Cornerstone First Baptist Woodstock: Employ LinkedIn in Your Job Search

993 views
931 views

Published on

Thank you to everyone who attended the Cornerstone Ministry meeting at First Baptist Church Woodstock on August 2, 2011. These are the slides I used during my presentation. I look forward to connecting with you!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
993
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Cornerstone First Baptist Woodstock: Employ LinkedIn in Your Job Search

  1. 1. Employ LinkedIn in Your Job Search<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />Kelly Quattlebaum<br />President, Global Marcoms<br />
  2. 2. About Global Marcoms<br /><ul><li>An international consulting company that works with small to midsized businesses and global corporations to provide support for:
  3. 3. Social Media Monitoring, Management, Training
  4. 4. Marketing
  5. 5. PR & Communications
  6. 6. Business Development
  7. 7. Sales</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  8. 8. HR and Hiring Managers
  9. 9. Why you should use LinkedIn
  10. 10. Tips to help you get noticed
  11. 11. Networking Etiquette
  12. 12. LinkedIn Jobs
  13. 13. Finding employers
  14. 14. Preparing for your interview</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  15. 15. HR and Hiring Managers
  16. 16. Why you should use LinkedIn
  17. 17. Tips to help you get noticed
  18. 18. Networking Etiquette
  19. 19. LinkedIn Jobs
  20. 20. Finding employers
  21. 21. Preparing for your interview</li></li></ul><li>About LinkedIn<br /><ul><li>LinkedIn is a business-oriented social networking site for professional networking</li></ul>Share experience and Recommendations<br /><ul><li>Originally designed ONLY to connect those you know
  22. 22. Open networking shifted focus from only known, trusted contacts, to a broader, global reach
  23. 23. Increasing 1st level connections allows you to build an expansive network</li></li></ul><li>LinkedIn Statistics<br /><ul><li>100 million users in more than 200 countries
  24. 24. 66% of users are decision makers
  25. 25. Users tend to be more senior level
  26. 26. 16% are at the management level
  27. 27. 28% are director/VP level or above
  28. 28. Correlation between number of connections and income
  29. 29. Those with incomes of $200 – 350K were more likely to have more than 150 connections</li></ul>1.http://bit.ly/LIstats08<br />
  30. 30. We will discuss …<br /><ul><li>What is LinkedIn
  31. 31. HR and Hiring Managers
  32. 32. Why you should use LinkedIn
  33. 33. Tips to help you get noticed
  34. 34. Networking Etiquette
  35. 35. LinkedIn Jobs
  36. 36. Finding employers
  37. 37. Preparing for your interview</li></li></ul><li>HR and Social Media<br /><ul><li>How are HR professionals using Social Media?
  38. 38. Toolbox.com/PJA survey1 revealed that:
  39. 39. HR pros consume Social Media content more than editorial and vendor content
  40. 40. CNNmoney2: “active participation in social media is an important component of the HR job role”
  41. 41. Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
  42. 42. 35% have not hired an applicant due to questionable online content
  43. 43. What Social Media tools do HR pros use most?
  44. 44. LinkedIn (95%), Facebook (58%) and Twitter (42%)4</li></ul>1.http://bit.ly/ctEw2F2.http://bit.ly/bGHRqQ3.http://bit.ly/aU68tt4.http://bit.ly/SHRMSM2011<br />
  45. 45. We will discuss …<br /><ul><li>What is LinkedIn
  46. 46. HR and Hiring Managers
  47. 47. Why you should use LinkedIn
  48. 48. Tips to help you get noticed
  49. 49. Networking Etiquette
  50. 50. LinkedIn Jobs
  51. 51. Finding employers
  52. 52. Preparing for your interview</li></li></ul><li>Why Use LinkedIn?<br />Showcase your experience<br />Powerful tool to locate prospective employers<br />Stay connected to your contacts<br />Allows HR and hiring managers to find you<br />SEO and SMO<br />
