Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12
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Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12

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Why Google Plus is really, really, really, really, really important

Why Google Plus is really, really, really, really, really important

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Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12 Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12 Presentation Transcript

  • Google+ and Social SEOSqueezing the Social SEO value out ofyour Social Media Campaign@kelvinnewmankelvin.newman@SiteVisibility.co.uk
  • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • Organiser BrightonSEOThe Free SEO Conference
  • Co-Founder Clockwork TalentDecent Digital Recruitment
  • The Problem
  • The Solution
  • The Actions
  • The Problem
  • Google Wants to bea ‘real boy’ kennymatic
  • SEO Formula
  • Technical Stuff + Good Links = Profit
  • Technical Stuff + Good Links = Profit
  • Technical Stuff + Good Links = Profit
  • Problem #1
  • Serious Sample Bias Alex E. Proimos
  • Raise your hand if you maintain awebsite outside of work...
  • Raise your hand if you’ve doneanything with in in the last six months...
  • Raise your hand if your partner maintains awebsite outside of work?
  • And what about your mum?
  • Serious Sample Bias Alex E. Proimos
  • Cue laboured exercise todemonstrate social is more democratic normalityrelief
  • Who has aFacebook Account?
  • Who has aTwitter Account?
  • Who has aInstagram Account?
  • Who has aPinterest Account?
  • Who has aApp.net Account?
  • Who has a{insert some new social site that makes me look really bleeding edge} Account?
  • the mumprobability principle
  • Problem #2
  • edvvcRecommendations Aren’t All Equal
  • www.bbc.com is better thanwww.dodgy-seo-directory-free-links.biz
  • but it’s morecomplexthan that -Marlith-
  • No distinctionbetween the author and the page/site humbert15
  • edvvcRecommendations Aren’t All Equal
  • The Solution
  • Future of Off-Site SEO
  • Future of Off-Site SEO
  • Future of Off-Site SEO
  • Besides, alreadyinfluencing search today
  • Social Shares Lead to Links rox sm
  • Google Find YourContent Quicker Heartlover1717
  • Author Snippets
  • Social Content Ranks In Its Own Right
  • Personalising Results
  • The Actions
  • Ignore the haters
  • Use Do Share to schedule http://bit.ly/doshare
  • Add yet another button
  • Mark Up using the Open Graph Protocol http://ogp.me/
  • Implement RelAuthor Mark-Uphttp://skyrocketseo.co.uk/rel-author/
  • Do good Social Marketing
  • Can I get rid of my SEO now?
  • SEO isn’t dead CaioSchiavo
  • The edge-cases are becoming more complex
  • And people whounderstand search,understand people,which makes them great marketers
  • tl;drgoogle plus is here tostay, will only becomemore important and is having a bigger influence than most of us realise.
  • Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk