Executive Branding                                       with Social Media+1 404 790 5005kelly.quattlebaum@globalmarcoms.c...
About Global Marcoms• A full-service marketing and communications  company that works with businesses to  provide support ...
About Kelly Quattlebaum                                          • President, Global Marcoms                              ...
Agenda• Definitions        Social Media        Search Engine Optimization (SEO/SMO)        Brand•    LinkedIn•    Faceb...
Social Media Defined     Social Media is a group of tools that      enable people to create and share     digital content ...
SEO and SMO Defined                                                        • Search Engine Optimization                   ...
SEO and SMO Defined                                                        LinkedIn                                       ...
SEO is Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords           Your personal brand statement  ...
Brand  A brand is a symbolic embodiment of all theinformation connected to a product [or person]     and serves to create ...
Personal Brand  Personal brands allow individuals to differentiate     themselves by consistently articulating and      le...
Personal BrandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.          ...
Personal BrandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.          ...
Personal BrandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.          ...
Personal Brand• There are associations and expectations  tied to each individual’s reputation• People perceive your brand ...
Develop Your Personal Brand• Ask yourself 5 questions           What are your goals?           What do you value?       ...
Develop Your Personal Brand• Rules you should follow           Be diligent           Be consistent           Be relevan...
Develop Your Personal Brand• Steps to take           Evaluate your brand           Develop a brand plan           Craft...
Develop Your Personal Brand• Steps to take           Evaluate your brand           Develop a brand plan           Craft...
Social Media Branding    “With the surge of social media, you have not      only the ability, but you now have the need   ...
Social Media Guidelines• General guidelines for social media        Connect your social media accounts together when     ...
Social Media Strategy• Use the P.O.S.T.* method to create your  social media strategy:           People: Who are you tryi...
LinkedInCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @glob...
LinkedIn• 175 million users in 200+ countries• LinkedIn is a business-oriented social  networking site for professional ne...
Why Use LinkedIn?• Showcase your experience        Previously held positions        Recommendations• Build your brand• P...
SEO Is Keyword Driven• Where to add keywords           Headline           Current work experience description          ...
SEO and Optimization• Public Profile        Make as much information visible as possible•    Link your profile to your we...
Enhance Your Profile• Complete profile       ‒ Picture, Headline, Summary, Specialties, Skills,         Experience with De...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
Public ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.          ...
Public Profile                                                        • Appears in search                                 ...
SEO and SMO                                             LinkedIn Public Profile                                           ...
Create a Public Profile                                                        • Appears in search                        ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
Optimize Your Headline                                                        • Headline appears in                       ...
SEO and SMO                                                                                      Keywords                 ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
Summary                                                        • Biography                                                ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
Skills and Expertise                                                        • List skills and                             ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
Get Recommended                                                        • Improves SEO                                     ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
Applications• Add information that is of value using  applications such as:Copyright © 2012 Global Marcoms. All rights res...
Applications – WordPress or Blog Link                                                        • Embed your blog into       ...
Applications - Events                                                        • Show events that you                       ...
Applications - SlideShare                                                        • Embed PowerPoint                       ...
Applications – Amazon Reading List                                                        • Share business and            ...
Applications – Box.net                                                        • Add files to your                         ...
LinkedIn Branding Tips•    Public Profile•    Headline•    Summary•    Skills•    Recommendations•    Applications•    Sta...
Status Updates                                                        • Great place to include                            ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Edit the title and                                ...
Status Updates                                                        • Build relationships                               ...
LinkedIn Groups• Join professional and social groups• Position yourself as a thought leader        Start discussions     ...
Answers• Review questions and topics under Answers        Answering questions using this feature will         position yo...
Getting Noticed•    Increase your 1st level connections•    Ask questions in Answers•    Start discussion posts on groups•...
FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @glob...
Facebook• Facebook is a social networking site        Most used social network by monthly unique         visitors and act...
Facebook Statistics• 1 billion users worldwide, 600 million mobile users       • 1 in 7 people on earth use Facebook• 50% ...
Facebook Branding• The Facebook Timeline cover allows you to create a  personal brand for yourselfCopyright © 2012 Global ...
Facebook Branding• The Facebook Timeline cover allows you to create a  personal brand for yourself• Select a profile pictu...
Facebook Branding• The Facebook Timeline cover allows you to create a  personal brand for yourself• Select a profile pictu...
Facebook Branding                                                        • Use the About You                              ...
Facebook Branding                                                        • Use the About You                              ...
Facebook Branding                                                        • Use the About You                              ...
Facebook Branding                                                        • Remember, your                                 ...
Facebook Tips• Highlight special posts (photos, video, shared links,  posts) to make them standout on the new timelineCopy...
Facebook Tips• Share a blend of content to help keep your wall  interesting        Status UpdatesCopyright © 2012 Global ...
Facebook Tips• Share a blend of content to help keep your wall  interesting        Status Updates        PhotosCopyright...
Facebook Tips• Share a blend of content to help keep your wall  interesting        Status Updates        Photos        ...
Facebook Tips• Share a blend of content to help keep your wall  interesting           Status Updates           Photos   ...
Facebook Tips• Share a blend of content to help keep your wall  interesting           Status Updates           Photos   ...
Facebook Tips• Share a blend of content to help keep your wall  interesting           Status Updates           Photos   ...
Facebook Tips• Matt Peters, Co-founder & Creative Director of  Pandemic Labs, at Digital Summit 2012 talked  about Faceboo...
TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @globa...
Twitter• 500 million active users• 340 million Tweets per day• Twitter handles 1.6 billion search queries per  dayCopyrigh...
Twitter• Share expertise• Provide a blend of content        Original and shared        Updates, pictures, video, links• ...
Twitter Branding• Custom backgrounds allow you to create a  consistent image and provide additional infoCopyright © 2012 G...
Twitter Branding• Custom backgrounds allow you to create a  consistent image and provide additional info• Choose backgroun...
Twitter Profile• Profile description improves SEO        Lead with keywords• Choose a consistent profile picture• Include...
Tweets for Peeps     • Reminder: Once you tweet it, you can’t delete it              Can delete tweet, but you don’t know...
Tweet Tips • Lead with keywords         First 40 characters matter the most • Incorporate trends and #hashtags • Leave 20...
Twitter Content • Create Twitter lists            Industry experts            Clients, prospects            Media      ...
Twitter Content • Content Curation            Hootsuite – keyword, search, lists            RSS readers            www....
Twitter Content • Twitter discover tab allows you to browse   topics of interest without following or listsImage Source: H...
BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission.           @globalm...
Blog Facts1• More than 156 million blogs• 77% of active Internet users read blogs        More than 346M people worldwide•...
Blogs• Blogs, short for Web Logs, is a discussion or  informational site published on the web and  consisting of posts typ...
Blog Branding                                                        • Create a person                                    ...
Blog Tips• Your blogs should be           Informative           Insightful           Interesting (easy to read)       ...
Blog Tips• Incorporate targeted keywords in title,  content, tags, page description• Vary your topics        Mix in gener...
Top 10 CEO Blogs• Chief Executive’s Top Ten CEO Blogs -  http://bit.ly/Top10CEO        Based on: quality of the writing, ...
Social Media ManagementCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. ...
Hootsuite• Social media dashboard• Manage WordPress, Twitter, LinkedIn,  Facebook status updates and feeds        Monitor...
Tying it all together• Integrating your social media sites leads to a  connected brand• Feed LinkedIn status updates to Tw...
Tying it all together• Add social media  icons and links to  business cardsCopyright © 2012 Global Marcoms. All rights res...
Tying it all together• Add social media  icons and links to  business cards• Add icons and links  to your email  signature...
Tying it all together• Allow visitors to  subscribe to your  social media sites  from your website  and blogCopyright © 20...
Tying it all together• Allow visitors to  subscribe to your  social media sites  from your website  and blog• Integrate so...
Tying it all together• Include Twitter feed  on website and blogCopyright © 2012 Global Marcoms. All rights reserved.Do no...
Tying it all together• Include Twitter feed  on website and blog• Add your Twitter  accounts to LinkedInCopyright © 2012 G...
Tying it all together• Include Twitter feed  on website and blog• Add your Twitter  accounts to LinkedIn• Link to website,...
