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Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search
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Global Marcoms AMA PPT: Employ LinkedIn in Your Job Search

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"Employ LinkedIn in Your Job Search" - Presented by Kelly Quattlebaum, President of Global Marcoms, at The 25th Annual AMA Collegiate Conference and Job Fair 2011

"Employ LinkedIn in Your Job Search" - Presented by Kelly Quattlebaum, President of Global Marcoms, at The 25th Annual AMA Collegiate Conference and Job Fair 2011

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  • 1. Employ LinkedIn in Your Job Search<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />Kelly Quattlebaum<br />President, Global Marcoms<br />
  • 2. About Global Marcoms<br /><ul><li>An international consulting company that works with small to midsized businesses and global corporations to provide support for:
  • 3. Social Media Monitoring, Management, Training
  • 4. Marketing
  • 5. PR & Communications
  • 6. Business Development
  • 7. Sales</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  • 8. HR and Hiring Managers
  • 9. Why you should use LinkedIn
  • 10. Tips to help you get noticed
  • 11. Networking Techniques
  • 12. LinkedIn Jobs
  • 13. Finding employers
  • 14. Preparing for your interview</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  • 15. HR and Hiring Managers
  • 16. Why you should use LinkedIn
  • 17. Tips to help you get noticed
  • 18. Networking Techniques
  • 19. LinkedIn Jobs
  • 20. Finding employers
  • 21. Preparing for your interview</li></li></ul><li>About LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networking site for professional networking</li></ul>Share experience and Recommendations<br /><ul><li>Originally designed ONLY to connect those you know
  • 22. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
  • 23. Increasing 1st level connections allows you to build an expansive network</li></li></ul><li>LinkedIn Statistics<br /><ul><li>90 million users in more than 200 countries
  • 24. 66% of users are decision makers
  • 25. Users tend to be more senior level
  • 26. 16% are at the management level
  • 27. 28% are director/VP level or above
  • 28. Correlation between number of connections and income
  • 29. Those with incomes of $200 – 350K were more likely to have more than 150 connections</li></ul>1.http://bit.ly/LIstats08<br />
  • 30. We will discuss …<br /><ul><li>What is LinkedIn
  • 31. HR and Hiring Managers
  • 32. Why you should use LinkedIn
  • 33. Tips to help you get noticed
  • 34. Networking Techniques
  • 35. LinkedIn Jobs
  • 36. Finding employers
  • 37. Preparing for your interview</li></li></ul><li>HR and Social Media<br /><ul><li>How are HR professionals using Social Media?
  • 38. Toolbox.com/PJA survey1 revealed that:
  • 39. HR pros consume Social Media content more than editorial and vendor content
  • 40. CNNmoney2: “active participation in social media is an important component of the HR job role”
  • 41. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
  • 42. 35% have not hired an applicant due to questionable online content
  • 43. What Social Media tools to HR pros use most?
  • 44. LinkedIn, Facebook and Twitter (respectively)4</li></ul>1.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/cj50o3<br />
  • 45. We will discuss …<br /><ul><li>What is LinkedIn
  • 46. HR and Hiring Managers
  • 47. Why you should use LinkedIn
  • 48. Tips to help you get noticed
  • 49. Networking Techniques
  • 50. LinkedIn Jobs
  • 51. Finding employers
  • 52. Preparing for your interview</li></li></ul><li>Why Use LinkedIn?<br />Showcase your experience<br />Powerful tool to locate prospective employers<br />Stay connected to your contacts<br />Allows HR and hiring managers to find you<br />SEO and SMO<br />
  • 53. SEO and SMO<br /><ul><li>Search Engine Optimization
  • 54. Improves results in search engines (i.e. Google)
  • 55. Allows HR and hiring managers to find you
  • 56. Social Media Optimization
  • 57. Improves results in search engines
  • 58. Increases ability to locate you or your company
  • 59. Drive traffic to Web content via social media</li></li></ul><li>SEO and SMO<br />LinkedIn<br />Twitter<br />Plaxo<br />Amazon Reviews<br />
  • 60. We will discuss …<br /><ul><li>What is LinkedIn
  • 61. HR and Hiring Managers
  • 62. Why you should use LinkedIn
  • 63. Tips to help you get noticed
  • 64. Networking Techniques
  • 65. LinkedIn Jobs
  • 66. Finding employers
  • 67. Preparing for your interview</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  • 68. Customize your Headline
  • 69. Update your status often
  • 70. Get recommended
  • 71. Expand your network</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  • 72. Customize your Headline
  • 73. Update your status often
  • 74. Get recommended
  • 75. Expand your network</li></li></ul><li>Public Profile<br />
  • 76. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  • 77. Appears in search engines</li></li></ul><li>SEO and SMO<br />LinkedIn Public Profile<br />LinkedIn Search<br />
  • 78. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  • 79. Appears in search engines
  • 80. Enables anyone to view your profile</li></ul>Non-LinkedIn users<br />
  • 81. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  • 82. Customize your Headline
  • 83. Update your status often
  • 84. Get recommended
  • 85. Expand your network</li></li></ul><li>Customize Your Headline<br /><ul><li>Headline appears in LinkedIn search
