Social Media                                          Integration+1 404 790 5005kelly.quattlebaum@globalmarcoms.com    /co...
About Global Marcoms • A full-service marketing and   communications company that works with   businesses to provide suppo...
About Kelly Quattlebaum                                           • President, Global Marcoms                             ...
Presentation Information •     Tweeting live tips @globalmarcoms •     Tweet questions to @globalmarcoms •     Event hasht...
Social Media Defined      Social Media is a group of tools that       enable people to create and share      digital conte...
Integrated Marketing Defined   Integrated Marketing Communications (IMC) is    an approach to brand communications where t...
Social Media Integration    Social Media Integration is the act of    integrating social media activities into      the ov...
Social Media Integration • Make sure your social media strategy   complements your overall marketing goals   and objective...
Social Media Integration • We will explore social media integration   between platforms and with the following   tradition...
Print Marketing • Add social media   icons and links to   business cardsCopyright © 2012 Global Marcoms. All rights reserv...
Print Marketing • Add social media   icons and links to   business cards • Include social media   icons and links on   pri...
Print Marketing • Add social media                                     • Quote Tweets from   icons and links to           ...
Print Marketing • Add social media                                     • Quote Tweets from   icons and links to           ...
Email Marketing • According to Get Response:          Emails with 3 social sharing icons generated 55%           higher C...
Email Marketing • Add icons and links   to employee email   signaturesCopyright © 2012 Global Marcoms. All rights reserved...
Email Marketing • Add icons and links   to employee email   signatures • Integrate newsletters   with social sharing   and...
Email Marketing • Add icons and links   to employee email   signatures • Integrate newsletters   with social sharing   and...
Website and Blog • Allow visitors to   subscribe to your   social media sites   from your websiteCopyright © 2012 Global M...
Website and Blog • Allow visitors to   subscribe to your   social media sites   from your website • Integrate social   sha...
Website and Blog • Include Twitter feed   on website and blogCopyright © 2012 Global Marcoms. All rights reserved.   @glob...
Website and Blog • Include Twitter feed   on website and blog • Integrate your blog   into your websiteCopyright © 2012 Gl...
Website and Blog • Include Twitter feed   on website and blog • Integrate your blog   into your website • Embed YouTube   ...
Website and Blog • Include Twitter feed   on website and blog • Integrate your blog   into your website • Embed YouTube   ...
LinkedInCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kquattlebaum #ccorp_connect   24
LinkedIn                                                        • 175 million users in                                    ...
LinkedIn • Link to website,   Facebook and blogCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kqu...
LinkedIn • Link to website,   Facebook and blog • Connect with   Twitter, accounts   and updatesCopyright © 2012 Global Ma...
LinkedIn • Link to website,   Facebook and blog • Connect with   Twitter, accounts   and updates • Integrate video on   co...
LinkedIn • Link to website,   Facebook and blog • Connect with   Twitter, accounts   and updates • Integrate video on   co...
LinkedIn • Share video links in   status updatesCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kq...
LinkedIn • Share video links in   status updates • Integrate your blog   into your personal   profileCopyright © 2012 Glob...
LinkedIn • Share video links in   status updates • Integrate your blog   into your personal   profile • Send RSS News Feed...
TwitterCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kquattlebaum #ccorp_connect   33
Twitter • 500 million active users • 340 million Tweets per day • Twitter handles 1.6 billion search queries per   dayCopy...
Twitter • Include links to other   social media sites in   custom backgroundCopyright © 2012 Global Marcoms. All rights re...
Twitter • Include links to other   social media sites in   custom background • Add a link to your   website or Facebook   ...
Twitter • Include links to other   social media sites in   custom background • Add a link to your   website or Facebook   ...
Twitter • Use shortlinks to   drive people to your   online content          Bit.ly provides           trackingCopyright ...
FacebookCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kquattlebaum #ccorp_connect   39
Facebook • 955 million users worldwide, more than half are   mobile users          1 in 9 people on earth use Facebook • ...
Facebook • Use cover image for consistent brandingCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @...
Facebook • Add links to website,   Twitter, blog,   YouTube on About   Us pageCopyright © 2012 Global Marcoms. All rights ...
Facebook • Add links to website,   Twitter, blog,   YouTube on About   Us page • Embed YouTube   channel via the   YouTube...
Facebook • Add links to website,   Twitter, blog,   YouTube on About   Us page • Embed YouTube   channel via the   YouTube...
Facebook • Add links to website,   Twitter, blog,   YouTube on About   Us page • Embed YouTube   channel via the   YouTube...
Facebook • Integrate Twitter into   your pageCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kquat...
Facebook • Integrate Twitter into   your page • Add newsletter   signupCopyright © 2012 Global Marcoms. All rights reserve...
