KEN Personal Branding via Social Media - Global Marcoms 100411

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Thank you to all who participated in the Kettering Executive Network Executive Boot Camp today. I appreciate your input and interaction during the presentation. Hopefully you will find the information I provided regarding personal branding to be useful as you develop your brand and advance your career. It is a pleasure to network with you.

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  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • KEN Personal Branding via Social Media - Global Marcoms 100411

    1. 1. Using Social Media to Build Your Personal Brand<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />http://www.linkedin.com/companies/global-marcoms<br />Kelly Quattlebaum<br />President, Global Marcoms<br />
    2. 2. About Global Marcoms<br /><ul><li>An international consulting company that works with small to midsized businesses and global corporations to provide support for:
    3. 3. Social Media Monitoring, Management, Training
    4. 4. Marketing
    5. 5. PR & Communications
    6. 6. Business Development
    7. 7. Sales</li></li></ul><li>Agenda<br /><ul><li>Definitions</li></ul>Brand<br />Social Media / Networking<br />Search Engine Optimization (SEO/SMO)<br /><ul><li>Blogs
    8. 8. LinkedIn
    9. 9. Facebook
    10. 10. Twitter</li></li></ul><li>Brand Defined<br />Wikipedia<br /> A brand is a symbolic embodiment of all the information connected to a product [or person] and serves to create associations and expectations around it. <br />
    11. 11. Social Media Defined<br /><ul><li>Definition: Social Networking (Social Media) is ...
    12. 12. Andrea Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”
    13. 13. User Generated Content</li></li></ul><li>SEO and SMO Defined<br /><ul><li>Search Engine Optimization
    14. 14. Improves results in search engines (i.e. Google)
    15. 15. Allows HR and hiring managers to find you
    16. 16. Social Media Optimization
    17. 17. Improves results in search engines
    18. 18. Increases ability to locate you or your company
    19. 19. Drive traffic to Web content via social media</li></li></ul><li>SEO and SMO Defined<br />LinkedIn<br />Twitter<br />Plaxo<br />Amazon Reviews<br />
    20. 20. Keyword Driven<br />CAUTION: Keywords should apply to you<br />Identify keywords<br />Job descriptions and project specifications<br />Competitors<br />Industry hot topics<br />Google keywords <br /><ul><li>https://adwords.google.com/select/KeywordToolExternal</li></li></ul><li>Blogs<br />
    21. 21. Blogs<br /><ul><li>Blogs, short for Web Logs, contain comments, descriptions of events and other material such as graphics and video
    22. 22. Embed video directly into your blog post using YouTube.
    23. 23. Blog sites
    24. 24. Wordpress.com
    25. 25. Blogger.com
    26. 26. Movabletype.org
    27. 27. Typepad.com</li></li></ul><li>Blog Facts1<br /><ul><li>More than 133M blogs
    28. 28. 77% of active Internet users read blogs
    29. 29. More than 346M people worldwide
    30. 30. Approximately 900,000 blog posts every 24 hours
    31. 31. 81 languages represented in blogs</li></ul>1.http://bit.ly/SMstats09<br />
    32. 32. Top 10 CEO Blogs<br />Chief Executive’s Top Ten CEO Blogs - http://bit.ly/Top10CEO<br />Based on: quality of the writing, subject matter, balance between the professional and the personal, frequency of posting and appearance/graphics<br />
    33. 33. Sue Allon, CEO<br />
    34. 34. Tom Glocer, CEO<br />
    35. 35. Blog Tips<br /><ul><li>Your blogs should be
    36. 36. Informative
    37. 37. Insightful
    38. 38. Interesting (easy to read)
    39. 39. Invigorating
    40. 40. Integrated</li></li></ul><li>Blog Tips<br /><ul><li>Incorporate targeted keywords
    41. 41. Vary your topics
    42. 42. Mix in general advice and tips with information about your area of expertise
    43. 43. Respond to your comments
    44. 44. You want your readers to become your fans</li></li></ul><li>Blog Takeaways<br />SEO<br />Services<br />Information<br />
    45. 45. LinkedIn<br />
