Bringing personality to your email marketing #seslon @kelvinnewman

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email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else

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Bringing personality to your email marketing #seslon @kelvinnewman

  1. 1. Bringing  personality  to  your   Email  Marketing Kelvin  Newman   Rough  Agenda   Managing  Director London  •  10–13  February  2014  •  #SESLON  @SESConf
  2. 2. Rough Agenda... ! Helping digital marketers meet, learn and do their job a little better brightonSEO. BiddableWorld CONTENT MARKETING SHOW Completely Email MeasureFest AffiliateHuddle
  3. 3. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     @kelvinnewman The business was built with two channels ! Twitter & Email
  4. 4. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     @kelvinnewman The fundamentals We all know this but it is worth repeating
  5. 5. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     What motivates you create an email? www.flickr.com/photos/jdhancock/
  6. 6. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     what customers want what you want to tell them
  7. 7. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     what customers want what you want to tell them
  8. 8. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     We all know it, but never forget it www.flickr.com/photos/jdhancock/
  9. 9. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     The importance of personality in email marketing
  10. 10. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Hands up who wants more email?
  11. 11. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Supply is ∞ ! Demand ≠ Supply
  12. 12. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Gestalt Effect www.flickr.com/photos/jdhancock/
  13. 13. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Your Inbox
  14. 14. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Personality makes your Personality is the best way for your email to get noticed content stand out www.flickr.com/photos/jdhancock/
  15. 15. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     design content
  16. 16. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Personality is good via https://twitter.com/iamelliot
  17. 17. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     But you can have ‘too much’ via https://twitter.com/hollybrocks
  18. 18. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Knowing what you aren’t it often easier to define than what you are
  19. 19. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Inclusive Surprising Involved Agile Corporate Obvious Serious Neutral
  20. 20. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     Five general rules www.flickr.com/photos/jdhancock/
  21. 21. A real person is always better than a company www.flickr.com/photos/jdhancock/
  22. 22. nothing says “I care” like noreply@domain.com www.flickr.com/photos/jdhancock/
  23. 23. Surprise is good www.flickr.com/photos/jdhancock/
  24. 24. Where might your subscribers be surprised to see your personality? www.flickr.com/photos/jdhancock/
  25. 25. If it doesn’t work in plain text, it doesn’t work www.flickr.com/photos/jdhancock/
  26. 26. If you’re competitor could have sent the same email you’ve failed www.flickr.com/photos/jdhancock/
  27. 27. Talk about Benefits not Features http://www.useronboard.com/features-vs-benefits/
  28. 28. London  |  10–13  February  2014  |  #SESLON  |  @SESConf     @kelvinnewman tl;dr ! email really matters but it’s hard to stand out, one of the easiest ways to get noticed is by being different to everyone else

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