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Accidental Social Networks

            Kelly Stewart
        kelstew@gmail.com
      twitter.com/kellystewart
     twitte...
Background
• Designer and project manager
  pulled into sales
• Interactive marketing guy
• Pretty pictures backed up with...
This…is a story…
This…is a story…
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NashvilleHiking.com Growth
1800
                                                                               1699
1600

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                                      600
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NashvilleHiking.com Growth
1800
                                                                            1699
1600

140...
NashvilleHiking.com Growth
1800
                                                                              1699
1600

1...
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NashvilleHiking.com Growth
1800
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1600

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NashvilleHiking.com Growth with New Member Rate

1800                                                                     ...
Nashville Hiking Meetup
• Hiking and outdoors, social events,
  community service
• 1699 members, adding 4.9 members per d...
Lessons
•   The mall effect of Meetup.com
•   Work with the end in mind
•   If you don’t have data, go out and get it
•   ...
The Tubes
• http://kellystewart.com
• http://nashvillehiking.com
• http://www.facebook.com/pages/Nashville-
  Hiking-Meetu...
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Kelly Stewart- Accidental Social Networks

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Presented at PodCamp Nashville 2

"Some of the best things in life creep up on you. Kelly Stewart worked a year to break into social networking, build street cred, and to intentionally create buzz around his new media endeavors. However, quietly under the radar (and outside of premeditation) his outdoor club Nashville Hiking Meetup was building at an incredible rate. In summer 2008 he realized this little club had become the connected, energized social network that new media douchebags dream of. Hear lessons learned and the potential pitfalls of calculated (versus accidental) social networks."

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Transcript of "Kelly Stewart- Accidental Social Networks"

