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  • 1. 1. SECTION NAME Marshall White Real Estate Brand Style GuideJanuary 2011 Internal Use Only
  • 2. What we do, the brand becomes. Every time we come in contact with the world, we create an impression of Marshall White.2
  • 3. CONTENTSIntroductIon 5corporate Logos 6Marshall White Logos 6Marshall White Group Logos 9corporate coLours 12corporate typeface 13corporate statIonary 15corporate sIgnBoards 30corporate Brochures 44In-House Productions 54advertIsIng Layouts 64MarshaLL WhIte WeBsIte 70the age doMaIn Layouts 72Module Template Size Guide 72Module Banners and Icons 81Marshall White Projects 82Block Layouts 84Header and Footer 96Line Advertisements 98the WeekLy revIeW Layouts 99Module Banners and Icons 104MIsceLLaneous advertIsIng 106Chinese Age 106PRW 108Australian Financial Review 110The Australian 112conjunctIonaL agents 114approvaL process 125suppLIers 125contacts 126 3
  • 4. 4
  • 5. INTROduCTIONA brand is the perception people have of us influenced by what we This style guide is designed to be an ongoing guide for thesay and how we say it, what we do and how we do it, broken down implementation and use of the Marshall White brand. The guide isinto all business activities to support what we stand for. for all staff members to understand that brand does not just mean the Marshall White logo. All the finer points of the brand must beDeveloping a brand identity goes beyond a name, a logo, a design. consistent to have the power intended.A brand identity is at the heart of a sound business strategy. Strategicbrand management assists the business to improve profitability, retain Colours must be consistent, typefaces exact, proportions ofcustomers, attain growth and dominate the market. Building a brand elements correct.identity is building a vision for the business. Remember, ‘Near enough is NOT good enough’.A strong brand is: This style guide will:• Relevant to customers • Help Marshall White communicate its messages more effectively• Aligned to business direction and appropriately; and• Differentiated from competitors • Promote a strong perception of value, quality and reliability in the customer’s mind, which will in turn build loyalty and greater• Sustainable over time understanding about Marshall White.• Easy to understand It is not possible to include all applications in this guide; however• Embraced by the business we have attempted to cover the most general uses for day-to-dayThe way Marshall White presents itself while delivering services is operations. There will be times when you require designs outside ofsecond in importance only to the quality of those undertakings. those included in the guide. In these instances, please contact theA strong corporate brand helps to ensure Marshall White presents Marketing and Advertising Department for further direction.itself in a clear, consistent, positive and professional manner to the It is a requirement that any use of the corporate identity which fallscommunity it serves. outside these guidelines must be approved by the Marketing andAdvertising and other communication materials are some of the Advertising Department.main tools used by Marshall White to communicate with customers, All information contained in this manual is correct at the time of printing.and one of the most effective ways Marshall White can establish Printed January 2011.and maintain a strong and positive brand. 5
  • 6. CORpORATE LOGOSthe Marshall White corporate LogoThe Marshall White logo is made up of two elements: On all corporate logos, the proportions of the castle, the words and 1. The Castle Device, and letter spacing are not to be distorted. 2. The Marshall White Logotype. These logos are saved at O:0. Company Logos in JPEG format.To achieve and maximise consistency, the elements that make up the JPEG format can be used in Microsoft Office programs and will notlogo must never be redrawn nor their relationship changed. In other alter the file.words, do not change the Logo. Always use electronic filessupplied and scale the artwork photographically or digitally from Please contact the Marketing Department if you require aan approved supplier or the Marketing Department. different format. 1. The Castle Device 2. The Marshall White Logotypepositive and reversed LogosThe Marshall White logo exists in both positive and reversed options, The reversed version on a Marshall White Blue background shouldas seen below. be used wherever possible.The positive version may be used on white, where large areas of blueare not possible, for example on stationery items. The Marshall White Corporate Logo – Positive version The Marshall White Corporate Logo – Reversed version6
  • 7. CORpORATE LOGOSthe castle deviceThe castle can be reproduced as a separate element or as adesign device on various collateral at the discretion of theMarketing Department.Minimum sizeThe Marshall White Corporate Logo minimum size is 35mm, 35mmincluding the castle and logotype, see below. Never reproducethe logo smaller than this. 35mmclear space and BackgroundThe Marshall White Corporate Logo must always be shown clear The Marshall White Corporate Logo must always appear on a clearfrom other elements, images, copy and the edge of a document. background, i.e. the positive version on white, and the reversedThe minimum clear space is “x”, with “x” being the height of the version on Marshall White Blue. It must not be appear over images,short side of the castle device. When used on the Marshall White blue patterns or other backgrounds that reduce legibility.background, the blue must extend at least as far a “x”, as shown below. x ie. X = Castle Height x x x x x x ie. X = Castle Height x x 7
  • 8. CORpORATE LOGOSLogo one-colour (mono) variationsThe Marshall White Corporate Logo can also be displayed in the For the correct colour specifications, refer to the Corporatefollowing colours. These colours are to be used only when the Colours section.previous forms of corporate logos cannot be utilised. For example, The Mono Black and White logos are only to be used when onlyif a logo is positioned on a coloured background, it should be black ink is being used for internal use. For example, facsimilepresented reversed out (as per examples below). documents, internal printing.Special exceptions to this rule will be evaluated by the Marketing The Mono Marshall White Blue logos are only to be used whenDepartment on a case-by-case basis. Please submit your request in only white or one colour ink can be used. For example, embroiderywriting (with an example) by emailing: or on merchandise.kelly.shaw@marshallwhite.com.auAgain, it is recommended that the logos shown on the previouspages are used first and that the logos on this page are only usedas a last resort. The Marshall White Logo – Mono B&W positve The Marshall White Logo – Mono B&W reversed The Marshall White Logo – Mono Marshall White Blue positve The Marshall White Logo – Mono Marshall White Blue reversed8
  • 9. MARSHALL WHITE GROup LOGOSThe Marshall White Group logo is to be used on internal documents only. This logo is for documents and presentations which willbe presented to Marshall White, TWODAY and Collins Simms.positive and reversed LogosThe Marshall White Group logo exists in both positive and reversed the reversed version on a Marshall White Blue backgroundoptions, as seen below. should be used wherever possible.The positive version may be used on white, where large areas of blueare not possible, for example on stationery items. g r o u p g r o u p The Marshall White Group Corporate Logo – Positive version g r o u p g r o u p The Marshall White Group Corporate Logo – Reversed version 9
  • 10. MARSHALL WHITE GROup LOGOS g r o u pMinimum size g r o u pThe Marshall White Group Logo minimum size is 35mm, including g r o u p g r o u pthe castle and logotype, see below. Never reproduce the logo g r o u psmaller than this. 35mm g r o u p g r o u p g r o u p g r o u p g r o u p g r o u p 35mm g r o u pclear space and BackgroundThe Marshall White Group Logo must always be shown clear The Marshall White Group Logo must always appear on a clearfrom other elements, images, copy and the edge of a document. background, i.e. the positive version on white, and the reversedThe minimum clear space is “x”, with “x” being the height of the version on Marshall White Blue. It must not be appear over images,short side of the castle device. When used on the Marshall White blue patterns or other backgrounds that reduce legibility.background, the blue must extend at least as far a “x”, as shown below. x g r o u p ie. X = Castle Height x x x x g r o u p x x ie. X = Castle Height x x10
  • 11. MARSHALL WHITE GROup LOGOSLogo one-colour (mono) variationsThe Marshall White Group Logo can also be displayed in the For the correct colour specifications, refer to the Corporatefollowing colours. These colours are to be used only when the Colours section.previous forms of corporate logos cannot be utilised. For example, The Mono Black and White logos are only to be used when onlyif a logo is positioned on a coloured background, it should be black ink is being used for internal use. For example, facsimilepresented reversed out (as per examples below). documents, internal printing.Special exceptions to this rule will be evaluated by the Marketing The Mono Marshall White Blue logos are only to be used whenDepartment on a case-by-case basis. Please submit your request in only white or one colour ink can be used. For example, embroiderywriting (with an example) by emailing: or on merchandise.kelly.shaw@marshallwhite.com.auAgain, it is recommended that the logos shown on the previouspages are used first and that the logos on this page are only usedas a last resort. g r o u p The Marshall White Group Logo – Mono B&W positve g r o u p The Marshall White Group Logo – Mono B&W reversed g r o u p The Marshall White Group Logo – Mono Marshall White Blue positve g r o u p The Marshall White Group Logo – Mono Marshall White Blue reversed 11
  • 12. CORpORATE COLOuRSprinted Items CMYK are values to match Marshall White PMS colours (C=Cyan, M= Magenta, Y=Yellow and K=Black). These values are for designThe Marshall White Corporate Identity consists of two colours: programs such as Adobe InDesign.Marshall White Blue and Marshall White Gold. It is importantthey are reproduced consistently in all circumstances by following Some newspapers only allow for a three-colour process in theirthese guidelines. Classified section. In this case, use the following breakdown to create a close match to Marshall White Blue: C = 100, M = 76, Y = 0, K = 65.pMs colours RGB (R=Red, G=Green, B=Blue) are values for computer monitorMarshall White Blue is a personalised colour, based on colourings and Microsoft Office programs. Colour may differPMS 289C. When printed as a spot colour it is created by depending on computer screen and printer resolution.combining 1kg PMS 289C with 50g of Black. secondary colourMarshall White Gold is PMS 873C. A secondary colour is used in Marshall White branding in various mediums to highlight information. This colour is used in the media as a navigation bar to indicate the address and icons. This is also used on the website to introduce new sections. This colour is 65% of the Marshall White PMS Blue. C 65MarshaLL WhIte BLue pMs 873c M 49 Y 7colour Breakdowns: K 42MarshaLL WhIte BLue goLd R 74C 100 G 77 C 0M 76 B 112 M 30Y 10 Y 68 Hex 4A4D70K 65 K 20 Logo colourR 0 R 191 Wherever possible, these two colours should be printed. When onlyG 34 G 142 one colour is available for printed items, Marshall White Blue is theB 68 B 71 preferred colour on a white background. When Marshall White BlueHex 002244 Hex B58E47 PMS and Gold PMS 873C are available, the dynamics of the corporate logos are to be printed as follows:When PMS printing is not available use the colour breakdownsabove. Note: The Marshall White Blue is matched to PMS 289Cwhen personalised colour is not available. The Background – Marshall White Blue PMS The Castle – Gold PMS 873C MARSHALL – White WHITE – Gold PMS 873C12
  • 13. CORpORATE TypEfACEThe sans serif typeface family ‘Agfa Rotis’ has been chosen for useas Marshall White’s corporate type style. All body copy is set in heLpfuL tIp: The Agfa Rotis typeface can be downloaded fromAgfa Rotis with the use of Bold and Italic Bold for emphasis. Avoid O:0. Company GeneralMW Font. Copy the files and paste undertypesetting any long copy in all capitals as it is harder to read. C:WINDOWSFonts on your computer.Agfa Rotis font must always be used in logos, headers and footersin advertising (newspaper, magazine, etc.), brochures, signboardsand marketing collateral. With a wide range of weights and clean,modern design, the font is versatile enough to be used anywhere.When Agfa Rotis is unavailable, substitute with Arial. It is not arequirement that Agfa Rotis font be used to type email or emaildocumentation, on websites for property descriptions or in physicaldocuments for clients. In these cases use Arial.agfa rotIs arIaLABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs ItaLIc arIaL ItaLIcABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs BoLd arIaL BoLdaBcdefghIjkLMnopQrstuvWXyZ!@$%&()?/,.;:“”‘’ ABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs eX BoLdABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890agfa rotIs eX BoLd ItaLIcsABCDEFGHIJKLMNOPQRSTUVWXYZ!@$%&()?/,.;:“”‘’abcdefghijklmnopqrstuvwxyz1234567890 13
  • 14. CORpORATE TypEfACEheadings Bullet pointsThe identity fonts for headings for Marshall White are: Bullet points are to be displayed as:agfa rota sans serif Bold • Bullet point 1Arial Bold • Bullet point 2Headings must be a minimum font size of 16 points, title case and • Bullet point 3left aligned, except in DL brochures in which headings must be a o Sub-bullet point 1minimum of 14pts; larger if possible. o Sub-bullet point 2Body text o Sub-bullet point 3The identity fonts for body text for Marshall White are:Agfa Rota Sans Serif Regular numbered pointsArial Regular Numbered points are to be displayed as:Body text must be a minimum font size of 11 points except in DL 1. Numbered point 1brochures, in which body text must be a minimum of 10 points;larger if possible. Body text must be left justified, right ragged. 2. Numbered point 2To emphasise a word or sentence, text should only ever be bolded. 3. Numbered point 3 i) Sub-point 1sub-headings ii) Sub-point 2The identity fonts for headings for Marshall White are: iii) Sub-point 3agfa rota sans serif BoldArial BoldSub-headings must be a minimum font size of 14 points, title caseand left aligned, except in DL brochures in which headings must bea minimum of 12 points; larger if possible.paragraph spacingParagraph spacing is to be set to:Before 2ptLine Spacing singlethis Is a headline.It’s set in Agfa Rota Sans Serif bold 16pt.this Is a sub-heading.It’s set in Agfa Rota Sans Serif bold 14pt.And this is body type set in Agfa Rota Sans Serif Regular 11pt.Most text will be typeset this way.14
  • 15. CORpORATE STATIONERyStationery offers a personalised opportunity to create the right impression during first contact with our customers.Letterhead a grade; (generic artwork for all offices) Logo at 82mm wide Level 1, 1111 High Street Agfa Rotis 7pt Armadale 3143 Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897 PMS 873C 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White BlueSize: A4 297 x 210mmPrinted: S/Sided x2 PMS (Marshall White Blue & 873)Stock: 105gsm Knight Smooth WhiteScale: Letterhead at 65% of actual size 15
  • 16. CORpORATE STATIONERy The follower is to be used when letters go over one page. a4 follower Logo at 82mm wide Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property ManagersMarshall White Blue Agfa Rotis 10pt Armadale | Hawthorn | Albert parkMarshall White Blue Size: A4 297 x 210mm Printed: S/Sided x2 PMS (Marshall White Blue & 873) Stock: 105gsm Knight Smooth White Scale: Follower at 65% of actual size 16
  • 17. CORpORATE STATIONERy Letterhead (B Grade) is to be used for all mass mailouts. There is no follower. Letterhead B grade; (generic artwork for all offices) Logo at 82mm wide Level 1, 1111 High Street Armadale 3143 Agfa Rotis 7pt Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897Marshall White Blue 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White Blue Size: A4 297 x 210mm Printed: S/Sided x1 PMS (Marshall White Blue) Stock: 90gsm Knight Smooth White Scale: Letterhead at 65% of actual size 17
  • 18. CORpORATE STATIONERyBusiness cardsBelow are the designs for business cards. No post nominal’s, business affiliations or memberships are to be printed onMarshall White business cards. Logo 60mm wide Licensed Estate Agents | Auctioneers | Property Managers Agfa Rotis 7pt Agfa Rotis Bold 11pt PMS 873C PMS 873C first Last position Agfa Rotis Serif Bold 8pt PMS 873C Level 1, 1111 High Street, Armadale 3143 Mobile 0000 000 000 | Direct 0000 0000 | Sales 9822 9999 | Fax 0000 0000 Agfa Rotis 7pt Email name.name@marshallwhite.com.au Marshall White Blue Armadale | Hawthorn | Albert Park Agfa Rotis 8pt Agfa Rotis 8pt www.marshallwhite.com.au PMS 873C PMS 873C Business card overprints; Size: 90 x 55mm Printed: S/Sided onto Existing Shells x2 PMS (289 & 873) onto Fronts Stock: 360gsm Sovereign Hi Bulk Artboard Scale: Business Card at 100% of actual size PMS 873C White Logo 63mm wide Marshall White Blue Business card shells; Size: 90 x 55mm Printed: S/Sided x2 PMS (Marshall White Blue & 873) onto Backs Stock: 360gsm Sovereign Hi Bulk Artboard, Matt Laminate S/Sided (Backs) Scale: Business Card at 100% of actual size18
  • 19. CORpORATE STATIONERyenvelopesBelow are the designs for envelopes. Each office has their own envelope design with a personalised return address.Hawthorn office envelopes includes postage paid. dL plain face envelopes; Logo 61mm wide Size: 110 x 220mm PO Box 8082 Armadale 3143 Marshall White Blue Printed: S/Sided x1 PMS (Marshall White Blue) Stock: Plain Face Strip Seal Laser Envelopes Scale: DL envelope at 50% of actual size Agfa Rotis 8pt Marshall White Blue dL Window face envelopes; Size: 110 x 220mm Printed: S/Sided x1 PMS (Marshall White Blue) Stock: Window Face Self Seal Secretive Envelopes Scale: DL envelope at 50% of actual size Logo 61mm wide PO Box 8082 Armadale 3143 Marshall White Blue Agfa Rotis 8pt Marshall White BlueB4 envelopes;Size: 250 x 353mmPrinted: S/Sided x1 PMS (Marshall White Blue)Stock: Plain Face Self Seal EnvelopesScale: B4 envelope at 50% of actual size 19
  • 20. CORpORATE STATIONERy Logo 61mm wide PO Box 8082 Armadale 3143 Marshall White Blue Agfa Rotis 8pt Marshall White Blue c3 envelopes; Logo 61mm wide PO Box 8082 Armadale 3143 Marshall White Blue Size: 324 x 458mm Printed S/Sided x1 PMS (Marshall White Blue) Stock: Plain Face Strip Seal Envelopes Agfa Rotis 8pt Scale: C3 envelope at 35% of actual size Marshall White Blue c4 envelopes; Size: 229 x 324mm Printed S/Sided x1 PMS (Marshall White Blue) Stock: Plain Face Strip Seal Envelopes Scale: C4 envelope at 35% of actual size20
  • 21. CORpORATE STATIONERy ‘With compliments’ slip; (generic artwork for all offices) Below is an example of a ‘With Compliments’ slip. Logo at 82mm wide Level 1, 1111 High Street Armadale 3143 Agfa Rotis 7pt Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897Marshall White Blue 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Size: DL 210 x 100mm Printed: S/Sided x2 PMS (Marshall White Blue & 873) Stock: 105gsm Knight Smooth White Scale: ‘With Compliments’ Slip at 68% of actual size 21
