The fortune at the bottom of the pyramid eradicating poverty through profits by c.k. prahalad great book for any serious business person
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad How To Profit By Helping Those Less FortunateThe worlds most exciting, fastest-growing new market is where you leastexpect it: at the bottom of the pyramid. Collectively, the worlds billions ofpoor people have immense untapped buying power. They represent anenormous opportunity for companies who learn how to serve them. Notonly can it be done, it is being done--very profitably. Whats more,companies arent just making money: by serving these markets, theyrehelping millions of the worlds poorest people escape poverty. C.K.Prahalads global bestseller The Fortune at the Bottom of the Pyramid, nowavailable in paperback, shows why you cant afford to ignore Bottom of thePyramid (BOP) markets. Now available in paperback, it offers a blueprintfor driving the radical innovation youll need to profit in emerging markets--and using those innovations to become more competitive everywhere. Thisnew paperback edition includes eleven concise, fast-paced success storiesfrom India, Peru, Mexico, Brazil, and Venezuela--ranging from salt to soap,banking to cellphones, healthcare to housing. These stories are backed bymore detailed case studies and 10 hours of digital videos onwhartonsp.com. Simply put, this book is about making a revolution:building profitable bottom of the pyramid markets, reducing poverty, andcreating an inclusive capitalism that works for everyone. Preface xi Aboutthe Author xix Part I: The Fortune at the Bottom of the Pyramid 1Chapter 1: The Market at the Bottom of the Pyramid 3 Chapter 2:Products and Services for the BOP 23 Chapter 3: BOP: A GlobalOpportunity? 47 Chapter 4: The Ecosystem for Wealth Creation 63Chapter 5: Reducing Corruption: Transaction Governance Capacity 77Chapter 6: Development as Social Transformation 99 Part II: BusinessSuccess Stories from the Bottom of the Pyramid 113 Financing the Poor115 Aravind Eye Care--The Most Precious Gift 131 Energy for Everyone137 Agricultural Advances for the Poor--The EID Parry Story 149 Retailfor the Poor 159 Information Technology to the Poor 169 The JaipurFoot Story 187 Health Alerts for All 191 Transparent Government 201
The Annapurna Salt Story 213 Homes for the Poor--The CEMEX Story221 From Hand to Mouth--The HHL Soap Story 235 Part III: On the Webat Whartonsp.com Video Success Stories Casas Bahia CEMEXAnnapurna Salt Hindustan Lever Jaipur Foot Aravind Eye Care ICICI BankITC e-Choupal EID Parry Voxiva E+Co/Tecnosol Andhra Pradesh FullSuccess Case Stories in pdf format The Market at the Bottom of thePyramid Known Problems and Known Solutions: What Is the Missing Link?Known Problems and Unique Solutions Known Problems and SystemwideReform Scaling Innovations Creating Enabling Conditions for theDevelopment of the Private Sector The EID Parry Story Biographies of theResearchers/Writers of the Success Case Stories from The Fortune at theBottom of the Pyramid 247 About the Video Success Stories 255 Index257Features:* Click here to view our Condition Guide and Shipping PricesWith endorsements by Bill Gates, former U.S. Secretary of State MadelineAlbright, the CEO of VISA Inernational, and One-Minute Manager co-author Ken Blanchard, this book sets up high expectations. And it meetsthem--with a dramatic and (dare I say) revolutionary approach toempowering the poorest of the poor around the word: not throughhandouts, but through a clever reinventing of capitalism. In other words,corporations can lift up the bottom through good old fashioned self -interest.As much an economics text as one on marketing, this book has thepotential to drastically change the entire world economy.Among Prahalads key points:* Poor people in developing countries crave the same lifestyleenhancements as the rest of us, and will spend money if they candemonstrate sufficient improvement in their condition* Companies that understand and harness the cultures where they operatecan make handsome profits serving this underserved sector--especiallywhere they enable massive saving of time, productivity, travel, etc.* When properly structured, offers to the bottom of the pyramid canactually be more secure, with lower default rates (especially when usingself-help groups as in the well-known microlending model pioneered byGrameen Bank and others)* The bottom of the economy is a fantastic proving ground for newprocesses and products that can then be exported up the economic ladder(as one example: a prosthetic technology that created a superior artificialfoot that can be manufactured and installed for $30 or so, versus severalthousand dollars in upper-class cultures)
* In many cases, the bottom can leapfrog some of the popular technologyinfrastructure in more developed locations and go to something better(e.g., skipping petroleum fuels and grid-based power lines and goingdirectly to on-site solar, avoiding not only the significant infrastructure costsof rural electrification but also the issues of global warming and ongoingconsumption cost)While hes a bit too rah-rah for my taste about the positive role multinationalcorporations can play in all this, and hes willing to tolerate financing plansthat would be usurious in a modern consumer society (though still farcheaper than dealing with unregulated local moneylenders), he shows overand over again, both in the technical/theoretical part of the book and in themuch more readable case studies, that profit can provide a great incentiveto improve the lives and facilitate empowered decision-making among thevery poor.As someone who has spent my entire life focused on improving the world, Ifind this very exciting, and would love to see this as a required text in everyclass on economics, marketing, and international policy.Shel Horowitzs award-winning sixth book, Principled Profit: Marketing ThatPuts People First, demonstrates how to build a business around ethics,environmental sustainability, and cooperative practices--and how todevelop marketing that highlights those advantages. For More 5 Star Customer Reviews and Lowest Price:The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad - 5 Star Customer Reviews and Lowest Price!