The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships and Generate 1,200 Links [MozCon 2013]
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Find out how one campaign generated 1,200 links, and how two campaigns resulted in a 750% increase in our clients organic search traffic over six months. Review Fractl's Viral Emotions study, and data Google is presenting on The Engagement Project.
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The Anatomy of a Viral Hit: How to Reach Millions, Cultivate Relationships and Generate 1,200 Links [MozCon 2013]
- 1. #MozCon Kelsey Libert www.Frac.tl Anatomy of a Viral Hit: Reach Millions, Cultivate Relationships, and Generate Links
- 2. FRACTL IS A CREATIVE DIGITAL AGENCY. We unlock the power of audiences.
- 3. Photo Credit: Erin lLigh Mcconnel via Flickr
- 11. v Viral Marketing Results 273 UNIQUE LINKING DOMAINS
- 15. Viral Marketing Results 3.9 MILLION VIEWS 750% ORGANIC TRAFFIC INCREASE 316,000 FACEBOOK LIKES SEGMENT ON INSIDE EDITION 3 CELEBRITY TWEETS 8,500 TWEETS ENGAGE
- 17. Viral Marketing Results 1,200 UNIQUE LINKING DOMAINS
- 18. THE ENGAGEMENT PROJECT Find the full story at http://frc.tl/12m1O53
- 19. The Fascinating Familiar “By seeing the miraculous in the mundane, we’re learning to fall in love with the world again, to laugh with it, and to be fascinated by it.” - Abigail Posner
- 20. Synaptic Play “Synapsis firing equals creative joy.” - Abigail Posner
- 21. The Engagement Project: The Energy Exchange The “social smile,” teaches us that our own joy increases when we offer it to others because it forges a bond between us.” - Abigail Posner
- 24. "Reframing emotions as data is the X Factor. You can't control it, and you can't afford to ignore it." Watch the video here http://frc.tl/14UvtEf
- 25. VIRAL EMOTIONS STUDY Read More at http://frc.tl/viral-content-study
- 28. 1. Amusement 2. Interest 3. Surprised 4. Happiness 5. Delight 6. Pleasure 7. Joy 8. Hope 9. Affection 10. Excitement TOP 10 EMOTIONS
- 29. Contrasting emotions increase emotional impact
- 34. Highly Visual Check out an example of WebGL http://frc.tl/webgl-tech
- 35. High Production Value Read More here http://frc.tl/google-webgl
- 36. Viral Link Building ROI
- 37. What Publishers Are Saying TechCrunch Editor Mashable Editor TechCrunch Editor Self Editor
- 38. v Forget What You Think You Know About “SEO” On a scale of 1 to 10 (10 being incredibly and 1 being not at all) how valuable are nofollow links to a link builder? ? ?
- 39. Audience > Rel = “nofollow” by etech on Flickr
- 40. When one no follow link from Buzzfeed generated 1,200+ backlinks
- 41. Read more about these calculations at http://frc.tl/neilpatel-roi
- 42. $162,250 $381,250 Low Estimated Total Value The total value of links, views and social shares tops out at around $381,250, however there was additional value added beyond these metrics. $195,000 $24,000
- 45. Viral Marketing Campaign ROI Cost to Client < $35,000 > 1,551 % > 2,942 % Low Estimate High Estimate
- 46. Viral Content Transforms Traffic Quickly and Sustainably In the last six months, Fractl Viral Marketing campaigns resulted in a 750%+ increase in our client’s organic search traffic.
- 47. Calculate Your Content Marketing ROI http://frc.tl/ROI-calculator
- 48. FRACTL IS A CREATIVE DIGITAL AGENCY. We unlock the power of audiences. Questions? Email Kelsey@frac.tl