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KSU Coles: Employ LinkedIn in Your Job Search
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Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared ...

Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!

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KSU Coles: Employ LinkedIn in Your Job Search Presentation Transcript

  • 1. Breaking Into Business:Employ LinkedIn in Your Job Search
    +1 404 790 5005
    kelly.quattlebaum@globalmarcoms.com
    www.globalmarcoms.com
    www.facebook.com/globalmarcoms
    www.twitter.com/globalmarcoms
    www.linkedin.com/companies/global-marcoms
    Kelly Quattlebaum
    President, Global Marcoms
  • 2. About Global Marcoms
    • A full-service marketing and communications company that supports small businesses and global corporations with:
    • 3. Social Media (Monitoring, Management, Training)
    • 4. Marketing
    • 5. PR & Communications
    • 6. Business Development
    • 7. Sales
  • We will discuss …
    • What is LinkedIn
    • 8. HR and Hiring Managers
    • 9. Why you should use LinkedIn
    • 10. Tips to help you get noticed
    • 11. Networking Etiquette
    • 12. Finding employers
    • 13. Preparing for your interview
  • We will discuss …
    • What is LinkedIn
    • 14. HR and Hiring Managers
    • 15. Why you should use LinkedIn
    • 16. Tips to help you get noticed
    • 17. Networking Etiquette
    • 18. Finding employers
    • 19. Preparing for your interview
  • About LinkedIn
    • LinkedIn is a business-oriented social networking site for professional networking
    Share experience and Recommendations
    • Originally designed ONLY to connect those you know
    • 20. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
    • 21. Increasing 1st level connections allows you to build an expansive network
  • LinkedIn Statistics
    • 120 million users in more than 200 countries
    • 22. 66% of users are decision makers
    • 23. Users tend to be more senior level
    • 24. 16% are at the management level
    • 25. 28% are director/VP level or above
    • 26. Correlation between number of connections and income
    • 27. Those with incomes of $200 – 350K were more likely to have more than 150 connections
    1.http://bit.ly/LIstats08
  • 28. We will discuss …
    • What is LinkedIn
    • 29. HR and Hiring Managers
    • 30. Why you should use LinkedIn
    • 31. Tips to help you get noticed
    • 32. Networking Etiquette
    • 33. Finding employers
    • 34. Preparing for your interview
  • HR and Social Media
    • How are HR professionals using Social Media?
    • 35. Toolbox.com/PJA survey1 revealed that:
    • 36. HR pros consume Social Media content more than editorial and vendor content
    • 37. CNNmoney2: “active participation in social media is an important component of the HR job role”
    • 38. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
    • 39. 35% have not hired an applicant due to questionable online content
    • 40. What Social Media tools do HR pros use most?
    • 41. LinkedIn (95%), Facebook (58%) and Twitter (42%)4
    1.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011
  • 42. We will discuss …
    • What is LinkedIn
    • 43. HR and Hiring Managers
    • 44. Why you should use LinkedIn
    • 45. Tips to help you get noticed
    • 46. Networking Etiquette
    • 47. Finding employers
    • 48. Preparing for your interview
  • Why Use LinkedIn?
    Showcase your experience
    Powerful tool to locate prospective employers
    Stay connected to your contacts
    Allows HR and hiring managers to find you
    SEO and SMO
  • 49. SEO and SMO
    • Search Engine Optimization
    • 50. Improves results in search engines (i.e. Google)
    • 51. Allows HR and hiring managers to find you
    • 52. Social Media Optimization
    • 53. Improves results in search engines
    • 54. Increases ability to locate you or your company
    • 55. Drive traffic to Web content via social media
  • SEO and SMO
    LinkedIn
    Twitter
    Plaxo
    Amazon Reviews
  • 56. SEO Is Keyword Driven
    CAUTION: Keywords should apply to you
    More keywords aren't always better. Our advice would be to only include the keywords (including repeated keywords) in your Profile that best reflect your expertise and experience. If you integrate an extended list of keywords into your Profile, you are likely showing up in a high number of searches. The question you need to ask yourself, however, is whether members consider your Profile relevant to their search. If not, their behavior as a collective group may be influencing the algorithm used to rank you in search results. - LinkedIn
    Identify keywords
    • Job and project descriptions
    • 57. Other applicants
    • 58. Industry hot topics
    • 59. Google keywords
    • 60. https://adwords.google.com/select/KeywordToolExternal
  • We will discuss …
    • What is LinkedIn
    • 61. HR and Hiring Managers
    • 62. Why you should use LinkedIn
    • 63. Tips to help you get noticed
    • 64. Networking Etiquette
    • 65. Finding employers
    • 66. Preparing for your interview
  • Tips for Getting Noticed
    • Create a Public Profile