Tying it all together• Integrate your blog  into your LinkedIn  profileCopyright © 2012 Global Marcoms. All rights reserve...
Tying it all together• Integrate your blog  into your LinkedIn  profile• Link to your blog or  Facebook profile  from Twit...
Tying it all together• Integrate your blog  into your LinkedIn  profile• Link to your blog or  Facebook profile  from Twit...
In Summary• Social Media is excellent for branding       • Create associations, define expectations• Offer stimulating con...
Questions?         Thank You!    Kelly Quattlebaum President, Global Marcoms          Tel: +1 404 790 5005kelly.quattlebau...
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Digital Atlanta | Executive Branding with Social Media | Social Media Trainer Kelly Quattlebaum, Global Marcoms

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Using social media to build your personal brand. | Executives today cannot afford to ignore social media. Learn the secrets to establishing your online presence using social media tools like LinkedIn, Facebook, Twitter and WordPress from social media trainer Kelly Quattlebaum, president of Global Marcoms. This session will explore the important elements of executive branding, including consistent messaging, graphics and keywords across multiple social media platforms. Time-saving tools that will allow you to tackle social media efficiently will also be explored. Optimize social media tools to establish your personal brand.

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  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • http://www.dummies.com/how-to/content/the-elements-of-a-personal-brand.html
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/2/
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • Source: http://www.slideshare.net/mobile/chadnorman/50-social-media-tactics-to-help-nonprofits-meet-their-missionSource: Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • http://blog.twitter.com/2011/08/your-world-more-connected.htmlhttp://en.wikipedia.org/wiki/Twitter
  • Digital Atlanta | Executive Branding with Social Media | Social Media Trainer Kelly Quattlebaum, Global Marcoms

    1. 1. Executive Branding with Social Media+1 404 790 5005kelly.quattlebaum@globalmarcoms.com /companies/global-marcoms /in/kellyquattlebaum @globalmarcoms @kquattlebaum Kelly Quattlebaum /globalmarcoms President, Global Marcoms /globalmarcoms www.globalmarcoms.com
    2. 2. About Global Marcoms• A full-service marketing and communications company that works with businesses to provide support for:  Social Media (Management, Training, Consulting)  Marketing  PR & Communications  Business DevelopmentCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 2
    3. 3. About Kelly Quattlebaum • President, Global Marcoms  10 years of international marketing & communication experience  Fluent in English, Spanish and Brazilian Portuguese  Public speaker and social media trainer based in Atlanta, GA  Specializes in LinkedIn, Twitter, Facebook and Foursquare  Offers social media training and consulting to executives and businessesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 3
    4. 4. Agenda• Definitions  Social Media  Search Engine Optimization (SEO/SMO)  Brand• LinkedIn• Facebook• Twitter• BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 4
    5. 5. Social Media Defined Social Media is a group of tools that enable people to create and share digital content while establishing and cultivating relationships connect | communicate | share | growCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 5
    6. 6. SEO and SMO Defined • Search Engine Optimization  Improves results in search engines (i.e. Google) • Social Media Optimization  Improves results in search engines  Increases ability to locate you or your company  Drive traffic to Web content via social mediaCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 6
    7. 7. SEO and SMO Defined LinkedIn Google+ Twitter WordPressCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 7
    8. 8. SEO is Keyword Driven• CAUTION: Keywords should apply to you• Identify keywords  Your personal brand statement  Job descriptions  Competitors  Industry hot topics  Google keywords ‒ https://adwords.google.com/select/KeywordToolExternalCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 8
    9. 9. Brand A brand is a symbolic embodiment of all theinformation connected to a product [or person] and serves to create associations and expectations around it. A brand is a promise of an experience Personal brand is also reputationSources: Wikipedia; Erika Anderson, http://www.forbes.com/sites/erikaandersen/2012/05/14/3-ways-to-create-your-personal-brand-without-sounding-like-an-infomercial/Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 9
    10. 10. Personal Brand Personal brands allow individuals to differentiate themselves by consistently articulating and leveraging their unique value proposition Kristian Andersen + Associates Creation of an asset that pertains to a particular person or individual that leads to an indelible impression that is uniquely distinguishable WikipediaSources: Kristian Andersen + Associates, http://www.slideshare.net/kristianandersen/brand-you-personal-brandingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 10
    11. 11. Personal BrandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 11
    12. 12. Personal BrandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 12
