead? CaioSchiavo
  • Social Signal = Rankings
  • Correlation ≠Causation
  • Rankings =Social Signals
  • More complex than that, but we now have a great compass Heartlover1717
  • A Process ForContent Marketing
  • THEME Ed.ward
  • Tribes kenjonbro
  • Hook iPeat
  • Engaging Content
  • Marketing
  • Evaluation
  • BrightonSEOSalary Survey
  • Tribes kenjonbro
  • Hook iPeat
  • Engaging Content
  • Marketing
  • Evaluation
  • Pro-tips AaronFTM
  • Involve your ideallinkers flickr-330935066-hd.jpg
  • Excellent isn’t enough
  • The quest for exceptional
  • Content Doesn’tFollow an S-Curve
  • Venture CapitalContent Creation Philosophy
  • Twelve Tools
  • Uber-Suggest http://ubersuggest.org/
  • Social Crawlytics http://socialcrawlytics.com/
  • Question Referrershttp://www.slideshare.net/kelvinnewman/5-instantly- actionable-insights-from-google-analytics
  • Tolunahttp://www.tolunaquick.com/
  • Quorahttp://www.quora.com/
  • Discussion Search
  • Follower Wonk http://followerwonk.com/
  • Content Idea Generator Google Doc https://docs.google.com/spreadsheet/ccc? key=0Aj4U6wmYE1X6dDB5S1lDUXFzaTUxME5IRmJqZ2ozZGc#gid=0
  • Amazon KDPhttps://kdp.amazon.com/self-publishing/signin
  • Cloud Flood http://www.cloudflood.com/
  • Out Brainhttps://www.outbrain.com/
  • Clockwork Pirate http://www.clockworkpirate.com/
  • tl;drproduce something exceptional that you know people will link to and help them do so...
  • Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk