Google+ and Social SEOSqueezing the Social SEO value out ofyour Social Media Campaign@kelvinnewmankelvin.newman@SiteVisibi...
Strategy Director             SiteVisibility  A digital agency specialising inretail, travel and financial services
Organiser      BrightonSEOThe Free SEO Conference
Co-Founder    Clockwork TalentDecent Digital Recruitment
The Problem
The Solution
The Actions
The Problem
Google Wants to bea ‘real boy’                     kennymatic
SEO Formula
Technical Stuff      +  Good Links      =    Profit
Technical Stuff      +  Good Links      =    Profit
Technical Stuff      +  Good Links      =    Profit
Problem #1
Serious Sample Bias                Alex E. Proimos
Raise your hand if you maintain awebsite outside of     work...
Raise your hand if   you’ve doneanything with in in    the last six     months...
Raise your hand if  your partner   maintains awebsite outside of      work?
And what about  your mum?
Serious Sample Bias                Alex E. Proimos
Cue laboured exercise todemonstrate social is more       democratic                             normalityrelief
Who has aFacebook Account?
Who has aTwitter Account?
Who has aInstagram Account?
Who has aPinterest Account?
Who has aApp.net Account?
Who has a{insert some new social site that makes me look really bleeding edge}                 Account?
the mumprobability principle
Problem #2
edvvcRecommendations Aren’t All Equal
www.bbc.com            is better thanwww.dodgy-seo-directory-free-links.biz
but it’s  morecomplexthan that            -Marlith-
No distinctionbetween the author and the page/site                     humbert15
edvvcRecommendations Aren’t All Equal
The Solution
Future of Off-Site SEO
Future of Off-Site SEO
Future of Off-Site SEO
Besides, alreadyinfluencing search       today
Social Shares Lead     to Links                     rox sm
Google Find YourContent Quicker              Heartlover1717
Author Snippets
Social Content Ranks  In Its Own Right
Personalising Results
The Actions
Ignore the haters
Use Do Share to   schedule   http://bit.ly/doshare
Add yet another    button
Mark Up using the  Open Graph    Protocol     http://ogp.me/
Implement RelAuthor Mark-Uphttp://skyrocketseo.co.uk/rel-author/
Do good Social  Marketing
Can I get rid of my   SEO now?
SEO isn’t dead                 CaioSchiavo
The edge-cases are becoming more     complex
And people whounderstand search,understand people,which makes them great marketers
tl;drgoogle plus is here tostay, will only becomemore important and is   having a bigger influence than most     of us rea...
Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12
Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12
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Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12

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Why Google Plus is really, really, really, really, really important

Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12

  1. 1. Google+ and Social SEOSqueezing the Social SEO value out ofyour Social Media Campaign@kelvinnewmankelvin.newman@SiteVisibility.co.uk
  2. 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  3. 3. Organiser BrightonSEOThe Free SEO Conference
  4. 4. Co-Founder Clockwork TalentDecent Digital Recruitment
  5. 5. The Problem
  6. 6. The Solution
  7. 7. The Actions
  8. 8. The Problem
  9. 9. Google Wants to bea ‘real boy’ kennymatic
  10. 10. SEO Formula
  11. 11. Technical Stuff + Good Links = Profit
  12. 12. Technical Stuff + Good Links = Profit
  13. 13. Technical Stuff + Good Links = Profit
  14. 14. Problem #1
  15. 15. Serious Sample Bias Alex E. Proimos
  16. 16. Raise your hand if you maintain awebsite outside of work...
  17. 17. Raise your hand if you’ve doneanything with in in the last six months...
  18. 18. Raise your hand if your partner maintains awebsite outside of work?
  19. 19. And what about your mum?
  20. 20. Serious Sample Bias Alex E. Proimos
  21. 21. Cue laboured exercise todemonstrate social is more democratic normalityrelief
  22. 22. Who has aFacebook Account?
  23. 23. Who has aTwitter Account?
  24. 24. Who has aInstagram Account?
  25. 25. Who has aPinterest Account?
  26. 26. Who has aApp.net Account?
  27. 27. Who has a{insert some new social site that makes me look really bleeding edge} Account?
  28. 28. the mumprobability principle
  29. 29. Problem #2
  30. 30. edvvcRecommendations Aren’t All Equal
  31. 31. www.bbc.com is better thanwww.dodgy-seo-directory-free-links.biz
  32. 32. but it’s morecomplexthan that -Marlith-
  33. 33. No distinctionbetween the author and the page/site humbert15
  34. 34. edvvcRecommendations Aren’t All Equal
  35. 35. The Solution
  36. 36. Future of Off-Site SEO
  37. 37. Future of Off-Site SEO
  38. 38. Future of Off-Site SEO
  39. 39. Besides, alreadyinfluencing search today
  40. 40. Social Shares Lead to Links rox sm
  41. 41. Google Find YourContent Quicker Heartlover1717
  42. 42. Author Snippets
  43. 43. Social Content Ranks In Its Own Right
  44. 44. Personalising Results
  45. 45. The Actions
  46. 46. Ignore the haters
  47. 47. Use Do Share to schedule http://bit.ly/doshare
  48. 48. Add yet another button
  49. 49. Mark Up using the Open Graph Protocol http://ogp.me/
  50. 50. Implement RelAuthor Mark-Uphttp://skyrocketseo.co.uk/rel-author/
  51. 51. Do good Social Marketing
  52. 52. Can I get rid of my SEO now?
  53. 53. SEO isn’t dead CaioSchiavo
  54. 54. The edge-cases are becoming more complex
  55. 55. And people whounderstand search,understand people,which makes them great marketers
  56. 56. tl;drgoogle plus is here tostay, will only becomemore important and is having a bigger influence than most of us realise.
  57. 57. Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
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