    • 67. Customize your Headline
    • 68. Update your status often
    • 69. Get recommended
    • 70. Expand your network
  • Tips for Getting Noticed
    • Create a Public Profile
    • 71. Customize your Headline
    • 72. Update your status often
    • 73. Get recommended
    • 74. Expand your network
  • Public Profile
  • 75. Create a Public Profile
    • Public profile links directly to your account
    • 76. Appears in search engines
  • SEO and SMO
    LinkedIn Public Profile
    LinkedIn Search
  • 77. Create a Public Profile
    • Public profile links directly to your account
    • 78. Appears in search engines
    • 79. Enables anyone to view your profile
    Non-LinkedIn users
  • 80. Tips for Getting Noticed
    • Create a Public Profile
    • 81. Customize your Headline
    • 82. Update your status often
    • 83. Get recommended
    • 84. Expand your network
  • Customize Your Headline
    • Headline appears in LinkedIn search
    • 85. Customize to tell employers who you are, what you want
    • 86. Can include email address to enable others to contact you
    Name [at] domain [dot] com
    Use a public email address
  • 87. Tips for Getting Noticed
    • Create a Public Profile
    • 88. Customize your Headline
    • 89. Update your status often
    • 90. Get recommended
    • 91. Expand your network
  • Status Updates
    • Helps your profile stay fresh, active
    • 92. Appears on LinkedIn home page for 1st level connections
    • 93. Keeps your network and users informed
  • Tips for Getting Noticed
    • Create a Public Profile
    • 94. Customize your Headline
    • 95. Update your status often
    • 96. Get recommended
    • 97. Expand your network
  • Get Recommended
    • Improves SEO
    • 98. Appears on contact’s profile and updates
    • 99. Adds credibility
    • 100. Gives employers insights into your strengths and value
  • Tips for Getting Noticed
    • Create a Public Profile
    • 101. Customize your Headline
    • 102. Update your status often
    • 103. Get recommended
    • 104. Expand your network
  • Expand Your Network
    • More 1st level contacts means a better view of the LinkedIn network
    • 105. More contacts means more exposure
    • 106. More options
  • Expand Your Network
    Connect to
    Colleagues
    Classmates and professors
    Church members
    Friends and neighbors
    Anyone you meet while networking
    Open networkers connect to anyone
    Toplinked, LION, Open Networker
    Email address in headline or profile
    Check the contact settings
  • 107. We will discuss …
    • What is LinkedIn
    • 108. HR and Hiring Managers
    • 109. Why you should use LinkedIn
    • 110. Tips to help you get noticed
    • 111. Networking Etiquette
    • 112. Finding employers
    • 113. Preparing for your interview
  • Networking Etiquette
    DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker
    DO NOT use text or Twitter abbreviations or improper formatting in your invitations
    DO NOT spam your network with constant email updates
  • 114. Networking Etiquette
    DO invite those you have met or know
    DO personalize your invitation, including how you know him or her
    DO Like and Comment on status updates from your contacts
  • 115. We will discuss …
    • What is LinkedIn
    • 116. HR and Hiring Managers
    • 117. Why you should use LinkedIn
    • 118. Tips to help you get noticed
    • 119. Networking Etiquette
    • 120. Finding employers
    • 121. Preparing for your interview
  • Finding Employers
    • Follow target companies on LinkedIn
    TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)
    • Connect to employees you know or who are open networkers
    • 122. Advanced search allows you to identify companies by:
    Industry
    Location
    Size
  • 123. We will discuss …
    • What is LinkedIn
    • 124. HR and Hiring Managers
    • 125. Why you should use LinkedIn
    • 126. Tips to help you get noticed
    • 127. Networking Etiquette
    • 128. Finding employers
    • 129. Preparing for your interview
  • Interview Preparation
    • Review company profile
    • 130. Identify hiring manager, familiarize yourself with background, interests
    • 131. Caution: Don’t fake it!
    • 132. Connect to open neworkers within the target company
    • 133. Review employee posts on discussion boards
  • Summary
    • LinkedIn is a fantastic tool for those looking for their dream job
    • 134. Improves SEO, allows decision makers to find you
    • 135. Adds credibility via content and recommendations
    • 136. Increase awareness of you and your capabilities
  • Upcoming Seminars
    • Social Media Training
    LinkedIn, Facebook, Twitter, Foursquare
    LinkedIn: Profile Enhancements
    LinkedIn: Networking & Business Development
  • 137. Breaking Into Business:Employ LinkedIn in Your Job Search
    Questions?
    +1 404 790 5005
    kelly.quattlebaum@globalmarcoms.com
    www.globalmarcoms.com
    www.facebook.com/globalmarcoms
    www.twitter.com/globalmarcoms
    www.linkedin.com/companies/global-marcoms
    www.twitter.com/kquattlebaum
    www.kellyquattlebaum.com
    www.linkedin.com/in/kellyquattlebaum
    Kelly Quattlebaum
    President, Global Marcoms