  • 22. CORpORATE STATIONERy statements Below is an example of Statement paper. Logo at 82mm wide Level 1, 1111 High Street Armadale 3143 Agfa Rotis 7pt Sales 9822 9999 Marshall White Blue Agfa Rotis 8pt Licensed Estate Agents | Auctioneers | property Managers facsimile 9824 4897Marshall White Blue 266 Auburn Road Hawthorn 3122 Sales 9822 9999 facsimile 8862 4999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 facsimile 9824 4897 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au www.marshallwhite.com.au directors j. Connell j. Bongiorno j. Long A. Hayne j. Tostevin M. dayman H. Tostevin j. Redfern M. Chiminello Agfa Rotis 7pt Marshall White & Co pty Ltd as Licensee for Marshall White Holdings pty Ltd ABN 36 186 546 961 Marshall White Blue Size: A4 297 x 210mm Printed: S/Sided x1 PMS (Marshall White Blue) Stock: 90gsm Knight Smooth White Scale: Statement at 65% of actual size 22
  • 23. CORpORATE STATIONERygift card and gift card envelopeBelow is an example of a gift card and envelope. Back of Gift Card Licensed Estate Agents | Property Managers | Auctioneers Level 1, 1111 High Street 266 Auburn Road Level 1, 119 Bridport Street property Management 9822 8711 Armadale 3143 Hawthorn 3122 Albert park 3206 facsimile 9824 7788 Sales 9822 9999 Sales 9822 9999 Sales 9822 9999 enquiries@marshallwhite.com.au facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.au Page 1 1:34 PM 16/4/07 marshall white tent card.qx Logo at 89mm wide Agfa Rotis 10pt PMS 873C & white Marshall White BlueSize: 100 x 146mm (folded)Printed: 2 sided; x2 PMS (Marshall White Blue & 873)Stock: 350gsm Doggetts Mega Recycled Silk, S/Sided Matt LaminatedScale: Gift card at 65% of actual size Logo at 61mm wide Agfa Rotis 8pt PO Box 8082 Armadale 3143 Postage Paid box: Marshall White Blue 21mm(w) x 26mm(h) Agfa Rotis 10pt, Uppercase Marshall White BlueSize: 114 x 162mmPrinted: S/Sided x1 PMS (Marshall White Blue)Stock: Plain Face Self Seal EnvelopesScale: Statement at 65% of actual size 23
  • 24. CORpORATE STATIONERya4 submission cover and tabsBelow is an example of an A4 Submission Folder and Tabs. Logo 89mm wide Marshall White Blue Marshall White Blue Licensed Estate Agents | Property Managers | Auctioneers Agfa Rotis 10pt Agfa Rotis 9pt Level 1, 1111 High Street Armadale 3143 266 Auburn Road Hawthorn 3122 Level 1, 119 Bridport Street Albert park 3206 property Management 9822 8711 facsimile 9824 7788 PMS 873C Sales 9822 9999 Sales 9822 9999 Sales 9822 9999 enquiries@marshallwhite.com.au facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.auSize: A4 297 x 210mm Size: A4 297 x 210mmPrinted: 2 sided; x2 PMS (Marshall White Blue & 873) Printed: 2 sided; x2 PMS (Marshall White Blue & 873)Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt Laminated Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt LaminatedScale: Submission Cover at 30% of actual size Scale: Submission Cover at 30% of actual size proposals to potential vendors A4 Submissions are prepared by the Agent Admin Teams for proposals to potential vendors. Content pages can be found at: O:1.Sales Standard Templates1.PrelistingSubmissionA4 Submission About Us Agfa Rotis 10.5pt PMS 873CSize: A4 297 x 210mmPrinted: 2 sided; x1 PMS (873C)Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt LaminatedScale: Submission Cover at 30% of actual size24
  • 25. CORpORATE STATIONERya3 premium submission coverBelow is an example of an A3 Premium Submission Cover. Castle 40mm wide Marshall White Blue Marshall White Blue Logo 120mm wide Licensed Estate Agents | Property Managers | Auctioneers Agfa Rotis 12pt, PMS 873C Agfa Rotis 9pt Level 1, 1111 High Street Armadale 3143 Sales 9822 9999 266 Auburn Road Hawthorn 3122 Sales 9822 9999 Level 1, 119 Bridport Street Albert park 3206 Sales 9822 9999 property Management 9822 8711 facsimile 9824 7788 enquiries@marshallwhite.com.au facsimile 9824 4897 facsimile 8862 4999 facsimile 9824 4897 www.marshallwhite.com.auproposals to potential vendorsTemplates have been developed for residential and development Premium submissions take two days to compile. Premium submissionproperties. Premium submissions are prepared for potential vendors. request forms and templates are saved at:Submissions for properties valued at under $4million are prepared by O:1. Sales Standard Templates1.PrelistingSubmissionAgent Admin Teams and printed and bound internally. Submissions A3 Premium Submission.for properties valued at $4million and over are prepared by theMarketing Co-Ordinator and printed professionally.Size: A3 420 x 297mmPrinted: 2 sided; x2 PMS (Marshall White Blue & 873)Stock: 350gsm Doggetts Mega Recycled Silk, D/Sided Matt LaminatedScale: Submission Cover at 30% of actual size 25
  • 26. CORpORATE STATIONERyfacsimileBelow is an example of a facsimile. This template can be found at O:0. Company Standard Templates. Logo 82mm wide Facsimile Date: Page: X of Y To: Fax: From : Tel: Fax: Subject: >> Yours faithfully Marshall White <<Staff Name>> <<Title>> Mobile: <<MOBILE>> Office: <<DIRECT LINE>> Email: <<EMAIL ADDRESS>> If you do not receive all pages, please telephone immediately. This facsimile message contains information that is confidential to the intended recipient. It may also contain information that is subject to legal privilege. If you are not the intended receiver, you must not peruse, use, pass on or copy this message. Please notify the sender immediately by facsimile, telephone or e-mail and destroy or return the original message to us by mail. Thank you. Marshall White & Co Pty Ltd as Licensee for Marshall White Holdings Pty Ltd ABN 36 186 546 961 OPT-STD-16:Users:user:Library:Mail Downloads:Fax Header-3.doc Update January 2011Facsimile at 65% of actual size.26
  • 27. CORpORATE STATIONERyMemoBelow is an example of a memo. This template can be found at O:0. Company Standard Templates. Logo 82mm wide Internal Memo Date: Page: X of Y To: From: Subject: >>Memo at 65% of actual size. 27
  • 28. CORpORATE STATIONERyemail signatureBelow is an example of a email signature. This template can be found at O:0. Company Standard Forms, ChecklistsEmail sign offs. Arial 11pt Yours faithfully, Arial Bold 11pt First Last Arial 11pt Position Mobile + 61 xxx xxx xxx | Direct + 61 3 xxxx xxxx Arial 11pt Facsimile + 61 3 xxxx xxxx Link to website www.marshallwhite.com.au Arial 11pt 1111 High Street, Armadale | PO Box 8082 Armadale Victoria 3143 Armadale | Hawthorn | Albert Park Logo 95mm wide Licensed Estate Agents Auctioneers Property Managers Logos link to websiteEmail signaure at 75% of actual size.28
  • 29. CORpORATE STATIONERypowerpoint templateBelow is an example of the PowerPoint template. This template can be found at O:0. Company Standard Templates. Logo 192mm wideheader page heading Agfa Rotis 40pt White R-0 G-34 B-68 Logo 192mm widefollower page sub header Agfa Rotis 40pt R-191 G-142 B-71 um dunt wisci tio dolutpatum dolore dunt veliquat, corpero dip eum quat. ute modo consectet num nosto conse molesenis nos aciliquat utpatie exerci tem et, susto eriusci tat voloreet nim nos exero consecte magnis. • Um dunt wisci tio dolutpatum dolore dunt veliquat. Agfa Rotis 30pt R-0 G-34 B-68 • Um dunt wisci tio dolutpatum dolore dunt veliquat. • Um dunt wisci tio dolutpatum dolore dunt veliquat. • Um dunt wisci tio dolutpatum dolore dunt veliquat. • Um dunt wisci tio dolutpatum dolore dunt veliquat.PowerPoint at 40% of actual size. 29
  • 30. CORpORATE SIGNBOARdSThe board sizes are determined by width x height. This is an industry stardard.4x6 Boards [File size 322.5mm x 450mm] [File size 322.5mm x 450mm] [8] [8] [2] Auction Saturday 19 November 10:30am [1] [3] Heading 1 [4] Ullaorem dignissis nis exerci essectem qui blaore corperc iliquat lumsandit la alis am duisit, quisi. Em eu facip enis aut acipis nulla faci blam quis nullute tion hent nos nullummodo odoloreagnit nonse vendre minciduisl doluptat wis ades esto odolorpero odip endionse con ut wismodo lortin [Photo 260mm x 188mm] voloreet non ex eliquissi ting et lutate tismod exer sustion ute ting ea facillaor sim del ut lum eugue [2] Auction Saturday 19 November 10:30am minim vel dui blaore tat. [3] Heading Na faccummy nit vulputatie magna consed dolorper Equisim verit aciliquam, sed duis aciliqu ametue tat. Con hent [4] vulla faccum il eugue ting eu faccum augiati onsectem quiscin susto con vel etue magniam dolore do commy nonsed acilit nonsecte volortiscip ex exero od etuerci etum digna facipisis et, vulput wissisim auguero ent nullaore dolenim nostrud min euisl ut in ea at. Ugait autem veliquip exero core tie vullutatisi nonsectem veleniamet. tem alit venibh enisi bla feuisl dolor autem dit utat. Eriurer in verit ea autet deliqui bla am, quiscidunt prat ad er si. [7] propertywebsite.com.au [7] propertywebsite.com.au [5] Contact Rae Tomlinson 0418 336 234 [5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale [6] Office 1111 High Street, Armadale 9822 9999 [10] 9822 9999 [10] [9] Armadale | Hawthorn | Albert Park marshallwhite.com.au [9] Armadale | Hawthorn | Albert Park marshallwhite.com.auPoints 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 260mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 29pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 29pt.Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: One photo. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white ( A font, left aligned, 43pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 43pt for image board and 52pt for text board. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with ( B approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 27pt for image board and 34pt for text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be ( A listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 26pt. • 6) ffice: List agents office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, ( O white font, left aligned, 26pt. • 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 27pt for image board and ( P 34pt for text board.30
  • 31. CORpORATE SIGNBOARdS4x8 BoardsBelow is an example of the 4x8 signboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 322.5mm x 600mm] [File size 322.5mm x 600mm] [8] [8] [2] Auction Saturday 19 November 10:30am 1 [1] [3] Heading Volut veliquisi blan hent lorem numsandignis nonsequisl er si tem quis duisis dolore magna commy nim acin veliquam dolenis aliquatum [Photo 260mm x 173mm] dolesenim iusto consenim enismol orpmmy nos accum erosto dip ero consecte eugue dipsumsan exer aut augiat, vel do dio do commy nosto consequi eugiamcon utpat. Xerit praesting ex elit, qui tatie mincip euis acil delis alis nulluptat 2 incipit ip eu feugiamet praessectem nit [4] adiamconse iusto consenim. Corper ad minim dolobore modignibh el irit dolessecte facin ulputat diat, quat pratum nos [Photo 260mm x 173mm] dolum irit nostie do doloborper senim zzrillaor susting euis el ulputpat wis alit volobor eetuerit Auction Saturday 19 November 10:30am atum zzrit lortionsed ming. [2] Heading propertywebsite.com.au [7] [3] Duis acillam nulputpat nulla faccum dip estis diam eugue modolobore vullum ilit dolutpatem nostrud ming er alis et ulla consequat ut alit diam, quat. Duipisit in euis nos nonsequis adiat [4] lamet in henim zzrilla facincilis adit nulpute consed tat aliquis [5] Contact Rae Tomlinson 0418 336 234 propertywebsite.com.au [7] Heather Elder 0413 273 079 [5] Contact Rae Tomlinson 0418 336 234 [6] Office 1111 High Street, Armadale Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale 9822 9999 [10] 9822 9999 [10] [9] Armadale | Hawthorn | Albert Park marshallwhite.com.au [9] Armadale | Hawthorn | Albert Park marshallwhite.com.auPoints 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 260mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 29pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 29pt.Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Two photos. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font, ( A left aligned, 43pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 40pt for image board and 64pt for text board. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with ( B approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 27pt for image board and 38pt for text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be ( A listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 26pt for the image board and 42pt for the text board. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, left aligned, ( O 26pt for the image board and 42pt for the text board. • 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 27pt for ( P image board and 38pt for text board. 31
  • 32. CORpORATE SIGNBOARdS6x8 BoardsBelow is an example of the 6x8 signboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 492.5mm x 600.064mm] [File size 492.5mm x 600.064mm] [8] [8] [2] Auction Saturday 19 November 10:30am[1] [3] Heading 1 Dipit illamcor secte facilit ea feu faciduip estis num alit praessenibh eumsand ipsustis eum num velenis [4] zzriliquis nis et velis exeriustin vercidunt loborpe rilit, quissisim er sequat. Na con henibh er sum zzril [Photo 1 – 426mm x 267mm] [Photo 2 & 3 –151mm x 103mm] do del ip et autatis diam volenis elesent ulla core eummod tat. Alit ut wisi blamcorem etuero endre[2] Auction Saturday 19 November 10:30am[3][4] Heading Odo dolor ad dolobore consed miniamc onsequate ex el do conulla ad mincidunt velisi ea facidunt utet, consequ iscinci blaorero consequi te feu feu feum et er ilit mod am doloborem veliquat vel ulla con ut illa conse minisis 2 [7] velisi eugait prat. Ut dolobore min et ut ip ent velit aliquis sequametum velis et et irit ametum enim. propertywebsite.com.au nonsequisit iurem amet ut accum dolore. 3[7] propertywebsite.com.au [5] Contact Rae Tomlinson 0418 336 234[5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale[6] Office 1111 High Street, Armadale[9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10]Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 425mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 38pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 38pt.Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font, l ( A left aligned, 45pt for the image board and 73pt for the text board. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold, left aligned, 50pt for image board and 83pt for text board. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with approx. ( B must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 31pt for image board and 57pt for text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must ( A be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 35pt for the image board and 43pt for the text board. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, ( O left aligned, 35pt for the image board and 43pt for the text board. • 7) roperty Website: Always set in Agfa Rotis Extra Bold under the body copy, white font, left aligned, 31pt for image board and ( P 57pt for text board.32
  • 33. CORpORATE SIGNBOARdS 8x10 Boards Below is an example of the 8x10 signboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 642.5mm x 450mm] [File size 642.5mm x 450mm] [8] [8] [2] Auction Saturday 19 November 10:30am [3] Heading 1 [1] Erilla feummolore magna consecte magna feuis augait, sequis niat. Dui eros eugiam ero duismodolore magniam commoluptat. Duisis nulput utem iusci tionullum accum incilismod [Photo 1 – 567mm x 351mm] [Photo 2 & 3 –187mm x 128mm] [4] eugiam, quisit num dio et aut lan elit lam veliscil eu faccum vullan ercinis cipisit iriure 2 [2] Auction Saturday 19 November 10:30am eu faccum quisisi sismolo borper in et ad min [3] Heading Igna feumsan volenibh ea feugiamcore volortis nissenim iusci, esecte conulpute dionsequatum qui ea consed [4] quat. Ut autpatie molore modolor sis do odolorem zzriustie del ullaorem venit ero odolortie tations equam, commodit et essisi magnis niscipsumsan velit amcommy num blaorperos at. Volore magniamet, vullut augait ulputetum zzrit aliquipsusto cor sectetue facing ea faccum non ulput wisl diam, nonullam, sequis am, sum dolor se conse. 3 non piscil inisim nos nulputa tumsand rerostrud dolor si tinis.[10] propertywebsite.com.au [5] Contact Rae Tomlinson 0418 336 234 [5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale [6] Office 1111 High Street, Armadale propertywebsite.com.au [7] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10] Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 567mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 50pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 50pt. Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white font, ( A left aligned, 58pt for the image board and 83pt for the text board. • 3) eading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 72pt for the image board and 121pt for the text board. ( H • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with approx. ( B must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 37pt for the image board and 87pt for the text board. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must ( A be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 42pt for the image board and 56pt for the text board. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, left aligned, ( O 42pt for the image board and 56pt for the text board. • 7) roperty Website: Always set in Agfa Rotis Extra Bold, white font, 42pt under the body copy for the image board, and 56pt ( P right aligned for text board. 33
  • 34. CORpORATE SIGNBOARdS8x12 BoardsBelow is an example of the 8x12 signboard. Artwork files are at 25% of actual print size and are in CMYK. [File size 642.5mm x 1075mm] [8] [1] 1 [Photo 1 – 580mm x 405mm] [Photo 2 & 3 –187mm x 140mm] Auction Saturday 19 November 10:30am 2 [2] [3] Heading Giam velenit lan eu facip ex eu facipsustie minim exerostie magnisit adit iustie con hendipis [4] dolenim elestio nummolum eniam, suscip essi. 3 Olorer il ullummy nim quis alismodit ad min velesequat dunt alis er si. Dunt dolorem des molore min velit wisi. Onse dipit nos aug vel dio dolore dolestin. [5] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [6] Office 1111 High Street, Armadale propertywebsite.com.au [7] [9] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [10]Points 8-10 form the Corporate ID requirements for photo signboards and must be strictly followed. • (8) Company Logo: Centered at 578mm. • 9) Office: Always set in Agfa Rotis, gold font, left aligned, 50pt. ( • (10) Web Address and Sales Number: Always set in Agfa Rotis, gold font, right aligned, 50pt. Points 1-7 content is at the agents discretion within the following guidelines: • (1) Image area: Three or one photo(s). If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). • 2) uction details: Set out in full on one line as per the example. Use sentence case. Always set in Agfa Rotis, gold and white ( A font, left aligned, 62pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, gold font, left aligned, 75pt. • 4) ody copy: See the Copywriter Template for character limit, no bullet points to be used. If using a site plan the land size with ( B approx. must be listed in the copy. Always set in Agfa Rotis, white font, left aligned, 50pt. • 5) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must ( A be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, white font, left aligned, 43pt. • 6) ffice: If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis, white font, ( O left aligned, 43pt for the image board and 42pt for the text board. • 7) Property Website: Always set in Agfa Rotis Extra Bold right aligned to office details, white font, 50pt. (34
