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Digital Small Business Summit | Building Your Brand With Social Media | Social Media Trainer Kelly Quattlebaum, Global Marcoms
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Digital Small Business Summit | Building Your Brand With Social Media | Social Media Trainer Kelly Quattlebaum, Global Marcoms

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How to build your brand and establish an online presence using social media tools like LinkedIn, Facebook, Twitter and blogs, by social media trainer Kelly Quattlebaum, Global Marcoms.

How to build your brand and establish an online presence using social media tools like LinkedIn, Facebook, Twitter and blogs, by social media trainer Kelly Quattlebaum, Global Marcoms.

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  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter

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  • 1. Building Your Brand with Social Media+1 404 790 5005kelly.quattlebaum@globalmarcoms.com /companies/global-marcoms /in/kellyquattlebaum @globalmarcoms @kquattlebaum Kelly Quattlebaum /globalmarcoms President, Global Marcoms /globalmarcoms www.globalmarcoms.com
  • 2. About Global Marcoms• A full-service marketing and communications company that works with businesses to provide support for:  Social Media (Management, Training, Consulting)  Marketing  PR & Communications  Business DevelopmentCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 2
  • 3. About Kelly Quattlebaum • President, Global Marcoms  10 years of international marketing & communication experience  Fluent in English, Spanish and Brazilian Portuguese  Public speaker and social media trainer based in Atlanta, GA  Specializes in LinkedIn, Twitter, Facebook and Foursquare  Offers social media training and consulting to executives and businessesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 3
  • 4. Agenda• Definitions  Social Media  Search Engine Optimization (SEO/SMO)  Brand• LinkedIn• Facebook• Twitter• BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 4
  • 5. Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 5
  • 6. SEO and SMO Defined • Search Engine Optimization  Improves results in search engines (i.e. Google) • Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social mediaCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 6
  • 7. SEO and SMO Defined Website LinkedIn Twitter Facebook YouTubeCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 7
  • 8. SEO is Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords  Your brand or mission statement  Job descriptions  Competitors  Industry hot topics  Google keywords ‒ https://adwords.google.com/select/KeywordToolExternalCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 8
  • 9. Brand A brand is a symbolic embodiment of all theinformation connected to a product and serves to create associations and expectations around it. A brand is a promise of an experienceSources: Wikipedia; Erika Anderson, http://www.forbes.com/sites/erikaandersen/2012/05/14/3-ways-to-create-your-personal-brand-without-sounding-like-an-infomercial/Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 9
  • 10. Social Media Guidelines• General guidelines for social media  Connect your social media accounts together when possible  Build a community of fans, friends and followers via relationship building  Always be responsive  Always be positive ‒ Keep it professional … it is on the Internet for life!Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 10
  • 11. Social Media Strategy• Use the P.O.S.T.* method to create your social media strategy:  People: Who are you trying to engage?**  Objectives: What are you trying to achieve? **  Strategies: What will it look like when you’re done? **  Technologies: What are the tools you plan to use? ***Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies**Chad Norman’s 50 Social Media Tactics for NonprofitsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 11
  • 12. LinkedInCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 12
  • 13. LinkedIn• 175 million users in 200+ countries• LinkedIn is a business-oriented social networking site for professional networking• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive networkCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 13
  • 14. Why Use LinkedIn?• Showcase your experience  Previously held positions  Recommendations• Build your brand• Powerful tool to locate prospects• Stay connected to your contacts  Dynamic CRM• Allows people to find you  SEO and SMOCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 14
  • 15. SEO Is Keyword Driven• Where to add keywords  Headline  Current work experience description  Past work experience description  Summary (Bio)  Specialties (indexed by Google) LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTERCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 15
  • 16. SEO and Optimization• Public Profile  Make as much information visible as possible• Link your profile to your website and blog• Put the most important information at the top• Complete profile ‒ Picture, Headline, Summary, Specialties, Skills, Experience with Descriptions, Education, etc.• Identify and incorporate keywords• Have a professional headshotCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 16
  • 17. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 17
  • 18. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 18
  • 19. Public ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 19
  • 20. Public Profile • Appears in search engines  NO SEO WITHOUT PUBLIC PROFILECopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 20
  • 21. SEO and SMO LinkedIn Public Profile LinkedIn SearchCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 21
  • 22. Create a Public Profile • Appears in search engines  NO SEO WITHOUT PUBLIC PROFILE • Enables anyone to view your profile  Non-LinkedIn usersCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 22
  • 23. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 23
  • 24. Optimize Your Headline • Headline appears in LinkedIn search • Entices prospects to view your profile • Lead with keywords  Great for SEOCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 24
