5 Tricks Our Minds Play On Us – And How to Take Advantage of Them October 2011 a4uexpo London Kelvin Newman @kelvinnewman
 
 
 
 
 
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#a4uexpo 5 Tricks Our Minds Play On Us – And How to Take Advantage of Them

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Cognitive Biases are the trick our minds play on us that mean we make irrational decision. Marketers need to know about these scientifically proven findings.

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  • Structure your incentives appropriately
  • Test even the big things
  • The crowd isn’t always right
  • #a4uexpo 5 Tricks Our Minds Play On Us – And How to Take Advantage of Them

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