    46. 46. LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networking site for professional networking
    47. 47. Originally designed ONLY to connect those you know
    48. 48. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
    49. 49. Increasing 1st level connections allows you to build an expansive network</li></li></ul><li>LinkedIn Statistics<br /><ul><li>120 million users in more than 200 countries
    50. 50. 66% of users are decision makers
    51. 51. Users tend to be more senior level
    52. 52. 16% are at the management level
    53. 53. 28% are director/VP level or above</li></li></ul><li>Why Use LinkedIn?<br />Showcase your experience<br />Powerful tool to locate prospective employers<br />Stay connected to your contacts<br />Allows HR and hiring managers to find you<br />SEO and SMO<br />
    54. 54. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
    55. 55. Customize your Headline
    56. 56. Update your status often
    57. 57. Get recommended
    58. 58. Expand your network</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
    59. 59. Customize your Headline
    60. 60. Update your status often
    61. 61. Get recommended
    62. 62. Expand your network</li></li></ul><li>Public Profile<br />
    63. 63. Create a Public Profile<br /><ul><li>Public profile links directly to your account
    64. 64. Appears in search engines</li></li></ul><li>SEO and SMO<br />LinkedIn Public Profile<br />LinkedIn Search<br />
    65. 65. Create a Public Profile<br /><ul><li>Public profile links directly to your account
    66. 66. Appears in search engines
    67. 67. Enables anyone to view your profile</li></ul>Non-LinkedIn users<br />
    68. 68. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
    69. 69. Customize your Headline
    70. 70. Update your status often
    71. 71. Get recommended
    72. 72. Expand your network</li></li></ul><li>Customize Your Headline<br /><ul><li>Headline appears in LinkedIn search
    73. 73. Customize to tell employers who you are, what you want
    74. 74. Can include email address to enable others to contact you</li></ul>Name [at] domain [dot] com<br />Use a public email address<br />
    75. 75. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
    76. 76. Customize your Headline
    77. 77. Update your status often
    78. 78. Get recommended
    79. 79. Expand your network</li></li></ul><li>Status Updates<br /><ul><li>Helps your profile stay fresh, active
    80. 80. Appears on LinkedIn home page for 1st level connections
    81. 81. Keeps your network and users informed</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
    82. 82. Customize your Headline
    83. 83. Update your status often
    84. 84. Get recommended
    85. 85. Expand your network</li></li></ul><li>Get Recommended<br /><ul><li>Improves SEO
    86. 86. Appears on contact’s profile and updates
    87. 87. Adds credibility
    88. 88. Gives employers insights into your strengths and value</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
    89. 89. Customize your Headline
    90. 90. Update your status often
    91. 91. Get recommended
    92. 92. Expand your network</li></li></ul><li>Expand Your Network<br /><ul><li>More 1st level contacts means a better view of the LinkedIn network
    93. 93. More contacts means more exposure
    94. 94. More options</li></li></ul><li>Expand Your Network<br />Connect to <br />Colleagues and clients<br />Association members, church members<br />Friends and neighbors<br />Classmates and professors<br />Anyone you meet while networking<br />Open networkers connect to anyone<br />Toplinked, LION, Open Networker<br />Email address in headline or profile<br />Check the contact settings<br />
    95. 95. Finding Employers<br /><ul><li>Follow target companies on LinkedIn</li></ul>TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)<br /><ul><li>Connect to employees you know or who are open networkers
    96. 96. Advanced search allows you to identify companies by:</li></ul>Industry<br />Location<br />Size<br />
    97. 97. Interview Preparation<br /><ul><li>Review company profile
    98. 98. Identify hiring manager, familiarize yourself with background, interests
    99. 99. Caution: Don’t fake it!
