T Buff - BEN event - Going global
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T Buff - BEN event - Going global

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Presentation from Going Global event at Bristol Zoo on 23rd February

Presentation from Going Global event at Bristol Zoo on 23rd February

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    T Buff - BEN event - Going global T Buff - BEN event - Going global Presentation Transcript

    • Strategy Into Practice
      • Background on CM Group
      • A cunning plan
      • How we got started
      • What was easy / What was hard
      • What I’d do differently
    • Background on CM Group
      Founded January 2000
      70 full time staff
      Microsoft Gold Certified Partner
      Based in UK with US offices
      Microsoft Premier Vendor (top 200/20,000)
      Three integrated divisions:
      Content Master
      CM Consulting
      CM Luminosity
    • CM Group in the Life of New Technologies
      The latest innovative technology harnessed for the fast, effective, low cost production of eLearning, either in-house by client or by CM
      .Net 3.5 bespoke software development
      Systems integration
      Mobile applications
      SQL database / SharePoint
      Security solutions, architecture, infrastructure
      Educational and training needs
      eLearning technical consulting, etc
      Web reference sites, best practice
      Multimedia & animations
      Simulations
      Learning portals
      Classroom training materials
      Assessment and certification
      eLearning
      Official training curricula
      Mobile delivery
      Usage in the market
      30 + Books
      Product documentation
      White papers, case studies
      Magazine and online articles
      Mobile reference materials
      Release to
      Market
      Inception
      Trial
      Field
      Trials
      Innovators
      Time
    • CM Luminosity
      ...........Developing and implementing an eLearning strategy
    • MajorCustomers
    • What our Clients think of us Recent quotes from clients (within the last 12 months)
      “I am delighted to say that your solutions are extremely innovative and cost effective and due to the expertise and dedication of your team, our project was delivered within budget and to tight timescales”
      “We have found your approach extremely refreshing and I look forward to working with your team in future projects”
      “I wanted to express to you just how impressed I have been with your team during our recent project”
      “The ROI equation means that our investment will pay for itself in months rather than years”
      “Collaborative features provide a powerful infrastructure enabling co-operation and review”
      “We’re now able to use eLearning for areas where it just wasn’t practicable before”
      “The support is top class!”
      “The tailored solution and new strategies we have adopted, due to your recommendations, have resulted in a considerable cost saving to the organisation and have enabled us to substantially improve the quality and effectiveness of the training and development materials we provide to staff”.
      “Overall everything has gone really well and the ongoing support from CM Group is excellent – you always respond to any issues we have and do so very promptly and to a high level”
      “With CM, we have access to people who have years of experience in actually designing and creating eLearning”
      “Throughout the project your team have always conducted themselves with the utmost professionalism and continue to provide us with ongoing expert advice to help us continue to improve our strategies”
      “Our lecturers can very easily master the tool and then focus on creating high quality courses”
    • Strategic Direction - DO
      1. Have a clear reason for going overseas
      Sales
      Economies of scale
      Cost savings
      2. Have an element of strategic competitive advantage
      Cost structure, design, skilled staff, patents/IPR, knowledge base, brand.............
      3. Have the resources that you need available
    • Strategic Direction - DON’T
      Don’t do it for vanity
      Don’t do it on a whim
      Don’t do it in desperation
      Don’t do it without planning
    • How We Got Started
      We possessed rare skills - Rare but not unique
      Large key customer
      Got us started
      Covered our entry costs
      Reference site
      Basis of growth
      Cost advantage (exchange rate) – temporary
      High working capital, low capital investment
    • What Was Easy?
      Developing existing customer relationship
      Delivering our services
      Meeting local compliance regulations
      Getting paid
    • What Was Hard?
      Insurances
      Visas for our staff
      Time differences
      Being the foreigner
      .....differentiating against other off shore vendors
    • What Was Hard?
      Winning additional customers
      Beating local competition
      Recruiting good local staff
      Managing exchange risks
    • What I’d Do Differently
      More effort into getting more customers, earlier
      Sometimes turn business away
      Employ more local staff
    • Contact Us
      Tim Buff, Managing Director CM Group Ltd
      Web: www.cm-group.co.uk
      Email: info@cm-group.co.uk
      Phone:
      (UK): 01454 269222
      (US): +001 425 274 1970