Facebook Timeline for Pages | Marietta Business Association MBA | Global Marcoms August 16, 2012

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Facebook Timeline for Pages. This presentation covers the new Facebook Timeline features as well as tips for Facebook page engagement and enhancements.

Facebook Timeline for Pages. This presentation covers the new Facebook Timeline features as well as tips for Facebook page engagement and enhancements.

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  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies

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  • 1. Facebook Timeline for Pages+1 404 790 5005kelly.quattlebaum@globalmarcoms.com /companies/global-marcoms /in/kellyquattlebaum @globalmarcoms @kquattlebaum Kelly Quattlebaum /globalmarcoms President, Global Marcoms /globalmarcoms www.globalmarcoms.com
  • 2. About Global Marcoms • A full service marketing and communications company that works with businesses to provide support for:  Social Media Monitoring, Management, Training  Marketing  PR & Communications  Business Development  SalesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 2Do not copy or distribute without permission.
  • 3. About Kelly Quattlebaum • President, Global Marcoms  10 years of international tech marketing and communication experience  Fluent in English, Spanish and Brazilian Portuguese  Public speaker and social media trainer based in Atlanta, GA  Specializes in LinkedIn, Twitter, Facebook and Foursquare  Started using LinkedIn when it was in betaCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 3Do not copy or distribute without permission.
  • 4. Agenda • Definitions  Social Media / Networking  Search Engine Optimization (SEO) • Social Media Guidelines • Facebook TimelineCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 4Do not copy or distribute without permission.
  • 5. Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 5Do not copy or distribute without permission.
  • 6. SEO Defined • Search Engine LinkedIn Optimization  Keyword driven Twitter  Improves results in search engines:Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 6Do not copy or distribute without permission.
  • 7. Keyword Driven • CAUTION: Keywords should apply to you • Identify keywords  Job descriptions and project specifications  Competitors  Industry hot topics  Google keywords ‒ https://adwords.google.com/select/KeywordToolExternal LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTERCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 7Do not copy or distribute without permission.
  • 8. Social Media Guidelines • General guidelines for social media  Connect your social media accounts together when possible  Build a community of fans, friends and followers via relationship building  Connect with and encourage your team members  Always be positive ‒ Keep it professional … it is on the Internet for life!Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 8Do not copy or distribute without permission.
  • 9. FacebookCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 9Do not copy or distribute without permission.
  • 10. Facebook • Facebook is a social networking site  Most used social network by monthly unique visitors and active users  Accounts for 8.93% of all US visits, vs. 7.19% from Google  Third biggest referral site for news • More social in nature, great for more personal communication and connections  Share pictures, video, text, applications, games • Pages for companies, profiles for individualsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 10Do not copy or distribute without permission.
  • 11. Facebook • 850 million users worldwide, 250 million mobile users  1 in 9 people on earth use Facebook • 50% of active users log in daily • Average user spends 20 minutes per day on Facebook • More social in nature, great for more personal communication and connections  Share pictures, video, text, applications, games • Pages for companies, profiles for individualsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 11Do not copy or distribute without permission.
  • 12. Facebook Timeline • New Facebook Timeline cover for personal profiles and pagesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 12Do not copy or distribute without permission.
  • 13. Facebook Timeline • Use the new Timeline Cover to create a personal brand for yourselfCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 13Do not copy or distribute without permission.
  • 14. Facebook Timeline • New navigation features a horizontal layout • 12 spaces for additional tabs via the dropdown menu • Swap positions to rearrange tabs • The About and Photo tabs are permanently setCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 14Do not copy or distribute without permission.
  • 15. New Timeline Features • Milestones • Highlighting • Pinning • Photo positioning • Change Date • Attach a linkCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 15Do not copy or distribute without permission.
  • 16. New Timeline Features • Milestones allow you to add information, including a date, location, description and photo, for significant events to be highlighted on your page.Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 16Do not copy or distribute without permission.
  • 17. New Timeline Features • Milestones allow you to add information, including a date, location, description and photo, for significant events to be highlighted on your page.Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 17Do not copy or distribute without permission.
  • 18. New Timeline Features • Highlight special posts (photos, video, shared links, posts) to make them standout on the new timelineCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 18Do not copy or distribute without permission.
  • 19. New Timeline Features • Pinning allows you to select a particular update or item to remain statically at the top left of your page for 7 days.Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 19Do not copy or distribute without permission.
  • 20. New Timeline Features • Photo positioning allows you to reposition any photo on your page by selecting Reposition Photo from the Edit or Remove dropdown menu.Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 20Do not copy or distribute without permission.
  • 21. New Timeline Features • Change Date allows you to change the date of a post.Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 21Do not copy or distribute without permission.
  • 22. New Timeline Features • Attach a Link by pasting the link into your status update.Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 22Do not copy or distribute without permission.
  • 23. Facebook Tips • Share a blend of content to help keep your wall interesting • Status UpdatesCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 23Do not copy or distribute without permission.
  • 24. Facebook Tips • Share a blend of content to help keep your wall interesting • Status Updates • PhotosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 24Do not copy or distribute without permission.
  • 25. Facebook Tips • Share a blend of content to help keep your wall interesting • Status Updates • Photos • VideosCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 25Do not copy or distribute without permission.
  • 26. Facebook Tips • Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared linksCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 26Do not copy or distribute without permission.
  • 27. Facebook Tips • Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interestCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 27Do not copy or distribute without permission.
  • 28. Facebook Tips • Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interest • Invite friends to eventsCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 28Do not copy or distribute without permission.
  • 29. Facebook Tips • Share a blend of content to help keep your wall interesting • Status Updates • Photos • Videos • Shared links • Like pages of interest • Invite friends to events • KEEP IT FUN!!! • … BUT appropriateCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 29Do not copy or distribute without permission.
  • 30. Facebook Tips • Matt Peters, Co-founder & Creative Director of Pandemic Labs, at Digital Summit 2012 talked about Facebook Engagement  Photos are 5x more engaging than links, but companies post links 2.7x as much  The best times to post on Facebook are 12 am on Sunday, 12 am on Monday, 10 pm on Friday and 11 pm on Tuesday ‒ Traditionally 8 am, 12 pm and 8 pm  Posts on Sunday get 32% more interactions than the weekday averageCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 30Do not copy or distribute without permission.
  • 31. Facebook and SEO • Remember keyword placement  About text box  About on Info tab  Address (local searches)  Description  Attach link text box  Status updates  Photo descriptions  Event descriptions LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTERCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 31Do not copy or distribute without permission.
  • 32. Facebook TakeawaysCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 32Do not copy or distribute without permission.
  • 33. In Summary • Facebook Timeline offers excellent opportunities for branding and more control over content • Offer stimulating content to engage your audience and attract attention • Communicate, Connect, Share, GrowCopyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 33Do not copy or distribute without permission.
  • 34. Upcoming Training Seminars • LinkedIn for Business: Profile Enhancements | August 24 • LinkedIn for Business: Networking | August 29 • Facebook Timeline for Pages | September 7 • Twitter for Business | September 14Copyright © 2012 Global Marcoms. All rights reserved. @globalmarcoms @kquattlebaum 34Do not copy or distribute without permission.
  • 35. Questions? Thank You! Kelly Quattlebaum President, Global Marcoms Tel: +1 404 790 5005kelly.quattlebaum@globalmarcoms.com @kquattlebaum @globalmarcoms www.facebook.com/globalmarcomswww.linkedin.com/in/kellyquattlebaum