Facebook • Integrate Twitter into   your page • Add newsletter   signup • Share a blend of   content             YouTube ...
YouTubeCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kquattlebaum #ccorp_connect   49
YouTube • 2nd largest search engine • More than 4 billion views per day • 72 hours of video uploaded every minuteCopyright...
YouTube • Include Twitter   handle in bioCopyright © 2012 Global Marcoms. All rights reserved.   @globalmarcoms @kquattleb...
YouTube • Include Twitter   handle in bio • Add links to your   blog, Twitter,   LinkedIn, Facebook   and websiteCopyright...
YouTube • Include Twitter   handle in bio • Add links to your   blog, Twitter,   LinkedIn, Facebook   and website • Put li...
YouTube • Include links and   Twitter handles in   the video title,   description and   commentsCopyright © 2012 Global Ma...
YouTube • Include links and   Twitter handles in   the video title,   description and   comments • Customize your   backgr...
Summary • Social media is powerful, harness that power   by integrating it with other tools and   traditional marketing • ...
Questions?         Thank You!    Kelly Quattlebaum President, Global Marcoms          Tel: +1 404 790 5005kelly.quattlebau...
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Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

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Social media integration is key to your overall marketing success in today’s interactive world. Learn how to integrate print marketing, email marketing and online marketing with LinkedIn, Facebook, Twitter and YouTube.

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  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

    1. 1. Social Media Integration+1 404 790 5005kelly.quattlebaum@globalmarcoms.com /companies/global-marcoms /in/kellyquattlebaum @globalmarcoms @kquattlebaum Kelly Quattlebaum /globalmarcoms President, Global Marcoms /globalmarcoms www.globalmarcoms.com
    2. 2. About Global Marcoms • A full-service marketing and communications company that works with businesses to provide support for:  Social Media (Training, Consulting, Management)  Marketing  PR & Communications  Business DevelopmentCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 2
    3. 3. About Kelly Quattlebaum • President, Global Marcoms  10 years of international marketing & communication experience  Fluent in English, Spanish and Brazilian Portuguese  Public speaker and social media trainer based in Atlanta, GA  Specializes in LinkedIn, Twitter, Facebook and Foursquare  Started using LinkedIn when it came out of betaCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 3
    4. 4. Presentation Information • Tweeting live tips @globalmarcoms • Tweet questions to @globalmarcoms • Event hashtag #ccorp_connect • Presentation available on the Global Marcoms Facebook Page: www.facebook.com/globalmarcomsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 4
    5. 5. Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 5
    6. 6. Integrated Marketing Defined Integrated Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message WikipediaCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 6
    7. 7. Social Media Integration Social Media Integration is the act of integrating social media activities into the overall marketing strategy and creating a connection between networksCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 7
    8. 8. Social Media Integration • Make sure your social media strategy complements your overall marketing goals and objectives • Keep the branding and messaging consistent throughout all platforms • Facilitate marketing team collaboration, remove the silosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 8
    9. 9. Social Media Integration • We will explore social media integration between platforms and with the following traditional marketing methods  Print Marketing  Email Marketing  Website and BlogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 9
    10. 10. Print Marketing • Add social media icons and links to business cardsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 10
    11. 11. Print Marketing • Add social media icons and links to business cards • Include social media icons and links on printed materials with a call to action to connectCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 11
    12. 12. Print Marketing • Add social media • Quote Tweets from icons and links to followers, especially business cards endorsements • Include social media icons and links on printed materials with a call to action to connectCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 12
    13. 13. Print Marketing • Add social media • Quote Tweets from icons and links to followers, especially business cards endorsements • Include social media • Incorporate Twitter icons and links on handles and LinkedIn printed materials public profile links for with a call to action management in to connect annual reports, brochuresCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 13
    14. 14. Email Marketing • According to Get Response:  Emails with 3 social sharing icons generated 55% higher CTR than messages without social sharing  Twitter most popular sharing option included in 67.2% of emails, Facebook at 62.7%Source: http://www.getresponse.com/documents/core/pages/marketing/learning-center/product-tutorials/social_media_integration.pdfCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 14
    15. 15. Email Marketing • Add icons and links to employee email signaturesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 15
    16. 16. Email Marketing • Add icons and links to employee email signatures • Integrate newsletters with social sharing and follow linksCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 16
    17. 17. Email Marketing • Add icons and links to employee email signatures • Integrate newsletters with social sharing and follow links • Share newsletters on social networking sitesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 17
    18. 18. Website and Blog • Allow visitors to subscribe to your social media sites from your websiteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 18
    19. 19. Website and Blog • Allow visitors to subscribe to your social media sites from your website • Integrate social sharing links into your posts and pagesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 19
    20. 20. Website and Blog • Include Twitter feed on website and blogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 20
