CRM FILMS                     LY                     N                 O  LEADER’S GUIDE             W           FOR      ...
EVEN EAGLES NEED A PUSH            2                                                 CRM FILMS                            ...
EVEN EAGLES NEED A PUSH            3Purpose                                                     Audiences/Applications   E...
EVEN EAGLES NEED A PUSH           4Suggested Training Design                                Session Outline   The followin...
EVEN EAGLES NEED A PUSH            5     also limit ourselves through conformist                   confident, empowered pe...
EVEN EAGLES NEED A PUSH            6     Have participants refer to Action Plan #1 and           Relate these barriers to ...
EVEN EAGLES NEED A PUSH   713. Summarize the five qualities of confident,    empowered people. Then have the group discuss...
EVEN EAGLES NEED A PUSH            8                                      Worksheet # 1                                   ...
EVEN EAGLES NEED A PUSH         9                                   Action Plan # 1                                Develop...
EVEN EAGLES NEED A PUSH    10                               Action Plan # 3                         Making my job more mea...
EVEN EAGLES NEED A PUSH        11                              Action Plan # 5                       Making a meaningful c...
EVEN EAGLES NEED A PUSH   12                                     Action Plan # 6                                     Leavi...
EVEN EAGLES NEED A PUSH   13                              Action Plan # 7                      Growing and contributing ea...
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  2. 2. EVEN EAGLES NEED A PUSH 2 CRM FILMS Leader’s Guide for Even Eagles Need A Push LY NINTRODUCTION VIDEO OVERVIEWH O eading toward the year 2000, most Self-Appreciation people would like to envision a future of peace and productivity. Yet many of us McNally compares our lives to the hull of a boat. find ourselves burdened just trying tokeep up with the hectic pace of the world and tryingto make our work and family lives harmonious. Our W Like a hull, our lives and personal sense of who we are can become covered with layers of “barnacles”- false beliefs about our worth and our abilities to IEworld is moving so fast, we may feel as though it’s contribute in our work and family worlds. As long aspassing us by-while simultaneously sweeping us these false beliefs remain attached to us, they canalong. Questions such as “Is this all there is ?” severely limit our strengths and potential. EV“Where am I going?” and “What does tomorrow With self-appreciation, however, we valuehold for me?” become real and important concerns ourselves highly and have complete self-respect and afor our lives. sense of dignity. It is the foundation upon which we In Even Eagles Need a Push, author David build our future. Attaining self-appreciation isn’t necessarily easy. But with self-awareness, courage PRMcNally shares powerful, helpful insights about howto take control of our lives, even when things around and a willingness to make positive changes, we canus seem out of control. In a succinct and acquire the skills and wisdom to live happier, moremotivational way, he presents five essential qualities successful lives.that confident, empowered people have in common.His key message is that each of us can invest time to Vision Rdevelop new strategies that will help us live the life Vision, the second quality of empowered people,we’ve always imagined for ourselves. focuses our lives and helps us create our future.FO The five essential qualities of confident, People with vision can bulldoze through walls ofempowered people are: conformity and resistance by having dreams and setting ideals for their lives. They follow through1. Self-appreciation with their dreams-not be-cause they are without2. Vision doubts or fears-but because their vision inspires them to move forward in the face of fear.3. Purpose Respected author and essayist Christopher Morely said, “There is only one success-to be able to4. Commitment spend your life in your own way.’ This willingness to5. Contribution create a vision for our lives is evidence that we have taken charge of our lives.
