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Berry College: Using LinkedIn to Advance Your Career
 

Berry College: Using LinkedIn to Advance Your Career

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Thank you to the Berry College Young Alumni group for inviting me to present at your first social. I hope you enjoyed the presentation! Here are the slides for your review.

Thank you to the Berry College Young Alumni group for inviting me to present at your first social. I hope you enjoyed the presentation! Here are the slides for your review.

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    Berry College: Using LinkedIn to Advance Your Career Berry College: Using LinkedIn to Advance Your Career Presentation Transcript

    • Using LinkedIn to Advance Your Career
      +1 404 790 5005
      kelly.quattlebaum@globalmarcoms.com
      www.globalmarcoms.com
      www.facebook.com/globalmarcoms
      www.twitter.com/globalmarcoms
      www.linkedin.com/companies/global-marcoms
      Kelly Quattlebaum
      President, Global Marcoms
    • We will discuss …
      • What is LinkedIn
      • Why you should use LinkedIn
      • Tips to help you get noticed
    • We will discuss …
      • What is LinkedIn
      • Why you should use LinkedIn
      • Tips to help you get noticed
    • About LinkedIn
      • LinkedIn is a business-oriented social networking site for professional networking
      Share experience and recommendations
      100 million users in more than 200 countries
      • Originally designed ONLY to connect those you know
      • Open networking shifted focus from only known, trusted contacts, to a broader, global reach
      • Increasing 1st level connections allows you to build an expansive network
    • We will discuss …
      • What is LinkedIn
      • Why you should use LinkedIn
      • Tips to help you get noticed
    • Why Use LinkedIn?
      Showcase your experience
      Powerful tool to locate prospective clients, employers and employees
      Stay connected to contacts
      Allows HR, hiring managers or prospects to find you
      SEO and SMO
    • SEO and SMO
      • Search Engine Optimization
      • Improves results in search engines (i.e. Google)
      • Allows people to find you
      • Social Media Optimization
      • Improves results in search engines
      • Increases ability to locate you or your company
      • Drive traffic to Web content via social media
    • SEO and SMO
      LinkedIn
      Twitter
      Plaxo
      Amazon Reviews
    • We will discuss …
      • What is LinkedIn
      • Why you should use LinkedIn
      • Tips to help you get noticed
    • Tips for Getting Noticed
      • Create a Public Profile
      • Customize your Headline
      • Update your status often
      • Get recommended
      • Expand your network
    • Tips for Getting Noticed
      • Create a Public Profile
      • Customize your Headline
      • Update your status often
      • Get recommended
      • Expand your network
    • Public Profile
    • Create a Public Profile
      • Public profile links directly to your account
      • Appears in search engines
    • SEO and SMO
      LinkedIn Public Profile
      LinkedIn Search
    • Create a Public Profile
      • Public profile links directly to your account
      • Appears in search engines
      • Enables anyone to view your profile
      Non-LinkedIn users
    • Tips for Getting Noticed
      • Create a Public Profile
      • Customize your Headline
      • Update your status often
      • Get recommended
      • Expand your network
    • Customize Your Headline
      • Headline appears in LinkedIn search
      • Customize to tell users who you are, what you want
      • Can include email address to enable others to contact you
      Name [at] domain [dot] com
      Use public email address
    • Tips for Getting Noticed
      • Create a Public Profile
      • Customize your Headline
      • Update your status often
      • Get recommended
      • Expand your network
    • Status Updates
      • Keeps your network and viewers informed
      • Appears on LinkedIn home page for 1st level connections
      • Helps your profile stay fresh, active
    • Tips for Getting Noticed
      • Create a Public Profile
      • Customize your Headline
      • Update your status often
      • Get recommended
      • Expand your network
    • Get Recommended
      • Improves SEO
      • Appears on contact’s profile and updates
      • Adds credibility
      • Gives viewers insights into your strengths and value
    • Tips for Getting Noticed
      • Create a Public Profile
      • Customize your Headline
      • Update your status often
      • Get recommended
      • Expand your network
    • Expand Your Network
      • More 1st level contacts means a better view of the LinkedIn network
      • More contacts means more exposure
      • More options
    • Expand Your Network
      Connect to
      Classmates and professors
      Group, association and church members
      Colleagues
      Friends and neighbors
      Anyone you meet while networking
      Open networkers connect to anyone
      Toplinked, LION, Open Networker
      Email address in headline or profile
      Check the contact settings
    • Summary
      • LinkedIn is a fantastic tool for career advancement
      Improves SEO, allows decision makers to find you
      Adds credibility via content and recommendations
      Increase awareness of you and your capabilities
      • Let’s connect!
      www.linkedin.com/in/kellyquattlebaum
    • Thank You!Questions?
      +1 404 790 5005
      kelly.quattlebaum@globalmarcoms.com
      www.globalmarcoms.com
      www.facebook.com/globalmarcoms
      www.twitter.com/globalmarcoms
      www.linkedin.com/companies/global-marcoms
      www.twitter.com/kquattlebaum
      www.kellyquattlebaum.com
      www.linkedin.com/in/kellyquattlebaum
      Kelly Quattlebaum
      President, Global Marcoms