Kelsey Adams- Final Presentation: Iorio's Italian Ice

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MSU New Media Driver's License Final Presentation: Iorio's Italian Ice
By: Kelsey Adams

Published in: Business
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  • History of Iorio’s: Family owned business first opened in 2004. Located in the Lansing City Market, Iorio’s Ice services the greater Lansing/East Lansing area with tasty Gelato! Iorio’s has found a niche within Lansing that separates them from their competition. Gelato is an Italian Ice Cream that is not only healthier than regular ice cream but contains less air. While they are located in Lansing City Market, they do have the capabilities of traveling to different events with their Gelato station.
  • Goals: Keep the Gelato Experience
  • Engage fans more, create incentives that will bring them to the shop.Explain health benefits compared to regular ice creamSupporting local Michigan businessesUpload photos/videosEvent promosLinked to Twitter
  • More visually appealingMore contact informationGoogle MapYouTube Videos & PhotosBlogs
  • Linked to FacebookSimilar status updates, video and photo posts like on Facebook PageCool Hashtags and RetweetsCreate incentives for followers
  • Create a greater internet presence!Become more searchable with key words
  • Blog about health benefits, current news about industry, Iorio’s history, events, local Michigan businesses they support, making Gelato, etc.
  • SCVNGR: create incentives and games for customers!YouTube: Gain followers and post on all social media sites.
  • Some areas based on available budget and seasonality. Spring and Summer being the best months to promote ice cold Gelato. Lansing City Market open all year round.
  • Sales, Sales, Sales! (But still maintaining the fun Gelato experience)
  • Kelsey Adams- Final Presentation: Iorio's Italian Ice

    1. 1. Iorio’s Italian Ice!<br />NMDL Presentation By: Kelsey Adams<br />Product Specialty: Gelato * Location: Lansing City Market<br />
    2. 2. 1,000 + Facebook “Likes”<br />1,000 + Followers on Twitter<br />100 SCVNGR Check-In’s<br />Create a larger internet presence via Google<br />Increase revenue while maintaining the Gelato Experience!<br />
    3. 3. “Activate your fans, don’t just collect them like baseball cards.” – Jay Baer<br />
    4. 4. Revamp website <br />http://finalpresentationnmdl.weebly.com/<br />
    5. 5. Twitter!<br />
    6. 6. Google AdWords<br />Create a greater Internet Presence!<br />“If it isn’t on the first page of Google, it doesn’t exist!”<br />
    7. 7. Blogging!<br />
    8. 8. SCVNGR & YouTube<br />
    9. 9. Budget & Timeline<br />
    10. 10. Evaluating Success<br />Facebook, Twitter & SCVNGR goals reached<br />YouTube views<br />Retweets and Status “Likes”<br />Blog Comments<br />And most importantly: INCREASED SALES <br />

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