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Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms
 

Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms

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Social media integration is key to your overall marketing success in today’s interactive world. Learn how to integrate print marketing, email marketing and online marketing with LinkedIn, Facebook, ...

Social media integration is key to your overall marketing success in today’s interactive world. Learn how to integrate print marketing, email marketing and online marketing with LinkedIn, Facebook, Twitter and YouTube.

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  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter

Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms Social Media Integration | Communicorp Connect 2012 | Social Media Trainer Kelly Quattlebaum, Global Marcoms Presentation Transcript

  • Social Media Integration+1 404 790 5005kelly.quattlebaum@globalmarcoms.com /companies/global-marcoms /in/kellyquattlebaum @globalmarcoms @kquattlebaum Kelly Quattlebaum /globalmarcoms President, Global Marcoms /globalmarcoms www.globalmarcoms.com
  • About Global Marcoms • A full-service marketing and communications company that works with businesses to provide support for:  Social Media (Training, Consulting, Management)  Marketing  PR & Communications  Business DevelopmentCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 2
  • About Kelly Quattlebaum • President, Global Marcoms  10 years of international marketing & communication experience  Fluent in English, Spanish and Brazilian Portuguese  Public speaker and social media trainer based in Atlanta, GA  Specializes in LinkedIn, Twitter, Facebook and Foursquare  Started using LinkedIn when it came out of betaCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 3
  • Presentation Information • Tweeting live tips @globalmarcoms • Tweet questions to @globalmarcoms • Event hashtag #ccorp_connect • Presentation available on the Global Marcoms Facebook Page: www.facebook.com/globalmarcomsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 4
  • Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 5
  • Integrated Marketing Defined Integrated Marketing Communications (IMC) is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand’s core message WikipediaCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 6
  • Social Media Integration Social Media Integration is the act of integrating social media activities into the overall marketing strategy and creating a connection between networksCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 7
  • Social Media Integration • Make sure your social media strategy complements your overall marketing goals and objectives • Keep the branding and messaging consistent throughout all platforms • Facilitate marketing team collaboration, remove the silosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 8
  • Social Media Integration • We will explore social media integration between platforms and with the following traditional marketing methods  Print Marketing  Email Marketing  Website and BlogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 9
  • Print Marketing • Add social media icons and links to business cardsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 10
  • Print Marketing • Add social media icons and links to business cards • Include social media icons and links on printed materials with a call to action to connectCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 11
  • Print Marketing • Add social media • Quote Tweets from icons and links to followers, especially business cards endorsements • Include social media icons and links on printed materials with a call to action to connectCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 12
  • Print Marketing • Add social media • Quote Tweets from icons and links to followers, especially business cards endorsements • Include social media • Incorporate Twitter icons and links on handles and LinkedIn printed materials public profile links for with a call to action management in to connect annual reports, brochuresCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 13
  • Email Marketing • According to Get Response:  Emails with 3 social sharing icons generated 55% higher CTR than messages without social sharing  Twitter most popular sharing option included in 67.2% of emails, Facebook at 62.7%Source: http://www.getresponse.com/documents/core/pages/marketing/learning-center/product-tutorials/social_media_integration.pdfCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 14
  • Email Marketing • Add icons and links to employee email signaturesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 15
  • Email Marketing • Add icons and links to employee email signatures • Integrate newsletters with social sharing and follow linksCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 16
  • Email Marketing • Add icons and links to employee email signatures • Integrate newsletters with social sharing and follow links • Share newsletters on social networking sitesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 17
  • Website and Blog • Allow visitors to subscribe to your social media sites from your websiteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 18
  • Website and Blog • Allow visitors to subscribe to your social media sites from your website • Integrate social sharing links into your posts and pagesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 19
  • Website and Blog • Include Twitter feed on website and blogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 20
  • Website and Blog • Include Twitter feed on website and blog • Integrate your blog into your websiteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 21
  • Website and Blog • Include Twitter feed on website and blog • Integrate your blog into your website • Embed YouTube videos into the pages or postsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 22
  • Website and Blog • Include Twitter feed on website and blog • Integrate your blog into your website • Embed YouTube videos into the pages or posts • Add a newsletter signup widgetCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 23
  • LinkedInCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 24
  • LinkedIn • 175 million users in 200+ countries • Strongest tool for B2B  HubSpot: 61% of businesses say LinkedIn generates most B2B leads of social media sites  HubSpot: 4x Twitter B2B leads, 7x Facebook B2BImage Source: http://bit.ly/SoMeTodayLI4xCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 25
  • LinkedIn • Link to website, Facebook and blogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 26
  • LinkedIn • Link to website, Facebook and blog • Connect with Twitter, accounts and updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 27
  • LinkedIn • Link to website, Facebook and blog • Connect with Twitter, accounts and updates • Integrate video on company products and services page and in updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 28
  • LinkedIn • Link to website, Facebook and blog • Connect with Twitter, accounts and updates • Integrate video on company products and services page and in updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 29
  • LinkedIn • Share video links in status updatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 30
  • LinkedIn • Share video links in status updates • Integrate your blog into your personal profileCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 31
  • LinkedIn • Share video links in status updates • Integrate your blog into your personal profile • Send RSS News Feed to your GroupCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 32
  • TwitterCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 33
  • Twitter • 500 million active users • 340 million Tweets per day • Twitter handles 1.6 billion search queries per dayCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 34
  • Twitter • Include links to other social media sites in custom backgroundCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 35
  • Twitter • Include links to other social media sites in custom background • Add a link to your website or Facebook page (link or bio)Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 36
  • Twitter • Include links to other social media sites in custom background • Add a link to your website or Facebook page (link or bio) • Tweet links to your YouTube videosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 37
  • Twitter • Use shortlinks to drive people to your online content  Bit.ly provides trackingCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 38
  • FacebookCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 39
  • Facebook • 955 million users worldwide, more than half are mobile users  1 in 9 people on earth use Facebook • 50% of active users log in daily • Average user spends 20 minutes per day on FacebookCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 40
  • Facebook • Use cover image for consistent brandingCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 41
  • Facebook • Add links to website, Twitter, blog, YouTube on About Us pageCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 42
  • Facebook • Add links to website, Twitter, blog, YouTube on About Us page • Embed YouTube channel via the YouTube appCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 43
  • Facebook • Add links to website, Twitter, blog, YouTube on About Us page • Embed YouTube channel via the YouTube app  Adds tab to TimelineCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 44
  • Facebook • Add links to website, Twitter, blog, YouTube on About Us page • Embed YouTube channel via the YouTube app  Adds tab to Timeline • Embed your blogCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 45
  • Facebook • Integrate Twitter into your pageCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 46
  • Facebook • Integrate Twitter into your page • Add newsletter signupCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 47
  • Facebook • Integrate Twitter into your page • Add newsletter signup • Share a blend of content  YouTube videos  Links to website  Blog posts  PhotosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 48
  • YouTubeCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 49
  • YouTube • 2nd largest search engine • More than 4 billion views per day • 72 hours of video uploaded every minuteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 50
  • YouTube • Include Twitter handle in bioCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 51
  • YouTube • Include Twitter handle in bio • Add links to your blog, Twitter, LinkedIn, Facebook and websiteCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 52
  • YouTube • Include Twitter handle in bio • Add links to your blog, Twitter, LinkedIn, Facebook and website • Put links to your blog, website, Facebook or Twitter in the videoCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 53
  • YouTube • Include links and Twitter handles in the video title, description and commentsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 54
  • YouTube • Include links and Twitter handles in the video title, description and comments • Customize your background to include links to other social sitesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 55
  • Summary • Social media is powerful, harness that power by integrating it with other tools and traditional marketing • Leverage the power of your networks by tying them all togetherCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum #ccorp_connect 56
  • Questions? Thank You! Kelly Quattlebaum President, Global Marcoms Tel: +1 404 790 5005kelly.quattlebaum@globalmarcoms.com @kquattlebaum @globalmarcomswww.linkedin.com/in/kellyquattlebaum