  • 35. 4x6 stockboardsBelow is an example of the 4x6 Stockboards. Artwork files are at 25% of actual print size and are in CMYK. [File size 300mm x 450mm] [File size 300mm x 450mm] [3] [3] For Sale For Lease For further information regarding For further information regarding this property please contact this property please contact [1] Rae Tomlinson 0418 336 234 [1] Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 [4] or visit marshallwhite.com.au [4] or visit marshallwhite.com.au [5] 9822 9999 [5] 9822 9999 [2] Armadale | Hawthorn | Albert Park [2] Armadale | Hawthorn | Albert ParkPoints 3-5 form the Corporate ID requirements for photo signboards and must be strictly followed. • (3) Company Logo: Centered at 567mm. • 4) Web Address: Always set in Agfa Rotis, white font, left aligned, 32pt. ( • (5) Sales Number: Always set in Agfa Rotis, gold font, left aligned, 86pt.Points 1-2 content is at the agents discretion within the following guidelines: •( A 1) gent names: Standard includes two names. If the listing is in another offices area then a contact from that area’s office must be listed in addition to the listing agents however only two names can be listed. Always set in Agfa Rotis, white font, left aligned, 32pt. •( 2) Office: Always set in Agfa Rotis, white font, left aligned, 32pt. 35
  • 36. CORpORATE SIGNBOARdSdirectional Boards [Print size 600mm x 450mm] Open For Inspection 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au [Print size 600mm x 450mm] Open For Inspection 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au36
  • 37. CORpORATE SIGNBOARdSdirectional Boards [Print size 600mm x 450mm] Auction This Day 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au [Print size 600mm x 450mm] Auction This Day 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au 37
  • 38. CORpORATE SIGNBOARdS directional Boards [Print size 900mm x 600mm] For Lease 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au [Print size 900mm x 600mm] Forthcoming Auction 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.aunote: Forthcoming Auction (FCA) Boards are erected on a Thursday or Friday before the Monday the property appears on therunning list (eg. 5 weeks before auction and 1 week before the main board is erected). As an example, Auctions on Saturday 19November would have the FCA board erected Thursday 20 or Friday 21 October.38
  • 39. CORpORATE SIGNBOARdSsold and Let stickers [Print size 800mm x 300mm] [Print size 800mm x 300mm] LETeXaMpLe: When placing your sticker on a signboard, pleaseensure that it doesn’t cover any part of the Marshall Whitelogo. This will ensure our brand is fully recognisable even afterthe sale or lease of a property. 1 Auction Saturday 19 November 10:30am Heading Equisim verit aciliquam, sed duis aciliqu ametue tat. Con hent vulla faccum il eugue ting eu faccum augiati onsectem quiscin acilit nonsecte volortiscip ex exero od etuerci etum digna facipisis nostrud min euisl ut in ea at. Ugait autem veliquip exero core tie tem alit venibh enisi bla feuisl dolor autem dit utat. Eriurer in verit ea autet deliqui bla am, quiscidunt prat ad er si. propertywebsite.com.au Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Office 1111 High Street, Armadale 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au 39
  • 40. CORpORATE SIGNBOARdSsignboard flagsFlags are erected on the board on the day of auction. Below is an example of an Auction This Day flag:Flags are to be erected on the board during Open for Inspection (OFI) times. Below is an example of an OFI flag:The flags are used in addition to the Directional boards.40
  • 41. CORpORATE SIGNBOARdSsignboard additionsSubject to approval from the Advertising Department, stickers can be added to a signboard if required. Below are two examplesof signboard stickers: No. Op cti Au Nons o Da e on 7 n y 1 1 Auction Saturday 19 November 10:30am Auction Saturday 19 November 10:30am Heading Odo dolor ad dolobore consed miniamc onsequate ex el do conulla ad mincidunt velisi ea facidunt utet, consequ iscinci blaorero consequi te feu feu feum et er ilit mod tet laorperatie magna feugait nis nis nismod essi bla feuis 2 Heading Odo dolor ad dolobore consed miniamc onsequate ex el do conulla ad mincidunt velisi ea facidunt utet, consequ iscinci blaorero consequi te feu feu feum et er ilit mod tet laorperatie magna feugait nis nis nismod essi bla feuis 2 am doloborem veliquat vel ulla con ut illa conse minisis am doloborem veliquat vel ulla con ut illa conse minisis 3 3 nonsequisit iurem amet ut accum dolore. nonsequisit iurem amet ut accum dolore. Contact Rae Tomlinson 0418 336 234 Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Heather Elder 0413 273 079 Office 1111 High Street, Armadale Office 1111 High Street, Armadale Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.auExample of board with ‘No. 7’ sticker Example of board with sticker saying ‘No Opens on Auction Day’note: All signboard overlays must be ordered via the Advertising Department and approved suppliers. 41
  • 42. CORpORATE SIGNBOARdSsponsorship BoardMarshall White have been helping the community for many The organisation is to contact the council directly for permission toyears now by providing complimentary boards to promote special use council sites, prior to contacting Marshall White. Artwork and/orevents, fundraisers or enrolment opportunities. We believe it is a logos are to be supplied on disc or via email.great way of returning the support we have received over the years If an organisation contacts you in regards to a sponsorship board,from the residents of the area. please forward their name, organisation name, phone number andWe are more than happy to provide board(s) to promote events. email address to the Marketing Department.They can be placed outside the organisations premises, privatehomes (with the permission of the owners) or at council sites.6x8 fete Board Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au42
  • 43. CORpORATE SIGNBOARdS 43
  • 44. 44 [1] [1] [1] [1] [1] [11] [12] marshallwhite.com.au 9822 9999 a4 4 page Brochure CORpORATE BROCHuRE LAyOuTS 2 1 3 4 5 heading Suburb Address Epudande verum la aliquianditi aliquam ipidend ipientis magnatia volorionest laboreiumet laboriorro quisi con con con cus aut 0 [3] [4] [8] [7] pra corro maximolum ea cus. Ota sit et a audae nobit eum quid maiorerepra sam, nos et volese pro isquas simpor aute ma volorio 0 excerferio. Et quidelliae vent que lant alit accus et deritat. Repudior accus ipsaes qui optat fugit ommolup taturer chitin non 0 nulla ventibus quia nonsequam con nobit is il iur, earum quo eum hicimax imendaerit ea volorio nsecus earum secupidem enet min rerem volupta tibusciamet fuga. Cerae. Expererit, optas accatati tes is reriae con nulparibus amusciendit praepudam quis non ercitem porempo rporem untioss itaquam quunt occum re plique velendae velit optatio eum fuga. Nequos atus num facest. Agnatiorit ande con etur aut estio. Nem si ut que ipissequiaes mo quia sit quam is que nis quas conessequam que digniscim quodipienda nusda nusament quo vollaborum vel ima dolorum quatempos moditia quias maximus rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus exerro cust volorun min rerem volupta tibusciamet fuga. Cerae. Expererit, optas accatati tes is reriae con nulparibus amusciendit. propertywebsite.com.au auction Saturday 19 November 10:30am contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 office 1111 High Street, Armadale Armadale | Hawthorn | Albert Park [10] [2] [5] [6] [15] disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional advice. personal information collected from you is for security purposes to contact you should the property sell prior to auction. We may use this information to provide you with other real estate services including referrals to Suburb Address authorized financial services’ providers. visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156. 07/10 [8] [9] [13] [14]
  • 45. CORpORATE BROCHuRE LAyOuTSa4 4 page BrochurePoints 11-14 form the Corporate ID requirements for brochures and must be strictly followed. • (11) Company Logo: Right aligned, 73mm wide. • 12) Web Address and Sales Number: Always set in Agfa Rotis, gold font, left aligned, 14pt. ( • (13) Disclaimer: Must appear on all brochures as specified by the REIV Rules of Practise 2006. Always set in Agfa Rotis, 9pt. • (14) Date: Month and year brochure printed. Always set in Agfa Rotis, 9pt. • (15) Office: Always set in Agfa Rotis, 14pt.Points 1-9 content is at the agents discretion within the following guidelines: • (1) Image Area: Five photos. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). • (2) Auction Details: To be set out in full on one line as per the example. Always set in Agfa Rotis, 10pt. • (3) Heading: Always use sentence case. Always set in Agfa Rotis, 16pt. • 4) Body Copy: See the Copywriter Template for character limits, no bullet points to be used. Always set in Agfa Rotis, 11pt. ( • 5) gent Names: Standard includes two agent names. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, 10pt. • 6) ffice: Listing agents office. If the listing is in another offices area then that area’s office must be listed. Always set in ( O Agfa Rotis, 10pt. • (7) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 9.5pt. • (8) Address: Sentence case using the full details eg. Road, not Rd. Always set in Agfa Rotis, 16pt, gold font for suburb. • (9) Floor Plan and Site Plan: These appear alone in this area. • (10) Property Website: Always set in Agfa Rotis Bold, 11pt.Stock: 300gsm Monza Satin, D/Sided Gloss Laminated.Note: All brochures are to be set up in four colour process as they are printed digitally. 45
  • 46. CORpORATE BROCHuRE LAyOuTSa4 2 page Brochure (Landscape) 1 [1] [8] Suburb Address 2 3 [1] [1] [3] heading 0 [7] [4] Epudande verum la aliquianditi aliquam ipidend ipientis magnatia volorionest laboreiumet 0 laboriorro quisi con con con cus aut pra corro maximolum ea cus. Ota sit et a audae nobit 0 eum quid maiorerepra sam, nos et volese pro isquas simpor aute ma volorio excerferio. Et quidelliae vent que lant alit accus et deritat. Repudior accus ipsaes qui optat fugit ommolup taturer chitin non nulla ventibus quia nonsequam con nobit is il iur, earum quo eum hicimax imendaerit ea volorio nseercitem porempo rporem untioss itaquam quunt occum re plique quodipienda nusda nusament quo vollaborum vel ima dolorum quatempos moditia quias [9] maximus rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus cust volorun. [10] propertywebsite.com.au [2] auction Saturday 19 November 10:30am [5] contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [6] office 1111 High Street, Armadale 9822 9999 [11] [12] marshallwhite.com.au Armadale | Hawthorn | Albert Park [15] disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional advice. personal information collected from you is for security purposes to contact you should the property [13] sell prior to auction. We may use this information to provide you with other real estate services including referrals to authorized financial services’ providers. visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156 07/10 [14]46
  • 47. CORpORATE BROCHuRE LAyOuTSa4 2 page Brochure (Landscape)Points 11-14 form the Corporate ID requirements for brochures and must be strictly followed. • (11) Company Logo: Right aligned, 73mm wide. • 12) Web Address and Sales Number: Always set in Agfa Rotis, gold font, left aligned, 16pt. ( • (13) Disclaimer: Must appear on all brochures as specified by the REIV Rules of Practise 2006. Always set in Agfa Rotis, 7pt. • (14) Date: Month and year brochure printed. Always set in Agfa Rotis, 7pt. • (15) Office: Always set in Agfa Rotis, 14pt.Points 1-10 content is at the agents discretion within the following guidelines: • (1) Image Area: Three photos. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). • (2) Auction Details: To be set out in full on one line as per the example. Always set in Agfa Rotis, 10pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, 16pt. • 4) Body Copy: See the Copywriter Template for character limits, no bullet points to be used. Always set in Agfa Rotis, 11pt. ( • 5) gent Names: Standard includes two agent names. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, 10pt. • 6) ffice: Listing agents office. If the listing is in another offices area then that area’s office must be listed. Always set in ( O Agfa Rotis, 10pt. • (7) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 9.5pt. • (8) Address: Sentence case using the full details eg. Road, not Rd. Always set in Agfa Rotis, 16pt, gold font for suburb. • (9) Floor Plan: This appears alone in this area. • (10) Property Website: Always set in Agfa Rotis Bold, 11pt.Stock: 300gsm Monza Satin, D/Sided Gloss Laminated.Note: All brochures are to be set up in four colour process as they are printed digitally. 47
  • 48. CORpORATE BROCHuRE LAyOuTSa4 2 page Brochure (portrait) [1] [11 ] [8] [9] Suburb Address 1 Suburb Address heading 2 [3] [8] 3 0 0 0 [7] chitin non nulla ventibus quia nonsequam con nobit is il iur, earum quo eum hicimax imendaerit ea volorio nseercitem [4] porempo rporem untioss itaquam quunt occum re plique quodipienda nusda nusament quo vollaborum vel ima dolorum quatempos moditia quias maximus rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus cust volorun moditia quias maximus rem quamus modis. propertywebsite.com.au [10] auction Saturday 19 November 10:30am [2] disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional advice. personal information collected from you is for contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [5] security purposes to contact you should the property sell prior to auction. We may use this information to provide you with other real estate services including referrals to authorized financial services’ providers. office 1111 High Street, Armadale [6] visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156 12/10 Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [12][13] [13] [14]48
  • 49. CORpORATE BROCHuRE LAyOuTSa4 2 page Brochure (portrait)Points 11-14 form the Corporate ID requirements for brochures and must be strictly followed. • (11) Company Logo: Right aligned, 120mm wide. • 12) Web Address and Sales Number: Always set in Agfa Rotis, gold font, left and right aligned, 16pt. ( • (13) Disclaimer: Must appear on all brochures as specified by the REIV Rules of Practise 2006. Always set in Agfa Rotis, 9pt. • (14) Date: Month and year brochure printed. Always set in Agfa Rotis, 9pt. • (15) Office: Always set in Agfa Rotis, 16pt.Points 1-10 content is at the agents discretion within the following guidelines: • (1) Image Area: Three photos. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). • (2) Auction Details: To be set out in full on one line as per the example. Always set in Agfa Rotis, 10pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, 16pt. • 4) Body Copy: See the Copywriter Template for character limits, no bullet points to be used. Always set in Agfa Rotis, 11pt. ( • 5) gent Names: Standard includes two agent names. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, 10pt. • 6) ffice: Listing agents office. If the listing is in another offices area then that area’s office must be listed. Always set in ( O Agfa Rotis, 10pt. • (7) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 9.5pt. • 8) ddress: Sentence case using the full details eg. Road, not Rd. Always set in Agfa Rotis, 16pt, gold and ( A Marshall White Blue for the front, and Black for the back. • (9) Floor Plan: This appears alone in this area. • (10) Property Website: Always set in Agfa Rotis Bold, 11pt.Stock: 150gsm Matt Art Paper.Note: All brochures are to be set up in four colour process as they are printed digitally. 49
  • 50. CORpORATE BROCHuRE LAyOuTSdL Brochure 1 2 [1] [1] [8] Suburb Address [3] heading 0 [4] Epudande verum la aliquianditi aliquam ipidend ipientis magnatia volorionest laboreiumet laboriorro con quunt 0 occum re plique quodipienda nusda nusament quo vollaborum vel ima dolorum quatempos moditia quias maximus 0 [7] rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus cust volorun molute laudae simporum fugitat voluptati dolupta tiaspe srem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe. [9] propertywebsite.com.au [2] auction Saturday 19 November 10:30am contact Rae Tomlinson 0418 336 234 [5] Heather Elder 0413 273 079 [6] office 1111 High Street, Armadale [10] [14] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [11] disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional [12] advice. personal information collected from you is for security purposes to contact you should the property sell prior to auction. We may use this information to provide you with other real estate services including referrals to authorized financial services’ providers. visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156 09/10 [13]50
  • 51. CORpORATE BROCHuRE LAyOuTSdL BrochurePoints 10-13 form the Corporate ID requirements for brochures and must be strictly followed. • (10) Company Logo: Right aligned, 58mm wide. • 11) Web Address and Sales Number: Always set in Agfa Rotis, gold font , left aligned, 12pt. ( • (12) Disclaimer: Must appear on all brochures as specified by the REIV Rules of Practise 2006. Always set in Agfa Rotis, 6.5pt. • (13) Date: Month and year brochure printed. Always set in Agfa Rotis, 6.5pt. • (14) Office: Always set in Agfa Rotis, 12pt.Points 1-9 content is at the agents discretion within the following guidelines: • (1) Image Area: Two photos. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). • (2) Auction Details: To be set out in full on one line as per the example. Always set in Agfa Rotis, 10pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, 16pt. • 4) Body Copy: See the Copywriter Template for character limits, no bullet points to be used. Always set in Agfa Rotis, 11pt. ( • 5) gent Names: Standard includes two agent names. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, 8pt. • 6) ffice: Listing agents office. If the listing is in another offices area then that area’s office must be listed. Always set ( O in Agfa Rotis, 8pt. • (7) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 9.5pt. • (8) Address: Sentence case using the full details eg. Road, not Rd. Always set in Agfa Rotis, 16pt, gold font for suburb. • (9) Property Website: Always set in Agfa Rotis Bold, 11pt.Stock: 250gsm Monza Satin, D/Sided Gloss Laminated.Note: All brochures are to be set up in four colour process as they are printed digitally. 51
