Breaking Into Business:Employ LinkedIn in Your Job Search<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br...
About Global Marcoms<br /><ul><li>A full-service marketing and communications company that supports small businesses and g...
Social Media (Monitoring, Management, Training)
Marketing
PR & Communications
Business Development
Sales</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
HR and Hiring Managers
Why you should use LinkedIn
Tips to help you get noticed
Networking Etiquette
Finding employers
Preparing for your interview</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
HR and Hiring Managers
Why you should use LinkedIn
Tips to help you get noticed
Networking Etiquette
Finding employers
Preparing for your interview</li></li></ul><li>About LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networki...
Open networking shifted focus from only known, trusted contacts, to a broader, global reach
Increasing 1st level connections allows you to build an expansive network</li></li></ul><li>LinkedIn Statistics<br /><ul><...
66% of users are decision makers
Users tend to be more senior level
16% are at the management level
28% are director/VP level or above
Correlation between number of connections and income
Those with incomes of $200 – 350K were more likely to have more than 150 connections</li></ul>1.http://bit.ly/LIstats08<br />
We will discuss …<br /><ul><li>What is LinkedIn
HR and Hiring Managers
Why you should use LinkedIn
Tips to help you get noticed
Networking Etiquette
Finding employers
Preparing for your interview</li></li></ul><li>HR and Social Media<br /><ul><li>How are HR professionals using Social Media?
Toolbox.com/PJA survey1 revealed that:
HR pros consume Social Media content more than editorial and vendor content
CNNmoney2: “active participation in social media is an important component of the HR job role”
Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
35% have not hired an applicant due to questionable online content
Upcoming SlideShare
Loading in...5
×

KSU Coles: Employ LinkedIn in Your Job Search

785

Published on

Thank you to the KSU Coles College of Business for inviting me to speak at Breaking Into Business: Going From College to Career. It was a pleasure meeting all of you! These are the slides I shared with you during my presentation. I hope they will assist you in your career. Best of luck!

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
785
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

