GSU Career Conference Global Marcoms Employ Linked In In Your Job Search

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Thank you to GSU and all of the students who attended my presentation at the GSU Career Conference 2011, Employ LinkedIn in Your Job Search. These are the slides I used during my presentation on LinkedIn. Enjoy!

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GSU Career Conference Global Marcoms Employ Linked In In Your Job Search

  1. 1. GSU Career Conference: Employ LinkedIn in Your Job Search +1 404 790 5005 kelly.quattlebaum@globalmarcoms.com Kelly Quattlebaum www.globalmarcoms.com www.facebook.com/globalmarcoms President, Global Marcoms www.twitter.com/globalmarcomswww.linkedin.com/companies/global-marcoms
  2. 2. About Global Marcoms• A full-service marketing and communications company that supports small businesses and global corporations with:  Social Media (Monitoring, Management, Training)  Marketing  PR & Communications  Business Development  SalesCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 2
  3. 3. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 3
  4. 4. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 4
  5. 5. About LinkedIn• LinkedIn is a business-oriented social networking site for professional networking  Share experience and Recommendations• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive networkCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 5
  6. 6. LinkedIn Statistics• 120 million users in more than 200 countries• 66% of users are decision makers• Users tend to be more senior level  16% are at the management level  28% are director/VP level or above• Correlation between number of connections and income  Those with incomes of $200 – 350K were more likely to have more than 150 connections1.http://bit.ly/LIstats08Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 6
  7. 7. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 7
  8. 8. HR and Social Media• How are HR professionals using Social Media?  Toolbox.com/PJA survey1 revealed that: - HR pros consume Social Media content more than editorial and vendor content - CNNmoney2: “active participation in social media is an important component of the HR job role”  Approximately half of all employers (HR pros) use Social Networking to screen potential employees3 - 35% have not hired an applicant due to questionable online content• What Social Media tools do HR pros use most?  LinkedIn (95%), Facebook (58%) and Twitter (42%)41. http://bit.ly/ctEw2F 2. http://bit.ly/bGHRqQ 3. http://bit.ly/aU68tt 4. http://bit.ly/SHRMSM2011Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 8
  9. 9. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 9
  10. 10. Why Use LinkedIn?• Showcase your experience• Powerful tool to locate prospective employers• Stay connected to your contacts• Allows HR and hiring managers to find you  SEO and SMOCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 10
  11. 11. SEO and SMO• Search Engine Optimization  Improves results in search engines (i.e. Google)  Allows HR and hiring managers to find you• Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social mediaCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 11
  12. 12. SEO and SMO LinkedIn Twitter Plaxo Amazon ReviewsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 12
  13. 13. SEO Is Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords  Job and project descriptions  Other applicants  Industry hot topics  Google keywords ‒ https://adwords.google.com/select/KeywordToolExternalCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 13
  14. 14. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 14
  15. 15. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status often• Get recommended• Expand your networkCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 15
  16. 16. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status often• Get recommended• Expand your networkCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 16
  17. 17. Public ProfileCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 17
  18. 18. Create a Public Profile • Public profile links directly to your account • Appears in search enginesCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 18
  19. 19. SEO and SMO LinkedIn Public Profile LinkedIn SearchCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 19
  20. 20. Create a Public Profile • Public profile links directly to your account • Appears in search engines • Enables anyone to view your profile  Non-LinkedIn usersCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 20
  21. 21. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status often• Get recommended• Expand your networkCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 21
  22. 22. Customize Your Headline • Headline appears in LinkedIn search • Customize to tell employers who you are, what you want • Can include email address to enable others to contact you  Name [at] domain [dot] com  Use a public email addressCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 22
  23. 23. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status often• Get recommended• Expand your networkCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 23
  24. 24. Status Updates • Helps your profile stay fresh, active • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informedCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 24
  25. 25. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status often• Get recommended• Expand your networkCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 25
  26. 26. Get Recommended • Improves SEO • Appears on contact’s profile and updates • Adds credibility • Gives employers insights into your strengths and valueCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 26
  27. 27. Tips for Getting Noticed• Create a Public Profile• Customize your Headline• Update your status often• Get recommended• Expand your networkCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 27
  28. 28. Expand Your Network • More 1st level contacts means a better view of the LinkedIn network • More contacts means more exposure • More optionsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 28
  29. 29. Expand Your Network• Connect to  Colleagues  Classmates and professors  Church members  Friends and neighbors  Anyone you meet while networking• Open networkers connect to anyone  Toplinked, LION, Open Networker  Email address in headline or profile  Check the contact settingsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 29
  30. 30. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 30
  31. 31. Networking Etiquette• DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker• DO NOT use text or Twitter abbreviations or improper formatting in your invitations• DO NOT spam your network with constant email updatesCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 31
  32. 32. Networking Etiquette• DO invite those you have met or know• DO personalize your invitation, including how you know him or her• DO Like and Comment on status updates from your contactsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 32
  33. 33. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 33
  34. 34. Finding Employers• Follow target companies on LinkedIn  TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)• Connect to employees you know or who are open networkers• Advanced search allows you to identify companies by:  Industry  Location  SizeCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 34
  35. 35. We will discuss …• What is LinkedIn• HR and Hiring Managers• Why you should use LinkedIn• Tips to help you get noticed• Networking Etiquette• Finding employers• Preparing for your interviewCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 35
  36. 36. Interview Preparation• Review company profile• Identify hiring manager, familiarize yourself with background, interests  Caution: Don’t fake it!• Connect to open neworkers within the target company• Review employee posts on discussion boardsCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 36
  37. 37. Summary• LinkedIn is a fantastic tool for those looking for their dream job  Improves SEO, allows decision makers to find you  Adds credibility via content and recommendations  Increase awareness of you and your capabilitiesCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 37
  38. 38. Upcoming Seminars• Social Media Training  LinkedIn, Facebook, Twitter, Foursquare ‒ LinkedIn: Profile Enhancements ‒ LinkedIn: Networking & Business DevelopmentCopyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission. 38
  39. 39. GSU Career Conference: Employ LinkedIn in Your Job Search +1 404 790 5005 Questions? kelly.quattlebaum@globalmarcoms.com www.globalmarcoms.com www.facebook.com/globalmarcoms Kelly Quattlebaum www.twitter.com/globalmarcomswww.linkedin.com/companies/global-marcoms President, Global Marcoms www.twitter.com/kquattlebaum www.kellyquattlebaum.com www.linkedin.com/in/kellyquattlebaum

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