  • 25. SEO and SMO Keywords LinkedIn ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 25
  • 26. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 26
  • 27. Skills and Expertise • List skills and expertise • Highlight your strengths • Gain endorsements • Show up in Skills & Expertise searchCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 27
  • 28. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 28
  • 29. Applications• Add information that is of value using applications such as:Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 29
  • 30. LinkedIn Branding Tips• Public Profile• Headline• Skills• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 30
  • 31. Status Updates • Great place to include fresh content • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 31
  • 32. Status Updates • Edit the title and description of shared linksCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 32
  • 33. Status Updates • Edit the title and description of shared links • Share on TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 33
  • 34. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 34
  • 35. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share to multiple groups to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 35
  • 36. Status Updates • Edit the title and description of shared links • Share on Twitter (use #in, NOT all tweets) • Lead with keywords • BONUS: Share to multiple groups to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 36
  • 37. Company Page Branding • NEW company page brand image 646 x 220 pixelsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 37
  • 38. Company Page Branding • NEW company page brand image 646 x 220 pixels • Create a company profile  Incorporate keywords in the Company Description  Complete all fields (*specialties is for keywords)Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 38
  • 39. Company Page Branding• Company status updates allow you to share announcements, links and integrate videoCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 39
  • 40. Company Page Branding• Company status updates allow you to share announcements, links and integrate videoCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 40
  • 41. Company Page Branding • Add Products or Services  Get recommendations for each product or serviceCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 41
  • 42. Company Page Branding • Add Products or Services  Get recommendations for each product or service  Showcase with up to 3 banner ads (640x220 px)Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 42
  • 43. Company Page Branding • Add Products or Services  Get recommendations for each product or service  Showcase with up to 3 banner ads (640x220 px) - Add images, video and links to more informationCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 43
  • 44. FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 44
  • 45. Facebook• Facebook is a social networking site  Most used social network by monthly unique visitors and active users  Accounts for 8.93% of all US visits, vs. 7.19% from Google  Third biggest referral site for news• More social in nature, great for more personal communication and connections  Share pictures, video, text, applications, games• Pages for companies, profiles for individualsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 45
  • 46. Facebook Statistics• 1 billion users worldwide, 600 million mobile users • 1 in 7 people on earth use Facebook• 50% of active users log in daily• Average user spends 20 minutes per day on FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 46
  • 47. Facebook Branding• The Facebook Timeline cover allows a good branding opportunityCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 47
  • 48. Facebook Timeline• New navigation features a horizontal layout• 12 spaces for additional tabs via the dropdown menu• Swap positions to rearrange tabs • The About and Photo tabs are permanently setCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 48
  • 49. Timeline Features• Milestones• Highlighting• Pinning• Attach a linkCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 49
  • 50. Timeline Features• Milestones allow you to add information, including a date, location, description and photo, for significant events to be highlighted on your page.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 50
  • 51. Timeline Features• Milestones allow you to add information, including a date, location, description and photo, for significant events to be highlighted on your page.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 51
  • 52. Timeline Features• Highlight special posts (photos, video, shared links, posts) to make them standout on the new timelineCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 52
  • 53. Timeline Features• Pinning allows you to select a particular update or item to remain statically at the top left of your page for 7 days.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 53
  • 54. Timeline Features• Attach a Link by pasting the link into your status update.Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 54
  • 55. Facebook Integration• Use applications to link to your other social media accountsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 55
  • 56. Facebook Integration• Use applications to link to your other social media accounts  YouTubeCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 56
  • 57. Facebook Integration• Use applications to link to your other social media accounts  YouTube  TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 57
  • 58. Facebook Integration• Use applications to link to your other social media accounts  YouTube  Twitter  BlogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 58
  • 59. Facebook Tips• Share a blend of content to help keep your wall interesting  Status UpdatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 59
  • 60. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  PhotosCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 60