KSU Coles: Employ LinkedIn in Your Job Search

  1. 1. Breaking Into Business:Employ LinkedIn in Your Job Search<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />Kelly Quattlebaum<br />President, Global Marcoms<br />
  2. 2. About Global Marcoms<br /><ul><li>A full-service marketing and communications company that supports small businesses and global corporations with:
  3. 3. Social Media (Monitoring, Management, Training)
  4. 4. Marketing
  5. 5. PR & Communications
  6. 6. Business Development
  7. 7. Sales</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  8. 8. HR and Hiring Managers
  9. 9. Why you should use LinkedIn
  10. 10. Tips to help you get noticed
  11. 11. Networking Etiquette
  12. 12. Finding employers
  13. 13. Preparing for your interview</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  14. 14. HR and Hiring Managers
  15. 15. Why you should use LinkedIn
  16. 16. Tips to help you get noticed
  17. 17. Networking Etiquette
  18. 18. Finding employers
  19. 19. Preparing for your interview</li></li></ul><li>About LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networking site for professional networking</li></ul>Share experience and Recommendations<br /><ul><li>Originally designed ONLY to connect those you know
  20. 20. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
  21. 21. Increasing 1st level connections allows you to build an expansive network</li></li></ul><li>LinkedIn Statistics<br /><ul><li>120 million users in more than 200 countries
  22. 22. 66% of users are decision makers
  23. 23. Users tend to be more senior level
  24. 24. 16% are at the management level
  25. 25. 28% are director/VP level or above
  26. 26. Correlation between number of connections and income
  27. 27. Those with incomes of $200 – 350K were more likely to have more than 150 connections</li></ul>1.http://bit.ly/LIstats08<br />
  28. 28. We will discuss …<br /><ul><li>What is LinkedIn
  29. 29. HR and Hiring Managers
  30. 30. Why you should use LinkedIn
  31. 31. Tips to help you get noticed
  32. 32. Networking Etiquette
  33. 33. Finding employers
  34. 34. Preparing for your interview</li></li></ul><li>HR and Social Media<br /><ul><li>How are HR professionals using Social Media?
  35. 35. Toolbox.com/PJA survey1 revealed that:
  36. 36. HR pros consume Social Media content more than editorial and vendor content
  37. 37. CNNmoney2: “active participation in social media is an important component of the HR job role”
  38. 38. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
  39. 39. 35% have not hired an applicant due to questionable online content
  40. 40. What Social Media tools do HR pros use most?
  41. 41. LinkedIn (95%), Facebook (58%) and Twitter (42%)4</li></ul>1.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011<br />
  42. 42. We will discuss …<br /><ul><li>What is LinkedIn
  43. 43. HR and Hiring Managers
  44. 44. Why you should use LinkedIn
  45. 45. Tips to help you get noticed
  46. 46. Networking Etiquette
  47. 47. Finding employers
  48. 48. Preparing for your interview</li></li></ul><li>Why Use LinkedIn?<br />Showcase your experience<br />Powerful tool to locate prospective employers<br />Stay connected to your contacts<br />Allows HR and hiring managers to find you<br />SEO and SMO<br />
  49. 49. SEO and SMO<br /><ul><li>Search Engine Optimization
  50. 50. Improves results in search engines (i.e. Google)
  51. 51. Allows HR and hiring managers to find you
  52. 52. Social Media Optimization
  53. 53. Improves results in search engines
  54. 54. Increases ability to locate you or your company
  55. 55. Drive traffic to Web content via social media</li></li></ul><li>SEO and SMO<br />LinkedIn<br />Twitter<br />Plaxo<br />Amazon Reviews<br />
  56. 56. SEO Is Keyword Driven<br />CAUTION: Keywords should apply to you<br />More keywords aren't always better. Our advice would be to only include the keywords (including repeated keywords) in your Profile that best reflect your expertise and experience. If you integrate an extended list of keywords into your Profile, you are likely showing up in a high number of searches. The question you need to ask yourself, however, is whether members consider your Profile relevant to their search. If not, their behavior as a collective group may be influencing the algorithm used to rank you in search results. - LinkedIn<br />Identify keywords<br /><ul><li>Job and project descriptions
  57. 57. Other applicants
  58. 58. Industry hot topics
  59. 59. Google keywords
  60. 60. https://adwords.google.com/select/KeywordToolExternal</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  61. 61. HR and Hiring Managers
  62. 62. Why you should use LinkedIn
  63. 63. Tips to help you get noticed
  64. 64. Networking Etiquette
  65. 65. Finding employers
  66. 66. Preparing for your interview</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  67. 67. Customize your Headline
  68. 68. Update your status often
  69. 69. Get recommended
  70. 70. Expand your network</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  71. 71. Customize your Headline
  72. 72. Update your status often
