15 Behavioural Economics Principles to increase Conversions  #a4uexpo
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15 Behavioural Economics Principles to increase Conversions #a4uexpo

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A quick fire workshop from our conversion expert Kelvin Newman will examine how very simple and often small website changes can have a significant effect on behaviour and therefore influencing the ...

A quick fire workshop from our conversion expert Kelvin Newman will examine how very simple and often small website changes can have a significant effect on behaviour and therefore influencing the purchase journey. Expect to leave the workshop with quick wins that can boost conversion through behavioural economics.

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    15 Behavioural Economics Principles to increase Conversions  #a4uexpo 15 Behavioural Economics Principles to increase Conversions #a4uexpo Presentation Transcript

    • 15 Behavioural Economics Principles toincrease ConversionsA4U Expo 2012http://twitter.com/kelvinnewmankelvin.newman@SiteVisibility.co.uk
    • Strategy Director SiteVisibility A digital agency specialising inretail, travel and financial services
    • Organiser BrightonSEOThe Free SEO Conference
    • Co-Founder Clockwork TalentDecent Digital Recruitment
    • Text Social Proof roblawton
    • tendency of peopleassume the actions ofothers reflect correctbehaviour for a givensituation
    • Text Loss Aversion Images_of_Money
    • the disutility of giving upan object is greater thanthe utility associated withacquiring it
    • Anchoring Text Alex Bellink
    • the tendency to rely tooheavily, or "anchor," on apast reference or on onetrait or piece ofinformation when makingdecisions
    • Text Choice Supportive Bias shawncampbell
    • the tendency to rememberones choices as betterthan they actually were.
    • Decoy EffectText ymorimo
    • preferences change whenthere is a third option thatis asymmetricallydominated
    • Text Distinction Bias cliff1066â„¢
    • the tendency to view twooptions as more dissimilarwhen evaluating themsimultaneously than whenevaluating themseparately
    • Experimenters Bias Text [F]oxymoron
    • the tendency to believedata that agrees with theirexpectations and todisbelieve, discard, ordowngrade data thatappear to conflict withthose expectations
    • FunctionalFixedness Text jamingray
    • limits a person to using anobject only in the way it istraditionally used
    • Hyperbolic DiscountingText Identity Photogr@phy
    • the tendency for people tohave a strongerpreference for moreimmediate payoffsrelative to later payoffs,where the tendencyincreases the closer to thepresent both payoffs are
    • KnowledgeBias Text Vox Efx
    • the tendency of people tochoose the option theyknow best rather than thebest option
    • Post PurchaseRationalisation Text preetamrai
    • the tendency to persuadeoneself through rationalargument that a purchasewas a good value
    • PsuedocertainityEffect Text matsuyuki
    • the tendency to make risk-averse choices if theexpected outcome ispositive, but make risk-seeking choices to avoidnegative outcomes
    • Zero RiskBias JD Hancock
    • preference for reducing asmall risk to zero over agreater reduction in alarger risk
    • Dunning-Kruger TextEffect
    • tendency of unskilledindividuals suffer fromillusory superioritymistakenly rating theirability much higher thanaverage.
    • FalseConsensus Text JD Hancock
    • the tendency tooverestimate how muchother people agree withhim or her
    • The slides will be onslideshare.net/kelvinnewmanYou can also follow me onTwittertwitter.com/kelvinnewman
    • fin.