  • 52. IN-HOuSE pROduCTIONSBrochures produced in-house should use one of the templates available electronically in the shared drive at 0:1. Sales Standard Templates3. Advertising. If these templates are not considered suitable, please discuss an appropriate design template with the Marketing Department.property Information sheetBelow is an example of Property Information Sheets with horizontal and vertical images. [7] [7] [1] [1] 1 [1] [6] SuBuRB Address 2 3 [2] What the vendor loved What the vendor loved about the property about the area [3] • Chitin non nulla ventibus quia nonsequam con eate • Chitin non nulla ventibus quia nonsequam con eate voluptassit volorestet et dia cullam voluptassit volorestet et dia cullam • Ti blab ipsaepudanda consed quae nostio vere rerferunt • Ti blab ipsaepudanda consed quae nostio vere rerferunt ariorum erum rerovid esseceatium ariorum erum rerovid esseceatium [6] SuBuRB Address 0 0 0 [5] • Chitin non nulla ventibus quia nonsequam con eate • Chitin non nulla ventibus quia nonsequam con eate voluptassit volorestet et dia cullam voluptassit volorestet et dia cullam [2] Land size close proximity to... • Ti blab ipsaepudanda consed quae nostio vere rerferunt • Ti blab ipsaepudanda consed quae nostio vere rerferunt ariorum erum rerovid esseceatium ariorum erum rerovid esseceatium Chitin non nulla ventibus quia nonsequam con nobit is il Chitin non nulla ventibus quia nonsequam con • Chitin non nulla ventibus quia nonsequam con eate [3] iur, earum quo eum hicimax imendaerit ea volorio. eate voluptassit volorestet et dia cullam voluptassit volorestet et dia cullam Ti blab ipsaepudanda consed quae nostio • Ti blab ipsaepudanda consed quae nostio vere rerferunt vere rerferunt ariorum erum rerovid esseceatium additional Information ariorum erum rerovid esseceatium Chitin non nulla ventibus quia nonsequam con • Chitin non nulla ventibus quia nonsequam con eate Chitin non nulla ventibus quia nonsequam con eate voluptassit volorestet et dia cullam voluptassit volorestet et dia cullam eate voluptassit volorestet et dia cullam Ti blab ipsaepudanda consed quae nostio Ti blab ipsaepudanda consed quae nostio vere rerferunt ariorum erum rerovid esseceatium vere rerferunt ariorum erum rerovid esseceatium Chitin non nulla ventibus quia nonsequam con chattels eate voluptassit volorestet et dia cullam [4] first Last first Last Ti blab ipsaepudanda consed quae nostio Chitin non nulla ventibus quia nonsequam con nobit is il title goes here title goes here vere rerferunt ariorum erum rerovid esseceatium iur, earum quo eum hicimax imendaerit ea volorio. Mobile 0000 000 000 Mobile 0000 000 000 direct 0000 0000 direct 0000 0000 Email first.last@marshallwhite.com.au Email first.last@marshallwhite.com.au settlement terms Chitin non nulla ventibus quia nonsequam con. [9] Hent aut aceperspel mod que il incti sam cus numendae nusae volorer eperio eat vel illumquo dolor se aborporem nonse et omnihiliquat eaquo verit eos corum latis nimagnias dernataquid quidunt apis ut dolenih iliquam, id ut aut licipidis elesectes. Axima, nos firit, conon publiem qua moenatistu.[10] Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au [8] Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au [8]Points 7-9 form the Corporate ID requirements for brochures and must be strictly followed. • (7) Company Logo: Centered, 99mm wide. • 8) Web Address and Sales Number: Always set in Agfa Rotis, right aligned, 16pt. ( • (9) Disclaimer: Must appear on all brochures as specified by the REIV Rules of Practise 2006. Always set in Agfa Rotis, 9pt. • 10) Office: Always set in Agfa Rotis, left aligned, 16pt. (Points 1-6 content is at the agents discretion within the following guidelines: • (1) Image Area: Three photos. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). • (2) Heading: Use sentence case. Always set in Agfa Rotis, 16pt. • 3) Body Copy: No bullet points to be used. Always set in Agfa Rotis, 11pt. (52
  • 53. IN-HOuSE pROduCTIONS [7] [7] 2 [1] [1] 1 2 3 3 [1] [6] SuBuRB Address [2] What the vendor loved What the vendor loved about the property about the area [3] • Chitin non nulla ventibus quia nonsequam con eate • Chitin non nulla ventibus quia nonsequam con eate voluptassit volorestet et dia cullam voluptassit volorestet et dia cullam • Ti blab ipsaepudanda consed quae nostio vere rerferunt • Ti blab ipsaepudanda consed quae nostio vere rerferunt ariorum erum rerovid esseceatium ariorum erum rerovid esseceatium [6] SuBuRB Address 0 0 0 [5] • Chitin non nulla ventibus quia nonsequam con eate • Chitin non nulla ventibus quia nonsequam con eate voluptassit volorestet et dia cullam voluptassit volorestet et dia cullam • Ti blab ipsaepudanda consed quae nostio vere rerferunt • Ti blab ipsaepudanda consed quae nostio vere rerferunt [2] Land size close proximity to... ariorum erum rerovid esseceatium ariorum erum rerovid esseceatium • Chitin non nulla ventibus quia nonsequam con eate Chitin non nulla ventibus quia nonsequam con nobit is il Chitin non nulla ventibus quia nonsequam con voluptassit volorestet et dia cullam iur, earum quo eum hicimax imendaerit ea volorio. eate voluptassit volorestet et dia cullam • Ti blab ipsaepudanda consed quae nostio vere rerferunt Ti blab ipsaepudanda consed quae nostio ariorum erum rerovid esseceatium vere rerferunt ariorum erum rerovid esseceatium additional Information • Chitin non nulla ventibus quia nonsequam con eate Chitin non nulla ventibus quia nonsequam con [3] Chitin non nulla ventibus quia nonsequam con eate voluptassit volorestet et dia cullam voluptassit volorestet et dia cullam eate voluptassit volorestet et dia cullam Ti blab ipsaepudanda consed quae nostio Ti blab ipsaepudanda consed quae nostio vere rerferunt ariorum erum rerovid esseceatium vere rerferunt ariorum erum rerovid esseceatium Chitin non nulla ventibus quia nonsequam con chattels [4] first Last first Last eate voluptassit volorestet et dia cullam title goes here title goes here Ti blab ipsaepudanda consed quae nostio Chitin non nulla ventibus quia nonsequam con nobit is il Mobile 0000 000 000 Mobile 0000 000 000 vere rerferunt ariorum erum rerovid esseceatium iur, earum quo eum hicimax imendaerit ea volorio. direct 0000 0000 direct 0000 0000 Email first.last@marshallwhite.com.au Email first.last@marshallwhite.com.au settlement terms [9] Hent aut aceperspel mod que il incti sam cus numendae nusae volorer eperio eat vel illumquo dolor se aborporem nonse et omnihiliquat eaquo verit Chitin non nulla ventibus quia nonsequam con. eos corum latis nimagnias dernataquid quidunt apis ut dolenih iliquam, id ut aut licipidis elesectes. Axima, nos firit, conon publiem qua moenatistu.[10] Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au [8] Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au [8] • 4) gent Names: Standard includes two agent names. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis Bold, 14pt. The title is set in Agfa Rotis Bold, 11pt and agent phone number and email is set in 9pt. • (5) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold 9pt. • 6) ddress: To be written in sentence case using the full details e.g. Road not Rd. The suburb is to be in CAPITALS followed by a ( A double space. Always set in Agfa Rotis Bold, 16pt.Stock: Printed in-house on the colour printer. 53
  • 54. IN-HOuSE pROduCTIONSyour Local area expertsFront, one agent: your Local Area Experts first Last [2] Berioneces as esciet esti vitatis aut eatiore maionseque non reped utentem aut et [3] [1] eos ere eum liberspe perita commolupta iume eosandae excerae dolo te comnist ioratus as ut offic tem eossi volore mod quas nos pratur sequias est endi delenihil ipsum faccullab in pa volorempos ad qui arum veratinimus sed quis audam ad 1 que veni tempori tatiam quae et aspe excessit odia si volupta qui ullestis endanih iciliqui cum idicto quasper ibusdantio coriate mossinum et idit quis num ideliquo estio. Ovidel ium, volorro tem re volum fuga. Nem quam rem qui doles descidu sciminv eligeniatem alibus, volentus. ficit velibustrum sumetus ernatia ipsandam ut quam lanim res accabore doluptatur. Lectiistio volorum, ulluptatus ditassimpe laboreped quiat. de pa sunte veris volorestotae porercia dolectio. Ita conseque litios consequi aut autetur epelitatum nus, int am intiatis quid quid exerore duntion ecuptatist ideliquo estio. Ovidel ium, volorro tem re volum fuga. Nem quam rem qui doles [4] first Last 0000 000 000 descidu sciminv eligeniatem alibus, volentus. [7] 000 Street Name, Suburb | 00 0000 0000 | marshallwhite.com.au [6]Front, two agents: your Local Area Experts first Last & first Last [2] 1 Berioneces as esciet esti vitatis aut eatiore maionseque non reped utentem aut et [3] [1] eos ere eum liberspe perita commolupta iume eosandae excerae dolo te comnist ioratus as ut offic tem eossi volore mod quas nos pratur sequias est endi delenihil ipsum faccullab in pa volorempos ad qui arum veratinimus sed quis audam ad que veni tempori tatiam quae et aspe excessit odia si volupta qui ullestis endanih iciliqui cum idicto quasper ibusdantio coriate mossinum et idit quis num ideliquo estio. Ovidel ium, volorro tem re volum fuga. Nem quam rem qui doles descidu [4] first Last 0000 000 000 sciminv eligeniatem alibus, volentus. 2 ficit velibustrum sumetus ernatia ipsandam ut quam lanim res accabore [1] doluptatur. Lectiistio volorum, ulluptatus ditassimpe laboreped quiat. de pa sunte veris volorestotae porercia dolectio. Ita conseque litios consequi aut autetur epelitatum nus, int am intiatis quid quid exerore duntion ecuptatist [4] first Last 0000 000 000 [7] 000 Street Name, Suburb | 00 0000 0000 | marshallwhite.com.au [6]Back: 1 2 3 4 [1] [5] Suburb | Sold $0.00 M Suburb | Sold $0.00 M Suburb | Sold $0.00 M Suburb | Sold $0.00 M 5 Suburb | Sold $0.00 M 6 Suburb | Sold $0.00 M 7 Suburb | Sold $0.00 M 8 Suburb | Sold $0.00 M 9 Suburb | Sold $0.00 M 10 Suburb | Sold $0.00 M 11 Suburb | Sold $0.00 M 12 Suburb | Sold $0.00 M [2] Could your home be next? Armadale | Hawthorn | Albert park [8]54
  • 55. IN-HOuSE pROduCTIONSyour Local area expertsPoints 6-7 form the Corporate ID requirements for brochures and must be strictly followed. • (6) Company Logo: Right aligned, 60mm wide. • 7) Web Address and Sales Number: Always set in Agfa Rotis, left aligned, 11pt. ( • 8) Office: Always set in Agfa Rotis, left aligned, 11pt. (Points 1-5 content is at the agents discretion within the following guidelines: • ( ) Image Area: One or two agent photo. The latest photo can be found at O:0. Company PhotosSales. 1 • (2) Heading: Use sentence case. Always set in Agfa Rotis, 16pt. • 3) Body Copy: The character limit is 1000, bullet points are not to be used. Always set in Agfa Rotis, 11pt. ( • 4) gent Names and Contact Number: Standard includes one or two agent names. Include mobile number. Always set in ( A Agfa Rotis, 11pt. • 5) ddress: The suburb is to be in sentence case. Ensure sale results are not undisclosed. Always set in Agfa Rotis Bold, 9pt. ( AStock: Printed in-house on the colour printer. 55
  • 56. IN-HOuSE pROduCTIONSjust sold dLFront: [6] [5] SUBURB 1 Address Street 0 0 0 SOLD [2] 1 [1] ulluptatus ditassimpe laboreped quiat e pa sunte veris [3] volorestotae porercia dolectio. Ita conseque litios consequi aut autetur epelitatum nus, int am intiatis quid quid exerore duntion ecuptatist ideliquo estio. Ovidel ium, volorro tem re volum fuga. Nem quam rem qui doles descidu sciminv eligeniatem alibus, volentus. contact first Last 0000 000 000 [4] first Last 0000 000 000 [8] Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au [7]Back: [6] [1] [1] 1 2 First Last Mobile 0000 000 000 | direct 03 0000 0000 First Last Mobile 0000 000 000 | direct 03 0000 0000 [4] [8] Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au [7]56
  • 57. IN-HOuSE pROduCTIONSjust sold dLPoints 6-7 form the Corporate ID requirements for brochures and must be strictly followed. • (6) Company Logo: Centered, 84mm wide. • 7) Web Address and Sales Number: Always set in Agfa Rotis, right aligned, 11pt. ( • (8) Office: Always set in Agfa Rotis, left aligned, 11pt. Points 1-5 content is at the agents discretion within the following guidelines: • ( ) Image Area: One property photo (Front). Two agent photos (Back). The latest photo can be found at O:0. Company PhotosSales. 1 • (2) Heading: Always use Sold with castle device. Always set in Agfa Rotis Extra Bold, 30pt. • 3) Body Copy: The character limit is 450, bullet points are not to be used. Always set in Agfa Rotis, 11pt. ( • 4) gent Names and Contact Number: Standard includes one or two agent names. Include mobile number. Always set in ( A Agfa Rotis Bold, 11pt. • 5) ddress: The address is to be in sentence case with the suburb in CAPS. Always set in Agfa Rotis Bold, 12pt. ( A • 6) Icons: Always set in Agfa Rotis Bold, 11pt. (Stock: Printed in-house on the colour printer. 57
  • 58. IN-HOuSE pROduCTIONSMarket update [6] Why you should consider selling this Winter [2] Why you should consider selling this Season [3] Most home owners, especially those as pel earion rehent fugitaquia cum than a passing interest porupta nus comnist Essum quas milit, sent omnimpossit la contemplating selling, take more hil ex exera simus eos es in property sales and especially auctionaut quis aut asked, most property owners would quodicid maiossunt veruntius eium denis? iustrum audit officiam iuntus results. If unto berum con corrore, veribus vel est say that Winter is not a good time to sell because it is cold, wet and the garden does not look its best. Strangely, this opinion is not Henditas que voluptatur? Qui conseque essimus et et a quate prorro totatem faccus dest erionem est, inulla vitas dolupta shared by deliquis eiciur anda nus plit ut que dit expel ipitate sequas nisti ommolupta sant int et od qui testibus, omnis quassinia prospective purchasers. dolor sequam, od que quo is ducid modis dolupta qui ipsuntur soles autas sandam dollesequi to totatur aut es rem aut ut The vastdoluptate re, volutem during the colder months of the year, volumquam fugiandaeand anxiouscone mil ma vel acestia majority of buyers, quidi ium latemque cullaut eum quiasit are very committed eaquis alia to obtain amaximo volut omni uttheir needs. Many may have just sold during the solorruptus asperiod and are therefore cus et property that suits es sectectem eturiatur, utatibus maximil imoloribus, peak selling sinisqu iaeperuptati omni laborum etur? highly motivated to purchase. At Marshall White, we have proved that contrary to popular opinion, the Winter months are an excellent timeusciatae voluptatent, con eventest, qui nam nulpa denimet fugiaep udanis et, quiam Nam aliquis aliquatiis aut undis utectib to sell. alis dis eos velecaerum que nossimusant es velliqui suntios tiuntotae aut accus, utempor ra simoloritat am quam quaspid Auction results at this iduntiam,year highlight the lack offaccum haruntur rercimi nciant earcium are achieved molo bea autemquam, time of con nessitas sus deliquat supply. Some of the best sale prices earum que verios et during ra sinihicit et of June, July and consed que perfererrum re a consece sequam estet fuga. dit videssus est, illaudae quam the months parcipsam nisque August. voluptur, officaborem. Apid moluptatum quatur re perrorr untota dolor alibusdae voluptas molenis et que ea parum, enis Buyers have less to choosequiae incte doluptiismajority of home owners hold off selling until Spring. re eum sum aspelen ducipsum apis sum from because the maxim velestr uptatur auditis as nonsend endaeceatur? Qui et eaque dolecus eveliquat. Consequently, the length of time any property is on the market is often less than later in the year as buyers snap up the limited stock available. incto mi, voluptatur aut autet aliquas doluptaerro quibusandion restorp oribusdae ullest, quianda doluptation consequam dentem exerspel etur, cuptat idus cone volore nistio. Nam fugitet laborent re vendit dis eatior aut in et, conse omnimendaeXerit, Interest rates remain at very reasonableelique vollenis pero bla ipit buyer enquirynonstill veryilconsistent. as doluptur quat quia consequam, optio. Nam quodis levels and the quality of ab ipitibus es is reptam ipita dolor Simplyrem et eatem expelle nempos dolorecis an abundanceendaepe leniet quaeprati cus denihicact! accus put, all these factors mean there epudis soloribus of well qualified buyers ready to toreium nonsedit, que. 1 Should you require advice on any aspect of purchasing or selling, please feel free to contact me [1] [4] first Last Direct: 03 9822 9999 direct: 00 0000 0000 [5] [8] Mary Muppet Armadale | Hawthorn | Albert park Mobile: 0412 356 789 Mobile: 00 0000 0000 email: first.last@marshallwhite.com.au Email: marry.muppet@marshallwhite.com.au [7] Disclaimer: que voluptatur? Qui contributors are not necessarily endorsed by Marshall White erionem est, inulla vitas dolupta quassinia deliquis eiciur anda& Co,plit ut que Henditas Views expressed by conseque essimus et et a quate prorro totatem faccus dest & Co Pty Ltd. No responsibility is accepted by Marshall White nus the editor or the printers for the accuracy of the information qui testibus, omnis dolor sequam, od que quoTheducid modis dolupta quiherein is general in nature only. dit expel ipitate sequas nisti ommolupta sant int et od contained in the text and/or advertisements. is information contained ipsuntur soles autas sandam dollesequi Specific professional adviceut acestia doluptate thevolutemintends to rely on same. No reproduction,volumquam fugiandae eaquisis permitted without the prior volut omni to totatur aut es rem aut should be sought if re, reader quidi ium latemque cullaut eum quiasit distribution or transmission alia cone mil ma vel maximo writtensectectem eturiatur, utatibus maximil imoloribus, solorruptus as sinisqu iaeperuptati omni cus et laborum etur?disregard thisnonsed magnihilourconsed minus abor ut es permission of Marshall White & Co. If your property is exclusively listed with another real estate agent, please Mod quibus letter. It is not is intention tosum harum offering of our quam fuga. Odi utare happy to work with them and co-operate fully. solicit the aceribeaquam competitors. We eius a nonse consed qui dolorempore, odis.58
  • 59. IN-HOuSE pROduCTIONSMarket updatePoints 6-7 form the Corporate ID requirements for brochures and must be strictly followed. • (6) Company Logo: Centered, 99mm wide. • (7) Disclaimer: Must appear on all brochures as specified by the REIV Rules of Practise 2006. Always set in Agfa Rotis, 8pt. • (8) Office: Always set in Agfa Rotis, left aligned, 11pt. Points 1-5 content is at the agents discretion within the following guidelines: • ( ) Image Area: One agent photo. The latest photo can be found at O:0. Company PhotosSales. 1 • (2) Heading: Use sentence case. Always set in Agfa Rotis, 28pt. • 3) Body Copy: The character limit is 2000, bullet points are not to be used. Always set in Agfa Rotis, 11pt. ( • 4) gent Name and Contact Number: Standard includes one agent name and mobile number. Always set in ( A Agfa Rotis, 26pt. • 5) Agent Details: Always set in Agfa Rotis Bold, 9pt. (Stock: Printed in-house on the colour printer. 59
  • 60. IN-HOuSE pROduCTIONSvendor updates [4] [5] Lead up to first open for Inspection [1] Wednesday, thursday & friday [2] Our suppliers will be instructed to contact you directly regarding access to the property for photography, copywriting and the floorplan. Our suppliers endeavour to provide at least 24 hours notice, however due to heavy schedules and tight [3] deadlines, you should ideally be prepared to make yourself available at short notice. It is not uncommon for our suppliers to be given keys to a property (with the vendor’s permission of course!). However, it is our recommendation that you are present for at least the photography and copywriting because no one knows your property or its features better than you!! Monday photography and copywriting will be forwarded to our office today. photo selections need to be confirmed by 4:00pm in order to meet our advertising deadlines. tuesday The floorplan will arrive over the next couple of days for approval. We will also start to see proofs for The Age, Melbourne Weekly, brochure and board. friday The main auction board will go up either today or early the following morning (first thing). The brochures will be delivered to the office late today. saturday fIRST OpEN fOR INSpECTION [7] Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au [6]60