  3. 3. EVEN EAGLES NEED A PUSH 3Purpose Audiences/Applications Each of us hungers for a sense of purpose andmeaning in life. We need to feel that we matter and To thrive in today’s business climate, yourthat our lives make a difference. McNally relates the organization needs all employees performing at theirmoving story of Terry Fox, who despite losing a leg peak. This requires an unprecedented degree of selfto cancer, ran over 3,000 miles to raise money for awareness, vision, purpose and commitment fromcancer research. To be truly alive, we need to have a everyone. A genuine sense of contribution–topurpose about something beyond ourselves, as Terry customers, to co-workers, to the organization, toFox did. Having a purpose is the fundamental society–must also prevail. These are the messages of Even Eagles Need A Push. LYanswer to what makes living worth while. The Video’s recurring theme that confident,Commitment empowered people are peak performers makes it ideal for your programs on empowerment, self- A common denominator links successful people. management, participation, motivation, NIt is not exceptional innate talent or skill; it is their performance, productivity and personal growth. Theextraordinary drive and determination. McNally video is also a natural for your programs on team Ocites a University of Chicago study that reached this building and self-directed work teams, sincerevealing conclusion. empowerment is so critical in the development of Commitment–a heartfelt promise to yourself these teams.from which you will not back down–is the fuel that In addition, confident, empowered people aredrives confident people. If we are committed to ourhealth, we exercise. If we are committed to ourfamily, we will spend time with them. If we are W more creative and more willing to take risk in devising bold, innovative, high quality solutions and decisions. This means you’ll want to include the IEcommitted to our career, we will constantly seek video in your workshops on quality, creativity, riskways to improve the quality of our work. taking, problem solving and decision making. The video will also provide welcome EVContribution reinforcement for your customer service programs. Viewers from all departments will be reminded that Each of us longs to leave a legacy–some proof your organization’s success depends on everyone’sthat we were here and that our lives matter. By commitment to customer satisfaction.creating something of value–by contributing–we PR You’ll find countless applications for the video inaccomplish this. The underlying truth of basic management and supervisory training sessions,contribution is that reward follows service and executive development seminars, and programs ongetting follows giving. Those who deeply impress us goal setting and organizational renewal. It will helpare those who make a different in our lives and in the people at all levels rethink and redefine theirlives of others. Ultimately, the purpose of life is to organizational roles and responsibilities. Rbe a growing, contributing human being. Even Eagles Need A Push will inspire your The Principle of contribution is a key for success viewers to re-examine their goals and priorities toFOin any business. We must ask ourselves, “What are gain a deeper sense of meaning and fulfillment inwe contributing to our customer?” “What are we their work. And the video will help them forge acontributing to our organization?” Being useful and personal commitment to ongoing learning andcontributing to the creation of a more peaceful and growth. With a workforce sharing this commitmentproductive world enables us to lead happy, full lives. and fulfillment, your organization will be wel- In summary, confident, empowered people have a prepared to soar, even in an uncertain, turbulentsense of purpose and know that their lives matter to environment.themselves and others. They have a vision abouttheir future and what they can offer the world. Theyare aware of their special abilities and are committedto accomplishing something worthwhile. Each of ushas the ability to embrace self-appreciation, vision,purpose, commitment and contribution to live morerobust, fulfilling lives.
