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Social Media Branding: Building Your Personal and Professional Brand with Social Networking by Global Marcoms 031212

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Thanks to Maximus Technologies for inviting me to present to Fecomércio Minas. It was a pleasure meeting you!

Thanks to Maximus Technologies for inviting me to present to Fecomércio Minas. It was a pleasure meeting you!


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  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • Transcript

    • 1. Building Your Brand with Social Media +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com Kelly Quattlebaum www.globalmarcoms.com www.facebook.com/globalmarcoms President, Global Marcoms www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms
    • 2. About Global Marcoms• A full service marketing and communications company that works with businesses to provide support for:  Social Media Monitoring, Management, Training  Marketing  PR & Communications  Business Development  SalesCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 2
    • 3. Agenda• Definitions  Social Media / Networking  Search Engine Optimization (SEO/SMO)• Social Media Strategy• LinkedIn• Facebook• TwitterCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 3
    • 4. Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 4
    • 5. SEO and SMO Defined• Search Engine Optimization  Improves results in search engines (i.e. Google)  Allows HR and hiring managers to find you• Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social mediaCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 5
    • 6. SEO and SMO Defined LinkedIn Twitter Plaxo Amazon ReviewsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 6
    • 7. Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords  Job descriptions and project specifications  Competitors  Industry hot topics  Google keywords ‒ https://adwords.google.com/select/KeywordToolExternalCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 7
    • 8. Social Media Strategy• Use the P.O.S.T.* method to create your social media strategy:  People: Who are you trying to engage?**  Objectives: What are you trying to achieve? **  Strategies: What will it look like when you’re done? **  Technologies: What are the tools you plan to use? ***Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies**Chad Norman’s 50 Social Media Tactics for NonprofitsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 8
    • 9. Social Media Strategy• Use the P.O.S.T.* method to create your social media strategy:  People: Who are you trying to engage?**  Objectives: What are you trying to achieve? **  Strategies: What will it look like when you’re done? **  Technologies: What are the tools you plan to use? ***Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies**Chad Norman’s 50 Social Media Tactics for NonprofitsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 9
    • 10. Social Media Strategy• General guidelines for social media  Integrate your social media accounts into your website, including like and share features  Connect your social media accounts together when possible  Build a community of fans, friends and followers  Create guidelines for your community, but do not control the information  Always be responsiveCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 10
    • 11. LinkedInCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 11
    • 12. LinkedIn• LinkedIn is a business-oriented social networking site for professional networking• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive networkCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 12
    • 13. LinkedIn Statistics• 150 million users in more than 200 countries• 66% of users are decision makers• Users tend to be more senior level  16% are at the management level  28% are director/VP level or aboveCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 13
    • 14. Why Use LinkedIn?• Showcase your experience  Previously held positions  Recommendations• Powerful tool to locate prospects• Stay connected to your contacts• Allows people to find you  SEO and SMOCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 14
    • 15. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 15
    • 16. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 16
    • 17. Public ProfileCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 17
    • 18. Create a Public Profile • Public profile links directly to your account • Appears in search enginesCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 18
    • 19. SEO and SMO LinkedIn Public Profile LinkedIn SearchCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 19
    • 20. Create a Public Profile • Public profile links directly to your account • Appears in search engines • Enables anyone to view your profile  Non-LinkedIn usersCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 20
    • 21. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 21
    • 22. Customize Your Headline • Headline appears in LinkedIn search • Customize to tell people who you are, what you want • Can include email address to enable others to contact you  Name [at] domain [dot] com  Use a public email addressCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 22
    • 23. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status oftenCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 23
    • 24. Status Updates • Helps your profile stay fresh, active • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informedCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 24
    • 25. LinkedIn TakeawaysCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 25
    • 26. FacebookCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 26
    • 27. Facebook• Facebook is a social networking site  Most used social network by monthly unique visitors and active users  Accounts for 8.93% of all US visits, vs. 7.19% from Google  Third biggest referral site for news• More social in nature, great for more personal communication and connections  Share pictures, video, text, applications, games• Pages for companies, profiles for individualsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 27
    • 28. Facebook Statistics• 850 million users worldwide, 250 million mobile users • 1 in 9 people on earth use Facebook • 37.9 million users in Brazil• 50% of active users log in daily• Average user spends 20 minutes per day on Facebook• 80 of comScore’s US Top 100 Sites and half of the Global Top 100 Sites integrate with FacebookCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 28
    • 29. Facebook Timeline• Facebook Timeline for personal profiles and pages will go live March 30thCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 29
    • 30. Facebook Timeline• Use the new Timeline Cover to create a personal brand for yourselfCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 30
    • 31. Facebook Tips• Highlight special posts (photos, video, shared links, posts) to make them standout on the new timelineCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 31
    • 32. Facebook Tips• Share a blend of content to help keep your wall interesting • Status UpdatesCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 32
    • 33. Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • PhotosCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 33
    • 34. Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • VideosCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 34
    • 35. Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared linksCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 35
    • 36. Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interestCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 36
    • 37. Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interest • Invite friends to eventsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 37
    • 38. Facebook Tips• Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interest • Invite friends to events • KEEP IT FUN!!!Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 38
    • 39. Facebook TakeawaysCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 39
    • 40. TwitterCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 40
    • 41. Twitter• Twitter is a social networking and microblogging service  Tweet = 140 characters sent to others via SMS technology• Share expertise, general advice to inform the public• Share tips, announce events, news items, etc.• Drive traffic to your site, share your contentCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 41
    • 42. Twitter Statistics• 300 million users• 300 million Tweets per day• Twitter handles 1.6 billion search queries per dayCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 42
    • 43. Twitter Branding• Custom backgrounds allow you to create a consistent imageCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 43
    • 44. Twitter Branding• Custom backgrounds allow you to create a consistent imageCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 44
    • 45. Twitter Tips• Retweets act like viral marketing  Spread from individual to individual through their network• Profile description improves SEO • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 45
    • 46. Twitter Tips• Tweets can drive traffic to your Web site, blog, LinkedIn, Facebook or other online content  Web site on profile  Custom background with additional info Real-time communication with your clientsCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 46
    • 47. Twitter TakeawaysCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 47
    • 48. In Summary• Social Media is part of everyday communication• Excellent tools for branding• Connect with your friends, clients, prospects and the community• Offer stimulating content to engage your audience and attract attention• Communicate, Connect, Share, GrowCopyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 48
    • 49. Building Your Brand with Social Media +1 404 790 5005 Thank You! kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms Kelly Quattlebaum www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms President, Global Marcoms www.twitter.com/kquattlebaum www.kellyquattlebaum.com http://www.linkedin.com/in/kellyquattlebaum