Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12
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Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12

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Why Google Plus is really, really, really, really, really important

Why Google Plus is really, really, really, really, really important

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  • 1. Google+ and Social SEOSqueezing the Social SEO value out ofyour Social Media Campaign@kelvinnewmankelvin.newman@SiteVisibility.co.uk
  • 2. Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • 3. Organiser BrightonSEOThe Free SEO Conference
  • 4. Co-Founder Clockwork TalentDecent Digital Recruitment
  • 5. The Problem
  • 6. The Solution
  • 7. The Actions
  • 8. The Problem
  • 9. Google Wants to bea ‘real boy’ kennymatic
  • 10. SEO Formula
  • 11. Technical Stuff + Good Links = Profit
  • 12. Technical Stuff + Good Links = Profit
  • 13. Technical Stuff + Good Links = Profit
  • 14. Problem #1
  • 15. Serious Sample Bias Alex E. Proimos
  • 16. Raise your hand if you maintain awebsite outside of work...
  • 17. Raise your hand if you’ve doneanything with in in the last six months...
  • 18. Raise your hand if your partner maintains awebsite outside of work?
  • 19. And what about your mum?
  • 20. Serious Sample Bias Alex E. Proimos
  • 21. Cue laboured exercise todemonstrate social is more democratic normalityrelief
  • 22. Who has aFacebook Account?
  • 23. Who has aTwitter Account?
  • 24. Who has aInstagram Account?
  • 25. Who has aPinterest Account?
  • 26. Who has aApp.net Account?
  • 27. Who has a{insert some new social site that makes me look really bleeding edge} Account?
  • 28. the mumprobability principle
  • 29. Problem #2
  • 30. edvvcRecommendations Aren’t All Equal
  • 31. www.bbc.com is better thanwww.dodgy-seo-directory-free-links.biz
  • 32. but it’s morecomplexthan that -Marlith-
  • 33. No distinctionbetween the author and the page/site humbert15
  • 34. edvvcRecommendations Aren’t All Equal
  • 35. The Solution
  • 36. Future of Off-Site SEO
  • 37. Future of Off-Site SEO
  • 38. Future of Off-Site SEO
  • 39. Besides, alreadyinfluencing search today
  • 40. Social Shares Lead to Links rox sm
  • 41. Google Find YourContent Quicker Heartlover1717
  • 42. Author Snippets
  • 43. Social Content Ranks In Its Own Right
  • 44. Personalising Results
  • 45. The Actions
  • 46. Ignore the haters
  • 47. Use Do Share to schedule http://bit.ly/doshare
  • 48. Add yet another button
  • 49. Mark Up using the Open Graph Protocol http://ogp.me/
  • 50. Implement RelAuthor Mark-Uphttp://skyrocketseo.co.uk/rel-author/
  • 51. Do good Social Marketing
  • 52. Can I get rid of my SEO now?
  • 53. SEO isn’t dead CaioSchiavo
  • 54. The edge-cases are becoming more complex
  • 55. And people whounderstand search,understand people,which makes them great marketers
  • 56. tl;drgoogle plus is here tostay, will only becomemore important and is having a bigger influence than most of us realise.
  • 57. Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk