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Social Media Branding | Cobb County EXCEL Management Training Program | Global Marcoms 032012
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Social Media Branding | Cobb County EXCEL Management Training Program | Global Marcoms 032012

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Cobb County EXCEL Social Media Branding Presention March 20, 2012. Thank you to everyone for allowing me to present to you about social media. I hope you learned some new tricks that you can apply to ...

Cobb County EXCEL Social Media Branding Presention March 20, 2012. Thank you to everyone for allowing me to present to you about social media. I hope you learned some new tricks that you can apply to your LinkedIn, Facebook and Twitter profiles. Stay in touch!

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  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter

Social Media Branding | Cobb County EXCEL Management Training Program | Global Marcoms 032012 Social Media Branding | Cobb County EXCEL Management Training Program | Global Marcoms 032012 Presentation Transcript

  • Building Your Brand with Social Media +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com Kelly Quattlebaum www.globalmarcoms.com www.facebook.com/globalmarcoms President, Global Marcoms www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms
  • About Global Marcoms• A full service marketing and communications company that works with businesses to provide support for:  Social Media Monitoring, Management, Training  Marketing  PR & Communications  Business Development  SalesCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 2
  • Agenda• Definitions  Social Media / Networking  Search Engine Optimization (SEO/SMO)• Social Media Guidelines• LinkedIn• Facebook• TwitterCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 3
  • Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 4
  • SEO and SMO Defined• Search Engine Optimization  Improves results in search engines (i.e. Google)  Allows HR and hiring managers to find you• Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social mediaCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 5
  • SEO and SMO Defined LinkedIn Twitter Plaxo Amazon ReviewsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 6
  • Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords  Job descriptions and project specifications  Competitors  Industry hot topics  Google keywords ‒ https://adwords.google.com/select/KeywordToolExternal LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTERCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 7
  • Social Media Guidelines• General guidelines for social media  Connect your social media accounts together when possible  Build a community of fans, friends and followers via relationship building  Connect with and encourage your team members  Always be positive ‒ Keep it professional … it is on the Internet for life!Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 8
  • LinkedInCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 9
  • LinkedIn• LinkedIn is a business-oriented social networking site for professional networking• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive networkCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 10
  • LinkedIn Statistics• 150 million users in more than 200 countries• 66% of users are decision makers• Users tend to be more senior level  16% are at the management level  28% are director/VP level or aboveCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 11
  • Why Use LinkedIn?• Stay connected to your contacts (dynamic CRM)• Showcase your experience  Previously held positions  Recommendations• Communicate with your network  Messages, email and commentsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 12
  • Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 13
  • Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 14
  • Public ProfileCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 15
  • Create a Public Profile • Appears in search engines • NO SEO WITHOUT PUBLIC PROFILE • Public profile links directly to your account • Enables anyone to view your profile  Non-LinkedIn usersCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 16
  • Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 17
  • Customize Your Headline • Headline appears in LinkedIn search • Entices prospects to view your profile • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 18
  • Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 19
  • Status Updates • Helps your profile stay fresh, active • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 20
  • Status Updates • Edit the title and description of shared linksCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 21
  • Status Updates • Edit the title and description of shared links • Share on TwitterCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 22
  • Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 23
  • Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share on multiple group discussion boards to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 24
  • Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share on multiple group discussion boards to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 25
  • Status Updates • Build relationships with your team • Acknowledge achievements and positive status posts  Like the information  Send a messageCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 26
  • Networking Etiquette• DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker• DO NOT use text or Twitter abbreviations or improper formatting in your invitations• DO NOT spam your network with constant email updatesCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 27
  • Networking Etiquette• DO invite those you have met or know  Connect with your subordinates• DO personalize your invitation, including how you know him or her• DO Like and Comment on status updates from your contactsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 28
  • LinkedIn TakeawaysCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 29
  • FacebookCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 30
  • Facebook• 850 million users worldwide, 250 million mobile users  1 in 9 people on earth use Facebook• 50% of active users log in daily• Average user spends 20 minutes per day on Facebook• More social in nature, great for more personal communication and connections  Share pictures, video, text, applications, games• Pages for companies, profiles for individualsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 31
  • Facebook Timeline• Facebook Timeline for personal profiles and pages will go live March 30thCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 32
  • Facebook Timeline• Use the new Timeline Cover to create a personal brand for yourselfCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 33
  • Facebook Tips• Highlight special posts (photos, video, shared links, posts) to make them standout on the new timelineCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 34
  • Facebook Tips• Share a blend of content to help keep your wall interesting • Status UpdatesCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 35
  • Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • PhotosCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 36
  • Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • VideosCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 37
  • Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared linksCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 38
  • Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interestCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 39
  • Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interest • Invite friends to eventsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 40
  • Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interest • Invite friends to events • KEEP IT FUN!!! • … BUT appropriateCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 41
  • Facebook TakeawaysCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 42
  • TwitterCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 43
  • Twitter• Twitter is a social networking and microblogging service  Tweet = 140 characters sent to others via SMS technology• Share expertise, general advice to inform the public• Share tips, announce events, news items, etc.• Drive traffic to your site, share your contentCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 44
  • Twitter Statistics• 300 million users• 300 million Tweets per day• Twitter handles 1.6 billion search queries per dayCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 45
  • Tweets for Peeps • Reminder: Once you tweet it, you can’t delete it  Can delete tweet, but you don’t know who has already seen it - Be positive! • Tweets can be private or public  Private will only be seen by your followers, not those looking for you  Create separate profile for public, professional tweets Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission.September 24, 2010 © 2010 Women In Technology, Global Marcoms 46
  • Twitter Tips• Real-time communication with your contacts• Tweets can drive traffic to your Web site, blog, LinkedIn, Facebook or other online content  Web site on profile  Custom background with additional infoCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 47
  • Twitter Tips• Monitor keywords and trends of interest  Keep up-to-date on your industry• Retweets (RT) build relationships• Profile description improves SEO • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 48
  • Twitter Branding• Custom backgrounds allow you to create a consistent imageCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 49
  • Twitter TakeawaysCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 50
  • In Summary• Social Media is part of everyday communication• Excellent tools for establishing your personal branding• Connect with your friends, clients, prospects and the community• Offer stimulating content to engage your audience and attract attention• Communicate, Connect, Share, GrowCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 51
  • Upcoming Training Seminars• LinkedIn for Business: Profile Enhancements | March 23• Facebook Timeline for Pages | March 27• Twitter for Business | March 28• LinkedIn for Business: Networking | March 30• Internet Marketing Essentials for Business | April 23 FULL DAYCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 52
  • Building Your Brand with Social Media +1 404 790 5005 Thank You! kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms Kelly Quattlebaum www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms President, Global Marcoms www.twitter.com/kquattlebaum www.kellyquattlebaum.com http://www.linkedin.com/in/kellyquattlebaum