Rules for revolutionaries the capitalist manifesto for creating and marketing new products and services by michele moreno truly inspiring

Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Michele Moreno This Is How To Fill In The Blanks In Your RevolutionGuy Kawasaki, former chief evangelist at Apple Computer and aniconoclastic corporate tactician who now works with high-tech startups inSilicon Valley, is back in print with his seventh book: Rules forRevolutionaries: The Capitalist Manifesto for Creating and Marketing NewProducts and Services. Entertainingly written in collaboration withprevious coauthor Michele Moreno, it lays out Kawasakis decidedlyaudacious (but personally experienced) strategies for besting thecompetition and triumphing in todays hypercharged businessenvironment. The book is divided into three sections, whose titles aloneepitomize its thrust and tone. The first, Create Like a God, discusses theway that radical new products and services must really be developed. Thesecond, Command Like a King, explains why take-charge leaders are trulynecessary in order for such developments to succeed. And the third, WorkLike a Slave, focuses on the commitment that is actually required to beatthe odds and change the world. A concluding section is filled withentertaining and inspirational quotes on topics like technology,transportation, politics, entertainment, and medicine that show h ow evensome of our eras most successful ideas and people--the telephone, LouisPasteur, and Yahoo! among them--have prevailed despite the scoffing ofnaysayers. --Howard RothmanFeatures:* Click here to view our Condition Guide and Shipping PricesI was in a big company for a long time and had little or no luck changingthe culture. If I had been able to read this book back then, I might havegotten more done. Now, in retirement, I have an opportunity to start arevolution in a different context. The ideas in this book will make adifference.If you like this book, read Malcolm Gladwells new book Outliers. You mightalso get ideas from Rolf Smiths 7 Levels of Change. For More 5 Star Customer Reviews and Lowest Price:

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Rules for revolutionaries the capitalist manifesto for creating and marketing new products and services by michele moreno truly inspiring

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Rules for revolutionaries the capitalist manifesto for creating and marketing new products and services by michele moreno truly inspiring Document Transcript