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Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
Bringing personality to your email marketing #seslon @kelvinnewman
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Bringing personality to your email marketing #seslon @kelvinnewman

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email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else

email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else

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  • 1. Bringing  personality  to  your   Email  Marketing Kelvin  Newman   Rough  Agenda   Managing  Director London  •  10–13  February  2014  •  #SESLON  @SESConf
  • 2. Rough Agenda... ! Helping digital marketers meet, learn and do their job a little better brightonSEO. BiddableWorld CONTENT MARKETING SHOW Completely Email MeasureFest AffiliateHuddle
  • 3. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     @kelvinnewman The business was built with two channels ! Twitter & Email
  • 4. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     @kelvinnewman The fundamentals We all know this but it is worth repeating
  • 5. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     What motivates you create an email? www.flickr.com/photos/jdhancock/
  • 6. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     what customers want what you want to tell them
  • 7. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     what customers want what you want to tell them
  • 8. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     We all know it, but never forget it www.flickr.com/photos/jdhancock/
  • 9. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     The importance of personality in email marketing
  • 10. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Hands up who wants more email?
  • 11. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Supply is ∞ ! Demand ≠ Supply
  • 12. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Gestalt Effect www.flickr.com/photos/jdhancock/
  • 13. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Your Inbox
  • 14. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Personality makes your Personality is the best way for your email to get noticed content stand out www.flickr.com/photos/jdhancock/
  • 15. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     design content
  • 16. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Personality is good via https://twitter.com/iamelliot
  • 17. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     But you can have ‘too much’ via https://twitter.com/hollybrocks
  • 18. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Knowing what you aren’t it often easier to define than what you are
  • 19. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Inclusive Surprising Involved Agile Corporate Obvious Serious Neutral
  • 20. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Five general rules www.flickr.com/photos/jdhancock/
  • 21. A real person is always better than a company www.flickr.com/photos/jdhancock/
  • 22. nothing says “I care” like noreply@domain.com www.flickr.com/photos/jdhancock/
  • 23. Surprise is good www.flickr.com/photos/jdhancock/
  • 24. Where might your subscribers be surprised to see your personality? www.flickr.com/photos/jdhancock/
  • 25. If it doesn’t work in plain text, it doesn’t work www.flickr.com/photos/jdhancock/
  • 26. If you’re competitor could have sent the same email you’ve failed www.flickr.com/photos/jdhancock/
  • 27. Talk about Benefits not Features http://www.useronboard.com/features-vs-benefits/
  • 28. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     @kelvinnewman tl;dr ! email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else

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