    13. 13. Personal BrandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 13
    14. 14. Personal Brand• There are associations and expectations tied to each individual’s reputation• People perceive your brand by  Your actions  Your voice  Your appearance  Your self imageCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 14
    15. 15. Develop Your Personal Brand• Ask yourself 5 questions  What are your goals?  What do you value?  What are you passionate about?  What motivates you?  What makes you remarkable and unique?Sources: Kristian Andersen + Associates, http://www.slideshare.net/kristianandersen/brand-you-personal-brandingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 15
    16. 16. Develop Your Personal Brand• Rules you should follow  Be diligent  Be consistent  Be relevant  Be interesting  Be authentic, be youSources: Kristian Andersen + Associates, http://www.slideshare.net/kristianandersen/brand-you-personal-brandingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 16
    17. 17. Develop Your Personal Brand• Steps to take  Evaluate your brand  Develop a brand plan  Craft your identity  Choose the right tools and channels  Measure and repeatSources: Kristian Andersen + Associates, http://www.slideshare.net/kristianandersen/brand-you-personal-brandingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 17
    18. 18. Develop Your Personal Brand• Steps to take  Evaluate your brand  Develop a brand plan  Craft your identity  Choose the right tools and channels  Measure and repeatSources: Kristian Andersen + Associates, http://www.slideshare.net/kristianandersen/brand-you-personal-brandingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 18
    19. 19. Social Media Branding “With the surge of social media, you have not only the ability, but you now have the need to manage your own reputation, both online and in real life.” Megan Marrs, Forbes ContributorSource: http://www.forbes.com/sites/dailymuse/2012/02/14/the-first-step-to-building-your-personal-brand/2/Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 19
    20. 20. Social Media Guidelines• General guidelines for social media  Connect your social media accounts together when possible  Build a community of fans, friends and followers via relationship building  Always be responsive  Always be positive ‒ Keep it professional … it is on the Internet for life!Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 20
    21. 21. Social Media Strategy• Use the P.O.S.T.* method to create your social media strategy:  People: Who are you trying to engage?**  Objectives: What are you trying to achieve? **  Strategies: What will it look like when you’re done? **  Technologies: What are the tools you plan to use? ***Charlene LI and Josh Bernoff, Groundswell, Winning in a World Transformed by Social Technologies**Chad Norman’s 50 Social Media Tactics for NonprofitsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 21
    22. 22. LinkedInCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 22
    23. 23. LinkedIn• 175 million users in 200+ countries• LinkedIn is a business-oriented social networking site for professional networking• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach  Increasing 1st level connections allows you to build an expansive networkCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 23
    24. 24. Why Use LinkedIn?• Showcase your experience  Previously held positions  Recommendations• Build your brand• Powerful tool to locate prospects• Stay connected to your contacts  Dynamic CRM• Allows people to find you  SEO and SMOCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 24
    25. 25. SEO Is Keyword Driven• Where to add keywords  Headline  Current work experience description  Past work experience description  Summary (Bio)  Specialties (indexed by Google) LEAD WITH KEYWORDS THE FIRST 40-60 CHARACTERS MATTERCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 25
    26. 26. SEO and Optimization• Public Profile  Make as much information visible as possible• Link your profile to your website and blog• Put the most important information at the top• Complete the skills section• Identify and incorporate keywords• Have a professional headshotCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 26
    27. 27. Enhance Your Profile• Complete profile ‒ Picture, Headline, Summary, Specialties, Skills, Experience with Descriptions, Education, etc.• Provide information that is of value• Incorporate keywords for an optimized profileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 27
    28. 28. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 28
    29. 29. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 29
    30. 30. Public ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 30
    31. 31. Public Profile • Appears in search engines  NO SEO WITHOUT PUBLIC PROFILECopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 31
    32. 32. SEO and SMO LinkedIn Public Profile LinkedIn SearchCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 32
    33. 33. Create a Public Profile • Appears in search engines  NO SEO WITHOUT PUBLIC PROFILE • Enables anyone to view your profile  Non-LinkedIn usersCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 33
    34. 34. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 34
    35. 35. Optimize Your Headline • Headline appears in LinkedIn search • Entices prospects to view your profile • Lead with keywords  Great for SEOCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 35