    21. 21. Website and Blog • Include Twitter feed on website and blog • Integrate your blog into your websiteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 21
    22. 22. Website and Blog • Include Twitter feed on website and blog • Integrate your blog into your website • Embed YouTube videos into the pages or postsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 22
    23. 23. Website and Blog • Include Twitter feed on website and blog • Integrate your blog into your website • Embed YouTube videos into the pages or posts • Add a newsletter signup widgetCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 23
    24. 24. LinkedInCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 24
    25. 25. LinkedIn • 175 million users in 200+ countries • Strongest tool for B2B  HubSpot: 61% of businesses say LinkedIn generates most B2B leads of social media sites  HubSpot: 4x Twitter B2B leads, 7x Facebook B2BImage Source: http://bit.ly/SoMeTodayLI4xCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 25
    26. 26. LinkedIn • Link to website, Facebook and blogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 26
    27. 27. LinkedIn • Link to website, Facebook and blog • Connect with Twitter, accounts and updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 27
    28. 28. LinkedIn • Link to website, Facebook and blog • Connect with Twitter, accounts and updates • Integrate video on company products and services page and in updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 28
    29. 29. LinkedIn • Link to website, Facebook and blog • Connect with Twitter, accounts and updates • Integrate video on company products and services page and in updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 29
    30. 30. LinkedIn • Share video links in status updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 30
    31. 31. LinkedIn • Share video links in status updates • Integrate your blog into your personal profileCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 31
    32. 32. LinkedIn • Share video links in status updates • Integrate your blog into your personal profile • Send RSS News Feed to your GroupCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 32
    33. 33. TwitterCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 33
    34. 34. Twitter • 500 million active users • 340 million Tweets per day • Twitter handles 1.6 billion search queries per dayCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 34
    35. 35. Twitter • Include links to other social media sites in custom backgroundCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 35
    36. 36. Twitter • Include links to other social media sites in custom background • Add a link to your website or Facebook page (link or bio)Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 36
    37. 37. Twitter • Include links to other social media sites in custom background • Add a link to your website or Facebook page (link or bio) • Tweet links to your YouTube videosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 37
    38. 38. Twitter • Use shortlinks to drive people to your online content  Bit.ly provides trackingCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 38
    39. 39. FacebookCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 39
    40. 40. Facebook • 955 million users worldwide, more than half are mobile users  1 in 9 people on earth use Facebook • 50% of active users log in daily • Average user spends 20 minutes per day on FacebookCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 40
    41. 41. Facebook • Use cover image for consistent brandingCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 41
    42. 42. Facebook • Add links to website, Twitter, blog, YouTube on About Us pageCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 42
    43. 43. Facebook • Add links to website, Twitter, blog, YouTube on About Us page • Embed YouTube channel via the YouTube appCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 43
    44. 44. Facebook • Add links to website, Twitter, blog, YouTube on About Us page • Embed YouTube channel via the YouTube app  Adds tab to TimelineCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 44
    45. 45. Facebook • Add links to website, Twitter, blog, YouTube on About Us page • Embed YouTube channel via the YouTube app  Adds tab to Timeline • Embed your blogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 45
    46. 46. Facebook • Integrate Twitter into your pageCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 46
    47. 47. Facebook • Integrate Twitter into your page • Add newsletter signupCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 47
    48. 48. Facebook • Integrate Twitter into your page • Add newsletter signup • Share a blend of content  YouTube videos  Links to website  Blog posts  PhotosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 48
    49. 49. YouTubeCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 49
    50. 50. YouTube • 2nd largest search engine • More than 4 billion views per day • 72 hours of video uploaded every minuteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 50
    51. 51. YouTube • Include Twitter handle in bioCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 51
    52. 52. YouTube • Include Twitter handle in bio • Add links to your blog, Twitter, LinkedIn, Facebook and websiteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 52
    53. 53. YouTube • Include Twitter handle in bio • Add links to your blog, Twitter, LinkedIn, Facebook and website • Put links to your blog, website, Facebook or Twitter in the videoCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 53
    54. 54. YouTube • Include links and Twitter handles in the video title, description and commentsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 54
    55. 55. YouTube • Include links and Twitter handles in the video title, description and comments • Customize your background to include links to other social sitesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 55
    56. 56. Summary • Social media is powerful, harness that power by integrating it with other tools and traditional marketing • Leverage the power of your networks by tying them all togetherCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 56
    57. 57. Questions? Thank You! Kelly Quattlebaum President, Global Marcoms Tel: +1 404 790 5005kelly.quattlebaum@globalmarcoms.com @kquattlebaum @globalmarcomswww.linkedin.com/in/kellyquattlebaum

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