  • 61. IN-HOuSE pROduCTIONSvendor updatesPoints 4-6 form the Corporate ID requirements for brochures and must be strictly followed. • (4) Company Logo: Centered, 99mm wide. • (5) Castle Device: Centered, 47mm wide. • 6) Web Address and Sales Number: Always set in Agfa Rotis, right aligned, 16pt. ( • 7) Office: Always set in Agfa Rotis, left aligned, 16pt. (Points 1-3 content is at the agents discretion within the following guidelines: • (1) Heading: Use sentence case. Always set in Agfa Rotis, 24pt. • (2) Sub Head: Use sentence case. Always set in Agfa Rotis, 16pt. • 3) Body Copy: No bullet points to be used. Always set in Agfa Rotis, 11pt. (Stock: Printed in-house on the colour printer. 61
  • 62. IN-HOuSE pROduCTIONSyou’re Invited (email) [3] Auction This day Saturday4th DECEMBER Time AUCTION THIS SATURDAY 00th/st Month [4] us am volore nos ea cuptaectisit ommossit etur, going eumauctionquisSaturday. You might be interested in purchasing this Just is a quick reminder that this property is exces for harum on nostruptatet denimpe lictene prerovitiis ullaborrum quunt et utet offiattending to gauge comparative values of evelis incimus acest, atem inimagnimin perspie nissima di cumet, volupta property, ctias restibus, ut dolum que repratio. Aximi, properties or just out of neighbourhood support. Should either be sunt.case, we would be happy resequiatio.you with cusaerum eosam, et a pos vel moloratiunt et laborio quo. the uda pel illorernati dit et to provide Riberae any further information. [1] 1 [8] SuBuRB Address 8/435 St Kilda Street ELWOOD 0 0 0 [7] [2] Auction Saturday 19 November 10:30am 11am Auction at 11:30am, Inspect from Inspect Sat 11-11:30am & Thurs 3-3:30pm [6] Perfect Mix of Style and Lifestyle [5] Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 Stylishly refurbished with considerable contemporary flair, this most appealing ground floor apartment’s light-filled [10] spaces are superbly positioned directly opposite Elsternwick Park and only moments to Elwood Beach and Ormond Road’s Sub Header renowned shopping and café precinct. [4] ut et autatur asse re postioris dit voluptat aut lande con cusdae. fugit rest, quataecto eos expel moluptas eium quatem invelenis ex et la a que enimporum volore, cus molorum con por accae vellamstreamlined contemporary kitchen boasting Gleaming porcelain tiles convey sleek, cool style through entrance hall and quassus. stainless steel European appliances to bright generous living room opening to balcony and separate dining room. Two Ra que nobit, quaspe eumearecum ipidipis inulparaioriand emporro magnis asperae volupid eat et la quis dollabo. Itati assum genuine double bedrooms in complemented by sparkling modern bathroom with Euro-laundry. asped magnis re cus et ab dolor aut que re, coribus ma velecaecae erum eseriae. Features include RC/air-conditioner, gas heater, security intercom and carport. Henihilla alic testrum facculp aristisciis arum id que eaquate praerro remque etur re eium dollanda sandici issequa tenimint et Contact: officillum quati aut voluptam quatem re Dean Gilbert 0418 994 939 quam iur, et odit, occaectatia. James McCormack 0410 503 389 [9] propertywebsite.com.au [11] Armadale | Hawthorn | Albert park [14] Licensed Estate Agents | property Managers | Auctioneers Licensed Estate Agents | Property Managers | Auctioneers 9822 9999 | www.marshallwhite.com.au 0000 00000 | www.marshallwhite.com.au [12] Disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to [13] Henditas que voluptatur? Qui conseque essimus et et a quate prorro totatem faccus dest erionem est, inulla vitas dolupta quassinia deliquis eiciur anda nus plit ut que dit expel obtain independent professional advice. Personal information collected from you is for security purposes, or to contact you should the property sell prior to auction. We may use this information to provide int et od qui testibus, omnisservices. Visit our website forducidprivacy dolupta qui ipsuntur soles autas sandam dollesequi to es sectectem ipitate sequas nisti ommolupta sant you with other real estate dolor sequam, od que quo is our modis policy www.marshallwhite.com.au. Marshall White & Co Pty Ltd eturiatur, utatibus maximil imoloribus, solorruptus as sinisqu iaeperuptati omni cus et laborum etur? Mod quibus nonsed magnihil is conse. ACN 36 186 546 96162
  • 63. IN-HOuSE pROduCTIONSyou’re Invited (email)Points 11-14 form the Corporate ID requirements for brochures and must be strictly followed. • (11) Company Logo: Left aligned, 84mm wide. • (12) Web Address and Sales Number: Always set in Agfa Rotis, right aligned, 13pt. • (13) Disclaimer: Must appear on all brochures as specified by the REIV Rules of Practise 2006. Always set in Agfa Rotis, 8pt. • (14) Office: Always set in Agfa Rotis, right aligned, 13pt. Points 1-10 content is at the agents discretion within the following guidelines: • (1) Image Area: One photo. If using a site plan as a main image, it must appear over an aerial photo (refer to advertising standards) • (2) Auction Details: To be set out in full on one line as per the example. Always set in Agfa Rotis, 12pt. • (3) Heading: Use sentence case. Always set in Agfa Rotis, 22pt. • 4) Body Copy: There is no character limit on email, no bullet points to be used. Always set in Agfa Rotis, 11pt. ( • 5) gent Names: Standard includes two agent names. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agents. i.e. three names in total. Always set in Agfa Rotis, 12pt. • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6pt, Leading 12pt. • (7) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold 12pt. • (8) Address: Sentence case using the full details eg. Road, not Rd. Suburb in CAPS. Always set in Agfa Rotis, 18pt. • (9) Property Website: Always set in Agfa Rotis Bold, 12pt. • (10) Sub Header: se sentence case. Always set in Agfa Rotis, 14pt. U 63
  • 64. AdvERTISING LAyOuTSfloor plansBelow is an example of the format for the floor plans. These are used on the internet and in brochures.Floor plans are supplied as a high resolution GIF file 600pixels (w) x 800pixels (h).note: All floor plans must be drawn (or redrawn) by Marshall White approved suppliers to ensure consistency and correct format.64
  • 65. AdvERTISING LAyOuTSsite plansBelow is an example of the format for the site plans. If dimensions are the same length and width, the dimensions will be placedon the bottom and right hand side of the site plan only.Dimensions are to be provided to the Advertising Department in meters and feet. All site plans are to have dimensions listed. Land Box site plan Basic site plannote: All site plans must be drawn (or redrawn) by Marshall White approved suppliers to ensure consistency and correct format. 65
  • 66. AdvERTISING LAyOuTS Semi Detailed Site Plan Detailed Site Plannote: All site plans must be drawn (or redrawn) by Marshall White approved suppliers to ensure consistency and correct format.66
  • 67. AdvERTISING LAyOuTSsite plans In advertisingIf site plans are to be used in advertising instead of a photo, the site plan must be placed over an aerial image. Only the metric measurementswill be listed. This is to keep the image as clean and legible as possible. Example of a site plan over an aerial image taken via plane Example of a site plan over an image taken via a polenote: Accompanying text can list the imperial measurements and must say approx. Our disclaimers notify customers to takesuch action as is necessary to satisfy themselves of any pertinent matters. 67
  • 68. AdvERTISING LAyOuTSphotosPhotos will be supplied according to Marshall White standard. Developers providing Artists Impressions must supply the fileWe have one supplier for photography who is trained and experienced as a high res JPG 947pixels (w) x 632pixels (h). Below are somein photographing properties from specific angles to ensure the highest examples of Marshall White property photos.quality images are used in every facet of the advertising. The photo section template is saved at 0:/1 Sales Standard FormsIn some cases vendor request to use photos they have on file. & Checklists Advertising Forms & Checklists.This is highly discouraged and not advised as these photosoften do not meet our standards. Low resolution photos are saved at S: Advertising & Marketing Shared Advertising Advertising Photos Low Res.If this does occur, please send the photos to your AdvertisingAccount Manager for their approval. Our supplier can manuallytouch up images if required at an additional cost.68
  • 69. copywritingThe Copywriter Template is saved at 0:/1 Sales Standard Forms& Checklists Advertising Forms and checklists.It is essential that this template is completed for all advertised propertiesas this information is required by the Advertising Department. 69
  • 70. Marshall White Website [1][2][3][4] [8][5] [9][6] [7] 70
  • 71. WEBSITEPoints 1-9 content is at the agents discretion within the following guidelines: •( I 1) mage Area: One main photo area with five alternating main photos, maximum 15 photos under more images. Horizontal images are preferred. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). • (2) Address: Sentence case using the full details e.g. Road not Rd. • 3) ody Copy: Sentence case is to be used for the heading. No bullet points are to be used in the property description. ( B CAPS are to be kept to a minimum. • (4) uction Details: Set out in full on one line as per the example. A Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (5) OFI Times: These are uploaded on a Tuesday afternoon. • 6) gent Names: Two agent contact details can be uploaded only. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agent. • (7) Office: Listing agents office. If the listing is in another offices area then that area’s office must be listed. • (8) Icons: Full numbers must be used in the icons. Online portals do not currently support anything else. • (9) Floor Plan and Site Plan: These both appear under the floor plan area. 71
  • 72. THE AGE dOMAIN LAyOuTSModular templates size guideThe Age Domain layouts are created by the page being divided into a grid of 32 even areas. These areas determine the module templateswhich are used to create the correct advert layout. All advertisements are created in colour.The Age only allows a maximum ink limit of up to 245%. In this case, use the following breakdown to create a close match toMarshall White Blue: C = 100, M = 76, Y = 0, K = 65.note: The sizes of the modules vary slightly depending on the block size ie. a 2 module by itself will be smaller than a 2 module in ablock with other adverts because of the Marshall White header and footer. due to this factor, the amount of copy can also vary.2 Module 1 [2] SUBURB 1 Address Street 0 0 0 [8] [1] Subhead [3] Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccums andrem inis [4] nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit venim ero ervero erd. Auction Saturday 19 November 10:30am [5] [6] Inspect Sat 11-11:30am & Thurs 3-3:30pm Contact Rae Tomlinson 0418 336 234 [7] Heather Elder 0413 273 07972
  • 73. 2 ModulePoints 1-9 content is at the agents discretion within the following guidelines: • 1) mage Area: One image can be included and it must be horizontal. If using a site plan as a main image, it must appear over an ( I aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. Two suburbs can be listed however the actual ( A suburb must be listed first. The suburb is to be in CAPITALS followed by a double space. Always set in Agfa Rotis Extra Bold, 8pt. • (3) Subhead: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 7pt, Leading 7.5pt with 0.5mm space after. • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copywriter Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis, 6.5pt, Leading 7pt. • 5) ales Details: Auction details to be set out in full on one line as per the example, or Private Sale $1,000,000. ( S Agfa Rotis Extra Bold, 6pt, Leading 7pt. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6pt, Leading 7pt. • 7) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of two names can be included. Always set in Agfa Rotis Extra Bold, 6pt, Leading 7pt. • (8) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 7pt. • (9) Property Website: Addresses do not fit within this module and will not be displayed. 73
  • 74. THE AGE dOMAIN LAyOuTS4 ModuleBelow is an example of 4 module layouts with horizontal and vertical images. [2] SUBURB 1 Address Street 0 0 0 [8] 1 [1] [3] Subhead Ignim quissectet in eui exerostie mod dolore veliquamet wis diamet ea faciduis enim zzriusc incing eriustionum si digna consequat. ut delex secte dolorem zzrit adit lumsan exeraes equat. Wisim vulputat wis alisim ipsum nim veniat. ut nulla facipisl ute do conullut [4] nullummy nulputpat ipit iriusto commy nit nissequat amcoreet wisim ip et irit, sum zzriure minit erillaore mod dit dipit at dolore. nullummy nulputpat ipit iriusto commy nit nissequat amcoreet wisim ip et irit, sum zzriure minit erillaore mod ditedb dipit at dolore. [5] Auction Saturday 19 November 10:30am propertywebsite.com.au [9] Inspect Sat 11-11:30am & Thurs 3-3:30pm [6] [7] Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 [2] SUBURB 1 Address Street 0 0 0 [8] [1] Subhead [3] Ignim quissectet in eui exerostie mod dolore veliquamet wis diamet ea faciduis enim zzriusc incing eriustionum digna consequat. ut delex [4] secte dolorem zzrit adit lumsan exeraes equat. 1 Wisim vulputat wis alisim ipsum nim veniat. ut nulla facipisl ute do conullut nullummy nulputpat ipit iriusto commy nit nissequat amcoreet wisim ip et irit, sum zzriure minit erillaore mod dit dipit at dolore. nullummy nulputpat ipit iriusto commy nit nissequat amcoreet wisim ip et irit, sum zzriure minit erillaore mod dit dipit at dolore. propertywebsite.com.au [9] Auction Saturday 19 November 10:30am [5] [6] Inspect Sat 11-11:30am & Thurs 3-3:30pm Contact Rae Tomlinson 0418 336 234 [7] Heather Elder 0413 273 07974
  • 75. 4 ModulePoints 1-9 content is at the agents discretion within the following guidelines: • 1) mage Area: The standard is to use a horizontal image however a vertical image can be used. If using a site plan as a main ( I image, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. Two suburbs can be listed however the actual ( A suburb must be listed first. The suburb is to be in CAPITALS followed by a double space. Always set in Agfa Rotis Extra Bold, 9pt. • (3) Subhead: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 8pt, Leading 7.5pt with 0.5mm space after. • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copywriter Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis, 6.5pt, Leading 7pt. • 5) ales Details: Auction details to be set out in full on one line as per the example, or Private Sale $1,000,000. ( S Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • 7) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of three names can be included. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • (8) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 8pt. • 9) roperty Website: Right aligned on the horizontal version and left aligned on the vertical version under the body copy as per ( P the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. 75
  • 76. THE AGE dOMAIN LAyOuTS6 ModuleBelow is an example of 6 module layouts with horizontal and vertical images. [2] SUBURB 1 Address Street 0 0 0 [8] 1 [1] [3] Subhead Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccumfxs andrem inis nulla [4] andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud eccnim xzzrit. faccums eu ero erd. illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit. faccums andrem inis nulla Equisl dipisci blandre dion vel euipit. Equisl dipisci blandre illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud vel euipit aliquat landre ming eu. Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccumfxs andrem inis nulla andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud eccnim xzzrit. faccums eu ero erd. illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit. faccums andrem inis nulla Equisl dipisci blandre dion vel euipit. Equisl dipisci blandre illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud vel euipit aliquat landre ming eu. [5] Auction Saturday 19 November 10:30am propertywebsite.com.au [9] Inspect Sat 11-11:30am & Thurs 3-3:30pm [6] [7] Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 [2] SUBURB 1 Address Street 0 0 0 [8] Subhead [3] Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse [1] tet iure tatum illa faccums andrem inis [4] nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit venim ero erd. illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit. faccums andrem inis nulla Equisl dipisci blandre dion vel euipit. Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum 1 illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiamtrud. propertywebsite.com.au [9] [6] Auction Inspect Saturday 19 November 10:30am Sat 11-11:30am & [5] Thurs 3-3:30pm Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [7]76
  • 77. THE AGE dOMAIN LAyOuTS 2 [2] SUBURB 1 Address Street 0 0 0 [8] 1 [1] [3] [4] Subhead 3 Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccumfxs andrem inis nulla andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud eccnim xzzrit. faccums eu ero erd. illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit. faccums andrem inis nulla Equisl dipisci blandre dion vel euipit. Equisl dipisci blandre illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud vel euipit aliquat landre ming eu. Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccumfxs andrem inis nulla andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud eccnim xzzrit. faccums eu ero erd. illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit. faccums andrem inis nulla Equisl dipisci blandre dion vel euipit. Equisl dipisci blandre illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud vel euipit aliquat landre ming eu. [5] Auction Saturday 19 November 10:30am propertywebsite.com.au [9] Inspect Sat 11-11:30am & Thurs 3-3:30pm [6] [7] Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 0796 ModulePoints 1-9 content is at the agents discretion within the following guidelines: • 1) mage Area: The standard is to use one horizontal image however a vertical image can be used. Three images can also be used. ( I If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. Two suburbs can be listed however the actual ( A suburb must be listed first. The suburb is to be in CAPITALS followed by a double space. Always set in Agfa Rotis Extra Bold, 9pt. • (3) Subhead: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 8pt, Leading 7.5pt with 0.5mm space after. • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copywriter Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis, 6.5pt, Leading 7pt. • 5) ales Details: Auction details to be set out in full on one line as per the example, or Private Sale $1,000,000. ( S Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • 7) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of three names can be included. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • (8) cons: Bedroom can be 3/4. Bathroom can be 2.5 Always set in Agfa Rotis Bold, 8pt. I • 9) roperty Website: Right aligned on the horizontal version and left aligned on the vertical version under the body copy as ( P per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. 77