    36. 36. SEO and SMO Keywords LinkedIn ProfileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 36
    37. 37. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 37
    38. 38. Summary • Biography • Lead with keywords • Include specialtiesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 38
    39. 39. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 39
    40. 40. Skills and Expertise • List skills and expertise • Highlight your strengths • Gain endorsements • Show up in Skills & Expertise searchCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 40
    41. 41. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 41
    42. 42. Get Recommended • Improves SEO • Adds credibility • Appears on contact’s profile and updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 42
    43. 43. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 43
    44. 44. Applications• Add information that is of value using applications such as:Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 44
    45. 45. Applications – WordPress or Blog Link • Embed your blog into your LinkedIn profile • Gain visibility for your blog • Adds to your message and brandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 45
    46. 46. Applications - Events • Show events that you are attending or organizing • Good for networkingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 46
    47. 47. Applications - SlideShare • Embed PowerPoint slides into your profile • Opportunity for branding and messaging • Adds value • Gain SEO, visibility through SlideShareCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 47
    48. 48. Applications – Amazon Reading List • Share business and self improvement related books • Adds to your brand • Opportunity for reviews under commentsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 48
    49. 49. Applications – Box.net • Add files to your LinkedIn profile • Add value by providing tips or advice in your area of expertise • Include your CV or bioCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 49
    50. 50. LinkedIn Branding Tips• Public Profile• Headline• Summary• Skills• Recommendations• Applications• Status updatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 50
    51. 51. Status Updates • Great place to include fresh content • Appears on LinkedIn home page for 1st level connections • Keeps your network and users informedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 51
    52. 52. Status Updates • Edit the title and description of shared linksCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 52
    53. 53. Status Updates • Edit the title and description of shared links • Share on TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 53
    54. 54. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywordsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 54
    55. 55. Status Updates • Edit the title and description of shared links • Share on Twitter • Lead with keywords • BONUS: Share to multiple groups to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 55
    56. 56. Status Updates • Edit the title and description of shared links • Share on Twitter (use #in, NOT all tweets) • Lead with keywords • BONUS: Share to multiple groups to save time  ONLY with link attachedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 56
    57. 57. Status Updates • Build relationships with your contacts • Acknowledge achievements and positive status posts  Like the information  CommentCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 57
    58. 58. LinkedIn Groups• Join professional and social groups• Position yourself as a thought leader  Start discussions  Answering questions will position you as an expert - Can also lead to new connections• Attach links to your status updates to share to multiple groups simultaneously  CAUTION: Be familiar with the Group’s policies  Copy the 1st paragraph of the content and drive people to the web site or blogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 58
    59. 59. Answers• Review questions and topics under Answers  Answering questions using this feature will position you as an expert - By providing the best answers to questions, you earn expertise. - Experts are featured on the Answers home page, and in each category of questions.• Ask questions to stimulate discussions  Questions are live for 7 daysCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 59
    60. 60. Getting Noticed• Increase your 1st level connections• Ask questions in Answers• Start discussion posts on groups• UPDATE YOUR STATUS oftenCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 60
    61. 61. FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 61
    62. 62. Facebook• Facebook is a social networking site  Most used social network by monthly unique visitors and active users  Accounts for 8.93% of all US visits, vs. 7.19% from Google  Third biggest referral site for news• More social in nature, great for more personal communication and connections  Share pictures, video, text, applications, games• Pages for companies, profiles for individualsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 62
    63. 63. Facebook Statistics• 1 billion users worldwide, 600 million mobile users • 1 in 7 people on earth use Facebook• 50% of active users log in daily• Average user spends 20 minutes per day on FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 63
    64. 64. Facebook Branding• The Facebook Timeline cover allows you to create a personal brand for yourselfCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 64