    100. 100. Connect to open neworkers within the target company
    101. 101. Review employee posts on discussion boards</li></li></ul><li>LinkedIn Takeaways<br />Networking<br />Decision Makers<br />
    102. 102. Facebook<br />
    103. 103. Facebook<br /><ul><li>Facebook is a social networking site
    104. 104. Most used social network by monthly unique visitors and active users
    105. 105. Accounts for 8.93% of all US visits, vs. 7.19% from Google
    106. 106. Third biggest referral site for news
    107. 107. More social in nature, great for more personal communication and connections
    108. 108. Share pictures, video, text, applications, games
    109. 109. Pages for companies, profiles for individuals</li></li></ul><li>Facebook Statistics<br /><ul><li>800 million users worldwide, 250 million mobile users
    110. 110. 1 in 13 people on earth use Facebook
    111. 111. 50% of active users log in daily
    112. 112. Average user spends 20 minutes per day on Facebook
    113. 113. More than 30 billion pieces of content shared monthly
    114. 114. More than 1.5 million local businesses have pages
    115. 115. 20 million people become fans of pages each day
    116. 116. 80 of comScore’s US Top 100 Sites and half of the Global Top 100 Sites integrate with Facebook</li></li></ul><li>Facebook Tips<br /><ul><li>Become a fan of target company’s page
    117. 117. Connect to individuals with caution – most use Facebook for personal connections with friends and family
    118. 118. Invite friends to join professional events
    119. 119. Friends can share your events and content on their walls
    120. 120. Share text, video, Blog and photo content on your wall or page
    121. 121. Join groups related to your industry, interests
    122. 122. Be judicious about your wall posts
    123. 123. Monitor the content of your page
    124. 124. Tagged photos and other content appear on your wall</li></li></ul><li>Facebook Takeaways<br />Connecting<br />Sharing<br />
    125. 125. Twitter<br />
    126. 126. Twitter<br /><ul><li>Twitter is a social networking and microblogging service
    127. 127. Tweet = 140 characters sent to others via SMS technology
    128. 128. Share expertise, general advice to inform the public
    129. 129. Share tips, announce events, news items, etc.
    130. 130. Drive traffic to your site, share your content</li></li></ul><li>Twitter Statistics<br /><ul><li>200 million users
    131. 131. 200 million Tweets per day
    132. 132. Former record of 3,283 tweets per second when Japan beat Denmark in the World Cup
    133. 133. Current record of 7,196 tweets per second was set during the 2011 FIFA Women's World Cup Final between Japan and the United States
    134. 134. Twitter handles 1.6 billion search queries per day</li></li></ul><li>Twitter Tips<br /><ul><li>Retweets act like viral marketing
    135. 135. Spread from individual to individual through their network
    136. 136. Profile description improves SEO
    137. 137. Tweets can drive traffic to your Web site, blog, LinkedIn, Facebook or other online content
    138. 138. Web site on profile
    139. 139. Custom background with additional info
    140. 140. Direct Messages with links
    141. 141. Real-time communication with your clients</li></li></ul><li>Twitter Takeaways<br />Monitoring<br />Real-time communication<br />Driving content<br />
    142. 142. Social Media Dashboards<br />
    143. 143. Social Media Dashboards<br /><ul><li>Manage multiple accounts, search tweet content, track topics of interest
    144. 144. Integrate your accounts</li></ul>LinkedIn, Facebook Pages, Twitter and WordPress<br />Use shortlinks to share content<br />Ow.ly – short URLs for Web content, documents and images<br />Bit.ly – great tracking to measure number of clicks<br />Schedule upcoming Tweets for events or announcements<br />
    145. 145. Social Media Dashboards<br />Brand monitoring, content monitoring<br />Setup keyword stream search<br />Executive, CEO, COO, hiring, etc.<br />Follow your target audience or competitors<br />Automation<br />Auto follow new followers, auto direct messages, alerts, etc.<br />
    146. 146. In Summary<br /><ul><li>Social Media cannot be ignored
    147. 147. Excellent tools for branding
    148. 148. Connect with your clients and prospective employers
    149. 149. Offer stimulating content to engage your audience and attract potential employers
    150. 150. Communicate, Connect, Share, Grow</li></li></ul><li>Upcoming Seminars<br /><ul><li>Social Media Training
    151. 151. LinkedIn, Facebook, Twitter, Foursquare
    152. 152. Internet Marketing Seminar: SEO, Social Media
    153. 153. November 11th or December 9th</li></li></ul><li>Using Social Media to Build Your Personal Brand<br />Thank You!<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />http://www.linkedin.com/companies/global-marcoms<br />www.twitter.com/kquattlebaum<br />www.kellyquattlebaum.com<br />http://www.linkedin.com/in/kellyquattlebaum<br />Kelly Quattlebaum<br />President, Global Marcoms<br />

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