  53. 53. SEO and SMO<br /><ul><li>Search Engine Optimization
  54. 54. Improves results in search engines (i.e. Google)
  55. 55. Allows HR and hiring managers to find you
  56. 56. Social Media Optimization
  57. 57. Improves results in search engines
  58. 58. Increases ability to locate you or your company
  59. 59. Drive traffic to Web content via social media</li></li></ul><li>SEO and SMO<br />LinkedIn<br />Twitter<br />Plaxo<br />Amazon Reviews<br />
  60. 60. We will discuss …<br /><ul><li>What is LinkedIn
  61. 61. HR and Hiring Managers
  62. 62. Why you should use LinkedIn
  63. 63. Tips to help you get noticed
  64. 64. Networking Etiquette
  65. 65. LinkedIn Jobs
  66. 66. Finding employers
  67. 67. Preparing for your interview</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  68. 68. Customize your Headline
  69. 69. Update your status often
  70. 70. Get recommended
  71. 71. Expand your network</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  72. 72. Customize your Headline
  73. 73. Update your status often
  74. 74. Get recommended
  75. 75. Expand your network</li></li></ul><li>Public Profile<br />
  76. 76. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  77. 77. Appears in search engines</li></li></ul><li>SEO and SMO<br />LinkedIn Public Profile<br />LinkedIn Search<br />
  78. 78. Create a Public Profile<br /><ul><li>Public profile links directly to your account
  79. 79. Appears in search engines
  80. 80. Enables anyone to view your profile</li></ul>Non-LinkedIn users<br />
  81. 81. Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  82. 82. Customize your Headline
  83. 83. Update your status often
  84. 84. Get recommended
  85. 85. Expand your network</li></li></ul><li>Customize Your Headline<br /><ul><li>Headline appears in LinkedIn search
  86. 86. Customize to tell employers who you are, what you want
  87. 87. Can include email address to enable others to contact you
  88. 88. Name [at] domain [dot] com
  89. 89. Use a public email address</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  90. 90. Customize your Headline
  91. 91. Update your status often
  92. 92. Get recommended
  93. 93. Expand your network</li></li></ul><li>Status Updates<br /><ul><li>Helps your profile stay fresh, active
  94. 94. Appears on LinkedIn home page for 1st level connections
  95. 95. Keeps your network and viewers informed</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  96. 96. Customize your Headline
  97. 97. Update your status often
  98. 98. Get recommended
  99. 99. Expand your network</li></li></ul><li>Get Recommended<br /><ul><li>Improves SEO
  100. 100. Appears on contact’s profile and updates
  101. 101. Adds credibility
  102. 102. Gives employers insights into your strengths and value</li></li></ul><li>Tips for Getting Noticed<br /><ul><li>Create a Public Profile
  103. 103. Customize your Headline
  104. 104. Update your status often
  105. 105. Get recommended
  106. 106. Expand your network</li></li></ul><li>Expand Your Network<br /><ul><li>More 1st level contacts means a better view of the LinkedIn network
  107. 107. More contacts means more exposure
  108. 108. More options</li></li></ul><li>Expand Your Network<br />Connect to <br />Colleagues <br />Classmates and professors<br />Church members<br />Friends and neighbors<br />Anyone you meet while networking<br />Open networkers connect to anyone<br />Toplinked, LION, Open Networker<br />Email address in headline or profile<br />Check the contact settings<br />
  109. 109. We will discuss …<br /><ul><li>What is LinkedIn
  110. 110. HR and Hiring Managers
  111. 111. Why you should use LinkedIn
  112. 112. Tips to help you get noticed
  113. 113. Networking Etiquette
  114. 114. LinkedIn Jobs
  115. 115. Finding employers