    65. 65. Facebook Branding• The Facebook Timeline cover allows you to create a personal brand for yourself• Select a profile picture that reflects your brandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 65
    66. 66. Facebook Branding• The Facebook Timeline cover allows you to create a personal brand for yourself• Select a profile picture that reflects your brand• Like pages that are in line with your brandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 66
    67. 67. Facebook Branding • Use the About You section for your bioCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 67
    68. 68. Facebook Branding • Use the About You section for your bio • Include descriptions under Work and EducationCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 68
    69. 69. Facebook Branding • Use the About You section for your bio • Include descriptions under Work and Education • Choose quotes that are a reflection of youCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 69
    70. 70. Facebook Branding • Remember, your status updates are a reflection of who you are • Avoid status updates and comments that detract from your brandCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 70
    71. 71. Facebook Tips• Highlight special posts (photos, video, shared links, posts) to make them standout on the new timelineCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 71
    72. 72. Facebook Tips• Share a blend of content to help keep your wall interesting  Status UpdatesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 72
    73. 73. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  PhotosCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 73
    74. 74. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  VideosCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 74
    75. 75. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared linksCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 75
    76. 76. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared links  Like pages of interestCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 76
    77. 77. Facebook Tips• Share a blend of content to help keep your wall interesting  Status Updates  Photos  Videos  Shared links  Like pages of interest  KEEP IT FUN!!!Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 77
    78. 78. Facebook Tips• Matt Peters, Co-founder & Creative Director of Pandemic Labs, at Digital Summit 2012 talked about Facebook Engagement  Photos are 5x more engaging than links, but companies post links 2.7x as much  The best times to post on Facebook are 12 am on Sunday, 12 am on Monday, 10 pm on Friday and 11 pm on Tuesday ‒ Traditionally 8 am, 12 pm and 8 pm  Posts on Sunday get 32% more interactions than the weekday averageCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 78
    79. 79. TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 79
    80. 80. Twitter• 500 million active users• 340 million Tweets per day• Twitter handles 1.6 billion search queries per dayCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 80
    81. 81. Twitter• Share expertise• Provide a blend of content  Original and shared  Updates, pictures, video, links• Drive traffic to your site, share your content  Web site, blog, LinkedIn, Facebook, YouTube or other online contentCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 81
    82. 82. Twitter Branding• Custom backgrounds allow you to create a consistent image and provide additional infoCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 82
    83. 83. Twitter Branding• Custom backgrounds allow you to create a consistent image and provide additional info• Choose background and link colors that are consistent with your imageCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 83
    84. 84. Twitter Profile• Profile description improves SEO  Lead with keywords• Choose a consistent profile picture• Include company website or blogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 84
    85. 85. Tweets for Peeps • Reminder: Once you tweet it, you can’t delete it  Can delete tweet, but you don’t know who has already seen it - Be positive! • Tweets can be private or public  Private will only be seen by your followers, not those looking for you  Create separate profile for public, professional tweets Copyright © 2012 Global Marcoms. All rights reserved.September 24, 2010 distribute without permission. © 2010 Women In Technology, Global @globalmarcoms @kquattlebaum Do not copy or Marcoms 85
    86. 86. Tweet Tips • Lead with keywords  First 40 characters matter the most • Incorporate trends and #hashtags • Leave 20 characters of space for easy retweets • For RTs, try moving the Twitter name to the end and using via instead of RT**Source: Mari Smith, http://youtu.be/3mKJQuREIHw Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 86
    87. 87. Twitter Content • Create Twitter lists  Industry experts  Clients, prospects  Media  Trade publications  Credible Tweeps • Other people’s lists at www.listorious.com*  List yourself*Source: Mari Smith, http://youtu.be/3mKJQuREIHw Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 87
    88. 88. Twitter Content • Content Curation  Hootsuite – keyword, search, lists  RSS readers  www.stufftotweet.com  www.alltop.com  popurls.com  www.technorati.comSources: Mari Smith, http://youtu.be/3mKJQuREIHw; Amy Porterfield, http://youtu.be/wwJrYlcwTHI Copyright © 2012 Global Marcoms. All rights reserved. Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 88