  • 78. THE AGE dOMAIN LAyOuTS8 ModuleBelow is an example of the vertical module with horizontal images. [2] SUBURB 1 Address Street 0 0 0 [8] [1] 1 2 3 [1] [1] [3] Subhead [4] Lorercipit velessisi bla cor iure te tat, quisis atem vel eum nostie magna feuissequam, voloreet lorperostio commolore tin hent pratetue veraesecte duisseq uamet, sectet pratie ercidui et nonsed tatisi bla feugue ea autat aut praessequam vel dunt veraestrud magna facip erostis sequip erci te veleniatisl del init nullum aliquat ing ex et venim zzrit wismodolor illa feummolobor il delenim duisim diamcoreet, consequ issequi tin enim quiscip exero consequat, conullam volore molupta tismodi psummolor iure facidui eros it velessisi bla cor iure te tat, quisis atem vel eum nostie magna feuissequam, voloreet lorperostio commolore tin hent pratetue veraesecte duisseq uamet, sectet pratie ercidui et nonsed tatisi bla feugue ea autat aut praessequam vel dunt veraestrud magna facip erostis sequip erci te veleniatisl del init nullum aliquat ing ex et venim zzrit wismodolor illa feummolobor il delenim duisim diamcoreet, consequ issequi tin enim quiscip exero consequat, conullam volore molupta tismodi psummolor iure facidui eros acilis accum velent ad. propertywebsite.com.au [9] [5] Auction Saturday 19 November 10:30am Inspect Sat 11-11:30am & Thurs 3-3:30pm [6] [7] Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 Points 1-9 content is at the agents discretion within the following guidelines: • 1) mage Area: Three images can be included. The standard is to use horizontal images. If vertical images are to be used, please notify ( I the Advertising Department. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. Two suburbs can be listed however the actual ( A suburb must be listed first. The suburb is to be in CAPITALS followed by a double space. Always set in Agfa Rotis Extra Bold, 9pt. • (3) ubhead: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 8pt, Leading 7.5pt with 0.5mm space after. S • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copywriter Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis, 6.5pt, Leading 7pt. • 5) ales Details: Auction details to be set out in full on one line as per the example, or Private Sale $1,000,000. ( S Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application.78
  • 79. THE AGE dOMAIN LAyOuTSBelow is an example of the vertical module with vertical images. [2] SUBURB 1 Address Street 0 0 0 [8] Subhead [3] Lorercipit velessisi bla cor iure te tat, quisis atem vel eum nostie magna feuissequam, voloreet lorperostio [4] [1] commolore tin hent pratetue veraesecte duisseq uamet, sectet pratie ercidui et nonsed tatisi bla feugue ea autat aut praessequam vel dunt veraestrud magna facip erostis sequip erci te veleniatisl del init nullum aliquat ing ex et venim zzrit wismodolor illa feummolobor il delenim duisim diamcoreet, consequ issequi tin enim quiscip exero consequat, conullam volore molupta tismodi psummolor iure facidui eros acilis accum velent ad. propertywebsite.com.au [9] Auction Saturday 19 November 10:30am [5] [6] Inspect Sat 11-11:30am & Thurs 3-3:30pm Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [7] 1 2 [1] 3 [1] • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • 7) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of three names can be included. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • (8) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 8pt. • 9) roperty Website: Right aligned on the horizontal version and left aligned on the vertical version under the body copy as ( P per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. 79
  • 80. THE AGE dOMAIN LAyOuTS12 ModuleBelow is an example of a 12 module layout.[2] SUBURB 1 Address Street 0 0 0 [8] Subhead [3] Lorercipit velessisi bla cor iure te tat, quisis atem vel eum[1] nostie magna feuissequam, voloreet lorperostio commolore tin hent pratetue veraesecte duisseq uamet, sectet pratie ercidui et nonsed tatisi bla feugue ea autat aut praessequam vel del init nullum aliquat ing ex et venim zzrit wismodolor illa [4] feummolobor il delenim duisim diamcoreet, consequ issequi tin enim quiscip exero consequat, conullam volore molupta tismodi psummolor iure facidui eros acilis accum velent ad. propertywebsite.com.au [9] Auction Saturday 19 November 10:30am [5] 1[6] Inspect Sat 11-11:30am & Thurs 3-3:30pm Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [7] 2 [1] 3 [1]80
  • 81. THE AGE dOMAIN LAyOuTS12 ModulePoints 1-9 content is at the agents discretion within the following guidelines: • 1) mage Area: Three images can be included. The standard is to use horizontal images. If vertical images are to be used, please notify ( I the Advertising Department. If using a site plan as a main image, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. Two suburbs can be listed however the actual ( A suburb must be listed first. The suburb is to be in CAPITALS followed by a double space. Always set in Agfa Rotis Extra Bold, 9pt. • (3) Subhead: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 8pt, Leading 7.5pt with 0.5mm space after. • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copywriter Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis, 6.5pt, Leading 7pt. • 5) ales Details: Auction details to be set out in full on one line as per the example, or Private Sale $1,000,000. ( S Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • 7) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of three names can be included. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • (8) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 8pt. • 9) roperty Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. ( PModule Banners and IconsThe following banners can be used on the modules: CL DA AU HIS EO SIN >> DO S O M << O Y T I G CT DA IS N’ UT IO Y T ! NAuction This Day Don’t Miss Out! EOI Closing <<Day>>The size of the banners will be 20% of the height of the main photo. The banners are to appear in the top right corner of the module.Modules with Auction This Day are to be grouped together in the block where possible.Colours – Gold (C - 0, M - 30, Y - 68, K - 20) for misc message, red (C - 15, M - 100, Y - 100, K - 0) for ‘Auction This Day’. Always set in AgfaRotis Extra Bold, 8pt, Leading 9pt.The following icons can be added to modules: 7mm (h) 4mm (h) 8mm (w) 9mm (w) Tennis Court Swimming Pool 81
  • 82. THE AGE dOMAIN LAyOuTSMarshall White projectsDevelopment properties valued at under $1 million will be branded under Marshall White Projects.Below is an example of the vertical advert: PROJECTS [10] [13] [1] [14] 25 on in % ew SO e LD ek 1 2 3 [1] [1] [3] Vaucluse Apartments [2] RICHMOND 366 Church Street [4] A unique opportunity to live on the top of Richmond Hill near all that Richmond has to offer. Designed by JAM Architects, these sensational apartments feature stunning timber floors, European appliances and secure basement parking. A remarkable mix of ground floor residences with courtyards and three further floors with balconies/terraces, all offer a selection of 1 bedroom and 2 bedroom contemporary residences. Substantial stamp duty savings available. [5] Now Selling $385,000 – $755,000 [6] Inspect Display open 12–2pm daily [7] Contact James McCormack 0410 503 389 | Dean Gilbert 0418 994 939 propertywebsite.com.au [8] [12] Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au [11]82
  • 83. THE AGE dOMAIN LAyOuTSMarshall White projectsPoints 10-12 form the Corporate ID requirements for Marshall White Projects and must be strictly followed. • (10) Company Logo: Centered, 90mm wide. • 11) Web Address and Sales Number: Always set in ITC Avant Garde Gothic Medium, right aligned, 9pt. ( • 12) Office: Always set in ITC Avant Garde Gothic Medium, left aligned, 9pt. (Points 1-8 content is at the agents discretion within the following guidelines: • 1) mage Area: Three images can be included. The standard is to use a horizontal images. If vertical images are to be used, please notify ( I the Advertising Department. Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. The suburb is to be in CAPITALS followed by a double ( A space. Always set in ITC Avant Garde Gothic Demi and Medium, 9pt. • (3) ubhead: To be in sentence case, no CAPS. Always set in ITC Avant Garde Gothic Book, 12pt, with 1.5mm space after. S • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. Always set in ( B ITC Avant Garde Gothic Book Condensed, 6.5pt, Leading 8pt. • 5) ales Details: Price range to be set out in full on one line as per the examples, always set in ITC Avant Garde Gothic Demi 8pt ( S with 0.5mm space after. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (6) FI Times: These can vary for development properties. Always set in ITC Avant Garde Gothic Demi and Book 8pt with O 0.5mm space after. • 7) gent Names: One to three agent contact details can be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of three names can be included. Always set in ITC Avant Garde Gothic Demi and Book 8pt with 0.5mm space after. • 8) roperty Website: Set right aligned as per the example. Always set in ITC Avant Garde Gothic Demi 8pt. ( PPoints 13-14 form the colour breakdown for the colour blocks on Marshall White Projects adverts: • 13) Grey: C=0, M=0, Y=0, K=80. ( • (14) Orange: C=0, M=30, Y=68, K=20. 83
  • 84. THE AGE dOMAIN LAyOuTSBlock LayoutsThe block layouts are set by the Advertising Department depending on the number of module bookings.Larger modules will appear at the top of the page with preference given to those in the suburb that the block will appearin e.g. if the modules are the same size, a Toorak property appearing in a Toorak block will be given top positioning over aSouth Yarra property appearing in the Toorak block.Blocks will be laid out by the following suburb groupings and assigned offices: suburb grouping suburbs Included office area albert park South Melbourne, Middle Park, Port Melbourne, St Kilda West albert park armadale Malvern, Prahran armadale Balwyn Mont Albert (a), Balwyn North, Deepdene, Surrey Hills hawthorn camberwell Canterbury, Surrey Hills, Mont Albert, Burwood hawthorn glen Iris Ashburton, Ashwood, Burwood, Chadstone armadale hawthorn Kew, Kew East hawthorn Malvern Malvern East, Glen Iris (B), Chadstone (a), Armadale armadale prahran Prahran East, Windsor armadale richmond Abbotsford armadale south yarra Prahran, Toorak (a), Kooyong armadale st kilda St Kilda East, Elwood albert park toorak South Yarra (a), Prahran, Kooyong, Armadale, East Melbourne armadale(a) automatically booked in this suburb group, unless otherwise specified(B) properties below motorway84
  • 85. THE AGE dOMAIN LAyOuTSt82 armadale | hawthorn | albert park 9822 9999 | 9999 | marshallwhite.com.au 1111 High St Armadale | 266 Auburn Rd Hawthorn | 119 Bridport St Albert park9822 marshallwhite.com.au Size 374x129mm, image at 60% of actual size 85
  • 86. THE AGE dOMAIN LAyOuTSt72 armadale | hawthorn | albert park 9822 9999 | marshallwhite.com.au Size 327x129mm, image at 70% of actual size86
  • 87. THE AGE dOMAIN LAyOuTSt62 armadale | hawthorn | albert park 9822 9999 | marshallwhite.com.au Size 280x129mm, image at 80% of actual size 87
  • 88. THE AGE dOMAIN LAyOuTSt52 armadale | hawthorn | albert park 9822 9999 | marshallwhite.com.au Size 233x129mm, image at 90% of actual size88
  • 89. THE AGE dOMAIN LAyOuTSt42 armadale | hawthorn | albert park 9822 9999 | marshallwhite.com.au Size 186x129mm, image at 100% of actual size 89
  • 90. THE AGE dOMAIN LAyOuTSt32 armadale | hawthorn | albert park 9822 9999 | marshallwhite.com.au Size 139x129mm, image at 100% of actual size90
  • 91. THE AGE dOMAIN LAyOuTSt22 armadale | hawthorn | albert park 9822 9999 | marshallwhite.com.au Size 92x129mm, image at 100% of actual sizet12 Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au Size 45x129mm, image at 100% of actual size 91
  • 92. THE AGE dOMAIN LAyOuTSt84 Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au Size 374x260mm, image at 50% of actual size92
  • 93. THE AGE dOMAIN LAyOuTSt64 Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au Size 280x260mm, image at 50% of actual size 93
  • 94. THE AGE dOMAIN LAyOuTSt54 Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au Size 233x260mm, image at 50% of actual sizet44 Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au Size 186x260mm, image at 50% of actual size94
  • 95. THE AGE dOMAIN LAyOuTS t34 Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au Size 139x260mm, image at 50% of actual size t24 Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au Size 92x260mm, image at 50% of actual size 95
  • 96. THE AGE dOMAIN LAyOuTSheader and footerThere are two standard headers and footers which are to be used on all blocks.The Wide Format header and footer is to be used on all TX4 modules, and the Narrow Format header and footer is to be used on allTX2 modules. Content within the header and footer should not be altered in any way.MarshaLL WhIte BLue MarshaLL WhIte goLdC 100 C 0M 76 M 30Y 0 Y 68K 65 K 20Marshall White logo is 100mm wide.Wide Format Footer: Lettering for offices is Agfa Rotis 12pt. Website and phone number is Agfa Rotis 16pt.Narrow Format Footer: Offices, website and phone number is Agfa Rotis Bold 10pt.Main BodyThe space between the header and footer is discretionary dependant on module sizes.Property modules are to be evenly sized and spaced, separated by blue lines 6pt in thickness.In the event of using more than one image in a module, photos should be separated by a white line of 2pt thickness.Text font is to be Agfa Rota Sans Serif, size 6.5 and black. Wide Format Header Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au Wide Format Footer Narrow Format Header armadale | hawthorn | albert park 9822 9999 | marshallwhite.com.au Narrow Format Footer96
  • 97. THE AGE dOMAIN LAyOuTSLine advertisementsThe line ads layouts are set by the Advertising Department depending on the number of line advert bookings.Preference is given to those in the suburb that the line adverts will appear in and Auction dates e.g. a Toorak property appearing in listof Toorak line adverts will be given top positioning over a South Yarra property appearing in the Toorak adverts.Line adverts will be laid out by the following suburb groupings suburb grouping suburbs Included office area albert park South Melbourne, Middle Park, Port Melbourne, St Kilda West albert park armadale Malvern, Prahran armadale Balwyn Mont Albert (a), Balwyn North, Deepdene, Surrey Hills hawthorn camberwell Canterbury, Surrey Hills, Mont Albert, Burwood hawthorn glen Iris Ashburton, Ashwood, Burwood, Chadstone armadale hawthorn Kew, Kew East hawthorn Malvern Malvern East, Glen Iris (B), Chadstone (a), Armadale armadale prahran Prahran East, Windsor armadale richmond Abbotsford armadale south yarra Prahran, Toorak (a), Kooyong armadale st kilda St Kilda East, Elwood albert park toorak South Yarra (a), Prahran, Kooyong, Armadale, East Melbourne armadale(a) automatically booked in this suburb group, unless otherwise specified(B) properties below motorway. 97
  • 98. THE AGE dOMAIN LAyOuTSLine advertisements [1] [1] [1] [2] [2] [2] [3] [3] [3] [4] [4] [4] [5] [5] [5] [6] [7] [6] [7] 25 Lines [5] [7] 30 Lines 35 LinesPoints 1-6 content is at the agents discretion within the following guidelines: • 1) ddress: To be written in sentence case using the abbreviated details e.g. Rd not Road. The suburb is to be in CAPITALS. ( A Two suburbs can be listed however the actual suburb must be listed first. • 2) ale Details: To be abbreviated on one line as per the example or PRIVATE SALE $1,000,000. ( S Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (3) OFI Times: Abbreviated as per the examples. • (4) Heading: To be in sentence case, no CAPS. • 5) ody Copy: Bullet points are to be used in the property description as they are direct, to the point and easier to read. See the ( B Copywriters Template for character limits. • 6) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. • (7) roperty Website: Addresses do not fit within line adverts and will not be displayed. P Note: 25 Lines is the smallest line advertisement available. Anything smaller does not provide enough space for a property description.98
  • 99. THE WEEkLy REvIEW LAyOuTSThe Weekly Review layouts are all in colour. Advert sizes include a half, full or double page.The adverts will be laid out in order of advert size and then suburb order. The suburb order is determined by the median house auction pricefor each suburb for 2010.Advert size order – double pages, full pages, half pages. suburb order office area suburb order office area kooyong Armadale Albert park Albert park Toorak Armadale South yarra Armadale Canterbury Hawthorn port Melbourne Albert park Malvern & Malvern East Armadale Ashburton Hawthorn Brighton Albert park South Melbourne Albert park Balwyn & Balwyn North Hawthorn St kilda & St kilda East Albert park kew Hawthorn prahran Armadale Caulfield Armadale Box Hill Hawthorn Armadale Armadale Ashwood Hawthorn Mont Albert Hawthorn Richmond Armadale Glen Iris Armadale/Hawthorn Southbank Armadale/Albert park Camberwell Hawthorn Chadstone Armadale Hawthorn Hawthorn Melbourne Armadale/Albert park Elwood Albert park docklands Armadale/Albert park Surrey Hills Hawthorn Left overs various Ivanhoe Hawthorn 99
  • 100. THE WEEkLy REvIEW LAyOuTSThe Weekly Review only allows a maximum ink limit of up to 245%. In this case, use the following breakdown to create a close match toMarshall White Blue: C = 100, M = 76, Y = 0, K = 65.double page advert [2/3] SUBURB 1 Address Street 4 4 5 [10] Heading [4] Necte natem nonsequo eosanitas pelliti busaerum raestiuntur aut renis quis que num endantest, in plictio nsenda suntis vid que nation num, sam simet labo. [5] Nem illupta ducit fugiatibus mincto volupta spedips antibus est, cumque dellit doloriam faccat am incienia pliquiandita con eumet ium fuga. usam, officia illupta [1] ducit fugiatibus mincto volupta spedips antibus est, ecepelia vent maion eostrum eos enet as cuptatur. Necte natem nonsequo eosanitas pelliti busaerum raestiuntur aut renis quis que num endantest, in plictio 1 nsenda suntis vid que nation num, sam simet labo. Nem illupta ducit fugiatibus mincto volupta spedips antibus est, cumque dellit doloriam faccat am incienia pliquiandita con eumet ium fuga. usam, officia illupta ecepelia vent maion eostrum eos enet as cuptatur, corerum repra niatesto beatius, cum lautatur aut lab iusaeressit fuga. propertywebsite.com.au [11] Auction Saturday 27th November 12.30pm [6] Inspect Thursday 1-1.30pm & 6-6.30pm & Saturday 1-1.30pm [7] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [8] Office 266 Auburn Road Hawthorn 9822 9999 [9] Web marshallshite.com.au [12] [1] [1] [1] 2 3 4 5 [1] armadale | hawthorn | albert park100
