PURSUIT COMMUNICATIONS HELPING BUSINESSES WIN BUSINESS “It’s easier to manufacture seven facts than one emotion”PURSUIT COMMUNICATIONS | BRANDING
PURSUIT is a specialist communications agency We build value propositions We design bid campaigns We deliver big ideas and great content PURSUIT | WHO WE AREPURSUIT COMMUNICATIONS | BRANDING
PURSUIT | WHO WE ARE PURSUIT | WHO WE WORK WITHPURSUIT COMMUNICATIONS | BRANDING
VALUE BID & PITCH BIG IDEAS, EXPERTLY PROPOSITIONS CAMPAIGNS DELIVERED Immersion Original truths Design Distillation Messaging & storyboarding Words Creation Executive summaries Film Realisation Bid theming Events Presentation & pitch Innovation development Case studies & testimonials PURSUIT | WHAT WE DOPURSUIT COMMUNICATIONS | BRANDING
VALUE PROPOSITIONS A value proposition is not just a catchy slogan. It’s the essence of your value to your customers expressed through four key elements: - a distinctive tagline - a supporting ‘customer promise’ or charter - underlying proof points - documented success stories A proven process to deliver these essential elements: Creation Immersion Distillation Realisation of a succinct in your business of your offer into of the proposition proposition & & markets to its essential value through practical promise, with gain key insights to your customers tools & marketing supporting proof into your offer collateral & success stories "PURSUIT developed a clear proposition and design identity speciﬁc to the tender which helped differentiate us from the start." Stephen Lawrence, Director of Civil Government & Strategic Programmes Cable&Wireless Worldwide PURSUIT | WHAT WE DOPURSUIT COMMUNICATIONS | BRANDING
BID & PITCH CAMPAIGNS What do you know about my target’s business? Why would they want to buy from you? When should you talk to them? How will you engage with them? Where can you add real value? Who are the decision-makers? “PURSUIT were able to quickly and effectively distil the customer’s needs into a coherent and compelling value proposition. They were instrumental in shaping our entire customer response which led to one of our biggest wins to date”. Mark Kenealy, Managing Director UK&I Orange Business Services PURSUIT | WHAT WE DOPURSUIT COMMUNICATIONS | BRANDING
BIG IDEAS, EXPERTLY DELIVERED Design that says ‘Look at this’, rather than ‘Look Film that is eye-catching but practical, with a clear at me’. objective Words. 3 simple rules Events each one should be a catalyst for change – tangible & measurable 1. keep it relevant Innovation is different for each customer: technical, 2. less is more process, thinking 3. a clear call to action “Thank you again for your excellent support, guidance and execution of all the elements that have made this conference and trip the most successful yet.” Richard Hudson, Marketing Director BMW (UK) Ltd PURSUIT | WHAT WE DOPURSUIT COMMUNICATIONS | BRANDING
The business case for PURSUIT An independent perspective and a critical voice A practical, economical outsource Media- and channel-agnostic Creative content and management: ‘adding colour to a black-and-white world’ Astute competitor and market insights We share the risks with you, as well as the rewards PURSUIT | WHY CHOOSE USPURSUIT COMMUNICATIONS | BRANDING
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