#a4uexpo 5 Tricks Our Minds Play On Us – And How to Take Advantage of Them
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#a4uexpo 5 Tricks Our Minds Play On Us – And How to Take Advantage of Them

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Cognitive Biases are the trick our minds play on us that mean we make irrational decision. Marketers need to know about these scientifically proven findings.

Cognitive Biases are the trick our minds play on us that mean we make irrational decision. Marketers need to know about these scientifically proven findings.

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  • Structure your incentives appropriately
  • Test even the big things
  • The crowd isn’t always right

#a4uexpo 5 Tricks Our Minds Play On Us – And How to Take Advantage of Them #a4uexpo 5 Tricks Our Minds Play On Us – And How to Take Advantage of Them Presentation Transcript

  • 5 Tricks Our Minds Play On Us – And How to Take Advantage of Them October 2011 a4uexpo London Kelvin Newman @kelvinnewman
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