  1. 1. Accidental Social Networks Kelly Stewart kelstew@gmail.com twitter.com/kellystewart twitter.com/nashvillehiking
  2. 2. Background • Designer and project manager pulled into sales • Interactive marketing guy • Pretty pictures backed up with data • Connector • Organizer of Nashville’s first BarCamp and PodCamp
  3. 3. This…is a story…
  4. 4. This…is a story…
  5. 5. 0 200 400 600 800 1000 1200 1400 1600 1800 Ju l-0 Au 7 g- 0 05.07 Se 7 250 p- 0 Learned about Oc 7 t- 0 Meetup and Barcamp No 7 v- 0 De 7 c- 0 Ja 7 365 n- 0 Fe 8 b- 0 M8 500 ar -0 Ap 8 r- 0 M8 600 ay -0 Ju 8 n- 08 Ju 750 l- 0 Au 8 g- 0 0 Se 8 900 p- 0 30 Oc 8 NashvilleHiking.com Growth t- 1000 0 No 8 v- 08 De c- 0 Ja 8 185 1257 n- 0 Fe 9 b- 0 M9 251 ar 1400 -0 9 379 1699
  6. 6. 0 200 400 800 1000 1200 1400 1600 1800 Ju l-0 Au 7 g- 0 Se 7 250 p- 0 06.13.07 Oc 7 t- 0 Crew Meetup 600Joined BarCamp No 7 v- 0 De 7 c- 0 Ja 7 365 n- 0 Fe 8 b- 0 M8 500 ar -0 Ap 8 r- 0 M8 600 ay -0 Ju 8 n- 08 Ju 750 l- 0 Au 8 g- 0 0 Se 8 900 p- 0 30 Oc 8 NashvilleHiking.com Growth t- 1000 0 No 8 v- 08 De c- 0 Ja 8 185 1257 n- 0 Fe 9 b- 0 M9 251 ar 1400 -0 9 379 1699
  7. 7. NashvilleHiking.com Growth 1800 1699 1600 1400 1400 1257 1200 1000 1000 900 800 08.03.07 750 Lunch with Marcus 600 600 at Marche 07.22.07 500 First hike 400 379 365 with NHM 250 251 200 185 07.15.07 30 0 0 Joined Nashville No 7 Fe 8 M8 08 No 8 Fe 9 M9 Au 7 Au 8 Oc 7 Ja 7 Oc 8 Ja 8 Se 7 De 7 Se 8 08 Ap 8 9 M8 Ju 8 0 0 0 0 0 0 l-0 l- 0 Hiking Meetup 0 0 0 0 0 0 0 -0 -0 0 -0 t- n- b- n- t- n- b- p- c- p- c- g- v- g- v- r- ar ar ay Ju Ju De
  8. 8. 0 200 400 600 800 1000 1200 1400 1600 1800 Ju l-0 Au 7 g- 0 Se 7 250 p- 0 Oc 7 t- 0 No 7 08.18.07 Nashville v- 0 First BarCamp De 7 c- 0 Ja 7 365 n- 0 Fe 8 b- 0 M8 500 ar -0 Ap 8 r- 0 M8 600 ay -0 Ju 8 n- 08 Ju 750 l- 0 Au 8 g- 0 0 Se 8 900 p- 0 30 Oc 8 NashvilleHiking.com Growth t- 1000 0 No 8 v- 08 De c- 0 Ja 8 185 1257 n- 0 Fe 9 b- 0 M9 251 ar 1400 -0 9 379 1699
  9. 9. 0 200 400 600 800 1000 1200 1400 1600 1800 Ju l-0 Au 7 g- 0 Se 7 250 p- 0 Oc 7 t- 0 09.23.07 No 7 blog posting v- 0 My first video De 7 c- 0 Ja 7 365 n- 0 Fe 8 b- 0 M8 500 ar -0 Ap 8 r- 0 M8 600 ay -0 Ju 8 n- 08 Ju 750 l- 0 Au 8 g- 0 0 Se 8 900 p- 0 30 Oc 8 NashvilleHiking.com Growth t- 1000 0 No 8 v- 08 De c- 0 Ja 8 185 1257 n- 0 Fe 9 b- 0 M9 251 ar 1400 -0 9 379 1699
  10. 10. NashvilleHiking.com Growth 1800 1699 1600 1400 1400 1257 1200 1000 1000 900 10.10.07 800 “New Media Douchebags 750 in Plain English” 600 600 500 400 379 365 250 251 200 185 30 0 0 No 7 Fe 8 M8 08 No 8 Fe 9 M9 Au 7 Au 8 Oc 7 Ja 7 Oc 8 Ja 8 Se 7 De 7 Se 8 08 Ap 8 9 M8 Ju 8 0 0 0 0 0 0 l-0 l- 0 0 0 0 0 0 0 0 -0 -0 0 -0 t- n- b- n- t- n- b- p- c- p- c- g- v- g- v- r- ar ar ay Ju Ju De
  11. 11. NashvilleHiking.com Growth 1800 1699 1600 1400 1400 1257 1200 12.06.07 Leo Laporte 1000 1000 mention 900 11.02.07 800 Valleywag mention 750 01.08 600 600 Reaching out to 500 dot orgs 400 379 365 250 251 200 185 11.07 Eco-volunteer 30 0 0 Ephiphany No 7 Fe 8 M8 08 No 8 Fe 9 M9 Au 7 Au 8 Oc 7 Ja 7 Oc 8 Ja 8 Se 7 De 7 Se 8 08 Ap 8 9 M8 Ju 8 0 0 0 0 0 0 l-0 l- 0 0 0 0 0 0 0 0 -0 -0 0 -0 t- n- b- n- t- n- b- p- c- p- c- g- v- g- v- r- ar ar ay Ju Ju De
