EdgeRank: Optimising Position in the Facebook Newsfeed #fbkm12
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EdgeRank: Optimising Position in the Facebook Newsfeed #fbkm12

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Edgerank is the algorithm that dictates which if your fans get to see your latest Facebook updates. It's a closely guarded secret, but a set of guiding principles for optimising your Edgerank are ...

Edgerank is the algorithm that dictates which if your fans get to see your latest Facebook updates. It's a closely guarded secret, but a set of guiding principles for optimising your Edgerank are emerging. What, when and how often should you post? This session unlocks the techniques for getting the most from Facebook's 'Killer App', its newsfeed.

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EdgeRank: Optimising Position in the Facebook Newsfeed #fbkm12 EdgeRank: Optimising Position in the Facebook Newsfeed #fbkm12 Presentation Transcript

  • Understanding FacebookEdgerank AlgorithmChinwag Insight 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk18/07/2012
  • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
  • Organiser BrightonSEOThe Free SEO Conference
  • Edgerank
  • Likes aremeaningless
  • This is thenewsfeed
  • This is a SERP
  • There’s nodifference
  • Affinity
  • Weight
  • Decay
  • What’s an ‘Edge’ ?
  • Uploading a Photo Tschäff
  • Liking a Page Ksayer1
  • Updating Status petesimon
  • Reading an article garryknight
  • Listening to a song janoma.cl
  • etc.
  • Affinity
  • How do yougenerate affinity?
  • View Profile thesuperaliceflickr
  • Like a Status Update topgold
  • Comment on Something krunkwerke
  • Get tagged together sofafort
  • Basically, whenever you create an edgethat’s connected to someone
  • Affinity is one way formatc1
  • Chat bar gives an idea of affinity
  • Weight
  • Weight is personal seriousbri
  • What has aheavy weight? robertDouglass
  • Videos plindberg
  • Photos Diogène
  • Links Marjan Krebelj
  • WeightAccumulates puuikibeach
  • The Politics of Weight skuds
  • Decay
  • Warning ComplicatedFormula Ahead!
  • New > Old
  • When are userscoming from FB? jonrawlinson
  • Though lowcompetition times may be better Banalities
  • So what do I do...
  • Constantly Build Affinity subodh_chettri
  • Big update orlaunch? You need an ‘Affinity Acquisition Approach’
  • Ask Questions fontplaydotcom
  • Have a vote ChodHound
  • TextBait derekGavey
  • Tease
  • Increase the weight of important announcements Pink Sherbet Photography
  • You need assets woodleywonderworks
  • Work the Combos DavidSpinks
  • Any Questions?http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk