Accidental Social Networks
Kelly Stewart
kelstew@gmail.com
twitter.com/kellystewart
twitter.com/nashvillehiking

Background
• Designer and project manager
pulled into sales
• Interactive marketing guy
• Pretty pictures backed up with data
• Connector
• Organizer of Nashville’s first
BarCamp and PodCamp

This…is a story…

This…is a story…

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Stewart
kelstew@gmail.com
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Nashville Hiking Meetup
• Hiking and outdoors, social events,
community service
• 1699 members, adding 4.9 members per day
• 5 events per week
• Collectively gifted 1870 volunteer hours

Lessons
• The mall effect of Meetup.com
• Work with the end in mind
• If you don’t have data, go out and get it
• Embrace multiple networks
• Nothing beats real life interaction
• Treat your hobbies like a little business
• Real life doesn’t happen as fast as the stuff
on the tube(s)

The Tubes
• http://kellystewart.com
• http://nashvillehiking.com
• http://www.facebook.com/pages/Nashville-
Hiking-Meetup/98083045540
• http://twitter.com/nashvillehiking
• http://twitter.com/kellystewart
• http://bp2.trimbleoutdoors.com/ViewTrip.aspx?trip
Id=334808
• http://cinnamonpants.com