  • 86. Customize to tell employers who you are, what you want
  • 87. Can include email address to enable others to contact you
  • 88. Name [at] domain [dot] com</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  • 89. Customize your Headline
  • 90. Update your status often
  • 91. Get recommended
  • 92. Expand your network</li></li></ul><li>Status Updates<br /><ul><li>Helps your profile stay fresh, active
  • 93. Appears on LinkedIn home page for 1st level connections
  • 94. Keeps your network and viewers informed</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  • 95. Customize your Headline
  • 96. Update your status often
  • 97. Get recommended
  • 98. Expand your network</li></li></ul><li>Get Recommended<br /><ul><li>Improves SEO
  • 99. Appears on contact’s profile and updates
  • 100. Adds credibility
  • 101. Gives employers insights into your strengths and value</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  • 102. Customize your Headline
  • 103. Update your status often
  • 104. Get recommended
  • 105. Expand your network</li></li></ul><li>Expand Your Network<br /><ul><li>More 1st level contacts means a better view of the LinkedIn network
  • 106. More contacts means more exposure
  • 107. More options</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  • 108. HR and Hiring Managers
  • 109. Why you should use LinkedIn
  • 110. Tips to help you get noticed
  • 111. Networking Techniques
  • 112. LinkedIn Jobs
  • 113. Finding employers
  • 114. Preparing for your interview</li></li></ul><li>Networking Techniques<br />Connect to <br />Classmates and professors<br />Colleagues <br />Friends and neighbors<br />Anyone you meet while networking<br />Open networkers connect to anyone<br />Toplinked, LION, Open Networker<br />Email address in headline or profile<br />Check the contact settings<br />
  • 115. Networking Etiquette<br />DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker<br />DO NOT use text or Twitter abbreviations or improper formatting in your invitations<br />DO NOT spam your network with constant email updates<br />
  • 116. Networking Etiquette<br />DO invite those you have met or know<br />DO personalize your invitation, including how you know him or her<br />DO Like and Comment on status updates from your contacts<br />
  • 117. We will discuss …<br /><ul><li>What is LinkedIn
  • 118. HR and Hiring Managers
  • 119. Why you should use LinkedIn
  • 120. Tips to help you get noticed
  • 121. Networking Techniques
  • 122. LinkedIn Jobs
  • 123. Finding employers
  • 124. Preparing for your interview</li></li></ul><li>LinkedIn Jobs<br /><ul><li>LinkedIn Jobs suggests positions of interest
  • 125. Allows you to search by</li></ul>Company<br />Location<br />Date Posted<br />Job Function<br />Industry<br />Experience Level<br />
  • 126. LinkedIn Career Explorer beta<br />career.linkedin.com<br />
  • 127. Jobs on LinkedIn Groups<br />Groups have job boards<br />Connect to groups related to marketing or your industry of interest<br />Connect to groups managed by your target companies or their employees<br />Connect to groups related to career search, recruiting or HR<br />Some groups are exclusive or limited, so read the group description<br />
  • 128. Groups for Job Seekers<br /><ul><li>Job & Career Network
  • 129. The Job Board (Find A Job, Post a Job)
  • 130. JOBS 2.0 South (Southern US) Houston Miami Dallas Austin Atlanta Nashville Memphis Baltimore El Paso
  • 131. Linked:HR (#1 Human Resources Group)
  • 132. Job Openings, Job Leads and Job Connections!
  • 133. Atlanta Linking
  • 134. Business 400 Inc.
  • 135. Chambers of Commerce
  • 136. Metro Atlanta Chamber of Commerce
  • 137. Professional Associations in your industry</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  • 138. HR and Hiring Managers
  • 139. Why you should use LinkedIn
  • 140. Tips to help you get noticed
  • 141. Networking Techniques
  • 142. LinkedIn Jobs
  • 143. Finding employers
  • 144. Preparing for your interview</li></li></ul><li>Finding Employers<br /><ul><li>Follow target companies on LinkedIn
  • 145. TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)
  • 146. Connect to employees you know or who are open networkers
  • 147. Advanced search allows you to identify companies by:
  • 148. Industry
  • 149. Location
  • 150. Size</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  • 151. HR and Hiring Managers
  • 152. Why you should use LinkedIn
  • 153. Tips to help you get noticed
  • 154. Networking Techniques
  • 155. LinkedIn Jobs
  • 156. Finding employers
  • 157. Preparing for your interview</li></li></ul><li>Interview Preparation<br /><ul><li>Review company profile
  • 158. Identify hiring manager, familiarize yourself with background, interests
  • 159. Caution: Don’t fake it!
  • 160. Connect to open neworkers within the target company
  • 161. Review employee posts on discussion boards</li></li></ul><li>Summary<br /><ul><li>LinkedIn is a fantastic tool for college graduates looking for a job in the “real world”
  • 162. Improves SEO, allows decision makers to find you
  • 163. Adds credibility via content and recommendations
  • 164. Increase awareness of you and your capabilities</li></li></ul><li>Employ LinkedIn in Your Job Search<br />Questions?<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />www.twitter.com/kquattlebaum<br />www.kellyquattlebaum.com<br />www.linkedin.com/in/kellyquattlebaum<br />Kelly Quattlebaum<br />President, Global Marcoms<br />

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