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Building a Brand for Search
 

Building a Brand for Search

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Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation I share the top advice from my four branding heros.

Everyone says you need to build a brand for SEO success, but actually how do you do that? In this presentation I share the top advice from my four branding heros.

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    Building a Brand for Search Building a Brand for Search Presentation Transcript

    • How to Create an Online Brandthrough SearchSASCON 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk17/05/2012
    • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
    • Organiser BrightonSEOThe Free SEO Conference
    • Co-Founder Clockwork TalentDecent Digital Recruitment
    • How to Create an Online TextBrand through Search
    • How to Create an Online Text TextBrand through Search
    • How to Create an Online TextBrand for Search
    • My Four Branding TextHeroes...
    • RandText Fishkin
    • LovelyText bloke but just an SEO
    • Seth Godin
    • Built oneamazingbrand- himself
    • Steve Jobs
    • Cliche
    • and he makesit up as hegoes along
    • David Ogilvy
    • Dave Trott
    • Mark Earls
    • David Hepworth
    • David,Dave,Mark,David.
    • David,Dave,Mark,David.
    • David Ogilvy
    • pictomag.
    • The consumer isn’t a moron; she isyour wife.
    • If you ever have the good fortune tocreate a great advertisingcampaign, you will soon see anotheragency steal it.This is irritating, but don’t let itworry you; nobody has ever built abrand by imitating somebody else’sadvertising. woodleywonderworks
    • It takes a big idea to attract theattention of consumers and getthem to buy your product.Unless your advertising contains abig idea, it will pass like a ship inthe night. I doubt if more than onecampaign in a hundred contains abig idea.
    • If it doesnt sell, it isnt creative. AMagill
    • David,Dave,Mark,David.
    • Dave Trott
    • adewale_oshineye
    • People buy a product for what itDOES.But they buy a brand for what itSAYS about them bucklava
    • Every purchase decision is acombination of ‘desire’ and‘permission’ emiliokuffer
    • Over 2,000 years ago, Democritussaid, “The mind is not a vessel to befilled, but a fire to be ignited.” Sean Rogers1
    • Maurice Saatchi used to say,“I don’t have to win. I just have tomake you lose.” timtak
    • David,Dave,Mark,David.
    • Mark Earls
    • paulisakson
    • We use the brains of others to thinkfor us & as a place to storeknowledge about the world; almosteverything we know & do involvesshared knowledge from past &present people—billions of themby now. Beige Alert
    • We are beset with emotions andcognitive biases, and much of thetime we avoid thinking altogether. Rennett Stowe
    • The trick is to create something ofsocial meaning above and beyondthe product or service. GregTheBusker
    • We do what we do largelybecause of our interactionwith - and under theinfluence of - others.And mostly without realizing it Ed Yourdon
    • David,Dave,Mark,David.
    • David Hepworth
    • DonkeyHotey
    • The Mail is the most-visitednewspaper site in theworld- because its found thatit can do just as well outof provoking itsopponents as in pleasingits fans. Treginefabext
    • Beginning an email with the words‘I’m an unsigned artist’ is likesaying‘I’m an unemployed chef’”Surely announcingyourself as "unsigned"is a classic case of leadingwith a feature that isnt abenefit dullhunk
    • Great records creep up on you likefriendship. The things that makethem great records are often notobvious on firstacquaintance.Most cakes havethe sameingredients.Only the goodones rise. Rubyran
    • You learn to work like you learnmost other things, at first bycopying and then by graduallybuilding your own style. letmehearyousaydeskomdeskom
    • fin.