  4. 4. EVEN EAGLES NEED A PUSH 4Suggested Training Design Session Outline The following Training Design suggests ways to 1. Introduce yourself and the objectives for theget the most out of Even Eagles Need A Push. Feel session. Emphasize how participants willfree to customize this design to meet the needs of personally benefit by achieving these objectivesyour group and your specific training objectives. and understanding the power that all of us Your careful preparation will help ensure a have over our lives.stimulating, rewarding session. Inform participants that the session, and the video they are about to see, will start them Preview the video before showing it. thinking about where they are in their lives. LY Review this Guide to determine which Participants will be encouraged to grapple with objectives, discussion points and exercises are some complex and challenging questions, such most pertinent for your group. Clarify any as, “How do I feel about myself?” “What am I additional objectives, discussion points or doing with my life?” and “What is my N exercises that you will want to include. purpose?” Have participants discuss how they Consider whether you want your group to feel about dealing with such personal issues and undertake any preparatory study or gather any O concerns in this group. Discuss the relevance of information before attending the session. these issues to their work performance. (See the Make sure your training room is fully equipped “Audience/Applications” section in this Guide.) (pens, paper, flipchart or chalkboard, videotape Assure participants that they won’t have to do player, lighting, etc.) and that everything is in working order. W anything in the session that they don’t want to do. Get everyone to agree that everything said and done in this session will be strictly IEObjectives confidential and will not go outside of the room. Urge participants to be fully supportive Even Eagles Need A Push and the accompanying of each other throughout the session. EVactivities included in the Training Design will help 2. Show the video.participants: 3. Have participants share their reactions to the1. Remove limiting beliefs about themselves, thus video. Guide this discussion to one of the enabling them to achieve a fuller sense of self video’s central themes–namely, that if we are to PR appreciation, integrity and dignity. soar in this changing world, we must be willing2. Create the future they desire by establishing a to be responsible for our lives. Ask participants clear vision of where they want to go in their to discuss what it really means to be careers, family lives and community. responsible for our lives.3. Discover a true sense of purpose and meaning 4. Remind participants how McNally compares branacles on a boat’s hull with the way our R for their lives.4. Develop the courage and determination to beliefs and assumptions about ourselves can become committed to what they want to do in limit us and hold us back. Have participantsFO their lives. discuss some common limiting thoughts and5. Recognize the value, and experience the rewards beliefs. Write these down as they are of contributing their unique talents, skills and mentioned. Some examples might be: knowledge to the world. • That’s not something I can do. • I have no education/training for that. • I’m too old/too young • I’m a “victim”–of circumstances, my upbringing, etc. • I’m unworthy–I don’t deserve to succeed/be happy. Note that these kind of “self-putdowns” aren’t the only ways we hold ourselves back. We can
  5. 5. EVEN EAGLES NEED A PUSH 5 also limit ourselves through conformist confident, empowered people. Have participants thinking. Have participants identify ways that discuss McNally’s point that vision inspires conformist thinking can be limiting. (e.g., it’s people to move forward and realize their dreams never been tried before, this company doesn’t do even in the face of fear. Have participants also things that way, etc.) discuss how having a vision relates to the idea of taking responsibility for our lives. To spur or Make the point that we can also limit ourselves summarize this discussion, refer to McNally’s by failing to forgive ourselves or others for past assertion. “The willingness to create a vision for decisions, mistakes or failures. Have your life is the evidence that you have chosen to participants discuss the liberating potential of take charge of your life. It’s a bold statement LY forgiveness and self-forgiveness to let us leave of your belief in your potential.” the past behind and move on productively. 7. Make the point that creating a vision starts Distribute copies of Worksheet # 1 and have with identifying everything we have ever dared N participants complete it. After 15-20 minutes imagine. Encourage participants to let their have participants discuss their responses. Ask imaginations run wild in identifying their participants why taking responsibility is desires, dreams, hopes and fantasies. Emphasize O essential to “scrape away” these barnacle-like that the “how” of fulfilling these dreams is not self- limitations and to get beyond a victim to be considered here. Just have them mentality. brainstorm for 10-15 minutes without censoring5. Make the point that by recognizing self-limiting beliefs for what they are–self-imposed W themselves or others. Distribute Worksheet #2 and have participants complete it. After 20-25 minutes, distribute IE constraints that we have the power to challenge Action Plan #2 and have participants complete and discard–we become better able to it. After 15-20 minutes have participants appreciate ourselves. Have participants discuss discuss their worksheets and action plans. EV what self-appreciation means to them. Write down the key elements of self-appreciation, 8. Have participants discuss McNally’s statement, including: healthy self-esteem, a positive self- “Dreams you have for your life, shape not only image, a feeling of being worthy, having a your own future but that of the world.” Relate complete and absolute respect for yourself, this discussion to the Robert Kennedy quote, PR having a sense of dignity. “It is from numberless acts of courage and belief that human history is shaped.” Have Distribute copies of Action Plan # 1. Give participants identify instances in their lives Participants 20-30 minutes to complete it. Then when something they did really mattered or have them discuss their responses and their made a difference. (e.g., helping someone in R action plans to develop their strengths. distress, taking part in a community project, a major accomplishment at work, an act ofFO6. Ask participants to define success. What does it kindness, etc.) really mean to them? Possibly, as part of this Relate this discussion to the third quality of discussion, have participants identify successful confident, empowered people: Purpose. Refer to people and why participants regard them as the inspiring story of Terry Fox and have successful. Write down different definitions of participants identify other examples that success. Then offer the Christopher Morely testify to the power of being committed to a quote from the video: “There’s only one purpose that transcends oneself. Make the point success–to be able to spend your life in your that a key element of purpose is an ‘inner own way.” Ask participants why they agree or conviction noted by McNally: “Nothing will disagree with this. Is this a realistic empower you more and affect your level of expectation? If so, how do we make it happen.? accomplishments and happiness more than a belief that you are special-that you bring Guide this discussion to a consideration of the something to the world that no one else can essential role that vision plays in the lives of offer.”