  • 101. THE WEEkLy REvIEW LAyOuTSdouble page advertPoints 1-11 content is at the agents discretion within the following guidelines: • 1) mage Area: Five images can be included. The main image can be horizontal or vertical however horizontal is preferred. ( I The secondary images must be horizontal images. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) uburb: To be in CAPITALS. Only one suburb can be listed. Do not abbreviate suburb e.g. Nth for North. Always set in ( S Agfa Rotis Extra Bold, 12.5pt. • 3) ddress: To be written in sentence case using the abbreviated terms e.g. St for Street. Set in Agfa Rotis Extra Bold, 12.5pt. ( A Note: If space for suburb and address doesn’t permit, reduce tracking to fit. Point size may also be reduced by up to a point size as a last resort. • (4) Heading: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 14pt with 3mm space after. • 5) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copyright Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis Extra Bold, 10.5pt, leading 13.5pt and 3mm space after. • 6) ale details: To be set out in full on one line as per the example or Private Sale $1,000,000. Always set in Agfa Rotis Extra Bold ( S and Regular, 10.5pt, leading 13.5pt and 5mm space after. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (7) FI Times: To be set out in full as per the example. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and O 5mm space after. • 8) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agent i.e. three names in total. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (9) ffice: Listing Agents Office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis O Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (10) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis, 10pt. • (11) Property Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before. • (12) Marshall White Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before. 101
  • 102. THE WEEkLy REvIEW LAyOuTSfull page advertHorizontal images: [1] 1 [2/3] SUBURB 1 Address Street 4 4 5 [10] Heading [4] 2 Necte natem nonsequo eosanitas pelliti busaerum raestiuntur aut renis quis que num endantest, in plictio nsenda suntis vid que nation num, sam simet labo. antibus est, cumque dellit doloriam faccat am incienia [1] pliquiandita con eumet ium fuga. usam, officia illupta [5] ducit fugiatibus mincto volupta spedips antibus est, ecepelia vent maion eostrum eos enet as cuptatur, corerum repra niatesto beatius, cum lautatur aut lab iusaeressit fuga. propertywebsite.com.au [11] Auction [6] 3 4 Saturday 27th November 12.30pm [1] Inspect Thursday 1-1.30pm & 6-6.30pm & [7] Saturday 1-1.30pm Contact Rae Tomlinson 0418 336 234 [8] Heather Elder 0413 273 079 Office 266 Auburn Road Hawthorn 9822 9999 [9] [1] Web marshallshite.com.au [12] armadale | hawthorn | albert park 2Vertical images: [1] [1] 3 [1] 4 [1] [2/3] 1 SUBURB 1 Address Street Heading 4 Necte natem nonsequo eosanitas pelliti busaerum raestiuntur aut renis quis que num endantest, innda 4 suntis vid que nation num, sam simet labo. Nem illupta 4 [10] [4] ducit fugiatibus mincto volupta spedips antibus est, cumque dellit doloriam faccat am incienia pliquiandita [5] con eumet ium fuga. usam, officia illupta ducit fugiatibus eostrum eos enet as cuptatur, corerum repra niatesto beatius, cum lautatur aut lab iusaeressit. propertywebsite.com.au [11] Auction Saturday 27th November 12.30pm [6] Inspect Thursday 1-1.30pm & 6-6.30pm & Saturday 1-1.30pm [7] Contact Rae Tomlinson 0418 336 234 [8] Heather Elder 0413 273 079 Office 266 Auburn Road Hawthorn 9822 9999 [9] Web marshallshite.com.au [12] armadale | hawthorn | albert park102
  • 103. THE WEEkLy REvIEW LAyOuTSfull page advertPoints 1-11 content is at the agents discretion within the following guidelines: • 1) mage Area: Four images can be included. The main image can be horizontal or vertical however horizontal is preferred. ( I The secondary images must be horizontal images. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) uburb: To be in CAPITALS. Only one suburb can be listed. Do not abbreviate suburb e.g. Nth for North. Always set in ( S Agfa Rotis Extra Bold, 12.5pt. • 3) ddress: To be written in sentence case using the abbreviated terms e.g. St for Street. Set in Agfa Rotis Extra Bold, 12.5pt. ( A Note: If space for suburb and address doesn’t permit, reduce tracking to fit. Point size may also be reduced by up to a point size as a last resort. • (4) Heading: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 14pt with 3mm space after. • 5) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copyright Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis Extra Bold, 10.5pt, leading 13.5pt and 3mm space after. • 6) ale details: To be set out in full on one line as per the example or Private Sale $1,000,000. Always set in Agfa Rotis Extra Bold ( S and Regular, 10.5pt, leading 13.5pt and 5mm space after. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (7) FI Times: To be set out in full as per the example. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and O 5mm space after. • 8) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agent i.e. three names in total. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (9) ffice: Listing Agents Office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis O Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (10) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis, 10pt. • (11) Property Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before. • (12) Marshall White Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before.Note: If opposing Full Page adverts are booked in The Weekly Review use footer from DPS (refer to pg 100). 103
  • 104. THE WEEkLy REvIEW LAyOuTShalf page advert[2/3] SUBURB 1 Address Street 4 4 5 [10] [1] 1 Heading [4] Necte natem nonsequo eosanitas pelliti busaerum [5] raestiuntur aut renis quis que num endantest, in plictio Nem illupta ducit fugiatibus mincto volupta spedips antibus est, cumque dellit doloriam faccat am incienia pliquiandita con eumet ium fuga. usam, officia illupta ducit fugiatibus mincto volupta spedips antibus est, ecepelia vent maion eostrum eos enet as cuptatur, corerum repra niatesto beatius, cum lautatur aut lab iusaeressit fuga. propertywebsite.com.au [11] Auction Saturday 27th November 12.30pm [6] 2 3 [1] Inspect Thursday 1-1.30pm & 6-6.30pm & [7] Saturday 1-1.30pm Contact Rae Tomlinson 0418 336 234 [8] Heather Elder 0413 273 079 Office 266 Auburn Road Hawthorn 9822 9999 [9] [1] Web marshallshite.com.au [12] 2[2/3] SUBURB 1 Address Street 4 4 5 [10] [1] Heading [4] [1] Necte natem nonsequo eosanitas pelliti busaerum [5] raestiuntur aut renis quis que num endantest, in plictio Nem illupta ducit fugiatibus mincto volupta spedips antibus est, cumque dellit doloriam faccat am incienia 3 pliquiandita con eumet ium fuga. usam, officia illupta 1 ducit fugiatibus mincto volupta spedips antibus est, [1] ecepelia vent maion eostrum eos enet as cuptatur, corerum repra niatesto beatius, cum lautatur aut lab iusaeressit fuga. propertywebsite.com.au [11] Auction Saturday 27th November 12.30pm [6] 4 Inspect Thursday 1-1.30pm & 6-6.30pm & [7] [1] Saturday 1-1.30pm Contact Rae Tomlinson 0418 336 234 [8] Heather Elder 0413 273 079 Office 266 Auburn Road Hawthorn 9822 9999 [9] Web marshallshite.com.au [12] armadale | hawthorn | albert parkNote: If opposing Full Page adverts are booked in The Weekly Review use footer from DPS (refer to pg 100).104
  • 105. THE WEEkLy REvIEW LAyOuTShalf page advertPoints 1-11 content is at the agents discretion within the following guidelines: • 1) mage Area: The standard is for three images to be included however four images can be used if the main image is vertical. ( I The main image can be horizontal or vertical however horizontal is preferred. The secondary images must be horizontal images. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) uburb: To be in CAPITALS. Only one suburb can be listed. Do not abbreviate suburb e.g. Nth for North. Always set in ( S Agfa Rotis Extra Bold, 12.5pt. • 3) ddress: To be written in sentence case using the abbreviated terms e.g. St for Street. Set in Agfa Rotis Extra Bold, 12.5pt. ( A Note: If space for suburb and address doesn’t permit, reduce tracking to fit. Point size may also be reduced by up to a point size as a last resort. • (4) Heading: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 14pt with 3mm space after. • 5) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the Copyright ( B Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis Extra Bold, 10.5pt, leading 13.5pt and 3mm space after. • 6) ale details: To be set out in full on one line as per the example or Private Sale $1,000,000. Always set in Agfa Rotis Extra Bold ( S and Regular, 10.5pt, leading 13.5pt and 5mm space after. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (7) FI Times: To be set out in full as per the example. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and O 5mm space after. • 8) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agent i.e. three na mes in total. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (9) ffice: Listing Agents Office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis O Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (10) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis, 10pt. • (11) Property Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before. • (12) Marshall White Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before.Module IconsThe following icons can be added to modules: 7mm (h) 4mm (h) 8mm (w) 9mm (w) Tennis Court Swimming PoolColour: Gold (C - 0, M - 30, Y - 68, K - 20). 105
  • 106. MISCELLANEOuS AdvERTISING Marshall White occasionally advertise in miscellaneous media. This includes the Chinese Age, PRW, the Australian Financial Review and The Australian amongst others. The size of these adverts can vary however will be based on the layouts used in The Age or The Weekly Review. chinese age Below is an example of a half page advert.[2/3] SUBURB 1 Address Street 1 1 1 [10] [1] property Heading [4] 1 Cilit, veliqua metuerat nulputpat nisim vullandre veratem ing endreet, velendio duismodolore volorerostio dolore [5] facil ea feugiat. ut amcommy nonsequissed dolut del ut la commy num doloreet ulput praessit ut non ut velis do do ex eugue ver sustinis dolortio od eros nulluptat, vullaorem dolessit, conulputat pratuer illandrerci tie duissent ipsustrud tionsequatue tie el dolorperosto endit veliquatem ipit alis nismod ea faciniscip et, veliquipit venim vel iusto odio ent endit veliquatem ipit alis nismod ea faciniscip et, veliquipit consecte tie volorem quipit. propertywebsite.com.au [11] Auction Saturday 27th November 12.30pm [6] 2 3 [1] Inspect Thursday 1-1.30pm & 6-6.30pm & [7] Saturday 1-1.30pm Contact Rae Tomlinson 0418 336 234 [8] Heather Elder 0413 273 079 Office 266 Auburn Road Hawthorn 9822 9999 [9] [1] Web marshallshite.com.au [12] armadale | hawthorn | albert park 106
  • 107. MISCELLANEOuS AdvERTISINGchinese agePoints 1-11 content is at the agents discretion within the following guidelines: • 1) mage Area: Three images can be included. The main image can be horizontal or vertical however horizontal is preferred. ( I The secondary images must be horizontal images. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) uburb: To be in CAPITALS. Only one suburb can be listed. Do not abbreviate suburb e.g. Nth for North. Always set in ( S Agfa Rotis Extra Bold, 12.5pt. • 3) ddress: To be written in sentence case using the abbreviated terms e.g. St for Street. Set in Agfa Rotis Extra Bold, 12.5pt. ( A Note: If space for suburb and address doesn’t permit, reduce tracking to fit. Point size may also be reduced by up to a point size as a last resort. • (4) Heading: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 14pt with 3mm space after. • 5) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum . See the ( B Copyright Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis Extra Bold, 10.5pt, leading 13.5pt and 3mm space after. • 6) ale details: To be set out in full on one line as per the example or Private Sale $1,000,000. Always set in Agfa Rotis Extra Bold ( S and Regular, 10.5pt, leading 13.5pt and 5mm space after. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (7) FI Times: To be set out in full as per the example. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and O 5mm space after. • 8) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agent i.e. three names in total. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (9) ffice: Listing Agents Office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis O Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (10) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis, 10pt. • (11) Property Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before. • (12) Marshall White Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before.Note: Marshall White supply artwork as per the example, The Chinese Age translate and return to Marshall White for approval. The layoutstays the same. 107
  • 108. MISCELLANEOuS AdvERTISINGprWBelow is an example of a half page advert.[2/3] SUBURB 1 Address Street 1 1 1 [10] property Heading [4] [1] Cilit, veliqua metuerat nulputpat nisim vullandre veratem 1 ing endreet, velendio duismodolore volorerostio dolore [5] facil ea feugiat. ut amcommy nonsequissed dolut del ut la commy num doloreet ulput praessit ut non ut velis do do ex eugue ver sustinis dolortio od eros nulluptat, vullaorem dolessit, conulputat pratuer illandrerci tie duissent ipsustrud tionsequatue tie el dolorperosto endit veliquatem ipit alis nismod ea faciniscip et, veliquipit venim vel iusto odio ent aut ulla commod eugait tionsequatue tie el dolorperosto endit veliquatem alis nismod ea faciniscip et, veliquipit venim vel iusto propertywebsite.com.au [11] 2 3 [1] Auction Saturday 27th November 12.30pm Inspect Thursday 1-1.30pm & 6-6.30pm & [6] Saturday 1-1.30pm [7] Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 [8] Office 266 Auburn Road Hawthorn 9822 9999 [1] [9] Web marshallshite.com.au armadale | hawthorn | albert park108
  • 109. MISCELLANEOuS AdvERTISINGprWPoints 1-11 content is at the agents discretion within the following guidelines: • 1) mage Area: Three images can be included. The main image can be horizontal or vertical however horizontal is preferred. ( I The secondary images must be horizontal images. If using a site plan, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) uburb: To be in CAPITALS. Only one suburb can be listed. Do not abbreviate suburb e.g. Nth for North. Always set in ( S Agfa Rotis Extra Bold, 12.5pt. • 3) ddress: To be written in sentence case using the abbreviated terms e.g. St for Street. Set in Agfa Rotis Extra Bold, 12.5pt. ( A Note: If space for suburb and address doesn’t permit, reduce tracking to fit. Point size may also be reduced by up to a point size as a last resort. • (4) Heading: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 14pt with 3mm space after. • 5) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copyright Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis Extra Bold, 10.5pt, leading 13.5pt and 3mm space after. • 6) ale details: To be set out in full on one line as per the example or Private Sale $1,000,000. Always set in Agfa Rotis Extra Bold ( S and Regular, 10.5pt, leading 13.5pt and 5mm space after. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (7) FI Times: To be set out in full as per the example. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and O 5mm space after. • 8) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that area’s ( A office must be listed in addition to the listing agent i.e. three names in total. Always set in Agfa Rotis Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (9) ffice: Listing Agents Office. If the listing is in another offices area then that area’s office must be listed. Always set in Agfa Rotis O Extra Bold and Regular, 10.5pt, leading 13.5pt and 5mm space after. • (10) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis, 10pt. • (11) Property Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before. • (12) Marshall White Website: Set under the body copy as per the example. Always set in Agfa Rotis Extra Bold, 10.5pt with 3mm space before. 109
  • 110. MISCELLANEOuS AdvERTISINGaustralian financial reviewBelow is an example of a 100mm x 2 column advert. 1 [2] SUBURB 1 Address Street 3 2 2 [8] [1] [3] Subhead vendiamet la alisim quam vulput prat. Im velessis nim auguer il dolobor [4] enibh endre feugiam el ulla facincil ullandio conulla alit aliqui te faccum vel inibh ero core faci bla consed ent diam quam, vel utpat am, venis doloreetue vel iriure feu feuis nim at loborem nostrud eugait. [9] propertywebsite.com.au [5] Auction Saturday 19 November 10:30am Inspect Sat 11-11:30am & Thurs 3-3:30pm [6] [7] Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 armadale | 9822 9999 | marshallwhite.com.au110
  • 111. MISCELLANEOuS AdvERTISINGaustralian financial reviewPoints 1-9 content is at the agents discretion within the following guidelines: • 1) mage Area: The standard is to use a horizontal image however a vertical image can be used. If using a site plan as a main ( I image, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. Only one suburb can be listed. The suburb is to be ( A in CAPITALS followed by a double space. Always set in Agfa Rotis Extra Bold, 6.5pt. • (3) Subhead: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 8pt with 0.5mm space after. • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copywriter Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis, 6.5pt, Leading 7pt. • 5) ales Details: Auction details to be set out in full on one line as per the example, or Private Sale $1,000,000. ( S Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • 7) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of three names can be included. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • (10) Icons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis, 8pt. • 9) roperty Website: Right aligned on the horizontal version and left aligned on the vertical version under the body copy as per ( P the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. 111
  • 112. MISCELLANEOuS AdvERTISINGthe australianBelow is an example of a 200mm x 4 coloum advert. [2] SUBURB 1 Address Street 0 0 0 [8] 1 [1] [3] [4] Subhead 2 3 Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit venim ero erd. illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit. faccums andrem inis nulla Equisl dipisci blandre dion vel euipit. Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiamtrud enim zzrit venim ero erd. illa faccums andrem inis nulla. Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit venim ero erd. illa faccums andrem inis nulla Equisl dipisci blandre dion vel tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiamtrud enim zzrit venim ero erd. illa faccums andrem inis nulla . [5] Auction Saturday 19 November 10:30am propertywebsite.com.au [9] [6] Inspect Sat 11-11:30am & Thurs 3-3:30pm [7] Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au112