  • 61. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  VideosCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 61
  • 62. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared linksCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 62
  • 63. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared links  Like pages of interest - Select 5 under FeaturedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 63
  • 64. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared links  Like pages of interest  KEEP IT FUN!!!Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 64
  • 65. Facebook Tips• Matt Peters, Co-founder & Creative Director of Pandemic Labs, at Digital Summit 2012 talked about Facebook Engagement  Photos are 5x more engaging than links, but companies post links 2.7x as much  The best times to post on Facebook are 12 am on Sunday, 12 am on Monday, 10 pm on Friday and 11 pm on Tuesday ‒ Traditionally 8 am, 12 pm and 8 pm  Posts on Sunday get 32% more interactions than the weekday averageCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 65
  • 66. TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 66
  • 67. Twitter• 500 million active users• 340 million Tweets per day• Twitter handles 1.6 billion search queries per dayCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 67
  • 68. Twitter• Share expertise• Provide a blend of content  Original and shared  Updates, pictures, video, links• Drive traffic to your site, share your content  Web site, blog, LinkedIn, Facebook, YouTube or other online contentCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 68
  • 69. Twitter Branding• Custom backgrounds allow you to create a consistent image and provide additional infoCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 69
  • 70. Twitter Branding• Custom backgrounds allow you to create a consistent image and provide additional info• Choose background and link colors that are consistent with your imageCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 70
  • 71. Twitter Profile• Profile description improves SEO  Lead with keywords• Choose a consistent profile picture• Include company website or blogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 71
  • 72. Tweets for Peeps • Reminder: Once you tweet it, you can’t delete it  Can delete tweet, but you don’t know who has already seen it - Be positive! • Tweets can be private or public  Private will only be seen by your followers, not those looking for you  Create separate profile for public, professional tweets Copyright © 2012 Global Marcoms. All rights reserved.September 24, 2010 distribute without permission. © 2010 Women In Technology, Global @globalmarcoms @kquattlebaum Do not copy or Marcoms 72
  • 73. Tweet Tips • Lead with keywords  First 40 characters matter the most • Incorporate trends and #hashtags • Leave 20 characters of space for easy retweets • For RTs, try moving the Twitter name to the end and using via instead of RT**Source: Mari Smith, http://youtu.be/3mKJQuREIHw Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 73
  • 74. Twitter Content• Create Twitter lists  Industry experts  Clients, prospects  Media  Trade publications  Credible Tweeps• Other people’s lists at www.listorious.com*  List yourself*Source: Mari Smith, http://youtu.be/3mKJQuREIHwCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 74
  • 75. Twitter Content • Content Curation  Hootsuite – keyword, search, lists  RSS readers  www.stufftotweet.com  www.alltop.com  popurls.com  www.technorati.comSources: Mari Smith, http://youtu.be/3mKJQuREIHw; Amy Porterfield, http://youtu.be/wwJrYlcwTHI Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 75
  • 76. Twitter Content • Twitter discover tab allows you to browse topics of interest without following or listsImage Source: HubSpot Marcoms. All rights reserved. Copyright © 2012 Global http://bit.ly/HubSpotTwitterUpdate Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 76
  • 77. BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 77
  • 78. Blog Facts1• More than 156 million blogs• 77% of active Internet users read blogs  More than 346M people worldwide• Approximately 900,000 blog posts every 24 hours• 81 languages represented in blogs1. http://bit.ly/SMstats09Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 78
  • 79. Blogs• Blogs, short for Web Logs, is a discussion or informational site published on the web and consisting of posts typically displayed in reverse chronological order• Blog sites  Wordpress.com  Blogger.com  Movabletype.org  Typepad.comCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 79
  • 80. Blog Branding • Integrate into your website • Have a consistent image • Match your messagingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 80
  • 81. Blog Tips• Your blogs should be  Informative  Insightful  Interesting (easy to read)  Invigorating  IntegratedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 81
  • 82. Blog Tips• Incorporate targeted keywords in title, content, tags, page description• Integrate video into your blog• Vary your topics  Mix in general advice and tips with information about your area of expertise• Respond to your comments  You want your readers to become your fansCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 82
  • 83. Social Media ManagementCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 83
  • 84. Hootsuite• Social media dashboard• Manage WordPress, Twitter, LinkedIn, Facebook status updates and feeds  Monitor keywords, search terms  Schedule tweets and status updates to go out over a period of time  Shorten links  Attach photos or documentsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 84
  • 85. In Summary• Social Media is part of everyday communication• Excellent tools for branding• Connect with your friends, clients, prospects and the community• Offer stimulating content to engage your audience and attract attention• Communicate, Connect, Share, GrowCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 85
  • 86. Questions? Thank You! Kelly Quattlebaum President, Global Marcoms Tel: +1 404 790 5005kelly.quattlebaum@globalmarcoms.com @kquattlebaum @globalmarcomswww.linkedin.com/in/kellyquattlebaum