    89. 89. Twitter Content • Twitter discover tab allows you to browse topics of interest without following or listsImage Source: HubSpot Marcoms. All rights reserved. Copyright © 2012 Global http://bit.ly/HubSpotTwitterUpdate Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 89
    90. 90. BlogsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 90
    91. 91. Blog Facts1• More than 156 million blogs• 77% of active Internet users read blogs  More than 346M people worldwide• Approximately 900,000 blog posts every 24 hours• 81 languages represented in blogs1. http://bit.ly/SMstats09Copyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 91
    92. 92. Blogs• Blogs, short for Web Logs, is a discussion or informational site published on the web and consisting of posts typically displayed in reverse chronological order• Blog sites  Wordpress.com  Blogger.com  Movabletype.org  Typepad.comCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 92
    93. 93. Blog Branding • Create a person website and blog • Have a consistent image • Include your bio on an About page • Match your messagingCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 93
    94. 94. Blog Tips• Your blogs should be  Informative  Insightful  Interesting (easy to read)  Invigorating  IntegratedCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 94
    95. 95. Blog Tips• Incorporate targeted keywords in title, content, tags, page description• Vary your topics  Mix in general advice and tips with information about your area of expertise• Respond to your comments  You want your readers to become your fansCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 95
    96. 96. Top 10 CEO Blogs• Chief Executive’s Top Ten CEO Blogs - http://bit.ly/Top10CEO  Based on: quality of the writing, subject matter, balance between the professional and the personal, frequency of posting and appearance/graphics Allonhill Merisant Company Sue Allon, CEO Paul Block, CEO FirstRain Royal Caribbean International Penny Herscher, CEO Adam Goldstein, President and CEO Forrester Research Saatchi & Saatchi George Colony, CEO Kevin Roberts, CEO Hammock, Inc. Thomson Reuters Rex Hammock, CEO Tom Glocer, CEO Makovsky + Company Zappos Kenneth Makovsky, president Tony Hsieh, CEOCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 96
    97. 97. Social Media ManagementCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 97
    98. 98. Hootsuite• Social media dashboard• Manage WordPress, Twitter, LinkedIn, Facebook status updates and feeds  Monitor keywords, search terms  Schedule tweets and status updates to go out over a period of time  Shorten links  Attach photos or documentsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 98
    99. 99. Tying it all together• Integrating your social media sites leads to a connected brand• Feed LinkedIn status updates to Twitter• Feed Tweets into Facebook• Feed blog into TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 99
    100. 100. Tying it all together• Add social media icons and links to business cardsCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 100
    101. 101. Tying it all together• Add social media icons and links to business cards• Add icons and links to your email signaturesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 101
    102. 102. Tying it all together• Allow visitors to subscribe to your social media sites from your website and blogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 102
    103. 103. Tying it all together• Allow visitors to subscribe to your social media sites from your website and blog• Integrate social sharing links into your posts and pagesCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 103
    104. 104. Tying it all together• Include Twitter feed on website and blogCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 104
    105. 105. Tying it all together• Include Twitter feed on website and blog• Add your Twitter accounts to LinkedInCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 105
    106. 106. Tying it all together• Include Twitter feed on website and blog• Add your Twitter accounts to LinkedIn• Link to website, Facebook and blog from LinkedInCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 106
    107. 107. Tying it all together• Integrate your blog into your LinkedIn profileCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 107
    108. 108. Tying it all together• Integrate your blog into your LinkedIn profile• Link to your blog or Facebook profile from TwitterCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 108
    109. 109. Tying it all together• Integrate your blog into your LinkedIn profile• Link to your blog or Facebook profile from Twitter• Link to Twitter, LinkedIn and blog from FacebookCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 109
    110. 110. In Summary• Social Media is excellent for branding • Create associations, define expectations• Offer stimulating content to engage your audience and attract attention• Communicate, Connect, Share, GrowCopyright © 2012 Global Marcoms. All rights reserved.Do not copy or distribute without permission. @globalmarcoms @kquattlebaum 110
    111. 111. Questions? Thank You! Kelly Quattlebaum President, Global Marcoms Tel: +1 404 790 5005kelly.quattlebaum@globalmarcoms.com @kquattlebaum @globalmarcomswww.linkedin.com/in/kellyquattlebaum

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