  6. 6. EVEN EAGLES NEED A PUSH 6 Have participants refer to Action Plan #1 and Relate these barriers to the earlier discussion of discuss what special, unique talents and skills self-limiting thoughts and beliefs. Have the they bring to their jobs and to the world. Then group also relate the concept of taking have them complete Action Plan #3. After 20- responsibility to the idea of “accepting no 25 minutes, have them discuss their action plans excuses, only results” that is inherent in a for making their jobs more meaningful. commitment. Emphasize the value of periodically stepping back and looking at wit they do as a means of Distribute Action Plan #4. Instruct clarifying their purpose and redefining where participants to select one dream or goal from they want to go in the future. Action Plan #2 and identify barriers that may LY prevent them from making a commitment to it.9. McNally refers to the study which concluded Have participants, either individually or in that success results more from extraordinary pairs, develop action plans to overcome these drive and determination than from exceptional barriers and to follow through on a N talent. Have participants discuss whether, commitment to these goals. After 20-25 based on their own experience and observation, minutes, have the group discuss the action they agree or disagree with this conclusion. plans. O Relate the concepts of drive and determination 11. Have participants discuss the parable of the to the concept of commitment. Ask pig, the cow and the rich man. Reach a participants to discuss McNally’s definition of commitment: a heartfelt promise to yourself from which you will not back down. Get the W consensus on the moral of the story, relating this to the principle of contribution. Ask participants whether they agree or disagree IE group thinking and talking about the difference with the concept that reward follows service between a commitment and an interest. Use the and getting follows giving. Have them discuss Kenneth Blanchard quote as a basis for this the fulfillment they have experienced from EV discussion: “When you’re interested in doing making a contribution–to their families, to the something, you do it only when it’s convenient. community, to their organization. When you’re committed to something, you accept no excuses, only results.” Have participants discuss McNally’s assertion that the purpose of business is to create and PR Make the point that many people have dreams keep customers. Relate this discussion to the and good intentions, but few are willing to concept of contribution–namely, a key make the commitment necessary for their contribution that all of us make is to our attainment. Ask if anyone has ever had a customers. Have participants discuss in general dream but let it go because the commitment terms, the contributions they make to their R wasn’t there. Conversely, did anyone in the external customers as well as to their internal group ever accomplish something memorable, or customers within the organization. ThenFO know someone who did, due to an amazing distribute Action Plan #5 and give participants degree of commitment? Again, make the 25-30 minutes to complete it. Have participants distinction between talent and commitment. discuss their action plans.10. Have the group identify some common barriers 12. McNally states that each of us tongs to leave a to generating a deep and lasting commitment to legacy-some proof that we were here and that doing something. Write these down. Some our lives matter. Have participants discuss examples are: what this means to them. Then distribute • I don’t have the time. Action Plan #6. Give participants 40-60 • I don’t have the money. minutes to complete it. Emphasize that these • My wife/husband doesn’t want me to do it. are perhaps the most personal questions of the • I don’t have the contacts. entire session and that any group discussion of • I don’t have the experience. them will be purely voluntary. • I can’t keep a commitment.
