Upcoming Facebook Changes - March 2014


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Facebook is evolving all the time. This presentation sums up some upcoming changes related to layout, but also functionalities.

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Upcoming Facebook Changes - March 2014

  1. 1. Facebook Update – What is coming up? ©So Buzzy
  2. 2. #1 – Facebook Graph Search Everytime Facebook launches something new, they roll it out slowly, which means that not everyone gets new features at the same time. When you already have your Facebook Icon in white it means that you are one of the lucky ones that already has “Facebook Graph”. Graph Search will allow you to search in a different way : you will be able to search very specific accross people, photos, places or interest. For example you can search for “people from Brussels that are interested in restaurants”. When you would look up “restaurants in Brussels, visited by my friends” with your personal profile, you will immediately get recommendations.
  3. 3. #2 – Trending Though not visible for everyone yet, Facebook started rolling out “Trending” (quite similar to the existing Twitter functionality) to highlight what’s currently popular on Facebook based on your personal interest (so list will be different for everyone). When you click on a headline you will get to see the headline itself plus what your friends or pages you liked are saying about that subject (see screenshot on the right side):
  4. 4. #3 – Mentioning/Tagging another page = more reach From now on when you “mention” another page (by using the @ symbol to make their Page name clickable) Facebook might also show your posts to the fans of the Page that you mention which leads to more organic reach. When you already have fans in common with the Page that you mention the chances are more likely that Facebook will show your posts to other fans of that page.
  5. 5. #4 – Add a Call-to-Action button to posts When you use the Facebook Power Editor you can add a Call-To-Action Button that you select from a predefined list to your organic posts, and to ads. HOW TO: http://www.sobuzzy.be/2014/03/ad d-call-action-button-facebook- posts/
  6. 6. #5 – Coming up: new design for FB Pages Facebook will soon change the “web” layout of Pages to be more in line with Personal Profiles: • Tabs will be hidden behind a “More” button” • Left Column will only contain information about your Company • Right Column will contain Timeline • Top Right metrics box with info about ads, likes & post reach A redesign of the layout of Pages on Mobile is also foreseen, and announced for April.
  7. 7. #6 – Pages to Watch Facebook experimented with “Pages to Watch” (meaning some pages already had this functionality), and now decided to roll this out for all Pages. With this module you can select 5 Pages to follow, for example competitors or related brands/companies. Facebook will bookmark these, and provide you with updates about their like totals from passed week. Be aware that the Pages that you watch will receive a notification that you’re watching them!
  8. 8. Bedankt voor jullie aandacht!Questions? @KelWouters: Tweets in Dutch about Cats & Dogs, (Digital) Media, … @SoBuzzy_BE Tweets in English about Social Media More Social Media Updates & Cases: http://www.sobuzzy.be/blog/
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