  116. 116. Preparing for your interview</li></li></ul><li>Networking Etiquette<br />DO NOT invite someone to connect unless you know them, have met them or are SURE they are an open networker<br />DO NOT use text or Twitter abbreviations or improper formatting in your invitations<br />DO NOT spam your network with constant email updates<br />
  117. 117. Networking Etiquette<br />DO invite those you have met or know<br />DO personalize your invitation, including how you know him or her<br />DO Like and Comment on status updates from your contacts<br />
  118. 118. We will discuss …<br /><ul><li>What is LinkedIn
  119. 119. HR and Hiring Managers
  120. 120. Why you should use LinkedIn
  121. 121. Tips to help you get noticed
  122. 122. Networking Etiquette
  123. 123. LinkedIn Jobs
  124. 124. Finding employers
  125. 125. Preparing for your interview</li></li></ul><li>LinkedIn Jobs<br /><ul><li>LinkedIn Jobs suggests positions of interest
  126. 126. Allows you to search by</li></ul>Company<br />Location<br />Date Posted<br />Job Function<br />Industry<br />Experience Level<br />
  127. 127. LinkedIn Career Explorer beta<br />career.linkedin.com<br />
  128. 128. Jobs on LinkedIn Groups<br />Groups have job boards<br />Connect to groups related to your industry of interest<br />Connect to groups managed by your target companies or their employees<br />Connect to groups related to career search, recruiting or HR<br />Some groups are exclusive or limited, so read the group description<br />
  129. 129. Groups for Job Seekers<br /><ul><li>Job & Career Network
  130. 130. The Job Board (Find A Job, Post a Job)
  131. 131. JOBS 2.0 South (Southern US) Houston Miami Dallas Austin Atlanta Nashville Memphis Baltimore El Paso
  132. 132. Linked:HR (#1 Human Resources Group)
  133. 133. Job Openings, Job Leads and Job Connections!
  134. 134. Atlanta Linking
  135. 135. Business 400 Inc.
  136. 136. Chambers of Commerce
  137. 137. Metro Atlanta Chamber of Commerce
  138. 138. Professional Associations in your industry</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  139. 139. HR and Hiring Managers
  140. 140. Why you should use LinkedIn
  141. 141. Tips to help you get noticed
  142. 142. Networking Etiquette
  143. 143. LinkedIn Jobs
  144. 144. Finding employers
  145. 145. Preparing for your interview</li></li></ul><li>Finding Employers<br /><ul><li>Follow target companies on LinkedIn
  146. 146. TIP: Use “insightful statistics” to identify related companies (i.e. employee career path, others viewed)
  147. 147. Connect to employees you know or who are open networkers
  148. 148. Advanced search allows you to identify companies by:
  149. 149. Industry
  150. 150. Location
  151. 151. Size</li></li></ul><li>We will discuss …<br /><ul><li>What is LinkedIn
  152. 152. HR and Hiring Managers
  153. 153. Why you should use LinkedIn
  154. 154. Tips to help you get noticed
  155. 155. Networking Etiquette
  156. 156. LinkedIn Jobs
  157. 157. Finding employers
  158. 158. Preparing for your interview</li></li></ul><li>Interview Preparation<br /><ul><li>Review company profile
  159. 159. Identify hiring manager, familiarize yourself with background, interests
  160. 160. Caution: Don’t fake it!
  161. 161. Connect to open neworkers within the target company
  162. 162. Review employee posts on discussion boards</li></li></ul><li>Summary<br /><ul><li>LinkedIn is a fantastic tool for those looking for their dream job
  163. 163. Improves SEO, allows decision makers to find you
  164. 164. Adds credibility via content and recommendations
  165. 165. Increase awareness of you and your capabilities</li></li></ul><li>Employ LinkedIn in Your Job Search<br />Questions?<br />+1 404 790 5005<br />kelly.quattlebaum@globalmarcoms.com<br />www.globalmarcoms.com<br />www.facebook.com/globalmarcoms<br />www.twitter.com/globalmarcoms<br />www.linkedin.com/companies/global-marcoms<br />www.twitter.com/kquattlebaum<br />www.kellyquattlebaum.com<br />www.linkedin.com/in/kellyquattlebaum<br />Kelly Quattlebaum<br />President, Global Marcoms<br />

×