  7. 7. EVEN EAGLES NEED A PUSH 713. Summarize the five qualities of confident, empowered people. Then have the group discuss McNally’s statement that the purpose of life is to be a growing, contributing human being. Distribute Action Plan #7. Instruct participants to make copies of this and to use it as a daily tool for reflection and planning each night before they go to bed.14. Wrap up the session by emphasizing that this LY session has only begun the process of participants moving themselves in the direction they want to go. Now it’s up to them to develop their action plans in depth and follow N through, reminding them of the benefits they will enjoy by doing so. If possible, schedule a follow-up session to check the progress of O participants and to provide necessary coaching and encouragement. W IE EV PR RFO
  8. 8. EVEN EAGLES NEED A PUSH 8 Worksheet # 1 Ways I limit myselfSelf-pulldowns LYConformist thinking N Failure to forgive (for past decisions, mistakes, failures etc.) O Failure to forgive myself Failure to forgive others W IE Worksheet # 2 EV My dreams, goals and hopes PRMake a list of any goals, desires, dreams and hopes that comes into your mind. Brainstorm! Remember, theseare not commitments, but possibilities. Categorize them into the following four groups:Personal RFOCareerFamilySpiritual
  9. 9. EVEN EAGLES NEED A PUSH 9 Action Plan # 1 Developing my strengthsMy assets: qualities and characteristics I regard as valuable. LYMy talents: natural aptitude and abilities. NMy Skills: competencies acquired through practice. OWhat steps can I take to develop my strengths? W IE Action Plan # 2 Making my dreams a reality EVSelect one goal or dream from each of the categories on Worksheet # 2. Write down how you can begin makingthese dreams a reality within the next 24 hours. PRPersonal RCareerFOFamilySpiritual
  10. 10. EVEN EAGLES NEED A PUSH 10 Action Plan # 3 Making my job more meaningful1. What do I bring to my job and to this world that no one else can offer?2. How would my manager define the purpose of my job? LY3. What is the purpose of my job in terms of the personal meaning I derive from it? N O4. What steps can I take to make my job more meaningful: a. to my organization b. to myself W IE EV Action Plan # 4 Overcoming barriers to commitment PR1. What is a dream or goal of mine from Action Plan # 2?2. What barriers might prevent me from making a full commitment to this goal or dream? RFO3. What steps can I take to overcome these barriers?4. What specifically will I commit (time, money, other resources) to make this dream or goal areality? (Expand on Action Plan #2)
  11. 11. EVEN EAGLES NEED A PUSH 11 Action Plan # 5 Making a meaningful contribution1. Who are my customers?External Internal LY N2. What do my customers expect of me?External Internal OExternal W3. How does my job contribute to meeting the needs of my customers? Internal IE EV4. In what other ways do my job and my special knowledge, experience, talents and skills contribute tomy organization? PR R5. What steps can I take to make a greater contribution?To external customers To internal customers To my organizationsFO
  12. 12. EVEN EAGLES NEED A PUSH 12 Action Plan # 6 Leaving a legacy(Note: Take time to answer these questions. Use more paper if necessary.)1. How would I like to be remembered? LY N O2. What have I always dreamed of contributing to the world? W IE3. Looking back on my life, what have been some of my major contributions? EV PR4. When people think of me, what might they say are my most outstanding characteristics? RFO5. What do I really want from my life and my work?6. What steps can I take to make the contribution I desire, to the world and to my work?
  13. 13. EVEN EAGLES NEED A PUSH 13 Action Plan # 7 Growing and contributing each dayDate____________________________1. How did I grow as a human being today? LY N O2. What did i do today to make the world a better place? W IE EV3. What can I do tomorrow to grow as a human being? PR4. What can I do tomorrow to make the world a better place? RFO