  • 113. MISCELLANEOuS AdvERTISINGthe australianPoints 1-9 content is at the agents discretion within the following guidelines: • 1) mage Area: The standard is to use a horizontal image however a vertical image can be used. If using a site plan as a main ( I image, it must appear over an aerial photo (refer to Advertising Layouts). Industry standard for images is 300dpi at 100%, CMYK with an ink limit of 240%. • 2) ddress: To be written in sentence case using the full details e.g. Road not Rd. Only one suburb can be listed. The suburb is to ( A be in CAPITALS followed by a double space. Always set in Agfa Rotis Extra Bold, 9pt. • (3) Subhead: To be in sentence case, no CAPS. Always set in Agfa Rotis Extra Bold, 8pt, Leading 7.5pt with 0.5mm space after. • 4) ody Copy: No bullet points are to be used in the property description. CAPS are to be kept to a minimum. See the ( B Copywriter Template for character limits. If using a site plan, the measurements with approx. must be listed in the copy. Always set in Agfa Rotis, 6.5pt, Leading 7pt. • 5) ales Details: Auction details to be set out in full on one line as per the example, or Private Sale $1,000,000. ( S Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. Note: Price points are only listed for Private Sale. We do not include words in the price point. E.g. $650,000+ rather than $650,000 plus. We do not write price on application. • (6) OFI Times: Abbreviated as per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • 7) gent Names: Two agent contact details must be included. If the listing is in another offices area then a contact from that ( A area’s office must be listed in addition to the listing agent. Note: A maximum of three names can be included. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. • (8) cons: Bedroom can be 3/4. Bathroom can be 2.5. Always set in Agfa Rotis Bold, 8pt. I • 9) roperty Website: Right aligned on the horizontal version and left aligned on the vertical version under the body copy as ( P per the example. Always set in Agfa Rotis Extra Bold, 6.5pt, Leading 7.5pt. 113
  • 114. CONjuNCTIONAL AGENTSOccasions arise where Marshall White will have a conjunctional listing with another real estate agency. In these instances the followinglayouts are to be used.Note: The same corporate standards apply to these advertising materials as specified previously. The conjunctional agent logo andconjunctional agent details will be added as per the examples below.signboardsThe conjunctional agent logo and conjunctional agent details will be added as per the examples below.4x6 Boards Auction Saturday 19 November 10:30am Heading 1 Ullaorem dignissis nis exerci essectem qui blaore corperc iliquat lumsandit la alis am duisit, quisi. Em eu facip enis aut acipis nulla faci blam quis nullute tion hent nos nullummodo odoloreagnit nonse vendre minciduisl doluptat wis ades esto odolorpero odip endionse con ut wismodo lortin voloreet non ex eliquissi ting et lutate tismod exer sustion ute ting ea facillaor sim del ut lum eugue Auction Saturday 19 November 10:30am minim vel dui blaore tat. Heading Na faccummy nit vulputatie magna consed dolorper Equisim verit aciliquam, sed duis aciliqu ametue tat. Con hent vulla faccum il eugue ting eu faccum augiati onsectem quiscin acilit susto con vel etue magniam dolore do commy nonsed nonsecte volortiscip ex exero od etuerci etum digna facipisis tem et, vulput wissisim auguero ent nullaore dolenim alit venibh enisi bla feuisl dolor autem dit utat. Eriurer in vullutatisi nonsectem veleniamet. verit ea autet deliqui bla am, quiscidunt prat ad er si. propertywebsite.com.au propertywebsite.com.au Contact James Tostevin 0417 003 333 Contact James Tostevin 0417 003 333 Rae Tomlinson 0418 336 234 Rae Tomlinson 0418 336 234 Conj. Greg Herman 0411 473 307 Conj. Greg Herman 0411 473 307 Office 1111 High Street, Armadale Office 1111 High Street, Armadale 9822 9999 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au Armadale | Hawthorn | Albert Park marshallwhite.com.au114
  • 115. CONjuNCTIONAL AGENTS4x8 Boards Auction Saturday 19 November 10:30am 1 Heading Volut veliquisi blan hent lorem numsandignis nonsequisl er si tem quis duisis dolore magna commy nim acin veliquam dolenis aliquatum dolesenim iusto consenim enismol orpmmy nos accum erosto dip ero consecte eugue dipsumsan exer aut augiat, vel do dio do commy nosto consequi eugiamcon utpat. Xerit praesting ex elit, qui tatie mincip euis acil delis alis nulluptat 2 incipit ip eu feugiamet praessectem nit adiamconse iusto consenim. Corper ad minim dolobore modignibh el irit dolessecte facin ulputat diat, quat pratum nos dolum irit nostie do doloborper senim zzrillaor susting euis el ulputpat wis alit volobor eetuerit Auction Saturday 19 November 10:30am atum zzrit lortionsed ming. Heading propertywebsite.com.au Duis acillam nulputpat nulla faccum dip estis diam eugue Contact James Tostevin 0417 003 333 modolobore vullum ilit dolutpatem nostrud ming er alis et ulla consequat ut alit diam, quat. Duipisit in euis nos nonsequis adiat Rae Tomlinson 0418 336 234 lamet in henim zzrilla facincilis adit nulpute consed tat aliquis propertywebsite.com.au Conj. Greg Herman 0411 473 307 Contact James Tostevin 0417 003 333 | Rae Tomlinson 0418 336 234 Office 1111 High Street, Armadale Conj. Greg Herman 0411 473 307 Office 1111 High Street, Armadale 9822 9999 9822 9999 Armadale | Hawthorn | Albert Park marshallwhite.com.au Armadale | Hawthorn | Albert Park marshallwhite.com.au 115
  • 116. CONjuNCTIONAL AGENTS6x8 Boards Auction Saturday 19 November 10:30am Heading 1 Dipit illamcor secte facilit ea feu faciduip estis num alit praessenibh eumsand ipsustis eum num velenis zzriliquis nis et velis exeriustin vercidunt loborpe rilit, quissisim er sequat. Na con henibh er sum zzril do del ip et autatis diam volenis elesent ulla core eummod tat. Alit ut wisi blamcorem etuero endre Auction Saturday 19 November 10:30am Heading Odo dolor ad dolobore consed miniamc onsequate ex el do conulla ad mincidunt velisi ea facidunt utet, consequ iscinci blaorero consequi te feu feu feum et er ilit mod am doloborem veliquat vel ulla con ut illa conse minisis 2 velisi eugait prat. Ut dolobore min et ut ip ent velit alit praessenibh eumsand ipsustis eum num velenis aliquis sequametum velis et et irit ametum enim. nonsequisit iurem amet ut accum dolore. 3 propertywebsite.com.au Contact James Tostevin 0417 003 333 Contact James Tostevin 0417 003 333 | Rae Tomlinson 0418 336 234 Rae Tomlinson 0418 336 234 Conj. Greg Herman 0411 473 307 propertywebsite.com.au Conj. Greg Herman 0411 473 307 Office 1111 High Street, Armadale Office 1111 High Street, Armadale Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au116
  • 117. CONjuNCTIONAL AGENTS8x10 Boards Auction Saturday 19 November 10:30am Heading 1 Erilla feummolore magna consecte magna feuis augait, sequis niat. Dui eros eugiam ero duismodolore magniam commoluptat. Duisis nulput utem iusci tionullum accum incilismod eugiam, quisit num dio et aut lan elit lam veliscil eu faccum vullan ercinis cipisit iriure 2 Auction Saturday 19 November 10:30am eu faccum quisisi sismolo borper in et ad min Heading esecte conulpute dionsequatum qui ea consed Igna feumsan volenibh ea feugiamcore volortis nissenim iusci, quat. Ut autpatie molore modolor sis do odolorem zzriustie del ullaorem venit ero odolortie tations equam, commodit et essisi nonullam, sequis am, sum dolor se conse. aliquipsusto cor sectetue facing ea faccum non ulput wisl diam, non piscil inisim nos nulputa tumsand rerostrud dolor si tinis. 3 propertywebsite.com.au Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 Contact James Tostevin 0417 003 333 Rae Tomlinson 0418 336 234 Conj. Greg Herman 0411 473 307 propertywebsite.com.au Conj. Greg Herman 0411 473 307 Office 1111 High Street, Armadale Office 1111 High Street, Armadale Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au8x12 Boards 1 Auction Saturday 19 November 10:30am Heading Giam velenit lan eu facip ex eu facipsustie minim exerostie magnisit adit iustie con hendipis dolenim elestio nummolum eniam, suscip essi. 2 3 Olorer il ullummy nim quis alismodit ad min molore min velit wisi. Onse dipit nos aug vel dio dolore dolestin. Contact James Tostevin 0417 003 333 Rae Tomlinson 0418 336 234 Conj. Greg Herman 0411 473 307 propertywebsite.com.au Office 1111 High Street, Armadale Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au 117
  • 118. 118 marshallwhite.com.au 9822 9999 a4 4 page Brochure corporate Brochures CONjuNCTIONAL AGENTS 2 1 5 4 3 heading Suburb Address Epudande verum la aliquianditi aliquam ipidend ipientis magnatia volorionest laboreiumet laboriorro quisi con con con 0 cus aut pra corro maximolum ea cus. Ota sit et a audae nobit eum quid maiorerepra sam, nos et volese pro isquas simpor 0 aute ma volorio excerferio. Et quidelliae vent que lant alit accus et deritat. Repudior accus ipsaes qui optat fugit ommolup 0 taturer chitin non nulla ventibus quia nonsequam con nobit is il iur, earum quo eum hicimax imendaerit ea volorio nsecus earum secupidem enet min rerem volupta tibusciamet fuga. Cerae. Expererit, optas accatati tes is reriae con nulparibus amusciendit praepudam quis non ercitem porempo rporem untioss itaquam quunt occum re plique velendae velit optatio The conjunctional agent logo and conjunctional agent details will be added as per the examples below. eum fuga. Nequos atus num facest.Agnatiorit ande con etur aut estio. Nem si ut que ipissequiaes mo quia sit quam is moditia quias maximus rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus exerro cust volorun. propertywebsite.com.au auction Saturday 19 November 10:30am contact Rae Tomlinson 0418 336 234, Heather Elder 0413 273 079 conj. Greg Herman 0411 473 307 office 1111 High Street, Armadale Armadale | Hawthorn | Albert Park disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional advice. personal information collected from you is for security purposes to contact you should the property sell prior to auction. We may use this information to provide you with other real estate services including referrals to Suburb Address authorized financial services’ providers. visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156. 07/10
  • 119. CONjuNCTIONAL AGENTSa4 2 page Brochure (Landscape) 1 Suburb Address heading 2 3 Epudande verum la aliquianditi aliquam ipidend ipientis magnatia volorionest laboreiumet 0 0 laboriorro quisi con con con cus aut pra corro maximolum ea cus. Ota sit et a audae 0 nobit quidelliae vent que lant alit accus et deritat. Repudior accus ipsaes qui optat fugit ommolup taturer chitin non nulla ventibus quia nonsequam con nobit is il iur, earum quo velit optatio eum fuga. Nequos atus num facest.Agnatiorit ande con etur aut estio. Nem si ut que ipissequiaes mo quia sit quam is moditia quias maximus rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus exerro cust volorun. propertywebsite.com.au auction Saturday 19 November 10:30am contact Rae Tomlinson 0418 336 234, Heather Elder 0413 273 079 conj. Greg Herman 0411 473 307 office 1111 High Street, Armadale 9822 9999 marshallwhite.com.au Armadale | Hawthorn | Albert Park disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional advice. personal information collected from you is for security purposes to contact you should the property sell prior to auction. We may use this information to provide you with other real estate services including referrals to authorized financial services’ providers. visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156 07/10 119
  • 120. CONjuNCTIONAL AGENTSa4 2 page Brochure (portrait) Suburb Address 1 Suburb Address heading 2 3 0 0 0 chitin non nulla ventibus quia nonsequam con nobit is il iur, earum quo eum hicimax imendaerit ea volorio nseercitem porempo rporem untioss itaquam quunt occum re plique quodipienda nusda nusament quo vollaborum vel ima dolorum quatempos moditia quias maximus rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus cust volorun. propertywebsite.com.au auction Saturday 19 November 10:30am disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional advice. personal information collected from you is for contact Rae Tomlinson 0418 336 234, Heather Elder 0413 273 079 security purposes to contact you should the property sell prior to auction. We may use this information to provide you with conj. Greg Herman 0411 473 307 other real estate services including referrals to authorized financial services’ providers. office 1111 High Street, Armadale visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156 12/10 Armadale | Hawthorn | Albert Park 9822 9999 | marshallwhite.com.au120
  • 121. CONjuNCTIONAL AGENTSdL Brochure Suburb Address 1 2 heading 0 Epudande verum la aliquianditi aliquam ipidend ipientis magnatia volorionest laboreiumet laboriorro con quunt 0 occum re plique quodipienda nusda nusament quo vollaborum vel ima dolorum quatempos moditia quias maximus 0 rem quamus modis ea sedissi ant. Henes arionsequo molute laudae simporum fugitat voluptati dolupta tiaspe simaximi, ipsunt, el inctur sitem ellibus cust volorun molute laudae simporum fugitat voluptati dolupta tiaspe. propertywebsite.com.au auction Saturday 19 November 10:30am contact Rae Tomlinson 0418 336 234, Heather Elder 0413 273 079 conj. Greg Herman 0411 473 307 office 1111 High Street, Armadale Armadale | Hawthorn | Albert park 9822 9999 | marshallwhite.com.au disclaimer: Information provided is believed to be accurate as at the date of printing, no responsibility is taken for any errors or omissions. It is your responsibility to obtain independent, professional advice. personal information collected from you is for security purposes to contact you should the property sell prior to auction. We may use this information to provide you with other real estate services including referrals to authorized financial services’ providers. visit our website at www.marshallwhite.com.au for our privacy policy. Marshall White & Co pty Ltd ACN 071 266 156 09/10 121
  • 122. CONjuNCTIONAL AGENTSWebsitesThe conjunctional agent company name and agent contact details will be added as per the examples below.Note: Marshall White do not place conjunctional agent logos on our web site.122
  • 123. CONjuNCTIONAL AGENTSthe age domainThe conjunctional agent company name and agent contact details will be added as per the examples below.Note: Marshall White do not place conjunctional agent logos on our adverts. 1 SUBURB 1 Address Street 0 0 0 Subhead Na augait, quam, qui tisim eugue facillam diat utat. Magna aue volobor perosto conse tet iure tatum illa faccums andrem inis nulla Equisl dipisci blandre dion vel euipit aliquat landre ming eu feugiam consed modolestrud enim zzrit venim ero ervero erd. Auction Saturday 19 November 10:30am Inspect Sat 11-11:30am & Thurs 3-3:30pm Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Conj. RT Edgar Greg Herman 0411 473 307 SUBURB 1 Address Street 0 0 0 Subhead 1 Ignim quissectet in eui exerostie mod dolore veliquamet wis diamet ea faciduis enim zzriusc incing eriustionum si digna consequat. ut delex secte dolorem zzrit adit lumsan exeraes equat. Wisim vulputat wis alisim ipsum nim veniat. ut nulla facipisl ute do conullut nullummy nulputpat ipit iriusto commy nit nissequat amcoreet wisim ip et irit, sum zzriure minit erillaore mod dit dipit at dolore. nullummy nulputpat ipit iriusto commy nit nissequat amcoreet wisim ip et irit, sum zzriure minit erillaore mod ditedb dipit at dolore. Auction Saturday 19 November 10:30am propertywebsite.com.au Inspect Sat 11-11:30am & Thurs 3-3:30pm Contact Rae Tomlinson 0418 336 234 | Heather Elder 0413 273 079 | Conj. RT Edgar Greg Herman 0411 473 307 123
  • 124. CONjuNCTIONAL AGENTSthe Weekly reviewThe conjunctional agent company name and agent contact details will be added as per the examples below.Note: Marshall White do not place conjunctional agent logos on our adverts. 1 SUBURB 1 Address Street 4 4 5 Heading 2 Necte natem nonsequo eosanitas pelliti busaerum raestiuntur aut renis quis que num endantest, in plictio nsenda suntis vid que nation num, sam simet labo. Nem illupta ducit fugiatibus mincto volupta spedips antibus est, cumque dellit doloriam faccat am incienia pliquiandita con eumet ium fuga. usam, officia illupta ducit fugiatibus mincto volupta spedips antibus est, ecepelia vent maion eostrum eos enet as cuptatur, corerum repra niatesto beatius, cum lautatur aut lab iusaeressit fuga. propertywebsite.com.au Auction Saturday 27th November 12.30pm 3 4 Inspect Thursday 1-1.30pm & 6-6.30pm & Saturday 1-1.30pm Contact Rae Tomlinson 0418 336 234 Heather Elder 0413 273 079 Conj. RT Edgar Greg Herman 0411 473 307 Office 266 Auburn Road Hawthorn 9822 9999 Web marshallshite.com.au armadale | hawthorn | albert park124
  • 125. AppROvAL pROCESSThe development and approval process will help to ensure that Any new communication material is to be presented for approvalMarshall White’s identity and standards are being effectively to the Marketing Department.administered, maintained, represented and promoted. It will Communication material developed using existing templatesalso ensure that the Marshall White Marketing and Advertising should be presented for approval to your Advertising AccountDepartment are appropriately informed of communication Manager before printing to ensure integrity of the brand identitymaterials, and have given sign-off where required. and design elements.All Marshall White communication materials should be produced A PDF version of completed materials should be saved underin liaison with the Marketing and Advertising Department to ensure the Team folder for future reference.that the Marshall White brand guidelines are followed correctly.suppliersMarshall White uses the following suppliers to produce our Note: All orders are to be placed via your Advertising Accountcommunications materials. These suppliers are managed by the Manager. Suppliers are only to be contacted by agents or PA’sMarketing and Advertising Department to ensure consistency and to book, change or cancel appointments at properties.high quality in a timely and cost effective manner. communication company contact phone number Corporate Signboards Briner (03) 8587 0000 Corporate Signboards Briner After Hours Harry Bougiouklis 0418 345 378 Corporate Brochures Impress Print Management (03) 9646 2055 Photos DPI Photography (03) 9572 9900 Floor plans / Site plans Floorplan Dimensions (03) 9013 0831 Copywriting Independent Andrew Tostevin 0422 028 785 Copywriting Independent Andrea Blosfelds 0419 358 392 Copywriting Independent Andrew Jones 0419 880 350 Copywriting Independent Emily Rolfe 0410 436 300 Copywriting Independent Lawrie Malcom 0409 150 130 Copywriting Independent Libby Holmes 0407 117 588 125
  • 126. CONTACTSkelly shaw emilia ciantargroup MarketIng Manager advertIsIng account ManagerD: 9832 4761 D: 9832 1109E: kelly.shaw@marshallwhite.com.au E: emilia.ciantar@marshallwhite.com.aurachel Morley shannon gilliesMarketIng co-ordInator advertIsIng account Manager/MedIa offIcerD: 9832 4717 D: 9832 4714E: rachel.morley@marshallwhite.com.au E: shannon.gillies@marshallwhite.com.auBonnie connell kate kellyadvertIsIng account Manager MedIa offIcer (typesettIng)D: 9832 4792 D: 9832 4734E: bonnie.connell@marshallwhite.com.au E: kate.kelly@marshallwhite.com.aunicole doigadvertIsIng account ManagerD: 9832 4785E: nicole.doig@marshallwhite.com.auteam allocationsEach Advertising Account Manager is responsible for different teams. The team allocations can be found at:O:1. Sales Standard Forms & ChecklistsAdvertising Forms & Checklists126
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