  12. 12. 0 200 400 600 800 1000 1200 1400 1600 1800 Ju l-0 Au 7 g- 0 Se 7 250 p- 0 Oc 7 t- 0 No 7 v- 0 De 7 c- 0 Ja 7 365 n- 0 Fe 8 b- 0 M8 500 ar -0 Ap 8 r- 0 M8 600 ay -0 Ju 8 n- 08 Ju 750 l- 0 Au 8 g- 0 0 Se 8 900 p- 0 30 Oc 8 NashvilleHiking.com Growth t- 1000 0 No 8 v- 08 De c- 0 Ja 8 185 1257 n- 0 Fe 9 b- 0 M9 251 ar 1400 -0 9 379 1699
  13. 13. NashvilleHiking.com Growth 1800 1699 1600 1400 1400 08.08 The Epiphany 1257 1200 1000 1000 900 08.31.08 800 Crowned 750 Mr. One Thousand 600 600 500 400 379 365 08.08 08.08 250 251 Epiphany 200 185 Facebook group/page 30 0 0 No 7 Fe 8 M8 08 No 8 Fe 9 M9 Au 7 Au 8 Oc 7 Ja 7 Oc 8 Ja 8 Se 7 De 7 Se 8 08 Ap 8 9 M8 Ju 8 0 0 0 0 0 0 l-0 l- 0 0 0 0 0 0 0 0 -0 -0 0 -0 t- n- b- n- t- n- b- p- c- p- c- g- v- g- v- r- ar ar ay Ju Ju De
  14. 14. 0 200 400 600 800 1000 1200 1400 1600 1800 Ju l-0 Au 7 g- 0 Se 7 250 p- 0 Oc 7 t- 0 No 7 v- 0 De 7 c- 0 Ja 7 365 n- 0 Fe 8 b- 0 M8 500 ar -0 Ap 8 r- 0 M8 600 ay -0 Ju 8 n- 08 Ju 750 l- 0 Au 8 g- 0 0 Se 8 900 p- 0 30 Oc 8 NashvilleHiking.com Growth t- 1000 0 No 8 v- 08 De c- 0 Ja 8 185 1257 n- 0 Fe 9 b- 0 M9 251 ar 1400 -0 9 379 1699
  15. 15. 0 200 400 600 800 1000 1200 1400 1600 1800 Ju l-0 Au 7 g- 0 Se 7 250 p- 0 Oc 7 t- 0 No 7 v- 0 De 7 c- 0 Ja 7 365 n- 0 Fe 8 b- 0 M8 500 ar -0 Ap 8 r- 0 M8 600 ay -0 Ju 8 n- 08 Ju 750 l- 0 Au 8 g- 0 0 Se 8 900 p- 0 30 Oc 8 NashvilleHiking.com Growth t- 1000 0 No 8 v- 08 De c- 0 Ja 8 185 1257 n- 0 Fe 9 b- 0 M9 251 01.27.09 ar Free beer 1400 -0 9 379 1699
  16. 16. NashvilleHiking.com Growth with New Member Rate 1800 6 1699 1600 5 4.9 1400 1400 1257 4.09 1200 4 3.5 Members 3.4 1000 1000 3.12 3.06 900 3 Facebook 2.95 2.71 800 Growth Rate 750 2.43 600 Kelly500 600 2 Stewart kelstew@gmail.com 400 379 365 1 250 251 twitter.com/kellystewart 200 185 twitter.com/nashvillehiking30 0 0 0 08 09 07 08 08 09 07 08 7 8 8 l-0 -0 l-0 v- ar- v- ar- p- p- n- n- ay Ju Ju No No Se Se Ja Ja M M M
  17. 17. Nashville Hiking Meetup • Hiking and outdoors, social events, community service • 1699 members, adding 4.9 members per day • 5 events per week • Collectively gifted 1870 volunteer hours
  18. 18. Lessons • The mall effect of Meetup.com • Work with the end in mind • If you don’t have data, go out and get it • Embrace multiple networks • Nothing beats real life interaction • Treat your hobbies like a little business • Real life doesn’t happen as fast as the stuff on the tube(s)
  19. 19. The Tubes • http://kellystewart.com • http://nashvillehiking.com • http://www.facebook.com/pages/Nashville- Hiking-Meetup/98083045540 • http://twitter.com/nashvillehiking • http://twitter.com/kellystewart • http://bp2.trimbleoutdoors.com/ViewTrip.aspx?trip Id=334808 • http://cinnamonpants.com
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