  73. 73. Get recommended
  74. 74. Expand your network</li></li></ul><li>Public Profile<br />
  75. 75. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  76. 76. Appears in search engines</li></li></ul><li>SEO and SMO<br />LinkedIn Public Profile<br />LinkedIn Search<br />
  77. 77. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  78. 78. Appears in search engines
  79. 79. Enables anyone to view your profile</li></ul>Non-LinkedIn users<br />
  80. 80. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  81. 81. Customize your Headline
  82. 82. Update your status often
  83. 83. Get recommended
  84. 84. Expand your network</li></li></ul><li>Customize Your Headline<br /><ul><li>Headline appears in LinkedIn search
  85. 85. Customize to tell employers who you are, what you want
  86. 86. Can include email address to enable others to contact you</li></ul>Name [at] domain [dot] com<br />Use a public email address<br />
  87. 87. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  88. 88. Customize your Headline
  89. 89. Update your status often
  90. 90. Get recommended
  91. 91. Expand your network</li></li></ul><li>Status Updates<br /><ul><li>Helps your profile stay fresh, active
  92. 92. Appears on LinkedIn home page for 1st level connections
  93. 93. Keeps your network and users informed</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  94. 94. Customize your Headline
  95. 95. Update your status often
  96. 96. Get recommended
  97. 97. Expand your network</li></li></ul><li>Get Recommended<br /><ul><li>Improves SEO
  98. 98. Appears on contact’s profile and updates
  99. 99. Adds credibility
  100. 100. Gives employers insights into your strengths and value</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  101. 101. Customize your Headline
  102. 102. Update your status often
  103. 103. Get recommended
  104. 104. Expand your network</li></li></ul><li>Expand Your Network<br /><ul><li>More 1st level contacts means a better view of the LinkedIn network
  105. 105. More contacts means more exposure
  106. 106. More options</li></li></ul><li>Expand Your Network<br />Connect to <br />Colleagues <br />Classmates and professors<br />Church members<br />Friends and neighbors<br />Anyone you meet while networking<br />Open networkers connect to anyone<br />Toplinked, LION, Open Networker<br />Email address in headline or profile<br />Check the contact settings<br />
  107. 107. We will discuss …<br /><ul><li>What is LinkedIn
  108. 108. HR and Hiring Managers
  109. 109. Why you should use LinkedIn
  110. 110. Tips to help you get noticed
  111. 111. Networking Etiquette
  112. 112. Finding employers
  113. 113. Preparing for your interview</li></li></ul><li>Networking Etiquette<br />DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker<br />DO NOT use text or Twitter abbreviations or improper formatting in your invitations<br />DO NOT spam your network with constant email updates<br />
  114. 114. Networking Etiquette<br />DO invite those you have met or know<br />DO personalize your invitation, including how you know him or her<br />DO Like and Comment on status updates from your contacts<br />
  115. 115. We will discuss …<br /><ul><li>What is LinkedIn
  116. 116. HR and Hiring Managers
  117. 117. Why you should use LinkedIn
  118. 118. Tips to help you get noticed
  119. 119. Networking Etiquette
  120. 120. Finding employers
  121. 121. Preparing for your interview</li></li></ul><li>Finding Employers<br /><ul><li>Follow target companies on LinkedIn</li></ul>TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)<br /><ul><li>Connect to employees you know or who are open networkers
  122. 122. Advanced search allows you to identify companies by:</li></ul>Industry<br />Location<br />Size<br />
  123. 123. We will discuss …<br /><ul><li>What is LinkedIn
  124. 124. HR and Hiring Managers
  125. 125. Why you should use LinkedIn
  126. 126. Tips to help you get noticed
  127. 127. Networking Etiquette
  128. 128. Finding employers
  129. 129. Preparing for your interview</li></li></ul><li>Interview Preparation<br /><ul><li>Review company profile
  130. 130. Identify hiring manager, familiarize yourself with background, interests
  131. 131. Caution: Don’t fake it!
  132. 132. Connect to open neworkers within the target company
  133. 133. Review employee posts on discussion boards</li></li></ul><li>Summary<br /><ul><li>LinkedIn is a fantastic tool for those looking for their dream job
  134. 134. Improves SEO, allows decision makers to find you
  135. 135. Adds credibility via content and recommendations
  136. 136. Increase awareness of you and your capabilities</li></li></ul><li>Upcoming Seminars<br /><ul><li>Social Media Training</li></ul>LinkedIn, Facebook, Twitter, Foursquare<br />LinkedIn: Profile Enhancements<br />LinkedIn: Networking & Business Development<br />
  137. 137. Breaking Into Business:Employ LinkedIn in Your Job Search<br />Questions?<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />www.twitter.com/kquattlebaum<br />www.kellyquattlebaum.com<br />www.linkedin.com/in/kellyquattlebaum<br />Kelly Quattlebaum<br />President, Global Marcoms<br />

×