@WPPluginCoach WPPluginCoach.com
Essential SEO for
Bloggers & WordPress
Kelly Phillips
6/24/14
@WPPluginCoach WPPluginCoach.com
What Platform
Do You Use?
2
@WPPluginCoach WPPluginCoach.com
Why Do You
Blog?
3
Content
Marketing
Blogging vs
@WPPluginCoach WPPluginCoach.com4
@WPPluginCoach WPPluginCoach.com
Control
vs.
Simplicity
5
@WPPluginCoach WPPluginCoach.com
What Can You Control?
 Monetization
 Use of your content
 SEO
 Themes & Features
 Ac...
@WPPluginCoach WPPluginCoach.com
Content
Ownership
7
* If you’re on a blogging platform, check your terms of service.
@WPPluginCoach WPPluginCoach.com
Optimize Your Images
Why worry?
• Large image increase
loading time, which
decreases SEO ...
@WPPluginCoach WPPluginCoach.com
Optimize Your Images
What to do about it…
• Save down using a photo editing tool 600x400,...
@WPPluginCoach WPPluginCoach.com
What about
WordPress
SEO?
10
@WPPluginCoach WPPluginCoach.com11
@WPPluginCoach WPPluginCoach.com
Tags to do not count for SEO.
(sorry)
12
@WPPluginCoach WPPluginCoach.com13
Categories
(Table of Contents)
Tags
(Index)
@WPPluginCoach WPPluginCoach.com
SEO
Plugins
14
@WPPluginCoach WPPluginCoach.com15
Teaches You How to SEO
@WPPluginCoach WPPluginCoach.com16
Teaches You How to SEO
@WPPluginCoach WPPluginCoach.com
You Done Good!
17
@WPPluginCoach WPPluginCoach.com
Getting Them to
Click
18
@WPPluginCoach WPPluginCoach.com
Default Snippet
19
@WPPluginCoach WPPluginCoach.com
Customized Snippet
20
@WPPluginCoach WPPluginCoach.com
Is it a Page or a Post?
21
Home Services Blog ContactAbout
Service 1
Service 2
Post 1
Pos...
@WPPluginCoach WPPluginCoach.com
One or Both?
RSS Subscribe
• Sends an email to subscribers
with your latest blog post
(th...
@WPPluginCoach WPPluginCoach.com
Plugins to Consider for Blogging
(no more than 12)
• Related Posts
• Popular Posts
• Recy...
@WPPluginCoach WPPluginCoach.com
Plugins to Consider for Blogging
(no more than 12)
• Yet Another Related Posts
Plugin (YA...
@WPPluginCoach WPPluginCoach.com
Don’t Use Plugins For…
It’s fairly easy to hard-code these things. Don’t waste your
plugi...
@WPPluginCoach WPPluginCoach.com26
• Created by Matt Mullenweg
• Doesn’t really do much
• May have originally been an
exam...
@WPPluginCoach WPPluginCoach.com
Steps to Success
• Define your goal (blogging/content marketing)
• Choose the plugins tha...
@WPPluginCoach WPPluginCoach.com
Want more great plugin
recommendations?
Join the mailing list at WPPluginCoach.com and
ge...
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Essential SEO for Bloggers & WordPress

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WordPress is one of the most popular platforms on the planet. It's grown to be much more than a simple blogging platform, but millions use it as their go-to, simple to install, fairly simple to learn, first step into a digital presence.
This month we will cover the essentials of blogging.

Pros and cons of WordPress, Blogger, Medium etc.

How to create content in a manner that attracts readers.

First steps and next steps to move you towards success.

Plugins.

Published in: Technology, Design
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  • Toss the ball to Phil for medium/tumbler
  • Photon in Jetpack CDN – caches on WP.com - no way to clear the cache
  • Photon in Jetpack CDN – caches on WP.com - no way to clear the cache
  • Phil says no

    When to use a page and a post
  • Feedburner reports on how many people “requested” the feed which can vary daily and based on how aggregators like Bloglovin or Feedly report.


    Mail poet
  • Font Awesome
  • 3.9 was named for Jimmy Smith
  • Essential SEO for Bloggers & WordPress

    1. 1. @WPPluginCoach WPPluginCoach.com Essential SEO for Bloggers & WordPress Kelly Phillips 6/24/14
    2. 2. @WPPluginCoach WPPluginCoach.com What Platform Do You Use? 2
    3. 3. @WPPluginCoach WPPluginCoach.com Why Do You Blog? 3 Content Marketing Blogging vs
    4. 4. @WPPluginCoach WPPluginCoach.com4
    5. 5. @WPPluginCoach WPPluginCoach.com Control vs. Simplicity 5
    6. 6. @WPPluginCoach WPPluginCoach.com What Can You Control?  Monetization  Use of your content  SEO  Themes & Features  Access and backups 6
    7. 7. @WPPluginCoach WPPluginCoach.com Content Ownership 7 * If you’re on a blogging platform, check your terms of service.
    8. 8. @WPPluginCoach WPPluginCoach.com Optimize Your Images Why worry? • Large image increase loading time, which decreases SEO AND drives away your visitors • Uses up your bandwidth meaning you’ll need to pay more for hosting 8
    9. 9. @WPPluginCoach WPPluginCoach.com Optimize Your Images What to do about it… • Save down using a photo editing tool 600x400, (or your theme preferred size) under 100kb • Use an image optimizer tool like http://www.smushit.com • If you use many images in your posts, show fewer posts on your home page • Use a CDN like Jetpack Photon or Cloudflare 9
    10. 10. @WPPluginCoach WPPluginCoach.com What about WordPress SEO? 10
    11. 11. @WPPluginCoach WPPluginCoach.com11
    12. 12. @WPPluginCoach WPPluginCoach.com Tags to do not count for SEO. (sorry) 12
    13. 13. @WPPluginCoach WPPluginCoach.com13 Categories (Table of Contents) Tags (Index)
    14. 14. @WPPluginCoach WPPluginCoach.com SEO Plugins 14
    15. 15. @WPPluginCoach WPPluginCoach.com15 Teaches You How to SEO
    16. 16. @WPPluginCoach WPPluginCoach.com16 Teaches You How to SEO
    17. 17. @WPPluginCoach WPPluginCoach.com You Done Good! 17
    18. 18. @WPPluginCoach WPPluginCoach.com Getting Them to Click 18
    19. 19. @WPPluginCoach WPPluginCoach.com Default Snippet 19
    20. 20. @WPPluginCoach WPPluginCoach.com Customized Snippet 20
    21. 21. @WPPluginCoach WPPluginCoach.com Is it a Page or a Post? 21 Home Services Blog ContactAbout Service 1 Service 2 Post 1 Post 2 Post 3 Post 4
    22. 22. @WPPluginCoach WPPluginCoach.com One or Both? RSS Subscribe • Sends an email to subscribers with your latest blog post (through Feedburner service) • Low levels of tracking • Does not allow you to send composed emails Mailing List • Allows you to compose and send emails AND auto send blog posts • Higher level of tracking • Ability to gather more user information 22
    23. 23. @WPPluginCoach WPPluginCoach.com Plugins to Consider for Blogging (no more than 12) • Related Posts • Popular Posts • Recycling Old Content • Comment Spam • Comments • SEO • Backups • Security • Social Sharing • Image Optimizer • Post Scheduling/Editorial Calendar • Caching (be careful!) 23
    24. 24. @WPPluginCoach WPPluginCoach.com Plugins to Consider for Blogging (no more than 12) • Yet Another Related Posts Plugin (YARPP) • WordPress Popular Posts • Revive Old Posts • Akismet • Comments • WordPress SEO Yoast • Backup Buddy • WordFence • Shareaholic • Eww Image Optimizer • WordPress Editorial Calendar • W3 Total Cache 24
    25. 25. @WPPluginCoach WPPluginCoach.com Don’t Use Plugins For… It’s fairly easy to hard-code these things. Don’t waste your plugin power on these… • Connecting Google Analytics • Google Authorship • Mailing List Forms • Google Fonts • PayPal Buttons • Blog Roll • Social Media Icons 25
    26. 26. @WPPluginCoach WPPluginCoach.com26 • Created by Matt Mullenweg • Doesn’t really do much • May have originally been an example for developers • WordPress major releases are named for Jazz musicians The Hello Dolly Plugin
    27. 27. @WPPluginCoach WPPluginCoach.com Steps to Success • Define your goal (blogging/content marketing) • Choose the plugins that help you achieve your goals • Create a process for posting that includes SEO/Marketing – Define how you will SEO every post – Let plugins help you publicize 27
    28. 28. @WPPluginCoach WPPluginCoach.com Want more great plugin recommendations? Join the mailing list at WPPluginCoach.com and get the 28

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